This contents page is for a rock music magazine called "Kerrang!". The target audience is teenagers who are discovering the genre of rock music. The house style uses colors like black, white, and yellow. The layout follows the Gutenberg principle with the main band image in the primary optical area and the masthead in the strong fallow area. The design has an informal balance with the large band image and masthead on the right. The imagery represents the rock genre through band photos and images of musicians performing.

1. Contentspage analysis
Target Audience: The target audience for this magazine is for people aged around 16 who are usually just
discoveringwhattype of music they like.The genre of music is rock which is quitean informal type therefore the
target audiencewould not commonly be seen as middleaged people such as 35 and older. We see how itwill be
targeted as teenagers as the text is mainly informal and theimages contain things such as guitars and people
screaming.
House Style:The house styleof the magazineis mainly colours likeblack,whiteand yellow. On ‘Kerrang!’ contents
pages, the background is white and the writingis black.However, the magazine contents shows its significanceas
every contents page with this magazineshows the headings in a gold colour with a black background,and the
contents are always in red number points.On the “Kerrang!” contents page, the layoutalways shows the Gutenberg
principleshown in a sameway, with the main image in the primary optical area,and the masthead in the strong
fallowarea etc.
DesignBalance/Design
Symmetry: Within the design
balance/symmetry, the design
seems to be informally balanced
as the masthead is on the right
hand sideand the main image
takes up more than justhalf of
the page. However, the contents
have a slightbalanceto it as they
are shown in 3 columns.The
informal balancehelps to
represent the genre of the
magazine.
GutenbergDesignPrinciple: In the primary optical area,the contents page shows the main image of a popular
band. This will beplaced here as itwill bean importantpart of the magazine, therefore the readers eyes will be
drawn towards itfirst.On the strong fallowarea,the masthead has been placed in an unusual design and itis not
common for the masthead to be here. The readers eyes , however, will be drawn towards the masthead almost
straightaway,which makes itstill noticeablefor the reader to see as itis importantinforma tion.The weak fallow
area contains an imageof a male artistplayingtheguitar and singing,with the headline‘SHOTS’ in bold, yellow
text. This helps the reader to look more in the weak fallowarea as itis eye catching.The terminal area contains as
badge with images explainingwho helped to create the magazine. This is a slightly differentcolour to the rest of
the contents page, making the reader notice itmore.
Imagery: The imagery of this contents page shows a range of different images which represent the magazine genre
and what this particular magazinewill contain inside.The main image contains 4 males,all partof the same roc k
band, which are stood in a friendly position with a caption sayingthatthey ‘really want a hug.’ This is humorous to
the people who are readingthe magazine as itchallenges the stereotype of the rock genre being quite fierce and
aggressive.There are other smaller images such as an imageof what looks likea famous rock artistperformingat a
concert. The artistis shown to be screamingand playingelectric guitar which is synonymous to the genre of the
magazine and informs the reader that the artistwill haveinformation in the magazine. There areother images on the
contents page showingthings such as what looks likea rock band album cover which also informs thereader of
what’s inside.Within the contents page, the imagery is used more than text to indicatewhat is in this magazinewhich
also suggests how the target audiencemay be younger and informal as the reader may prefer to look at the images to
discover what’s insiderather than readingwriting.
Masthead:The masthead of this contents page is on the righthand sidewhich is not a usual placeas to where
the masthead would go, however, the text is bold and in capital letters and is surrounded by a big and black
circular shapeto make the bold,white writingmore eye catching.The shape around the writingshows white
marks which come across as itis worn out, or possibly scratch marks or broken glass which shows the aggression
of the genre of the magazine, which represents what the magazinewill haveinside.Underneath the masthead
there is also a headingwhich is in bold,red and white writing.This is eye catchingto the reader and would have
been placed underneath the masthead so that the reader will definitely seeitas it may be to give information to
the reader which may become important.
Text: The text of this contents
page tends to be bold and sans
serif to suggest informality.The
text is commonly black or
yellow, which are two different
types of colour,showing
informality again.Thereis a lot
of text within the contents a
which is shown by headings such
as ‘NEWS’ and then contents
shown in a listunderneath
which is easier for the reader to
find what they arelookingfor.

2. Contentspage analysis
DesignBalance/Design Symmetry:
Withinthe contentspage,the design
isinformallybalancedasthere isno
formof balance or symmetry.Thisis
shownas the image isthe
predominantpartof the page to
representandprovoke the genre as
the female isdancingandbright
coloursare used.We also can see
howit isinformallybalancedasthe
contentstextismore on the right
handside of the page ratherthan
takingup half.
Imagery: The imageryof thiscontentssheetshowsagirl partyingin a clubwhichshowsthe magazine aspart of
the dance genre.The mainimage showsthe female wearingprovocative clothinganddancinginasimilarway.
The female hasshadesonwhichisquite randomwhichissynonymoustothe genre.The imageryisalsodark
but withLED lightingtoshowa nightcluband the female hasbrightclothingandjewellery.
GutenbergDesignPrinciple: The
Gutenbergdesignprincipleisusedin
a slightlydifferentwaytonormal
contentspagesas the masthead
contains3 differenttype of
information,the name of the
magazine,the date andthe title of
the page.Thisis shownas a banner
whichgoesthroughthe primary
optical area,makingitso the reader
will readthisfirst, andthenitgoes
to the strong fallow area;where the
readerwill automaticallylookto
afterthe primaryoptical area. Inthe
weakfallow area,the contentspage
has an inserttocapture the reader’s
attentionsaying‘124’ inlarge,
informal writing.Startingfromthe
weakfallow areagoingintothe
terminal area,there isan
insert/banneradvertisingthe free
CD you getin the magazine,making
the readerlookeverywhere onthe
page.
Masthead: The mastheadis
differenttousual magazinesasboth
the mastheadof the magazine name
and the ‘contents’label isseenasa
banneracross the top of the
contentspage.‘Mixmag’isseenin
the primaryoptical area following
intothe strong fallow areawhere it
says‘Contents’andthe month/year
of the magazine. The
masthead/bannerisinwhite writing
and eachfontfor the textis
difference whichmayshow
informalityasthe magazine consists
of dance/partymusic.
Text: The textforthismagazine isall
inwhite colouredwritingoverablack
backgroundwhich makesiteasyto
read.The contentsonthe right hand
side are presentedinamodernway,
lookingasthoughthat theyare tracks
on a CD. The overall textwhichisused
ismainlysansserif tomake it less
formal and there isa range of
differentfontsto keepthe magazine
lookingexcitingandinteresting.
House Style:The main house
style of thismagazine isblack
and white,makingiteasyto
readand interesting.The fact
that the coloursare inverted
(white writingonblack
background,notblackon
white) maysuggestthe
informalityof thismagazine.
As well asthe blackand white
theme oneverymixmag
magazine,all contentspages
alsohave an image on the left
handside,alongwiththe
contentsin‘CD form’on the
right.The image usually
containsa female,whichmay
objectifyfemales,andthey
are usuallyinaclub,partying,
withLED lightsmakingthe
image more informal and
colourful.
Target Audience: The target
audience forthismagazine is
around18 andover.Thisis
because mostof the images,
informationandmusic
representsthe dance genre
and alsosuggestswhat
people thatenjoygoing
clubbingwill like toread.For
example,the younggirl inthe
image isshowndancingat a
club.The advertisementsin
the magazine alsoconsistof
mainlyalcohol whichalso
suggeststhisasthe target
audience.