John Maeda is a Japanese-American graphic designer, computer scientist, and author whose work explores the intersection of design, technology, and leadership. His thesis examines how blending technology and design can better cultivate creative leaders. Maeda maintains audience engagement when presenting by introducing himself, telling stories, and using illustrations to keep people interested and involved.

1. John Maeda
How art, technology and design inform creative leaders

2. John Maeda
Japanese-American
graphic designer, computer
scientist and author. His work in
design, technology and
leadership explores the area
where this fields merge.

3. Thesis: Blending the technology and design for
better creation of leaders

4. CAPTURING THE ATTENTION
By introducing himself into the situation. Letting people
know that in some point he have gone thru the same
situation.

5. Maintain Engagement
By keeping a good posture and well use of body
language and interact with the audience in a indirect
way.

6. TED Commandments
#4. “Thou Shalt Tell a Story”
He start introducing himself with a story and
continue the speech telling story and informing
the audience. He used this method to keep the
audience intrigue and share his point of view.

7. He preserve a good
dynamism I’ll score him
with a 5 of 5.

8. That there’s no reason to be afraid of presenting new
ideas. We have the key and control of what we want
to show and be capture by our audience.

9. Sir Ken Robinson:
Ken Robinson he present himself in a more dynamic way. Most
of the time making jokes. So in that matter is a little harder to
compare one and other since they have different methods of
approaching the audience.

10. Sir Ken Robinson:
Something they both have in common was the use of art
illustration to maintain the audience involve.

11. Tips:
• Maintain a good and constant used of body language
• Be clear on the idea that you are trying to present
• Keep your audience interested
• Interact with them, that way they feel part of it and they
understand better your point of view

12. Citations
• Video
John Maeda: How art, technology and design inform creative leaders