Mason Smith is exploring a personal brand focused on a career in the music industry as a project manager. Their skills include management experience, education, and networking. Their short term goals are to secure an internship and career pages. Mid term, they want to oversee an album that charts in the top 100. Long term, they aim to earn over $500,000 annually by age 35. Their competition includes others with industry experience, education, and skills in management, project management, marketing, and experience. Mason seeks to position themselves as providing management relief for higher ups and comfort for audiences.

1. PERSONAL BRAND EXPLORATION
Mason Smith
Project & Portfolio I: Week 1
01,2021

2. I believe there is multiple thinks that
make me unique, from my self
expression through style and the
way carry myself in my personality
and professionalism when it comes
to my job and the way I manage
people in my company. My
passions
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• Project Manager
• Marketing Manager
• Optimization Manager
BRAND ARCHETYPE -I want to work in the music
industry as a project manager or someone who oversees
specific genre’s projects as in handle release dates, and
find the best ti e in the market to lay out the most
successful album drop for my artist below me. I ap[roach
work very professionally and driven. I currently do
medical heat pack sales and approach each sale with
professionalism, knowledge and goals to meet to meet
where I need to be to personally feel comfortable.
Manager for Record Label
Picture Relevant
to Your Industry
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4. • DEMOGRAPHICS:
My target audience would be focused on
artist and record labels to work for and
promote music to the general population
to make the biggest releases within each
genre and market to their key
• IDEAL AUDIENCE MEMBERS:
Sony Music Manager, Interscope
Records and Project Managers
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: Have an up and running internship as well
as career pages like linked setup to ensure future jobs
by the time I graduate.With a job lined up and position
where I can get promotions.
Mid Term: Have an album I oversaw and managed a
album that charted on the billboard hot 100 with a top
100 hit by the time I’m 24.
Long Term: Have an income greater than 500,000 a
year by 35 to ensure comfortability for me and family as
well as pay off loans.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Management Experience 25%
Education 30%
Networking 15%
Job Experience in the field 35%
SOFT
HARD
Networking 25%
Opportunity 20%
Experience 20%
Education 35%
SOFT
HARD

7. I help record labels do higher sales volume
by providing good entertainment to popular
culture.
PROMISE

8. CREDENTIALS
Work Experience:
Sales Manager at a medical device selling
company for three years.
Education:
• Bachelor’s Degree in Entertainment
Business
• Bachelor’s Degree in Entertainment Buisness, B.S., Full Sail University (Exp.2022)
Volunteer Work:
Over 300 community service hours
done in the past two years
Picture Relevant
to Your Industry
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9. COMPETITION
• Michaela Peterson
Industry Experience:
• Worked in studio for a bit with friends
but also have experience in marketing
management as well as sales.
Education:
Full Sail University
Leadership Experience:
• Managing Sales
• Captain of Youth and Government team
Skills and Proficiencies:
• Marketing
• Sales
• Networking
Mason Smith
Overall Online Presence: Average
• Large online presence, 13K, and to have a open flow of
communication with popular culture, networking,
professionalism, marketing and resume ready and
available.
• Average 45/100
HEADSHOT HEADSHOT
Industry Experience:ndustry
experience goes here
• Optimisation Management
Education:
• Bachelor’s Degree
Leadership Experience:
• Oversees opperations
Skills and Proficiencies:
• Managing Sales
• Captain of Youth and Government team
Overall Online Presence:
• Large online presence, with social media, linkedin, and
many articles and professional websites who talk about
who she weasand what she has accomplished.

10. COMPETITION
• Lauren Seidenberg
Noteworthy Experience:
• Has a hot 100 album overseen by her
• Promotes releases in ways I aspire
Mason Smith
HEADSHOT HEADSHOT
Industry Experience:
• Manager at Interscope Records
Education:
• Bachelor’s Degree
Skills and Proficiencies:
• Management
• Project Management
• Marketing
• Experience
Overall Online Presence:
• Good online status, shows up for many articles and
business pages and list all her accomplishments.
• Good 70/100
Industry Experience:
• Worked in studio for a bit with friends
but also have experience in marketing
management as well as sales.
Education:
• Full Sail University Bachelor’s Degree
Leadership Experience:
• Managing Sales
• Captain of Youth and Government team
Skills and Proficiencies:
• Managing Sales Managing Sales
• Captain of Youth and Government team
Overall Online Presence:
• Large online presence, with social media, linkedin, and
many articles and professional websites who talk about
who she weasand what she has accomplished.
• Average 35/100

11. BRAND POSITION
I would want comfortability from my higher ups
knowing and respecting that I will know what I’m
doing after I’m trained and successful in it, and what
my audience to know they will always have that
same comfortability whether it be an artist creative
direction to fans and what they want from their
favorite artist.
MANAGEMENT RELIEF

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Austin City Limits venue for an internship opportunity
• Record Label calls for job interviews to put my name in the door for
future job opportunities
• Record Label calls for job interviews to put my name in the door for
future job opportunities
Digital Marketing
I would want comfortability from my higher ups
knowing and respecting that I will know what I’m doing
after I’m trained and successful in it, and what my
audience to know they will always have that same
comfortability whether it be an artist creative direction
to fans and what they want from their favorite
artist.Record Label calls for job interviews to put my
name in the door for future job opportunities
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who is high up in the industry and values
hard work.
Formal Education
• Bachelor’sDegree
Technical Skills
• Marketing
• Sales
• Managment
Soft Skills
• Social
• Good Resume
• Experienced

14. YOUR NAME
You know how many projects by artist get worse
sales than actually possible? This is because some
labels overlap their artist release, not promote their music enough and
negate sales that aren’t there? With my management over these projects, I
will assure flawless rollout so no releases take from the other as well as
assure the best possible quality for their fans and genre.
“
Picture of You
Goes Here

15. REFERENCES
LinkedIn. (n.d.). Retrieved January 11, 2021, from https://
www.linkedin.com/
Summary Report for: 27-2041.00 - Music Directors and
Composers. (n.d.). Retrieved January 11, 2021, from
https://www.onetonline.org/link/summary/27-2041.00
Music Management jobs. (n.d.). Retrieved January 11, 2021,
from https://www.indeed.com/q-Music-Management-
jobs.html
Top 10 Careers in the Music Business (and How Much
Money You Can Make). (2020, November 20).
Retrieved January 11, 2021, from https://
online.berklee.edu/takenote/top-10-careers-in-the-
music-business-and-how-much-money-you-can-make/
$29k-$108k Music Artist Management Jobs (NOW
HIRING). (n.d.). Retrieved January 11, 2021, from
https://www.ziprecruiter.com/Jobs/Music-Artist-
Management
Music Management. (n.d.). Retrieved from https://
www.glassdoor.com/Job/music-management-jobs-
SRCH_KO0,16.htm
Music Jobs jobtypes artist-manager-jobs-403455. (n.d.).
Retrieved January 11, 2021, from https://www.music-
jobs.com/usa/jobtypes/artist-manager-jobs-403455.php
Artist Management Intern. (2015, March 05). Retrieved
January 11, 2021, from https://edmjobs.com/job/
merchandise-intern/
Music Business Worldwide. (2020, July 06). Sony Music
Entertainment - Manager, Hip-Hop and R&B
Marketing (US). Retrieved January 11, 2021, from
https://www.musicbusinessworldwide.com/jobs/sony-
music-entertainment-manager-hip-hop-and-rb-
marketing-us/
Music Business Careers: Careers in the Music Business -
Careers in Music. (2020, September 11). Retrieved
January 11, 2021, from https://
www.careersinmusic.com/music-business-careers/