Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Digital experience and transformation 2016 - Web design examplesSmart Insights
Bob Egner of Episerver gives examples of state of the art web designs as businesses use mobile and web experiences to enhance their brands and develop commercial benefits.
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
Digital Marketing: Key Metrics with Jill Quick & Dave ChaffeySmart Insights
A webinar hosted by Smart Insights:
Break down the jargon, and understand the concepts needed for a solid data driven approach for your marketing. Learn how to build a KPI dashboard with the right metrics, with insights from key industry influencers, for you to find nuggets of insights that drive your business in a profitable direction.
To hear the accompanying audio: https://www.brighttalk.com/webcast/8551/220651
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Digital experience and transformation 2016 - Web design examplesSmart Insights
Bob Egner of Episerver gives examples of state of the art web designs as businesses use mobile and web experiences to enhance their brands and develop commercial benefits.
Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROISmart Insights
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
What will the state of Email marketing be in 2016? In this presentation to the Smart Insights Digital Marketing Priorities 2016 Summit Komal Helyer of Pure 360 recommends and to review and improve your email maturity. There are lots of practical examples of how brands are delivering more relevant emails.
Digital Marketing: Key Metrics with Jill Quick & Dave ChaffeySmart Insights
A webinar hosted by Smart Insights:
Break down the jargon, and understand the concepts needed for a solid data driven approach for your marketing. Learn how to build a KPI dashboard with the right metrics, with insights from key industry influencers, for you to find nuggets of insights that drive your business in a profitable direction.
To hear the accompanying audio: https://www.brighttalk.com/webcast/8551/220651
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
The state of lifecycle marketing and automation 2016Smart Insights
A review of how to improve use of marketing automation across the lifecycle with a focus on measurement to determine ROI. Presented by Dave Chaffey at Technology for Marketing, London, September 2016
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Increase online growth: In 4 steps optimal data orchestration OrangeValley
The global COVID-19 outbreach has led to an enormous increase in online traffic. This is already clearly visible in the Healthcare, Food, Finance and Media industries. This growth in online traffic directly leads to an increase in (customer) data, the question remains: How can you optimally orchestrate this sea of data to facilitate online growth?
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsIn Marketing We Trust
Learn how to build a marketing data warehouse in Google BigQuery with Supermetrics' Jukka Puputti.
We will cover:
- Changes in marketing data landscape
- Drivers and obstacles to data-driven approach in marketing
- Challenges in taking control of marketing data
- Benefits of building a marketing data warehouse
- Simple steps to get started
Growth with Account-Based Marketing:The Story of SchoolDudeMarketo
This presentation shows how SchoolDude, the nation's leading education platform of cloud solutions for schools and universities, dramatically grew their marketing outreach and substantially improved their overall marketing ROI with Account-Based Marketing.
The Age of the Customer: Automating and Optimizing Audience EngagementMarketo
Consumers today have higher expectations than ever before. Thanks to the bombardment of marketing messages being thrown at them, they demand messages that are timely and relevant. To succeed in this new era, marketers must evolve their communications and campaigns to reflect the nature of today’s distracted audience. They must become customer obsessed.
In this must-see webinar with Jon Miller, VP of Marketing and Co-founder of Marketo, and featured guest speaker Cory Munchbach, Analyst at Forrester Research, Inc, you will get a taste of the strategies and solutions available to you for automating, optimizing, and powering this engagement.
You will discover:
-How to tackle common challenges such channel silos, limited data, and campaign mindset
-Behavioral, contextual, and conversational tools every marketer needs in their "customer obsessed" toolkit
-What a "customer life cycle marketing system" looks like
Migrating to Marketo: 3 Marketing Leaders who Made the SwitchMichael Tucker
What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.
A look at everything you need to know about Search Engine Optimization (SEO). A presentation given by Naoise Osborne at Journée Infopresse in Montreal on Oct. 15th 2009.
L'impact des bloqueurs de publicité sur le média et les solutionsiProspect Canada
Le phénomène du blocage publicitaire a causé une crise existentielle à l’industrie de la publicité, plus encore à celle de l’édition de contenu. Si nous voulons stimuler un public à prêter attention aux messages de marketing, il faut faire preuve d’intelligence et de créativité.
Les consommateurs sont de plus en plus informés, demandants et impatients. Ils rejettent en bloc toute forme de publicité intrusive nuisant à leur expérience. L’inbound marketing et ses disciplines (contenu natif, personnalisation, optimisation pour les moteurs de recherche, entre autres) s’avèrent des solutions de choix pour contrer le problème et leur offrir ce qu’ils veulent vraiment: une expérience adaptive, à valeur ajoutée et sans interruption.
Cette conférence permettra de bien saisir l’impact des bloqueurs de publicité dans l’industrie actuelle. Elle offrira des solutions optionnelles efficaces pour faire passer votre message de marketing auprès de vos auditoires-clés.
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
The state of lifecycle marketing and automation 2016Smart Insights
A review of how to improve use of marketing automation across the lifecycle with a focus on measurement to determine ROI. Presented by Dave Chaffey at Technology for Marketing, London, September 2016
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Increase online growth: In 4 steps optimal data orchestration OrangeValley
The global COVID-19 outbreach has led to an enormous increase in online traffic. This is already clearly visible in the Healthcare, Food, Finance and Media industries. This growth in online traffic directly leads to an increase in (customer) data, the question remains: How can you optimally orchestrate this sea of data to facilitate online growth?
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsIn Marketing We Trust
Learn how to build a marketing data warehouse in Google BigQuery with Supermetrics' Jukka Puputti.
We will cover:
- Changes in marketing data landscape
- Drivers and obstacles to data-driven approach in marketing
- Challenges in taking control of marketing data
- Benefits of building a marketing data warehouse
- Simple steps to get started
Growth with Account-Based Marketing:The Story of SchoolDudeMarketo
This presentation shows how SchoolDude, the nation's leading education platform of cloud solutions for schools and universities, dramatically grew their marketing outreach and substantially improved their overall marketing ROI with Account-Based Marketing.
The Age of the Customer: Automating and Optimizing Audience EngagementMarketo
Consumers today have higher expectations than ever before. Thanks to the bombardment of marketing messages being thrown at them, they demand messages that are timely and relevant. To succeed in this new era, marketers must evolve their communications and campaigns to reflect the nature of today’s distracted audience. They must become customer obsessed.
In this must-see webinar with Jon Miller, VP of Marketing and Co-founder of Marketo, and featured guest speaker Cory Munchbach, Analyst at Forrester Research, Inc, you will get a taste of the strategies and solutions available to you for automating, optimizing, and powering this engagement.
You will discover:
-How to tackle common challenges such channel silos, limited data, and campaign mindset
-Behavioral, contextual, and conversational tools every marketer needs in their "customer obsessed" toolkit
-What a "customer life cycle marketing system" looks like
Migrating to Marketo: 3 Marketing Leaders who Made the SwitchMichael Tucker
What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.
A look at everything you need to know about Search Engine Optimization (SEO). A presentation given by Naoise Osborne at Journée Infopresse in Montreal on Oct. 15th 2009.
L'impact des bloqueurs de publicité sur le média et les solutionsiProspect Canada
Le phénomène du blocage publicitaire a causé une crise existentielle à l’industrie de la publicité, plus encore à celle de l’édition de contenu. Si nous voulons stimuler un public à prêter attention aux messages de marketing, il faut faire preuve d’intelligence et de créativité.
Les consommateurs sont de plus en plus informés, demandants et impatients. Ils rejettent en bloc toute forme de publicité intrusive nuisant à leur expérience. L’inbound marketing et ses disciplines (contenu natif, personnalisation, optimisation pour les moteurs de recherche, entre autres) s’avèrent des solutions de choix pour contrer le problème et leur offrir ce qu’ils veulent vraiment: une expérience adaptive, à valeur ajoutée et sans interruption.
Cette conférence permettra de bien saisir l’impact des bloqueurs de publicité dans l’industrie actuelle. Elle offrira des solutions optionnelles efficaces pour faire passer votre message de marketing auprès de vos auditoires-clés.
Het gebruik van verschillende devices per persoon groeit sterk. Dat maakt de werkelijkheid over online marketing weer een stuk complexer. Vooral wat de waarde is van mobiel in de customer journey. Wat is bijvoorbeeld de attributie waarde van mobiel adverteren op andere kanalen? Hoe veel van de verstuurde e-mails worden bijvoorbeeld op mobiel gelezen? De mogelijkheden om cross-device te meten worden steeds beter, maar we zijn nog bij het topje van de ijsberg.
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
This is the opening setup for our discussion at the 2012 NYC Mobile Upfront ( http://youtu.be/kf1UTtdMYcI ). These slides were put together by my good friends Jason Newport, SVP, Mobile at Carat and Aubrie LaMar, CSM, Mobile Team Lead at iProspect and myself.
iProspect eBook: SEO Best Practices for Pharmaceutical BrandsiProspectmarketing
iProspect invites you to download the eBook: "The Three-Part Prescription for Successful Natural Search: SEO Best Practices for Pharmaceutical Brands."
In a heavily regulated industry like pharma, brands can still have an optimized digital presence. iProspect has become an industry leader by developing and implementing successful digital strategies for our heath science clients - helping tailor their content for maximum search visibility, while adhering to regulatory guidelines.
You will learn how keywords, content and presentation can impact SEO performance and be able to determine how your website's SEO performance measures up against the pharma industry averages for statistics; such as average search query length.
Interested in speaking with one of our health sciences experts? Contact Casey Williams, Client Services Director, Health Sciences at moreinfo@iprospect.com.
Innledning ved Lise Komnæs Jæger, byråleder iProspect Bergen.
"Hvordan lykkes med Google annonsering akkurat nå?" Thor Christian Valle, Head of Paid Search iProspect.
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies.
Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
Omniture 101 - Digital Analytics - iProspect CanadaLemesle Gautier
Part of the iProspect School Lunch & Learn series at iProspect Canada, this presentation's goal is to demystify Omniture. This presentation will help people that never had the opportunity to have access to Omniture.
Thanks for watching!
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignoreriProspect Canada
Conférence donnée lors du Symposium de l'Association du Marketing Relationnel le 25 février dernier.
Téléchargez l'étude complète ici : http://www.iprospect.com/amr
Hudson's Bay - Optimizing the Checkout ProcessOptimizely
Hudson’s Bay, a large retailer, has used experimentation to help optimize their checkout experience. As consumer’s expectations rise, it becomes even more important to ensure that the checkout experience is as seamless as possible, regardless of channel or device. Hudson’s Bay has built a data-driven culture focused around creating quality omnichannel experiences for their customers and testing throughout that experience.
In this webinar, Joanna Narbuntowicz, Senior Product Manager at Hudson’s Bay, shares how they have created consistent customer experiences throughout the conversion funnel.
You’ll learn:
How to approach testing across the checkout funnel
How Hudson’s Bay prioritizes tests and earns stakeholder buy-in
Why Hudson’s Bay emphasises testing throughout the omnichannel experience
Conducting the Experimentation OrchestraOptimizely
Join us to hear from Jill Brown Thomas, the head of the Optimization program at Wolverine Worldwide, as she discusses her own experience changing culture and building a testing program across 12 very different brands. From alignment on people, to building process, to buying technology, to changing and establishing new culture, Jill will discuss what works and what doesn’t, and what the future holds for Wolverine’s Optimization Journey.
Attend this webinar and:
-How to unify best practices across a portfolio of brands.
-A new model for uncovering what’s important to test from Optimizely’s solution partner Clearhead.
-New use cases for running experiments that move the needle.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
Here are the slides from AMI's webinar on Digital Transformation using the Laserfiche model. Here is a link to the actual webinar recording - http://web.amipaperless.com/digital-transformation-webinar.
Office Depot is adopting a sales and marketing strategy that has, at its core, a personalised approach to servicing customers, improving customer experience, and increasing online sales. Join Jonathan Newman, Office Depot's VP Ecommerce Europe, as he discusses how the company is doing it.
http://www.monetate.com/summit-europe-2014/
Subscribed 2019 - Customer First Approach to Pricing Zuora, Inc.
Pricing is at the core of how companies sell, support, and talk about their products. Yet most companies fail to architect a well thought out customer journey and decision-making process. In this session, Hazjier Pourkhalkhali, Global Director, Strategy & Value at Optimizely shares how the company changed its ways two years ago and saw a dramatic reduction in churn rates while improving win rates, deal sizes, and expansions. All due to a customer-first approach to pricing.
Building a Culture of Experimentation at HPOptimizely
Today’s leading digital businesses, such as Amazon, Google and Facebook, cite experimentation as the key to constantly improving their digital experiences. Yet many companies are still in the early stages of adopting a test and learn mindset when it comes to innovating on their own experiences.
In this webinar, hear how HP has built a global center of excellence, structured their experimentation teams and meetings, and focused on technology, governance, and strategy on their way to building a culture of experimentation.
You'll learn:
- How we structured our Center Of Excellence, and why it's working for us at a global scale
- Our emphasis on Data and Strategy, ensuring we make effective business decisions
- How we’ve interlocked our technologies to give us insights and the edge on our Experiments
- Our Partnership and Growth Story, on our way to grow experiments by 3x worldwide YoY
The allure of outsourced software testing or the demand for specialized testers hasn’t dimmed. In fact it has only amplified in the last couple of years with ‘Digital Enterprise’ taking the centerfold.
Why Value Stream is key to Digital Product Delivery Mani Maun
Using Value Stream to visualize the end-to-end Flow of Digital Products and Services
Managing what flows through Value Stream can help bridge the gap Business and IT
Measurement of key metrics can enable data-driven decision making to improve value delivered to customers
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY.
In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover:
- What data and insights can uncover about customers’ digital behavior
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights, and analytics across their organizations
- Best practices in ideation, A/B testing, and experimentation
How to Use A/B Testing to Create Growth by fmr Staples PMProduct School
A/B testing is an experimentation practice that helps to unlock the full potential of a growth marketing program. Regardless of your company’s business goals, deciding what you will test should be founded in what’s going to move the needle up and to the right for your team.
This talk dove into how you can build a high-velocity testing program, why being data driven can help you avoid costly product design mistakes, as well as which experiments won at top companies.
Improving Customer Experience via Experimentation Dynamic Talks: San Francisc...Grid Dynamics
She'll be sharing use cases, lessons learned and business impacts made using customer experience data and experimentation. She'll also share how combining quantitative data with unstructured quantitative data could provide powerful insights into user behavior that can be leveraged for improving business KPIs. Her team is using AI to support thousands of employees at PayPal and fueling innovation and data driven culture.
The Eight Building Blocks of Quote-to-Cash TransformationApttus
Just what does it take to be successful in Quote-to-Cash business transformation? From vision, to strategy, to technology, to metrics, hear one organization’s journey to deliver a true 360-degree view of the customer. Join this session and learn the eight building blocks of Quote-to-Cash business transformation.
Similar to Conversion Optimization: Fighting the Most Common Roadblocks (20)
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...iProspect Canada
Lorsqu’une entité entreprend de produire son propre contenu, l’un des premiers défis est celui de l’acquisition d’auditoire. Quels sont les outils et partenariats à mettre en place afin de trouver ses premiers lecteurs? Une fois cette étape franchie, comment optimiser son contenu et le diffuser efficacement parmi l’infinité des plateformes sur le web?
Guillaume Bouchard livrera des conseils pratiques afin comprendre comment toucher un auditoire à la fois large et pertinent.
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailiProspect Canada
Les organisations dans le commerce du détail sont en perpétuel état de transformation et le numérique ne fait qu’accélérer ces transformations. Les détaillants doivent apprendre à comprendre, guider, influencer et gérer ces transformations. Pour ce faire, ils doivent façonner leur organisation afin qu’elle puisse apprendre mieux et plus rapidement que la compétition.
Alors que le marketing numérique donne désormais accès à une quantité infinie de données en temps réel, encore faut-il les bons outils, les bons processus et les bonnes personnes pour transformer ces données complexes en prises de décision éclairées.
Guillaume Bouchard, chef de la direction d’iProspect Canada, la plus grande agence de performance numérique au pays, vous guidera vers les meilleurs moyens pour que toute votre organisation, en commençant par votre équipe marketing, apprenne à être performante.
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...iProspect Canada
Présenté par Benoît Chiasson, Vice-président, développement des affaires
et Sonia Allard, Directrice, marketing de iProspect Canada lors du RDV Marketing 2014.
Pour chaque entreprise, les consommateurs ne sont pas tous égaux. Certains, de par leur potentiel d’investissement ou d’influence, monopolisent davantage l’attention des marketers, qui se demandent comment obtenir leurs faveurs.
Ces consommateurs d’intérêt sont dispersés dans trois générations : la génération Y, la génération X et les bébés-boomers. À partir d’une étude réalisée par iProspect, Benoît Chiasson et Sonia Allard présenteront ce qui distingue et rassemble ces trois générations quant à leurs valeurs, attitudes, intérêts, activités médias et sphères d’influence.
L’objectif : établir une liste des meilleures pratiques à mettre en œuvre, convaincre ces consommateurs de choix, puis identifier les tactiques à éviter.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.iProspect Canada
Maxime Gaudreau, vice-président Innovation et performance numérique chez nvi nous présente comment bâtir une stratégie de contenu numérique durable en 6 étapes, afin d'assurer un maximum de visibilité numérique à son entreprise. Conférence présenté lors de la Journée Infopresse du 20 mars, "Marketing de contenu".
http://www.nvisolutions.com/fr
Le 6eme camp DoYouSEO tenu le 13 février 2013 chez nvi traite de l’anatomie d’une bonne landing page. Domenico Micheletti, notre expert UIUX a présenté quelques exemples et cas pratiques pour améliorer les taux de conversions.
L’importance de la performance numérique au sein d’un marketing mixiProspect Canada
Conférence de Guillaume Bouchard, président chez nvi, présentée à l'événement SUR LE WEB à Trois-Rivières, le 6 décembre 2012. Cette présentation aborde les sujets suivants:
- La place du numérique dans le marketing mix
- La performance numérique
- Le référencement organique (SEO)
- Le zoo de Google
- La notoriété
- Le référencement payant (PPC)
- Cas pratiques
Utilisation des medias sociaux dans une strategie de SEOiProspect Canada
Avec les dernières mises à jour de Google Panda et Penguin, il est clair que le travail du référenceur implique, plus que jamais, une veille constante des annonces officielles ainsi que du fonctionnement même des résultats de recherche. Développer une culture du changement est donc essentiel. Cristian Oana propose ici des outils et des pratiques à mettre en place pour réagir rapidement et efficacement.
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsiProspect Canada
Maxime Gaudreau propose des tactiques simples et concrètes qui vous permettront de vous distinguer en investissant votre énergie et vos budgets pour un maximum d’impact.
Social Media, Press Relations, & Brand ManagementiProspect Canada
Guillaume Bouchard's conference (PubCon2012) on the risks of social media proliferation without proper education and strategy. The talk aims to dispel the “hype” around social media—it’s a tool, not a miracle—by devaluing buzzwords, showcasing social media nightmares, and suggesting necessary precautions when integrating social media marketing into your company.
"Maximizing ROI in eCommerce with Search" presented on June 12 at SES Toronto 2012, by Guillaume Bouchard, president and CEO at NVI.
This slideshow presents :
- Choosing the right e-Commerce platform
- E-Commerce sites: 2009 vs. 2012
- IP geolocation & browser language detection
- Rich snippets
- Mobile e-Commerce
- e-Commerce site as a destination
- Social signals
Les bases du référencement, outil principal du marketing InternetiProspect Canada
Les bases du référencement, outil principal du marketing Internet - par Sonia Allard - présenté à l'événement E-tactiques Laval, le 12 juin 2012
Ce diaporama présente
- Le référencement organique ou naturel (SEO)
- Le référencement payant (PPC)
- Une évolution constante (le zoo de Google)
Le passage à la performance numérique - RDV Web 12 Avril 2012iProspect Canada
À l’heure de la multiplication des canaux de distribution et des plateformes de diffusion, la performance numérique s’impose comme une condition à la réussite d’un effort marketing ou d’un modèle d’affaires. La maximisation du rendement sur l’investissement passe donc inévitablement par l’intégration des compétences en référencement naturel, marketing de recherche, référencement social, local, mobile, en affichage web et en marketing numérique.
• Comment regrouper les pratiques de référencement en une approche intégrée?
• Quelles sont les dernières tendances en matière de référencement?
• Comment évaluer et mesurer la performance numérique?
Guillaume Bouchard, président de NVI, partage les façons de maximiser le rendement sur investissement par une approche intégrée du marketing numérique axée sur la performance des outils, canaux et plateformes.
In this session, we explore how to optimize a site for mobile search.
Part 1: Mobile Search Opportunities
- The ROI of SEO
- Consumers & Their Mobiles
- Mobile Search Trends
Part 2: Optimizing for Mobile Search
- SEO Basics
- Local SEO
- Mobile SEO Basic (Code, Content, and Design)
- Mobile Site Tips (Plugins and Hacks)
Mobile SEO Checklist
SEO is often thought of as some dark nebulous cloud full of unknown scary things. This presentation will try and make things like fitting SEO into a business strategy, translating those strategies into actionable items, and then measuring those results using real dollar figures not so scary. And most importantly, in real terms that everyone can understand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
6. Canada’s largest bi-cultural digital performance agency.
2 offices: Montreal, Toronto.
Over 85 passionate digital practitioners.
10 years of billingual Canadian expertise.
Network of 3000 specialists across 50 countries.
iProspect
Canada
6
7. We are a story of growth and performance.
2005
2008
2013
NVI opened
its Toronto
office
NVI becomes
iProspect
Natural
Search
Paid Search
Analytics
Social Media
Conversion
Optimization
1996
iProspect
founded in
Boston
Founded in
Montreal
10 years of
digital
performance
2015
7
12. Conversion Optimization is the process of continuously improving
a website or landing page to create the most effective experience
for new and recurring customers.
Conversion Optimization
12
14. • In a complicated digital environment, Conversion Optimization provides a
scientific method to effectively measure the efficiency of your digital
platforms.
• By gaining insight on what works and what doesn’t for your target audience,
you can develop best practices to increase revenues (directly or indirectly)
from your website.
14
Why is Conversion Optimization Important?
15. 15
CONVERSION OPTIMIZATION
THE ULTIMATE
PROCESS
1. ASSESS
CURRENT
SITUATION
3. TEST
4. REVIEW,
LEARN AND
SCALE
2. LIST
HYPOTHESES
15
18. Risk Management
18
“ ”Conversion optimization is
expensive and results are uncertain.
19. Look at the
cost as an
investment
Risk Management
2
Calculate your
expected ROI
3
Determine
how long it
takes to get
positive ROI
4
Determine
project cost
1
19
20. The iProspect Guarantee
Provide a total
project cost
(without any
surprises)
2
20
Give the
project
feasibility
1
Guarantee
performance
improvement
3
23. Test Culture
23
“ ”Going through the process again
doesn’t feel right, especially after
taking 1 year to develop the website.
24. Test Culture
24
Quick Wins Necessary Action On Hold
Elements that can
easily be changed
Major issues that require
immediate planning
& development cost
Elements that require
further development,
but can wait
Testing does not necessarily mean going through drastic changes. When
identifying things to change, one can classify them into:
25. 1. Quick Wins
25
Examples of elements that can
easily be tested and implemented:
• Copy
• Placement
• Colors
26. 2. Necessary Action
26
Examples of elements that must be
tested and will require effort:
• Forms on mobile
• Pricing options and the layout of
the pricing table
• New creative content
Users only see the first 2
columns of a 4 column
table when accessing via
mobile.
27. 3. On Hold
27
Examples of elements that require
development but are not a priority:
• Folds on a page
• Testimonials
28. Business Case
La Capitale
28
1. Is the price clearly displayed?
2. Do users know where to modify the
contract duration?
31. Failure Management
31
“ ”Conversion optimization can be
inconclusive resulting in “failure”.
32. Failure Management
32
1. Inconclusive tests 2. Follow-up tests 3. Tools
They tell us why the
original is performing
better.
Such tests are
mandatory to validate
our learnings.
Throughout the
experiments, tools help
us find incredible UX
insights.
For quantitative tests, we find value in:
33. Business Case - Securitas
33
To reduce a bounce rate of 86%, we
conducted A/B testing 3 times and got
inconclusive results all 3 times.
34. Business Case - Securitas
34
Online
Questionnaire
Did
you
1ind
the
information
you
were
looking
for?
J L
If
you
didn’t
1ind
what
you
need,
then
what
information
are
you
looking
for?
40%
BOUNCE RATE
REDUCED BY
42. IT Involvement
42
“ ”Changing elements on the website
is too hard, too long and too
complicated.
43. A/B Testing:
1 line of
Javascript
code on your
webpages
What to Test
2
Tag management
system
3
We can design
and host stand
alone landing
pages
1
43
3 points to help you become more independent from your IT team: