Samantha Correa has created a personal brand focused on a career in the music industry. She has a passion for music and wants to help artists feel supported. Her goal is to become an artist manager to inspire fans through music. She outlines relevant work experience, education, skills, and goals. Potential employers she identifies include record labels and her outlined plan is to build experience through internships and networking in music industry events and organizations.

1. PERSONAL BRAND EXPLORATION
Samantha Correa
Project & Portfolio I: Week 1
MARCH 7, 2022

2. I’ve been a huge music lover for as long as I can
remember. Growing up, I always had a passion
for music and it helped shape me into who I am
today. As I got older and learned more about
music and the industry, I knew this is where I
wanted my career to be. I want to be a part of
the music process and be able to help put out
music that reaches people who can relate and
fell all kinds of emotions. Music and artists have
always had a big effect on me and has been an
escape during hard times and helped me feel
less alone. My goal is to help inspire fans all
over the world through music .
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Product Manager
• Coordinator
BRAND ARCHETYPE - I am very
passionate not just about music but
also the artists themselves. I want
the artists to be comfortable and
happy with how their career is going
and not to feel like anything is
holding them back. I want them to
have creative freedom and help
them become the best they can be.
Management Positions for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at Record Labels
TARGET AUDIENCE
Marcos Lozada
Outreach Plan:
• I will research into Atlantic Records and see
what they look for in potential candidates.
• I will search for other social profiles or an official
email to reach out to Marcos.
• I would follow up through the same platform
unless given an alternative after two weeks of
initial outreach.
Senior Director Human
Resources at Atlantic Records
Krystal Franco
Outreach Plan:
• I will research into Warner Music Group and
see what they look for in potential candidates.
• I will use either LinkedIn or Instagram to reach
out to Krystal.
• I would follow up on the same platform chosen
after about two weeks of initial outreach
Senior Director Human
Resources at Warner Music
Group
Dominic Domingo
Outreach Plan:
• I will research into Universal Music Group and
see what they look for in a potential candidate.
• I will use LinkedIn to reach out to Dominic.
• I would follow up on LinkedIn after about two
weeks of initial outreach
Senior Director Human
Resources at Universal music
Group

5. GOALS
Short Term: Immediately After Graduation, 2023
• Increase my online brand and land an internship.
‣ Increase my online brand by 50% by
graduation to get internships at big companies.
Mid Term: 2028
• Become a Coordinator at big record labels.
‣ Increase my communication, organization and
computer skills to expert levels by 2028.
Long Term: 2035
• Become an Artist Manager
‣ Grow my personal skills and industry
connections to build a reputable brand for
myself and have several industry
accomplishments starting right after graduation
during internships and beginning jobs to gain
artists interest and trust.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Writing Novice / Adept / Expert
Data Base Management Systems
Software
SOFT
HARD
Novice / Adept / Expert
Operating Systems Software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I help artists do what they love without
feeling restricted by helping them every
step of the way and always listening to
any problems they have and solve
them.
PROMISE

8. CREDENTIALS
Work Experience:
• Worked as a cashier/barista to help meet
costumer needs.
Education:
• Music Business, B.S., Full Sail University 2023
Awards/Experience:
• Won second place with my high school
choir at singing competition in Orlando.
• Performed with my high school choir at
Carnegie Hall
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Johnny Crespo
Industry Experience:
• Freelance Production
Assistant
Education:
• Bachelors in Music Business at Full Sail
University (2019)
Leadership Experience:
• No listed leadership roles
Skills and Proficiencies:
• Music Industry - 0 endorsements
• Marketing- 0 endorsements
• Microsoft Office - 0 endorsements
Samantha Correa
Overall Online Presence:
• 382 connections, customized image
banner, semi professional headshot, profile
includes education, skills, experience,
posts relating back to his personal blog
website, active on his personal blog,
costomized URL
• Grade: Superior, 75 out of 100
Industry Experience:
• No current industry
experience
Education:
• High School graduate (2017)
Leadership Experience:
• No current leadership experience
Skills and Proficiencies:
• Font Management - 0 endorsements
• Adobe Color - 0 endorsements
• Graphic Design- 0 endorsements
Overall Online Presence:
• No connections, no customized image
banner, no professional headshot,
limited details on profile including skills
and education, no published articles,
active on other social media, no
customized URL
• Grade: Poor, 20 out of 100

10. COMPETITION
Amanda Fontenot
Noteworthy Experience:
• Entertainment marketing experience
• Project Management experience
Samantha Correa
Industry Experience:
• Product Manager at Better
Noise Music
Education:
• Bachelors degree in marketing at Thomas Edison State
University (2014)
• Associates degree in arts and marketing at Florida
State College of Jacksonville (2011)
• Associates of science degree in recording arts at Full
Sail University (2006)
Skills and Proficiencies:
• Social Media - 6 endorsements
• Social Media Marketing - 4 endorsements
• Digital Marketing - 6 endorsements
Overall Online Presence:
• 395 connections, no personalized banner, not a
professional headshot, basic information regarding
education, experience and skills, has a customized
URL
• Grade: Average, 60 out of 100
Industry Experience:
• No current industry experience
Education:
• High School graduate (2017)
Leadership Experience:
• No current leadership experience
Skills and Proficiencies:
• Font Management - 0 endorsements
• Adobe Color - 0 endorsements
• Graphic Design - 0 endorsements
Overall Online Presence:
• No connections, no customized image banner, no
professional headshot, limited details on profile
including skills and education, no published articles,
active on other social media, no customized URL
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For artists new and old who feel their needs aren’t
being met and feel neglected, I provide excellent
communication and understanding to the music industry
and also mental health because I have felt unheard and
neglected myself on a much smaller scale and have
seen some of my favorite artist receive unfair, neglectful
treatment from their own team. I will provide a safe
sanctuary for my clients to feel seen and heard
“TO BE SEEN AND HEARD”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
• National Organization of Music Merchants
• National Association of Record Industry Professionals
Digital Marketing
• Primary Content: I would post content about any ,music
industry events I attend such as conferences, concerts,
festivals, etc. I will share my personal experience and how it
helped/effected me, the benefits, and encourage others to
attend as well.
• Primary Tools: I will use social networks such as Instagram,
Twitter and even TikTok to post on. These are three of the
most popular social media sights for the younger generations
and can gain lots of attention. I would post as often as
necessary whether that be weekly or daily. I will post in a
somewhat casual format to better connect with my audience
and help them tap into their own emotions.
• Website: I will use my digital portfolio to keep up to date on my
developing skills and experience to show potential employers
and clients what I am currently capable of at all times.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I would like a mentor who has extensive knowledge of
the music industry and can help me develop and
acknowledge the important skills I need in order to
succeed. I would need to do extensive research to find
someone by reaching out to others in the industry for
referrals. Partnership by September 2023
Formal Education
• Bachelors in Music Business (2023)
• Music Industry Essentials Course (2023)
Technical Skills
• Online training to develop data base management
systems software skills - Intelex, September 2023
• Online training to develop operating systems software
skills - Udacity, September 2023
Soft Skills
• Classes to improve public speaking - Public Speaking
NYC, September 2022
• Classes to improve negotiation skills - MasterClass,
September 2022

14. Samantha Correa
You know how there can be a disconnect between an artist and their
team/label? Well, what I do is take into account how people feel and build a
genuine connection with them and see how they would like to do things that
better benefit them and find solutions. In fact, I have great interpersonal
skills that has helped me help many people by truly understanding their
feelings and point of view on an issue they were having in previous jobs.

15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET OnLine. (n.d.). March 6, 2022,
https://www.onetonline.org/link/summary/13-1011.00
Amanda Fontenot - New York City Metropolitan Area ... (n.d.). March 6, 2022, https://www.linkedin.com/in/afontenot1
Atlantic Records - LinkedIn. (n.d.). March 6, 2022, https://www.linkedin.com/company/atlantic-records
Cosper, A. (2017, November 21). How to find a mentor in the music business. Small Business - Chron.com. March 6,
2022, https://smallbusiness.chron.com/mentor-music-business-42044.html
Intelex Technologies ULC. (2021, July 30). Training management software: Streamline Workforce Training
Management. Intelex. March 6, 2022, https://www.intelex.com/landing/training-management-
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%2BwiyyH2adPgEmbK0bc%2FvfQ%3D%3D&utm_term=%2Btraining%2B%2Bdatabase%2B%2Bsoftware&gc
lid=CjwKCAiA1JGRBhBSEiwAxXblwR7bzvofd9XaOWX_D-skK-
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Introduction to operating systems: Udacity Free courses. Udacity. (n.d.). March 6, 2022,
https://www.udacity.com/course/introduction-to-operating-systems--ud923
Krystal Franco - senior director human ... - linkedin.com. (n.d.). March 7, 2022,
https://www.linkedin.com/in/krystalbkester
Lover brand archetype - kaye putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist.
(2022, January 9). March 6, 2022, https://www.kayeputnam.com/brand-archetype-lover/
Marcos Lozada - senior vice preident, U.S ... - linkedin.com. (n.d.). March 7, 2022, https://www.linkedin.com/in/marcos-
lozada-6699ab19
MasterClass. (n.d.). Chris Voss teaches the art of negotiation. MasterClass. March 6, 2022,
https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-
negotiation?utm_source=Paid&utm_medium=AdWords&utm_campaign=CV&utm_content=Nonbrand-
%7Bkeyword%7D-Consolidated_BM&utm_term=Aq-
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1Cl_8FCfxZNhoCeZQQAvD_BwE
Music Business Association. (2022, March 1). March 6, 2022, https://musicbiz.org/
NAMM.org. (1970, March 9). March 6, 2022, https://www.namm.org/
NARIP. (n.d.). March 6, 2022, https://www.narip.com/
NYU X Billboard: Music Industry Essentials. Yellowbrick. (2022, March 4). March 6, 2022,
fhttps://www.yellowbrick.co/music?utm_source=GoogleSEM&utm_medium=music+programs&utm_campaign=
1784104499&gclid=CjwKCAiA1JGRBhBSEiwAxXblwRb21KKUOhpzeYHWGB9b1yw9qXPA4wV6aTsGU0753
sSVg0sFwE6zexoClXQQAvD_BwE
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Republic records | linkedin. (n.d.). March 6, 2022, https://www.linkedin.com/company/republicrecords
Shi, W. (2022, March 6). Public speaking classes NYC. Public Speaking Classes NYC. March 6, 2022,
https://www.publicspeaking.nyc/