1.
LS807
Interactive Film: Immersion in
Learning
Caroline Freeman, Brightwave Group
Orlando, FL • March 16 – 18, 2016

2.
Who I am…
Caroline Freeman
Head of Learning Design,
Brightwave Group

3.
How many of you have used
interactive video for learning?
Before we start, a
question for you…

4.
• How interactive video can help create an
immersive experiences.
• Some examples
• Making it happen – design process
• Lessons learned
What we’re going to look at:

5.
One must learn by doing the
thing; for though you think you
know it, you have no certainty,
until you try.
Sophocles

6.
You have to provide opportunities
for your learners to
practice the skills
and to fail safely.

7.
‘The future of technology driven
learning is immersive…I am 'in' the
learning experience and I am
practicing doing the things that I need
to do better. I am making decisions.’
- Koreen Olbrish Pagano - Immersive Learning
Immersive Learning

8.
How do we make our
learning immersive?

9.
It’s about an approach…
not a specific piece of
technology

10.
It’s the way we’ve always learnt best

11.
What do you need to create
an immersive virtual world?
o Authenticity (not necessarily ‘realism’)
o Autonomy
o Acknowledgement

12.
How can interactive video help?
o Brings together the user control of the
internet with the engagement of the
moving image
o Increases the personalisation and
relevance of the content

13.
The power of video
o Websites that use video double the
conversion rate into sales - Aberdeen Group
o Employees are 75% more likely to watch a
video than to read documents or web articles
- Forrester Research
o 76% of executives watch business videos at
least once a week, including 40% who view
them daily - Cisco

14.
A few examples
o Scrolling video
o Interviews
o Simple branching narrative
o Complex branching narrative
o ‘Spot the mistakes’

15.
Examples of
interactive video #1
An illusion of moving through 3d space
User controls progress through video
Scrolling video

16.
Inspiration from marketing: www.world-of-swiss.com

17.
Re-imagined in an e-learning course

18.
Scrolling video journey

19.
Our prototype

20.
Examples of
interactive video #2
Interviews

21.
Interactive video interview

22.
Interactive video interview

23.
Intensifying immersion –
combining storytelling
and gaming

24.
Storytelling –
the oldest form
of learning

25.
Gaming –
fail safely
and try
again

26.
According to Julie Dirksen (2010) the
average eLearning course gives you
feedback every 5-10 minutes, the
average game is 7-10 seconds.
The importance of feedback

27.
‘The best moments in our lives are
not the passive, receptive, relaxing
times… The best moments usually
occur if a person’s body or mind is
stretched to its limits in a voluntary
effort to accomplish something
difficult and worthwhile.’
Flow
- Mihaly Csikszentmihalyi (1990)

28.
In the zone - completely
focused motivation

29.
Conditions required to create Flow:
o Clear goals
o Immediate feedback on your actions
o Balance between challenges and skills
o No distractions
o No fear of failure
o Sense of control

30.
Getting the balance right

31.
Examples of
interactive video #3
‘String of pearls’ structure
Simple branching
narrative

32.
Simple ‘string of pearls’ structure

33.
A man walks in to a bar…

34.
The objectives:
o Introduce trainee bartenders to the bar
skills they will need
o Make it fun – encourage learners to revisit
challenges
o Make it memorable

35.
And to prove you can do it lo-fi…

36.
Examples of
interactive video #4
Complex branching
narrative

37.
Jeff Grubb Venturebeat.com March 2013
Controlling complexity – The Walking Dead, season 1

38.
3_110 Team Solve
Update on
workstreams. Ella has
reached different
conclusion from Daniel
Video
3_120 Dissent
What should Ella do?
a) Make statement
b) Explore data
sets
c) Finish survey
first Dilemma
3_100 Time/ travel
story
Three weeks passing.
Key developments.
Montage of Daniel,
Ella, Sharon.
Photostory
3_131 State
If a) Daniel sees Ella’s
statement as a
criticism. Hatti says to
ask Clara.
Video
3_132 Explore
If b) Ella’s follows
feedback model. Hatti
suggests she meets
Clara a
Video
3_133 Postpone
If c) Ella says nothing.
No discussion, no
meeting with Clara
proposed.
Video
Example of story map for
learning game

39.
http://www.slideshare.net/benhoguet/tribeca-hacks-keynote
Match the structure to your
needs and your budget

40.
Keep control of your seat-time
vs developed time
Anything from 1: 1.3 will work if your story
is engaging enough

41.
Replay value – our experience
When the challenges and the story feel
authentic, learners will want to replay the
game to see alternative paths.

42.
Examples of
interactive video #5
‘Spot the errors’
hotspots

43.
The problem
How to create an engaging and
memorable course on Data Protection

44.
The solution - ‘spot the errors’:
Best use of E-Learning to ensure compliance
with external regulations or internal policies

45.
Making it
happen

46.
Early questions:
o Revisit the need for video – is it the best
solution?
• Think
• Translations
• Volatility
• Tone of voice
• Story
People & processes

47.
Video production is a waterfall
process…
you need clear communication
and early sign off

48.
Your stakeholders
Make sure you’re on the same page -
show them examples of what you’re
trying to achieve.

49.
Drama needs conflict – do they
have the appetite for it?

50.
Are they really
ready for humour?

51.
Will they let your characters
speak human?
Source: carncar.kr

52.
Branching narrative – the process
o Action mapping (Cathy Moore style*) -
what do the learners need to do?
o Create challenges that replicate the
decisions they will need to make
* http://blog.cathy-moore.com/

53.
Creating the structure
o Make a physical map – use card sorting to
create groups of incidents
o Link these into stories

54.
Making sure it is a story

55.
Candidate
A
Clara
F Hispanic
Age 40 -
50
Experienced, but has been with the company less
than 3 years. Has already produced good results,
made an impact. Outspoken & powerful. Divorced,
with teenage children. Able to travel.
Advantage: Impressive CV.
Disadvantage: Not well known in company. Some
people find her manner abrasive.
Candidate
B
Ajay
M Indian
Age 28-38
Enthusiastic, excellent track-record. Personable,
has integrity. Ambitious. Married, no children yet.
Proposed by Manager 1.
Advantage: Charismatic, natural leader. Good
personality fit.
Disadvantage: Caring for dependent parent. Not
as experienced as other candidates.
Who are your characters?

56.
“No, no! The adventures
first, explanations take
such a dreadful time.”
- Lewis Carroll, Alice's Adventures in
Wonderland & Through the Looking-
Glass

57.
Prototypes
- On paper
- Online scripting
tool, such as Twine
- Film it on your
phone

58.
Lessons
learned

59.
Lesson 1:
Design for Flow
o Balance challenge with skills
o Work out ideal interaction spacing
o Make navigation simple and intuitive
o Give lots of feedback

60.
Lesson 2:
Don’t overload the learner
o Keep the clips short – three minutes or
less
o Keep choices limited to two or three
o Keep text short and clear

61.
Lesson 3:
When it’s new - prototype
o Develop like a video game
o Prototype and user test
o Is the user journey clear?
o Is it fun?
o Balance difficulty, agree filming style and
pace
o Get buy in from your stakeholders

62.
Lesson 4:
You can break rules
Interaction seems to give you more freedom
to ‘stylise’ and break the rules of film
grammar…
… as long as it feels part of the ‘game’
experience
e.g. mixing first and second person
narratives, interleaving with question screens
etc

63.
Lesson 5:
For ‘response- reaction’ you
need a substantial payoff
Heightened drama or humour work well

64.
Summary
To make it feel immersive
you need emotional
engagement and the right
level of intellectual
challenge

65.
Remember
Authenticity
Autonomy
Acknowledgement

66.
Any questions?
Thank you

67.
More information?
@FreemanCaro
caroline.freeman@brightwavegroup.com
If you’d like to chat some more, get in touch!
brightwavegroup.com

68.
Action mapping – http://blog.cathy-
moore.com/
Interactive scripting tool: https://twinery.org/
Tools for Interactive video:
• Happy yak
• Adobe Storyline
• Racontr
• Daz from Outtakes
Resources

69.
Examples:
Interactive interviews
http://www.rsagroup.com/rsagroup/en/caree
rs/meet-our-team#.VvLIo-KLSM8
Scrolling video
www.world-of-swiss.com
Resources