Music Business

1. PERSONAL BRAND EXPLORATION
John Jackson
Project & Portfolio I: Week 1
September 1, 2023

2. With a decade of experience as a music producer,
I've had the honor of recording and guiding artists
through the intricate dance of their careers. As a
result of my journey, I have developed a profound
sense of resilience and determination, values deeply
rooted in a upbringing that emphasized hard work,
self-reliance, and a thirst for knowledge. This
dedication is evident in every project I undertake,
from the beats I craft to the artists I collaborate
with. I've been fortunate to have major artists
resonate with my work, using my beats and
entrusting me with their recording and production
needs. These milestones have not only de
fi
ned my
professional trajectory but have also underscored
the signi
fi
cance of perseverance and passion in this
industry. As I transition into the business side of
music, I am eager to channel this experience and
insight into becoming a pro
fi
cient A&R
representative.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Audio Engineer
•Artist & Repertoire
•Music Composer
BRAND ARCHETYPE -What sets me
apart from my competitors is my ability to
cultivate deep connections and evoke
strong emotions. While others may focus on
the commercial aspects of the industry, I
believe in the power of love, affection, and
emotional connection to build lasting
relationships and create a world where
hearts are a
fl
ame with affection and
ful
fi
llment.
Music Producer for MUSIC INDUSTRY

4. Record Labels,Artist,Independent
TARGET AUDIENCE
Colin Steele
Outreach Plan:
• Conduct thorough research on the employer and their
company to tailor my message
• Send a personalized message via LinkedIn.
• Send a polite and concise follow-up message via
LinkedIn if no response is received.
• Wait a week or two after the initial message before
sending the follow-up.
HR Manager at Warner Music Group
Eileen Merrill
Outreach Plan:
• Conduct thorough research on the employer and their
company to tailor my message.
• Send a personalized message via LinkedIn.
• Send a polite and concise follow-up message via
LinkedIn if no response is received.
• Wait a week or two after the initial message before
sending the follow-up.
HR Manager at Universal Music Group
Jordan Applegate
Outreach Plan:
• Conduct thorough research on the employer and their
company to tailor my message.
• Send a personalized message via LinkedIn.
• Send a polite and concise follow-up message via
LinkedIn if no response is received.
• Wait a week or two after the initial message before
sending the follow-up.
HR Manager at SweetWater

5. GOALS
Short Term: (Immediately After Graduation,2024)
• Land a internship or job with a record label.
‣ Secure at least 3 interviews with record labels
by May 2024.
Mid Term: (2034)
• Working As an Executive A&R Or Label Manager
‣ Have at least 5 years of experience in the
music industry and have managed at least 3
artists or projects by 2034
Long Term: (2044)
• Own My Own Record Label Or Artist Management Company
‣ Have a well-established network of industry
contacts, and have successfully managed and
developed at least 10 artists or projects by
2044.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Financial Management
SOFT
HARD
Novice / Adept / Expert
Digital Marketing Tools Novice / Adept / Expert
Networking Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Music Industry Knowledge
SOFT
HARD
Novice / Adept / Expert
Talent Scouting Novice / Adept / Expert
Leadership Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. "In building a true bond with my audience, I'm dedicated to
understanding their desires, nurturing emerging talent, and
strategically navigating the music industry to ensure passion and
creativity always shine."
PROMISE

8. CREDENTIALS
Work Experience:
• Music Studio, Recorded Album, Lead
Engineer
• Lead Pianist, Sunset High School
Education:
• Music Business, A.S., Full Sail University (2024)
Leadership Roles:
• Music Producer
Lead Audio Engineer
Recording Engineer

9. COMPETITION
Dreyson Lozano
Industry Experience:
• A&R EP Entertaiment,LLC
A&R Lava Records
Recording Engineer Atlantic Records
Education:
• (B.A.Sc) (Entertainment Business)
Leadership Experience:
• Group Leader Boy’s & Girls Club Of America
Skills and Pro
fi
ciencies:
• Skill 1. A&R - 1 endorsements
• Skill 2 Artist Development - 1 endorsements
• Skill 3. Recording - 1 endorsements
•
John Jackson
Overall Online Presence:
• How many connections 500+, banner image
customized?YES, professionalism of headshot? YES,
how detailed is the pro
fi
le? Very detalied, published
articles? YES, active on other social media?YES, is
their LinkedIn URL customized?YES
• Grade: Poor, Average, or Superior?, 100 out of 100
Industry Experience:
• Recording Engineer
Education:
• A.S. Music Business
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Social Media Marketing- 1 endorsements
• None- X endorsements
• Building A Portfolio - 1 endorsements
Overall Online Presence:
• How many connections? 125 , banner image
customized?YES, professionalism of headshot ? NO,
how detailed is the pro
fi
le ? Somewhat detalied,
published articles? YES, active on other social media?
NO, is their LinkedIn URL customized? NO
• Grade: Poor, Average, or Superior?, 40 out of 100

10. COMPETITION
Garrett Sommers
Noteworthy Experience:
• None
John Jackson
Industry Experience:
• Industry experience goes here
Education:
• Bachelor’s Degree, Digital Marketing
Skills and Pro
fi
ciencies:
• Strategy - 1 endorsements
• Content Management Systems- 1 endorsements
• Story Telling- 1 endorsements
Overall Online Presence:
• How many connections? 201, banner image
customized?YES, professionalism of headshot?YES,
how detailed is the pro
fi
le? Not Very Much, published
articles? YES, active on other social media? YES, is
their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior?, 50 out of 100
Industry Experience:
• Recording Engineer
Education:
• A.S. Music Business
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Social Media Marketing- 1 endorsements
• None- X endorsements
• Building A Portfolio - 1 endorsements
Overall Online Presence:
• How many connections? 125 , banner image
customized? YES, professionalism of headshot? NO,
how detailed is the pro
fi
le? Somewhat, published
articles? YES, active on other social media? NO, is
their LinkedIn URL customized? NO
• Grade: Poor, Average, or Superior?, 40 out of 100

11. BRAND POSITION
"I am a
fi
erce champion of artists, a creative strategist,
and a partner who prioritizes artist development and well-
being, believing that their triumph is our triumph, as we
make a lasting mark in music.."

12. NETWORKING &
MARKETING
Industry Events & Organizations
• AfroBeat DanceHall Concert
‣ 09/08 | Albany,GA
• Building a Marketing Analytics Framework
‣ 09/12 | Webinar
• Poetic Therapy: Rhyme & Release
‣ 02/03 | Albany,GA
Digital Marketing
• Primary Content: Posts inviting to industry events and promoting new artists' songs.
Also, describe positive and insightful experiences in courses, conferences, or events.
Motivational posts encouraging others to follow their music industry goals.
• Primary Tools: Instagram for invitations and song/artist promotions.
LinkedIn and Facebook to write experience posts. I will try to make these posts at least
once a week. Then twice a week. The format will be in writing, Instagram/Facebook
stories with images, and videos.
• Website: I will use my digital portfolio to portray my experience, skills, projects, and
stories. To build my brand awareness, I will have to share it and invite people to see and
share it too.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I Plan To Look For A Mentor That Aligns With The Same
Passion I Have For Music.
Formal Education
A.S Music Business
Technical Skills
• Introduction Social Media Stargery, SEP/2023
Introduction To Marketing, MARCH/2023
Soft Skills
• Negotiation, Plan To Do Linked-In Learning
Networking, Plan To Do Linked-in Learning

14. John Jackson
"Are you struggling to
fi
nd and develop new talent
in the music industry? Hi, I'm John Jackson and I
specialize in discovering and nurturing emerging artists, providing them with
the essential guidance and support they need to thrive. In fact, I have
successfully managed and developed artists who have gone on to achieve
signi
fi
cant milestones in their careers."
“

15. REFERENCES
LinkedIn Pro
fi
les
• Sommers, G. (n.d.). Garrett Sommers. LinkedIn.
Retrieved September 23, 2023, from https://
www.linkedin.com/in/garrett-sommers-1b917b1ba/
• Lozano, D. (n.d.). Dreyson Lozano. LinkedIn.
Retrieved September 23, 2023, from https://
www.linkedin.com/in/dreyson-lozano/
Websites
• Putnam, K. (n.d.). Brand Archetype: Lover. Kaye
Putnam. Retrieved September 23, 2023, from https://
www.kayeputnam.com/brand-archetype-lover/
OnetOnline Summaries
• O*NET OnLine. (n.d.). Summary Report for:
13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. Retrieved
S e p t e m b e r 2 3 , 2 0 2 3 , f r o m h t t p s : / /
www.onetonline.org/link/summary/13-1011.00
• O*NET OnLine. (n.d.). Summary Report for:
13-1161.00 - Market Research Analysts and
Marketing Specialists. Retrieved September 23, 2023,
from https://www.onetonline.org/link/summary/
13-1161.00
• O*NET OnLine. (n.d.). Summary Report for:
27-2012.04 - Talent Directors. Retrieved September
23, 2023, from https://www.onetonline.org/link/
summary/27-2012.04
• O*NET OnLine. (n.d.). Summary Report for:
27-2041.00 - Music Composers and Arrangers.
Retrieved September 23, 2023, from https://
www.onetonline.org/link/summary/27-2041.00
Eventbrite Events
• Eventbrite. (n.d.). Poetic Therapy: Rhyme &
Release [Event]. Retrieved September 23, 2023, from
https://www.eventbrite.com/e/poetic-therapy-rhyme-
r e l e a s e - t i c k e t s - 3 9 1 7 7 3 1 7 3 1 0 7 ?
a
ff
=ebdssbcategorybrowse
• Eventbrite. (n.d.). [Event ID: 679780250027]
[Event]. Retrieved September 23, 2023, from https://
w w w. e v e n t b r i t e . c o m / e / 6 7 9 7 8 0 2 5 0 0 2 7 ?
a
ff
=ebdssbcitybrowse
Training Series
• American Marketing Association. (n.d.). Building
a Marketing Analytics Framework [Training series].
Retrieved September 23, 2023, from https://
www.ama.org/events/training-series/building-a-
marketing-analytics-framework/
Stock Images
• Adobe Stock. (n.d.). Music producer working at home