Continuous integration (CI) and continuous delivery (CD) are software engineering practices that involve regularly merging code changes into a shared repository and performing automated builds and tests. CI involves integrating code changes daily to find issues early, while CD ensures code can be reliably released at any time through short development cycles with automated testing, deployment, and documentation. Implementing CI/CD helps build better quality software faster and cheaper by identifying defects early, encouraging collaboration, and facilitating frequent releases.