The document summarizes information about the NME magazine, including its circulation numbers, publisher, history, and typical layout. The circulation has fluctuated between 15,000-300,000 copies. It is published by Times Inc. UK and was first launched in 1952. Typical sections include features, bands, and reviews presented in a casual writing style across 3 columns.

2. NME MAGAZINE: CIRCULATION
• Circulation: “more than 300k copies are distributes nationally through stations, universities
and retail partners” – 15,830 (ABC jan-jun 2014) (print and digital editions)
• Paid circulation: 15,000- 250,000
• Underpaid circulation (free version in 2015) 300,000
• Subscription: now free magazine- you just pay for the postage
• Charge to cover postage and distribution is from £9.00
• To buy from a shop in 2014: £2.50

3. PUBLISHER: TIMES INC. UK
The publisher of NME magazine is Times Inc. UK.
The publishing director is Jo Smalley and the editor is Mike Williams.
(Times Inc. UK has a large portfolio selling 350million copies each year of their magazines.
Times Inc. UK was founded in 1963 and the owner of times Inc., UK is the Company Time Warner.

4. NME’S FIRST PUBLISHING
The first publishing of NME was in 1952 as “accordion times and musical express” and was bought
by the London music promoter Maurice Kinn for £1000,15 minutes before it was due to officially
close.
Accordion Times and Musical Express was relaunched as NME (new musical express).
NME was initially published in a non-glossy tabloid format on standard newsprint! This style has
stayed with the magazine and still is the way it is printed.

5. GENERAL• The audience knows this is a mix of indie and rock due to front
cover & contents page names.
• The writing style is very casual- The pages 58-61 looks at live
reviews. It goes through gig song by song and the magazine
has all different writers for different gigs .
• Pages 56-57 fill the page- The interview and review of Peace’s
gig in Birmingham.
The photo was taken from this gig and shows the atmosphere
at a Peace gig- this is intended so the audience knows that
these bands are supported by the magazine.

6. FRONT COVER
House Style:
The NME Masthead usually in top left hand corner with
date going up the left hand side.
The font colouring is usually red, white and black.
The positioning of the central image is preferred in the
middle but not always. The way this photo of Ian Curtis
has been taken is in quite an artistic manner.
On NME’s front covers there is usually no secondary
images.
The catchy taglines get the readers interested.
There’s a simplicity within this front cover but still
makes the magazine look very interesting.

7. Specific Cover:
• Shot type is very odd- the main focus of the central image is the man (Ian
Curtis) but he is very far away. This is very stylised due to the table and
everything focusing around Curtis. All the anchoring text is on the table
because it links to the central image.
• There are NO secondary images-all cover lines in red do NOT link to the
image ( this is a house style of NME)
• The angle of this shot is quite odd. It is taken from one end of a table it looks
like you’re looking up at Curtis. Seeing him from this different angle is like
the unseen notebooks (what the audience connotes when they see this
shot)
• I would say the photo is slightly tweaked because it is very grainy. This
could be due to the fact that it’s an old photo that was noisy and scanned
into a computer- I personally think it has been made grainy to give it an old
look.
• The multi-coloured strip underlining name draws the audience’s attention
to who this magazine is specifically about.

8. Contents Page:
THREE COLUMNS SPLITTING INTO:
REGULARS
FEATURES
BAND LIST
The masthead within magazine title,
shows what magazine this is to
someone who’s caught a glimpse
within magazine
Bandlist:
The magazine is
categorised into bands in
alphabetical- then the page
numbers rather than other
way around.
The house style of NME’
magazine is typically in this
layout for contents page
Colourscheme:
This is the house style of NME
this Black, white and red.

9. ADVERTS WITHIN MAGAZINE
NME’s adverts are either to do with NME events, music or large brands.
Inside the front cover is the advertisement for a small band advertising
their album
Throughout the magazine NME are advertising their own events.
One page is full of different bands advertising tour dates.
The back page is apple advertising new products. This links to NME because it’s a music magazine.
The target audience is people probably with money due to apple advertising- they know it’s a popular
magazine too- big money advertising in it.
But many people have iPhones due to contracts so maybe this is a magazine that’s aimed at everyone-
people with and without money.

10. RADAR: DOUBLE PAGE SPREAD• COLOUR-SCHEME: Is strict to the colours of black, white and red
(this flows throughout the magazine)
• WRITING STYLE: The writing style is clearly stuck to how the rest
of magazine is written. It’s quite chatty yet formal and focusing
purely on Indie music; whether it’s a band, festival or the story of
a band.
• The image relates to texts due to the fact it’s the band Public
Access TV- the article is about them. T ratio of text to image is
50/50;half photo half text.
• This double page spread is very gender neutral. It depends
whether you like the band or not whether you would read this
article and the rest of the magazine.

11. HOUSE STYLE/WRITING/INTRODUCTIONS
There is no introduction– it’s very informal scene and
sets the house style idea in your head as the reader of the
rest of this magazine
The magazine goes straight into a Q&A page.
The writing is very chatty and laid back
But this doesn’t mean NME can’t go formal- when
introducing a band (like on the Radar page) it becomes
formal so audience knows all information.

12. LAYOUT WITHIN THE PAGES
• Each page varies- the majority of pages have three columns with an average of 3 to 4 images
linking to the text within different ways
• There is no specific layout kept throughout magazine, shows no house-style to the layout.

13. AUDIENCE: I THINK..
• age: 14-35- people just getting into music, very into music
and has the money to spend to go to gigs, buy merchandise
and albums
• no particular ethnicity- depends on the person of who would
buy it
• social class: middle/upper class. could be lower but would
say people with money.
adverts tell that these are people with money-iphones
advertised.
• No specific gender. Opens up an audience further so more
people can buy.
• Very specific to whether you like who’s on the front cover to
whether you’d pick this magazine up or not.

14. AUDIENCE: HOW IT ATTRACTS
I feel it attracts middle/upper class because of linking ads- apple advertising on back pages.
But you could also say this magazine has no particular class that it is aimed at.
Ian Curtis on front cover- shows it caters for older audience and younger who have an interest in
older music/ new up and coming bands
There is NO specific gender. Anyone could pick this magazine up if they liked indie music.
They Built up a name for themselves (NME Magazine). Everybody knows NME magazine.

15. QUALITY
• Quality of paper- low
• No gloss, just matte.
• Roughly 65 pages- short. But not a lot of advertisement.
• Cost: £2.50 – good for the quality of article and paper.

16. • I personally think this is a very good magazine.
• Lots of content
• Not a lot of adverts
• Flows- linking images and text, all makes sense. All the same content, flows easy- is NOT cut up.
OPINIONS