This document provides guidance on how to create and deliver an effective pitch. It discusses the importance of understanding your audience and determining the type and goal of your presentation. Key recommendations include thorough preparation, using repetition, evoking emotion, and practicing delivery. Visual elements like slides should use whitespace, visual hierarchy, and inspiration images to reinforce the message. The document also provides examples of tools that can help create presentations.

1. Effective
Pitching
01: ART OF EFFECTIVE PITCHING
Presented by Vani Kola
The art of

2. Power of the Pitch
Long years ago we made a tryst with destiny, and now the time comes when we shall
redeem our pledge, not wholly or in full measure, but very substantially. At the stroke of
the midnight hour, when the world sleeps, India will awake to life and freedom.
JAWAHARLAL NEHRU
I have a dream that one day every valley shall be exalted, every hill and mountain shall
be made low, the rough places will be made plain, and the crooked places will be made
straight, and the glory of the Lord shall be revealed, and all flesh shall see it together.
MARTIN LUTHER KING
This is the lesson: never give in, never give in, never, never, never, never—in nothing, great
or small, large or petty—never give in except to convictions of honour and good sense.
Never yield to force; never yield to the apparently overwhelming might of the enemy
WINSTON CHURCHILL
If we could change ourselves, the tendencies in the world would also change. As
a man changes his own nature, so does the attitude of the world change
towards him. We need not wait to see what others do
MAHATMA GANDHI.

3. Passion and Confidence
Powerful body language
Repetition of words
Creates a philosophy for people
What do all of these have in common?
Principles of a Great Pitch

4. Owning The Pitch
Preparation ensures that your audience will never be in doubt about what you
are trying to say - and neither will you.The more homework you do, the more
spontaneous, relavxed and confident you are when delivering your pitch
Confidence comes from preparation
Things to keep in mind
The best presentations ignite your audience’s imagination and appeal to their
emotions. An impactful presentation strikes the perfect balance between
creativity and professionalism.
Creativity matters!

5. Informative
Instructional
Decision Making
Inspiring
Persuasive
Types of Presentations

6. What makes a
great pitch?
1. Who is your
audience?
2. What type of a
presentation is it?
3. What are your
tools to support?
4. What emotion do
you want to evoke?
5. What is the
message you want
them to remember?

7. Prep first, execute later
Until you have these points ready, don't begin your slides:
• Figure out your headlines and flow of pitch
• Until you lock it down, don't worry about the visuals and the details
What is your narrative?
• Have a good understanding of your audience and their needs
• Make sure you have a maximum of 5 takeaways in your pitch
How can you make the points more easily understood?
• Understand your style of pitching and think how you can incorporate it in your presentation
How can you deliver this in the best possible way?
• <insert text>
<insert text>

8. Visuals Matter!
Some good principles to follow:
• White space is the unused space in a design. You use white space to separate sections and create
space between elements to avoid crowded or chaotic slides. This enhances the readability of your
presentation
White space is your friend
• How you organize elements in your slide will dictate how your audience navigates through it
visually. Essentially, movement gives your presentation ebb and flow, enabling your slides to
flow more naturally like a narrative or story
Visual Hierarchy: Your eyes should move
• Fonts help separate one type of content from another and create the tone and atmosphere of
the presentation. But remember that, readability is key.
Find The Right Fonts
1.
2.
3.

9. Visuals Matter!
Some good principles to follow:
• Colour can also be used to help your content really pop. Picking an eye-catching primary colour and
working with whites, greys and blacks to support it can be a great way to bring your slides to life
without risking any visual confusion.
Colour and Contrast
• To reinforce an idea in your presentation, you may need to reuse certain elements like
typefaces, fonts, logos, or shapes. Repetition helps you achieve consistency so that the
repeated elements don’t come off as an error.
Repetition and Consistency in design
• Powerful visuals that convey your message, contribute to your story and give a professional
look and feel that will land your message better. Layout matters too. Anyone can drop an
image onto a slide. What makes a great presentation pop is the way they are used.
Inspire with Images
4.
5.
6.

10. Delivering a Great Pitch
Your check-list to follow:
Be well-prepared: Take the time to research and organize your ideas and practice your speech
several times before delivering it
Be authentic: Speak from the heart and let your personality shine through. Audiences can sense
insincerity, so be genuine and authentic in your delivery
Use body language: Nonverbal cues such as eye contact, gestures, and facial expressions can
help to reinforce your message and engage your audience
Use powerful language: Use strong and descriptive words to paint a vivid picture in the minds of
your audience
Vary your tone and pace: Speak with enthusiasm and use variation in tone and pace to keep
your audience engaged and interested

11. Use humour: Humour can help to break the ice and make your audience more relaxed and
receptive to your message
Practice, practice, practice: The more you practice, the more comfortable you will be with your
material, and the more confident you will become
Use repetition: Repeating key points or phrases can help to drive them home and make them
more memorable for the audience
Get feedback: Ask for feedback from people you trust, it will help you to improve your delivery
and become a better speaker over time
Watch successful and famous speakers for inspiration: Study the techniques of successful public
speakers, such as their body language, use of storytelling, and delivery style
Delivering a Great Pitch
Your check-list to follow:

12. THANK
YOU!
01: ART OF EFFECTIVE PITCHING
Any Questions?

13. Here are some tools to help you with
your presentations
DIY tools:
• Canva for a free presentation app
• Slidesgo for free templates
• Beautiful.ai for AI-powered presentations
• Prezi for non-linear, conversational presentations
• Powtoon for video presentations
• Genially for interactive, presenter-less
presentations
• Pitch for collaborating with your team on
presentations
• Zoho Show for a simple presentation app
Outsourcing:
• Pepper Content
• INK ppt: Rs 3000/10 hours
• SlidePanda: $6 per slide
• DeckSherpa
• Visual Spiders
• DesignMySlides: Rs 4999 for 15 slides