This document contains Josuhe A. Arevalo's personal branding exploration project for their entrepreneurship program. The document outlines Arevalo's background, skills, goals, and professional network. It includes profiles of potential contacts at gaming companies, an analysis of a competitor in their field, and sections on their identity, credentials, and references. The overall purpose is to present Arevalo's qualifications and professional goals in marketing or business within the gaming industry.

1. PERSONAL BRAND EXPLORATION
Josuhe A. Arevalo
Project & Portfolio I: Week 1
October 30, 2021

2. I come from the smallest big city of Reno, where
I built my leadership skills through the Boy
Scouts of America. I learned how to work in
small groups, manage large groups, and
understand the importance of achieving our
team's goals. My vision is to create story lore
that will touch the hearts of many people that will
be remembered across generations like Harry
Potter, Star Wars, and Lord of the Rings. The
purpose and values will have a team with the
same goals to inspire others to create their lore
and the loyalty of being honest with others on
their projects. I have a passion for develop
stories which can be a new asset to the
company.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Data Engineer
• Communications Manager
• Optimization Specialist
BRAND ARCHETYPE – My best
archetype is creator, which means I
can connect with the clients to make
them feel more engaged, and I am
innovative in producing new ideas.
Global Marketing for Audience Marketing Analyst
Picture Relevant
to Your Industry
Goes Here

4. Manager/Recruiters
TARGET AUDIENCE
Keith Caswell
Outreach Plan:
• Will try to message Keith Caswell through Linkedin.
• I will send an email to his work email explaining more,
who I am.
• I will follow up with Mr. Caswell once a week around
9:30 am.
PROFILE
PICTURE VP, Human Resources at
Wizards of the Coast
Eric Lempel
Outreach Plan:
• I will follow and message Mr. Lempel through Linkedin.
• I can reach out to Eric Lempel by emailing his work
email.
• Will follow up with him around 12:00 pm once every two
weeks.
PROFILE
PICTURE Senior Vice President, head
of Worldwide Marketing &
Consumer Experience
Stephanie Peters
Outreach Plan:
• I will contact Stephanie Peters through Linkedin and via
email.
• I will apply for an internship and show my work ethics.
• I will keep in contact every week around 11:00 am.
PROFILE
PICTURE Marketing Director at
Nintendo

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Get a position in marketing at Wizards of the Coast,
Sony, or Nintendo.
‣ I will apply to all three companies and keep a
consistent contact with the managers and
companies.
Mid Term: (5 Years)
• Have a job with one of my three choices in marketing.
‣ Show how trustworthy I am that I can run my
own team.
Long Term: (16 years)
• Start a partnership business with one of the
companies.
‣ After spending many years working for one of
the companies and achieves a lot of the
company goals, I want to offer a partnership
deal with the company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Deductive Reasoning
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Time Management Novice / Adept / Expert
Video conferencing software Novice / Adept / Expert
Financial Analysis Software
SOFT
HARD
Novice / Adept / Expert
Mathematics Novice / Adept / Expert
Writing Novice / Adept / Expert
Administration and Management Novice / Adept / Expert

7. I help the company achieve new heights by
bringing new product ideas.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager of sanitation of an elementary
school
• Manager of Grocery Outlet
Education:
• Safe Schools Training
• Fast Start Training for Housekeeping Operations 01/2020
• Bachelors of Science in Business Entertainment from Full Sail University 2023
Awards:
• Boy Scouts of America, Achieved highest
rank: Eagle Scout
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Marissa L.
Industry Experience:
• 5+ years working experience as a
data or software engineer
• Bachelor’s or Master’s degree in
Engineering, Math, Statistics,
Finance, Economics, or a related field
Education:
• Bachelor’s degree, Business, Management, Marketing,
and Related Support Services
Leadership Experience:
• Manages and enforces the execution of email
automation processes.
• Manages and executes qualification collateral updates,
including back-end page/postproduction
Skills and Proficiencies:
• Working as an SEO specialist for 5+ years
• Can do both B2B or B2C
• Vast knowledge of CRMs and worked with anything
from Salesforce to HubSpot
Josuhe Arevalo
Overall Online Presence:
• Marissa has 267 connections. Her banner is
customizing but her headshot is not professional. She
has an excellent information about herself. She does
not publish articles, but she is active on other social
media. Her LinkedIn URL is not customized.
• Grade: Average- 77 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Direct, motivate, and monitor the
mobilization of a campaign team to
advance campaign goals.
Education:
• Full Sail University Bachelor’s degree, Entertainment
Business 2021-2023
Leadership Experience:
• Able to work with a large or small groups to deliver the
ultimate goals.
• Comfortable to speak in font of large crowd.
Skills and Proficiencies:
• Strong Leadership skills
• Customer Service skills
• Capable on using Microsoft Office
Overall Online Presence:
• Have one connection so far, the banner is not
customized, and the headshot is not professional. Lack
in detail and not have publish articles, not so active on
other social media. Does not have a customized
LinkedIn URL.
• Grade: Poor- 50 out of 100

10. COMPETITION
Cheryln Gibbs
Noteworthy Experience:
• Marketing Manager with multimedia producing
experience.
• Adept at creating and delivering marketing programs
that align with company goals.
Josuhe Arevalo
HEADSHOT HEADSHOT
Industry Experience:
• Active Listening
• Critical Thinking
• Economics and Accounting
Education:
• Full Sail University Bachelor’s degree, Digital
Marketing, Junior and Utah Valley University AA,
Science
Skills and Proficiencies:
• Filmed private training events and turned footage into
sizzle reels.
• Creates compelling content in video and audio editing.
• Edited over 500+ long-form videos for clients.
Overall Online Presence:
• Cheryln Gibbs has over 500+ connections, the banner
image is customized and have a reasonable
professional headshot. Her detailed about her is small
but give a lot of in formations about her experience.
She is active on other social media. Cheryln Gibbs
does have a customized URL.
• Grade: Superior- 90 out of 100
Industry Experience:
• Prepare budgets and submit
estimates for program costs as part of
campaign plan development.
Education:
• Full Sail University Bachelor’s degree, Entertainment
Business 2021-2023
Leadership Experience:
• Able to work with a large or small groups to deliver the
ultimate goals.
• Comfortable to speak in font of large crowd.
Skills and Proficiencies:
• Strong Leadership skills
• Customer Service skills
• Capable on using Microsoft Office
Overall Online Presence:
• Have one connection so far, the banner is not
customized, and the headshot is not professional. Lack
in detail and not have publish articles, not so active on
other social media. Does not have a customized
LinkedIn URL.
• Grade: Poor- 50 out of 100

11. GLOBAL MARKETING
For Wizards of the Coast who needs innovative
game ideas I provide insight of the current gaming
trends because I actively participate in local
gaming competitions and know how each game
operates.
“THE MAN OF MANY NAMES”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Game Awards
‣ 12/09/2021 | Microsoft Theater
• Spillexpo
‣ 11/12/2021 | Norges Varemesse
• Game Developers Conference
‣ 03/21/2022 – 03/25/2022 | Moscone Center
Digital Marketing
• Primary Content: I will start blogging and uploading content
of videos to my YouTube Channel. I will video content and try
to make an interview podcast in the entertainment business.
• Primary Tools: I will promote it on Facebook, twitter, and
YouTube community post. Once a month mostly on YouTube
and Facebook.
• Website: I will use it as a back-bone of getting people my
attention on who I am and what I can do.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I want to look for is some one reliable and
can guide me on staying on the right path. The lifestyle
they should have in a positive and well organizes
workspace. 06/24/2024. PARTNERSHIP
Formal Education
• Bachelor’s degree of Business Entertainment- 06/2023
Technical Skills
• Data Analysis and Reporting – Full Sail University,
09/2021
• Introduction Marketing- Full Sail University, 07/2021
• Business Accounting- Full Sail University, 03/2022
Soft Skills
• Business Management – Full Sail University, 06/2021
• Business Law- Full Sail University, 10/2021
• Creative Presentation- Full Sail University, 02/2021

14. Josuhe A Arevalo
Are you looking for an individual that excels in retail marketing and strategic planning? Hi, I'm Josuhe Arevalo, and I can reduce
production costs. We can then invest the saved budget towards the improvement of current product projects. I am confident in
my skills to accomplish. I can guarantee that we can increase the number of players interested in our products.
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

16. References
linkedin.com. (n.d.). Retrieved October 31, 2021, from https://www.linkedin.com/in/cherylngib
021, April 22). Why Sony Interactive Entertainment's Eric Lempel innovates with a consume
k. Retrieved October 31, 2021, from https://www.adweek.com/inside-the-brand/sony-interactiv
eric-lempel-innovates-consumer-mindset/.
h analyst - career rankings, salary, reviews ... (n.d.). Retrieved October 31, 2021, from
snews.com/careers/best-jobs/market-research-analyst.
| linkedin. (n.d.). Retrieved October 31, 2021, from https://www.linkedin.com/company/mr-
unications and Community Engagement / logo use and graphic standards. Office of
s and Community Engagement / Logo Use and Graphic Standards. (n.d.). Retrieved October 3
s://www.washoeschools.net/Page/1265.
s - Director, advertising and Marketing Partnerships at Nintendo. THE ORG. (n.d.). Retrieve
1, from https://theorg.com/org/nintendo/org-chart/stephanie-peters.