The document discusses 17 experts sharing underrated tips for conversion rate optimization (CRO). It provides quotes from each expert on tips that are often overlooked but can increase conversions. Some of the tips mentioned include connecting mobile and desktop shopping experiences, taking a customer-driven approach, focusing on performance to improve ease of use, and using small commitments to encourage consistent actions. The full blog post on the website contains additional tips from these CRO experts.

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Do You Know Everything
About CRO?
17 Experts Share Their Insights

2. 17 CRO Experts Share Underrated Tips that
Increase Conversions
If you’re not growing, you’re dying.
Sadly, many companies start their conversion rate optimization (CRO)
strategy off on the wrong foot, with dated or generic tools that won’t
help them grow.
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3. 17 CRO Experts Share Underrated Tips that
Increase Conversions
I asked some CRO savvy folks who understand the landscape for
their thoughts on conversion rate optimization and the tools and
techniques more people should know.
Their responses encompass a variety of tips, so let’s dive right in!
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4. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Brian Massey
Founder of
Conversion Sciences
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“The one thing that not enough people know
about Conversion Optimization is that everyone
who builds a webpage is optimizing for
conversion. It’s already happening. When you mull
over which headline to use on a landing page,
when you ponder which features to list on your
product page and when you agonize over where to
place your lead generation form, you are
optimizing for conversion…”

5. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Bryan Gudmundson
Creative & Marketing
Director, UpSellit
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“I think one of the most overlooked conversion
optimization tactics is connecting the mobile and
desktop shopping experience. We’ve found that
around 20% of repeat visitors return on a new
device. This means that a visitor who researches
on a smartphone or tablet has a high probability
of coming back on a desktop computer at a
later date...”

6. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Bryan Gudmundson
Creative & Marketing
Director, UpSellit
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“User testing. Most conversion optimization
practitioners deep dive into quantitative data
(analytics, heatmaps, etc), but neglect to collect
and review qualitative data...”

7. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Talia Wolf
Founder and Chief
Optimizer at Getuplift
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“Optimization isn’t about quick wins, it’s about
identifying your customer’s goals and optimizing
your funnel to better serve that goal. Rather than
testing random elements on a page, spend more
time on better understanding why people buy
from you and why they choose your solution...”

8. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Shayla Price
B2B Content Marketer,
SaaS Expert
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“It’s imperative that more companies take a
customer-driven approach to conversion
optimization. Following someone else’s best
practices may guide your team; however, it’s all
about your customers’ interests and behaviors...”

9. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Peep Laja
Founder
of ConversionXL
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“Don’t focus on tactics. If you focus on tactics,
you’re doing it wrong. Invest in a thorough
optimization process instead...”

10. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Paul Rouke
Founder & CEO
of PRWD. International
keynote speaker.
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“Tactics make conversion optimisation sound easy.
Conversion optimisation, done intelligently and
strategically, is extremely hard work. Tactics help
cover up for the typical lack of genuine user
behaviour insight that is being used to inform
test hypotheses...”

11. 17 CRO Experts Share Underrated Tips that
Increase Conversions
John Ekman
Founder of the Swedish
Conversion Optimization
agency Conversionista
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“Take the ‘rate’ out of Conversion Rate
Optimization. Conversion rate is a metric.
Increasing Conversions is your goal – Don’t get the
two mixed up...”

12. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Al Mackin
Co-Founder and CEO
at Formisimo
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“Continually build ideas from the market (your
competitors and peers) in between tests so that
you’re armed with more external data when you
do come to test . Idea generation should be driven
by when you see things in the market, rather than
when you’re starting a new test...”

13. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Shannon MacLeod
Conversion Optimization
Consultant Conversion
Geek
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“Conversion Rate Optimization is a somewhat
limiting term. We are really focusing on optimizing
revenue. So the key metric we optimize isoften
RPV (revenue per visitor) instead of conversion
rate...”

14. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Valentin Radu
CEO at Omniconvert
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“The good thing about conversion optimization is
that it works like compound interest: once you
have a win, it sticks and adds ongoing results.
Unfortunately, there are still many marketers that
see conversion rate optimization as a ‘nice-to-
have’ that they can simply disregard or ‘check off’
by doing a new redesign to the website...”

15. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Paul Boag
UX designer/consultant,
speaker & author
of User Experience
Revolution
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“If I could do only one thing to improve a site’s
conversion rate, I would focus on performance.
Ease of use is hugely important when it comes to
conversion and performance is a key factor in
making things easy...”

16. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Neal Cole
Founder of Conversion
Uplift Ltd
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“Asking for a small indication of commitment and
then using this to persuade people to be consistent
with their previous action is a very simple but
effective conversion tactic. It’s one of Cialdini’s 6
principles of persuasion, but is probably the most
powerful weapon of social influence...”

17. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Luiz Centenaro
eCommerce consultant
specializing in CRO, SEO
and Email Marketing
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“Sure, there are tactics and tests that usually win.
But running thousands of these tests and seeing
mostly inconclusive results, we realized there are no
‘Quick Wins.’ Our most successful clients see wins
when they understand iterative testing and go into
these tests knowing they will have to go through 4-5
iterations before a win...”

18. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Michael St. Laurent
Senior Optimization
Strategist, WiderFunnel
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“Conversion optimization is so much more than
making simple design tweaks. With the right experts
and processes, conversion optimization can be
leveraged to provide answers to an organization’s
most critical business questions...”

19. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Raluca Tanase
CRO Specialist
Avangate
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“It is normal to have a lot of misconceptions around
an up-and-coming discipline. I’d like to see less often
the expectation that you can solve something
through one A/B test. More focus on process and
practitioner’s skills would bring more long term
results...”

20. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Duane Brown
Performance Marketer,
Founder of
Take Some Risk
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“I wish more people knew how to run a poll or
survey and ask questions of their (potential)
customers. Being able to survey people and
understand their intent, goals and why they are
coming to your site makes it a lot easier to run a
proper A/B test on your website...”

21. 17 CRO Experts Share Underrated Tips that
Increase Conversions
Whew, that was a lot of tips!
If you want to read more, we recommend checking out the entire
>>>blogpost<<<, it has even more tips from these experts.
We’d love to hear your thoughts on which ones were most helpful!
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Increase Conversions
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