Research- Real Media ProductsLO: To analyse an existing media product considering target audience and representation
What can we note about image, language and camera shot in the media productbelow?Image:Representation-Effect on audience-Language:Representation-Audience-Camera shot:Representation-Audience-
Starter: Look at the posters below. In pairs, analyse at least onefeature of each poster considering representation and targetaudience. Features: Image Language Camera shot-type Helpful vocabulary: suggests implies connotes emphasises reflects hints means
Target audience:Example Analysis •Magazine aimed at children and adults • Maslow’s Theory of needs- adults targeted feel need to nurture - children targeted feel need for affiliation as the charity offers supportColour: Image connotation:•Main colours in theadvertisement are dark- used to •Man walking down stairs – suggests to audience he is involved in harmingcreate a negative the child at the bottom of the stairs – audience feel sympathy and is awaremood/atmosphere reflecting the of threatsubject matter and the feelings of •Walking toward the child suggests the danger is not over for the child- alsothe child who is being abused. he is obscured from sight showing we do not always have an true idea of•Bright colours used for cartoon what is happening in homeschild- stands out against thebackground and highlights thepossible happiness of the childbeing shatteredImage denotation:There is a man walking down a staircase towards achild. The man’s face cannot be seen clearly by theaudience as it is obscured by the banister. A cartoonchild is lying broken and shattered at the bottom ofthe stairs, as if he has been pushed or thrown by theadult.
What other features of existing magazines could you analyse? • Use of colour/lighting • Font • Language – titles/ slogans/ taglines/ features • Mise-en-scene • Image denotation and connotation • Layout • Camera shots/ angles • Target audience • Mood/message
Mark scheme for the planning section of your practical production This mark scheme has been posted on the class blog‘Clear understandingof audience needs’‘Audience needsidentified and takeninto consideration’‘Audience identified’ ‘Some understanding of audience appeal’ ‘Limited’
Activity: Using the existing magazine front covers you haveprepared for homework begin your radial analyses. You should try toaim to complete at least one front cover in this lesson. • Use of colour/lighting Things to consider: • Font How different features are represented? • Language – titles/slogans/taglines/ features How the magazine itself is represented? • Mise-en-scene What specific audience is being targeted? • Image denotation and How do different features appeal to target connotation audience? • Layout • Camera angles/ shot types This PowerPoint has been posted on • Target audience the class blog: • Mood/message www.10Amediastudies.blogspot.co.ukYou will be given 5 lessons to complete your radial analyses. In total you should havebetween 2-5 analyses of each of the following: front covers, contents pages, double pagespreads
PlenarySwap seats with a partner.Read the analysis they have completed. Check it against the mark scheme.Which level do you think they are meeting at this stage?Do you have any additional ideas for their analysis?Feed back to your partner on an additional slide on their analysis. They will usethis information next lesson to improve their work. Homework: Find 3 examples of contents pages from your chosen magazine genre. Bring these to next Wednesday’s lesson- 28th March.
Helpful Hints:Vocabulary: Appeal to audience:suggests • makes audience sympatheticimplies • engages audience interest with eye-catchingconnotes colouremphasises • interest of the audience fulfilledreflects • familiar to the audiencehints • exciting idea for the audiencemeans • visually exciting to the audienceUseful phrases:Target audience are…Appeals to target audience because…The main colour/ image/ word used is…The main colour/ image/ word suggests…Mood created is…
Extension: Remind yourself of Maslow’s theory (Assignment 1). Link this in withrelevant features of your radial analysis.Maslow’s Theory- How advertisements use human needsIn the 1970s Abraham Maslow suggested that human behaviour is focussed on satisfyingcertain basic types of needs. Media products are designed to show you how buying orusing a product can help you satisfy these needs. They may address needs directly,saying “I’ll bet you’re hungry! Have one of these chocolate bars!” Or they may be lessobvious, making you identify with the situation in the advert and see yourself in it.Most products appeal to a combination of needs.•Need to survive – food, drink, housing, etc.•Need to feel safe –insurance, loans, security and freedom from threats.•Need for affiliation or friendship – focus on lifestyle choices like diet and fashion use people’sdesire to be popular.•Need to nurture or care for something – anything vulnerable like cute animals and small childrenbring this out in the audience•Need to achieve - idea of winning, the need and thrill of succeeding in difficult tasks•Need for attention – beauty products etc playing on the need to be noticed and admired.•Need for prominence –people’s need to be respected and to have high social status.•Need to dominate –the possibility of being in control through the product•Need to find meaning in life – to people’s need for fulfilment in life e.g. travel