The document outlines the potential of selling products on Amazon in Europe, highlighting the substantial market size, particularly in Germany and the UK. It details the process of setting up an Amazon seller account, using Fulfillment by Amazon (FBA) for logistics, and navigating local regulations such as VAT. Additionally, the document discusses marketing strategies, the importance of product visibility, and key sales periods to maximize sales opportunities.

1. Selling Your
Products on

2. Amazon in Europe

4. Worldwide – 88,99 USD billion
Germany – 11,92 USD billion
UK – 5,3 USD billion
2014 in Numbers

5. Amazon’s Customers

6. Large, loyal customer base
Reach = 46% of the population
October: 24,8 million visitors
Amazon’s Customers: Germany 2014
?

7. Amazon `Prime´ Membership
Unlimited one-day delivery
Movies, music and ebooks

8. Amazon Prime Branding

9. Amazon Marketplace

10. Amazon Marketplace
Similar concept to Ebay
Amazon’s brand & reputation
Select which site(s) to sell on
Product text in local language

11. Brand Positioning
Supplier can set their market price
Explain the product features
Spike in traffic with press-release
e.g. Accessories to branded products

12. Selling with FBA:
Fulfilment by Amazon

13. How FBA Works

14. Benefits of FBA
Amazon handles logistics to consumers
Qualifies for Amazon Prime: Large, loyal
customer base
Lower delivery cost for consumer
= More sales opportunities

15. Benefits of FBA
Recognised by customers
Trusted, reliable Amazon service
= more sales opportunities

16. Monthly Fee £25.00
Storage fees: Dimensions
Fulfilment fees: Weight
Sales margin: 15% (maximum)
FBA Fees

17. Product Categories

18. Homewares
Textiles
Sporting goods
Electronics & accessories
Products < 30 kg
Ideal Product Categories

19. Not Eligible for FBA
Products longer than 1.5M
Products heavier than 30 kg

20. Cannot be sold on Amazon:
Tobacco
Weapons
Fireworks
Medicines
Banned Categories
Sex products
Pornography
Loose gem stones
Live plants

21. Human body parts
Endangered animal parts
Uncategorised videos /DVDs
Hazardous materials
Anything that cannot be sold legally!
Banned Categories

22. Account Set-up

23. Registering to Sell on Amazon
Should be completed by the company
Requires company registration paperwork
Time-consuming. Be patient!

24. Selecting the Correct Marketplace
Be careful which Amazon site you select
Amazon.com is in the USA, separate to
sites in Europe

25. Register to pay VAT in the local country
Ongoing VAT submissions; UK 4 per year,
Germany 12 per year
Xport can suggest independent partners
Additional Consideration

26. Product Set-up

27. Seller Central

28. Create Product Page Content
Product Title
Bullet points
Description
Keywords/phrases

29. Additional Work on Product Page
Add page content
Upload images
Translate to target language

30. Example Images

31. Example product page

32. Stock controlled by scanning the barcode
Entered on Amazon’s system at set-up
Can be EAN, ISBN, UPC or JAN
Must not be damaged or obstructed
More info http://www.gs1.fi/
Barcodes

33. Sales & Supply

34. Ongoing Sales Activity
“Sales generate sales”
Amazon pricing & promo tools
Monitor sales & stock requirements
Book shipments and print labels

35. `Heavy´ label (+15 kg)Parcel label
Shipping

36. How Xport Can Help
You

37. Your Product Set-up
Once your Seller account is active
Create Product Page Content
Title, Bullets, Description, Keywords
Upload page content & images
Translate to target language

38. Ongoing Sales Work
Monitor your sales & stock requirements
Book in deliveries and print labels
Liaise with your sales and dispatch teams

39. Pricing
Hourly rate only. No commission
Required hours depends on the number
of products being listed
Company-specific quote before starting

40. Marketing Activity

41. Peak Trading Days
Amazon Prime Day
Black Friday to Xmas
Boxing Day
Easter
Other Public Holidays

42. Sponsored Products campaign
Publicise Amazon listings on SoMe,
newsletters, advertising etc.
Add Amazon logos & links to your website
At Launch

43. Sponsored Products
Based on the Amazon search terms
Cost-per-click
Links to the product page = sales opportunity

44. In target market, to drive traffic to Amazon
pages:
1. Google display advertising
2. Contacting Influencers (blogs/forums)
Additional Marketing Activities

45. Design display banners
Select key search terms
Setting-up the campaign
One-off cost, based on the specific project
Google Display Advertising: Design

46. Cost-per-click campaign
Daily budget
Controlled by your company
Google Display Advertising: Campaign

47. Identify the key blogs & forums
Produce a list for you to approve
Contact the bloggers: demos, tests,
samples
One-off cost, based on the specific project
Contacting Blogs & Forums

48. www.xport.fi
mark.wiltshear@xport.fi
+358 44 595 9009