Tested conversion optimization tips to increase sales. Hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by software vendors’ case studies.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
Customer Journey Map - A Step-By-Step Guide with ExamplesYuri Vedenin
A detailed step-by-step guide to customer journey map creation. We’ll be using our Customer Journey Map Online tool (https://uxpressia.com/customer-journey-map-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create CJM fairly quickly without wasting time on setting up the environment.
You can read the original post here: https://uxpressia.com/blog/customer-journey-map-guide-examples
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
Customer Journey Map - A Step-By-Step Guide with ExamplesYuri Vedenin
A detailed step-by-step guide to customer journey map creation. We’ll be using our Customer Journey Map Online tool (https://uxpressia.com/customer-journey-map-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create CJM fairly quickly without wasting time on setting up the environment.
You can read the original post here: https://uxpressia.com/blog/customer-journey-map-guide-examples
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
This new Spotlight Report explores the goals and challenges associated with marketing analytics. It shows how marketing success is measured, evaluated, reported and optimized. The report data and charts are based on a comprehensive survey of marketing professionals in our Technology Marketing Community on LinkedIn.
Key findings include:
- Marketers expect four key benefits from marketing analytics: (1) better understanding which marketing platforms deliver the most ROI, (2) better prioritization of marketing tactics, (3) better marketing message and positioning, and (4) better demonstration of the value marketing contributes to sales.
- Gaining actionable insights from marketing analytics is by far the most important business objective. Being able to combine data to achieve those insights is the top operational objective.
- Lack of resources, data quality, and lack of system integration are the most mentioned challenges.
- Marketing analytics budgets are expected to grow for about half of respondents.
- The most popular applications for marketing analytics are Google Analytics and Microsoft Excel.
We hope you will enjoy the report - you can download it here: http://www.marketingbuddy.com/download-the-marketing-analytics-report/
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
MED-‐LINE™ is newly launched pharmaceutical, cosmetics company in Singapore. The objective of the project is to analyse brand social media competitive insight, realign social media strategy based on business objectives (LinkedIn, Instagram & Facebook as the key focus). Create content marketing & editorial calendar plan to increase followers and engagement on the social platforms. Lastly a website maturity analysis was conducted to implement communication, brand consistency & Search Engine Optimization.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Ecommerce proposal - Descriptive Things To Know Before You Hire a AgencyInfotechsolz
This E-Commerce Proposal Describes The Most Important Content Involved in a E-Commerce Website, Which Includes Categories Components, Payment Gateway and Delivery Components, Shopping Cart Components and More.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Web Development For Company Proposal Template PowerPoint Presentation SlidesSlideTeam
If you do not have a business website, you are still living in the stone age. Geographical boundaries are no bar in this day and age. The Internet has emerged as the most powerful commercial tool at an entrepreneur’s disposal. Contemporary websites that are both intuitive and engaging demand expertise. There are numberless web designers and developers available across the world. However, only a few of them have captured most of the market share. Therefore, SlideTeam decided to dedicate this PPT business proposal design to web developers looking to step their game up. We give you- Web Development For Company Proposal Template PowerPoint Presentation Slides. This virtual tool has the potential to generate and convert more business leads. Employ our custom-made web design business proposal PPT to close deals that occur at a moment’s notice. Never let any business opportunity go waste. Moving on, well-articulated cover letters are mutual to all responsive business proposals. The cover letter featured in this website development proposal template captures the essence of the project skillfully. After you have piqued your client’s attention, you can proceed by illustrating the project objectives and context. Employ our PowerPoint slideshow to demonstrate your plan of action web development services. This web services business proposal PPT layout is studded with cutting-edge data visualizations. Use the infographic-style slides to communicate the scope of web services. With the help of this PowerPoint deck, users can brief their audience about the website structure and integrations. A linear roadmap diagram included in this presentation helps you in depicting the web development services timeline. Pitch additional tech offerings like website audit services, technical SEO services, and email marketing services. Communicate the investment requirements to complete the project. Also, you can acquaint your customers with your organization through our PPT theme. So, hit the download icon and start expanding your business horizons. https://bit.ly/3pclgDE
This advertising plan for talabat is designed to increase sales, app downloads and strengthen brand image and awareness. Talabat offers to deliver a wide range of foods from restaurants with a wide range of cuisines. where the customers order through the website or the application and it gets delivered by their own fleet of cars to the specified location at a competitive price, thus connecting various restaurants with customers through the nation.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
Google Analytics 발표 자료
참고:
구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판)
Analytics Academy (https://analyticsacademy.withgoogle.com/)
Google Analytics - Google Developers (https://developers.google.com/analytics/)
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
MED-‐LINE™ is newly launched pharmaceutical, cosmetics company in Singapore. The objective of the project is to analyse brand social media competitive insight, realign social media strategy based on business objectives (LinkedIn, Instagram & Facebook as the key focus). Create content marketing & editorial calendar plan to increase followers and engagement on the social platforms. Lastly a website maturity analysis was conducted to implement communication, brand consistency & Search Engine Optimization.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Ecommerce proposal - Descriptive Things To Know Before You Hire a AgencyInfotechsolz
This E-Commerce Proposal Describes The Most Important Content Involved in a E-Commerce Website, Which Includes Categories Components, Payment Gateway and Delivery Components, Shopping Cart Components and More.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Web Development For Company Proposal Template PowerPoint Presentation SlidesSlideTeam
If you do not have a business website, you are still living in the stone age. Geographical boundaries are no bar in this day and age. The Internet has emerged as the most powerful commercial tool at an entrepreneur’s disposal. Contemporary websites that are both intuitive and engaging demand expertise. There are numberless web designers and developers available across the world. However, only a few of them have captured most of the market share. Therefore, SlideTeam decided to dedicate this PPT business proposal design to web developers looking to step their game up. We give you- Web Development For Company Proposal Template PowerPoint Presentation Slides. This virtual tool has the potential to generate and convert more business leads. Employ our custom-made web design business proposal PPT to close deals that occur at a moment’s notice. Never let any business opportunity go waste. Moving on, well-articulated cover letters are mutual to all responsive business proposals. The cover letter featured in this website development proposal template captures the essence of the project skillfully. After you have piqued your client’s attention, you can proceed by illustrating the project objectives and context. Employ our PowerPoint slideshow to demonstrate your plan of action web development services. This web services business proposal PPT layout is studded with cutting-edge data visualizations. Use the infographic-style slides to communicate the scope of web services. With the help of this PowerPoint deck, users can brief their audience about the website structure and integrations. A linear roadmap diagram included in this presentation helps you in depicting the web development services timeline. Pitch additional tech offerings like website audit services, technical SEO services, and email marketing services. Communicate the investment requirements to complete the project. Also, you can acquaint your customers with your organization through our PPT theme. So, hit the download icon and start expanding your business horizons. https://bit.ly/3pclgDE
This advertising plan for talabat is designed to increase sales, app downloads and strengthen brand image and awareness. Talabat offers to deliver a wide range of foods from restaurants with a wide range of cuisines. where the customers order through the website or the application and it gets delivered by their own fleet of cars to the specified location at a competitive price, thus connecting various restaurants with customers through the nation.
How to Create Winning A/B Tests through Stronger ResearchVWO
This is the accompanying presentation to a webinar on doing research for A/B testing. It describes how online marketers can create better A/B tests by investing in rigorous, useful research to create great testing hypotheses.
The topics covered are
- Analytics (digging into analytics with an eye on useful insights)
- Usability Testing
- On-site surveys
- Visual Analysis
- And finally, pulling all of these together
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
How to turn your data into revenue-driving customer-centric experiencesChris Goward
In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on ‘must have app metrics’. Let us guide you to some more useful metrics to track and how to measure product analytics.
Growth for SaaS using conversion optimizationValentin Radu
Why and How to increase conversion rate for Software as a service companies - presentation made by Valentin Radu.
Webinar by GrowthMarketingConference, Business2Community & Omniconvert
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
Want to double your app's profits? Of course! Instead of trying to improve everything in your app all at once, focus on just ONE of these 4 metrics. Double any 1 of these, and the $$$ will follow!
Idea: Instead of optimising sales, you should optimize buying and then harness the insight in optimizing sales strategy, service & offering innovations.
Customer Insight creation and planning tool for business development, marketing-, sales- and customer relationship strategy insights. Rapid access to competitive situation map: what can and should you do in order to create rapid sales conversion increase and how you can create next level of competitive advantage.
Using Customer Development to Build Your SaaS StartupArpit Rai
I recently spoke at the ProductGeeks conference organized by NextBigWhat in Bangalore on the 14th of April, 2018. The topic of my talk was on how SaaS startups can use customer development to build their product/growth
User-Centered Information Architecture for e-commerceSøren Engelbrecht
Practical advice for optimizing online sales tools to increase conversion. (a) How to facilitate "search and browse" (b) How to build advanced sales solutions in the shape of "a Needs Assessment Tool" or "NeAT". Presented at World Information Architecture Day 2016 in Copenhagen
Affiliate Program Management: Launch & MaintenanceAffiliate Summit
Join us as we highlight important topics regarding affiliate program launch and maintenance. We encourage you to bring questions.
Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management
Geno Prussakov, Founder & CEO, AM Navigator LLC (Twitter @ePrussakov) (Moderator)
Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
Karen Garcia, CEO, GTO Management (Twitter @karengarcia)
Kim Salvino, Director of Publisher Development, Chateau 20, LLC (Twitter @kim_salvino)
Increase Conversions with Tips from 17 CRO Experts2Checkout
There are a lot of CRO best practices and tools out there that marketers and growth hackers can focus on to improve conversions. Some are pretty well known, but others are still considered hidden gems.
Here's what 17 CRO experts shared with us.
Avangate's presentation at Affiliate Summit East 2011 - discover some of the most successful ways to promote software online as an affiliate. See how others are doing it, learn from the best.
Social Media Marketing For Software Authors2Checkout
The presentation was held by Adriana Iordan, Web Marketing Manager at Avangate during the Software Industry Conference 2009, in Boston, USA. It contains advice regarding social media for software authors.
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
5 Guaranteed Methods to Increase Your Software Business’ Revenue2Checkout
Discover how with very little effort you can quickly grow your revenue stream without significant capital or risk by leveraging the power of 5 guaranteed methods. This webinar was co-hosted by Avangate (Casey Potenzone – VP, US Sales) and Acutrack (Asheesh Barman – Executive VP) on February 26th, 2009.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. 1. Conversion Optimization Factors
2. Research & Analysis
3. Examples on how to gather insights
4. Where to start?
5. Experiments we’ve done on shopping carts
6. Conclusions
Agenda
3. Drivers / Persuasion
1. Motivation - the reason a customer comes to your page.
2. Value Proposition - the one reason customers should buy
from you over competitors
3. Incentive / Urgency – why act now
Inhibitors / Usability
1. Anxiety- customer’s reasons that are preventing them from
continuing in the sales funnel.
2. Frictions / Distractions - things that get in the way of
your offer
Conversion Optimization Factors*
* Based on the MarketingExperiments formula
4. How to find out about your prospects?
• Web Analytics Data Segmentation
• Surveys – current customers, trial
users, users who uninstalled your
software, visitors
• Face to face selling / Become your own
customer
• User Testing / First impressions
• Click Mapping Tools
• Competitive analysis
Research and Analysis
5. UsabillaTest - example
Imagine you want to buy one piece of video conversion software to
convert your holiday videos into an iPhone format and then send it
to your friends.
Used a sample of 50 participants engaged on Twitter / other social networks
6. Usabilla Test example
3 questions for 5 video conversion
software product pages:
1. Click on the information that
indicates that this software is what
you are looking for.
2. Click on the elements you like on this
page.
3. Please add a note saying what you
think is missing from this page.
7. UserTesting.com example
Task Description
1. Asses if the software presented on this page fits your
needs. Tell us what convinced you or not.
2. Now that you have set up your mind for it, go through the
process of buying it. How easy or difficult was it?
3. If this weren’t a test, would you have made a purchase?
Why or why not?
Scenario
You want to buy a software product for
converting your holiday video to an iPhone
format so you can then show it to your friends.
8. Lack of understanding what Free Download means – confusion: “Download
is Free but a 70% discount is offered for purchase.”
Difficulty in understanding the licensing model: “are there renewal annual
costs? What about upgrading?” One user understood that the Personal
license was for non-profit organizations because of the text: „for non-profit
purposes only”.
Difficulty in finding the “How to convert a video to iPhone” section (it was
listed under the left menu)
What we’ve learned?
• 70 minutes of raw video from UserTesting (6 users)
• Heatmaps + notes from testers for the client website + competitors - different
reactions for the same motivation (samples of 30 users per each variation)
9. Where to start?
1. Create a list of objections + issues
2. Find ways to overcome them / Prioritize
3. Start testing / Review
4. Retest
Start where your money is:
1. End of the conversion funnel: Cart &
Checkout pages; Product pages
2. Pricing pages
3. Tests on pages that affiliates use
4. Navigation pages
5. Entry pages for expensive traffic
Test first on your good performing pages
10. Store test
Concurrent call to actions, old design not outlining the trust elements
Source: http://visualwebsiteoptimizer.com/split-testing-blog/
11. Winner
After a series of A/B
testing they increased
their sales by 20%
They focused on:
• Frictions / Distractions:
clear call to action
buttons, fresh design
• Anxiety reduction
elements: reassurances
(explicit guarantee that
people can download the
software lifelong).
Better communication of their value proposition
12. Experiments we’ve done - Notes
1. Used our incorporated A/B testing platform
2. Omniture SiteCatalyst / eCommerce tracking & GA
3. Segmentations: language, countries, sources traffic:
direct/affiliates, flows
4. Conclusions based only on statistical relevant data:
• http://exp-platform.com/Documents/PowerCalc2.xlsx
(we use this calculator shared by Microsoft)
Shopping Carts
13. Facts about the shopping cart
Important factors we work - Inhibitors: (anxiety and distractions)
• Consistency, clarity
• Look and feel
• Security information
Shopping carts are part of your
website, not an external apendix
(even though technically they work
like this)
14. • Purchase flows (checkout
split testing)
• Look & feel (removing
distractions: navigation,
clutter)
• Trust, security, confidence
elements
• Localization
• Extra revenue factors (cross
sells, backup cd, DIS, upsells,
etc)
What to test?
17. Localization
• Kept only the
elements that are
related to French
language
• Local payment
methods, phone
numbers outlined
• Localize your
templates for at least
top 3 countries
• Increase in sales by
15% in 1 month
18. Shopping cart example
Main focus on
making the
buying
experience easy
while also taking
advantage of
methods for
increasing the
average order
value.
20. More testing
• 2 columns template:
one page checkout
• Horizontal cross selling
• Look & feel consistent
to their design
• Security info next to the
Payment area
Increased sales by 15% in
one month.
21. Upselling variations
Checkout template for an affiliate who wanted to test if they can increase the
AOV by displaying as an overlay the upselling options. Revenue per click
increased by 12%
22. Best TIP ever
No matter what, NEVER STOP TESTING
Think of it like this:
Every Test You Don’t Start Might Cost You Money
23. 1. Find the desires / objections your visitors have and
the ways to overcome them
2. Keep in mind the 5 factors when prioritizing the
optimization projects
3. Use tools to see the WHY not only the WHAT
4. Take a look at your best performing pages in your
sales funnel
5. Develop a habit in testing everything, assume
nothing
Conclusions