The document discusses the concept of contribution and how it relates to different roles. It defines contribution as actions that benefit a team, company, and personal growth. It then gives an example of how a shopkeeper can contribute to themselves, their organization, and society through ensuring product quality and expiration dates are followed to build customer trust. This benefits the shopkeeper through increased sales and profits, benefits the organization, and benefits society by providing reliable products. The conclusion states that trustworthy behaviors can lead to increased contributions to oneself, the company, and society through creating self-confidence.