- The respondent conducted a survey to inform the creation of their music video, receiving responses primarily from females aged 17-25.
- Results indicated a preference for narrative or performance-style videos in genres like pop, indie, and rock. However, dance and electronic genres were also mentioned.
- When asked directly, respondents indicated indie, rock, and pop as preferred genres for a music video, though some mentioned alternative and electronic/club genres.
- Overall, the survey provided useful insights but also had some biases due to the dominated demographic that responded. The respondent will consider a wide target audience when creating their music video.
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Digital Tools and AI for Teaching Learning and Research
Analyse of survey responses
1. https://www.surveymonkey.com/analyze/BcO1_2Fv2RzZhjIB18b9gJm47udlbrMtCUIQKlWoNiHHc_3
D
KelseyHaslam
Music VideoSurveyResponses
For my marketresearch inorderto create my musicvideo,Ihave useda primarysource by creating
my ownsurveyonsurveymonkey.comandsendingpeople the linksoquestionscouldbe answered
interms of genre andtypesof musicvideoswhichmyaudience wouldprefer.Majorityof the
informationwhichIhave gatheredwiththissurveywill be quantativedata.However,there are some
questionswhichwill containqualitive dataintermsof me askingmore abouttheiropinionsand
preferenceswithinamusicvideo.I’ve attemptedtovarythe age andgendergroupsto increase the
accuracy for my results.
Thisquestionwassimplyjustaskingpeople fortheirage.The optionswere‘Under16,’’17-25,’ and
‘Over25.’ Out of the 12 people whichhave answeredmysurvey,10out of 12 answeredthatthey
were aged17-25, the remaining2 people were over25. Thiswouldmake myoverall results
inaccurate due to majorityof people beingpartof the same age group.
2. Withthe genderquestion,again10 outof 12 people answeredthattheywere female.Thiscould
possible create aninaccuracywithinmyresultsasdifferentgendersmaypreferdifferentstylesof
musicvideos.However,afractionof 1/6 of the total resultswere male,whichmaybalance the
resultsslightly.
Thisnextquestionwasaskingwhetherpeople watchedmusicvideosItwasa simple yesorno
questioninordertohelpme lookintohow large the target audience of mymusicvideowouldbe.
Only1 personskippedthisquestion,whowasalsointhe minority‘Over25’group.This would be
takenintoconsiderationwhenlookingintothe age groupof my potential targetaudience.
3. Thiswas a basic questiontosee howpopularmusicvideoscouldbe.Iaskedpeople how many
videosdotheywatchin a monthwiththe multiple answersof ‘0-2,’‘3-5,’and ‘over5.’ 50% of the
total resultsrevealedthatpeople watchedover5videosa month,revealingthata musicvideo
wouldbe popular.The remaining50%consistedof 41.67% being3-5 videosamonth,whichisstill
popular;andthenjust 1 personout of the total of 12 people answeredthattheywatchedbetween
0-2 videos,whichwasthe same personwhoansweredthattheydidn’treallywatchmusicvideos
often.
4. From myresults,Ilookedintoeveryvideo
and analysedthe genre andstyle of video,withitbeingcontextual,narrativeorperformance.So
that I couldgathera fairerresultonwhattype of videosmytargetaudience
may prefer. 2 outof 12 people skippedthisquestion,makingonly10which
answered.Ithoughtthiswasa useful questionintermsof collectingqualitive
data as it helpedme togainknowledgeonwhattype of videospeoplelike.
These resultswere interestingwithinmysurveyas,whenlookingthroughthe
mostpreferredmusicvideos,anarrative style of videogainedthe mostvotes,
followedbyperformance based,thencontextual.Thiswouldbe useful when
lookingintowhatstyle of musicvideowhichImayconsidertocreate.
Contextual/narrative rock
Performance punk/rock
Performance rock
Contextual/Performance Indie/rock
Narrative rock
Narrative Alternative/indie
Narrative Rock
Narrative/Contextual Pop
Narrative Pop
Performance Rock
Thiswas a questioninorderto
collectqualitivedatawhichmay
helpme intermsof product
research.I askedpeople what
theyfavourite musicvideowas
and allowedthemtowrite an
answerthemselvestomake the
resultsbroader,andI couldsee
whatpeople mostpreferredin
termsof genre andstyle of music
video
5. One of the questionsinmysurveyaskedpeople whatformof musicvideotheyprefer,withitbeing
narrative,performance orcontextual.Ifoundthese resultsinterestingasover63% of the resultssaid
that people preferredperformance basedvideos.Whenlookingattheirpreferredmusicvideos,
however;the preferencesbetweenperformance basedvideosandnarrative videoswasmore orless
balanced. The personwhodidn’twatchmanymusicvideosskippedthisquestionalso,therefore only
11 out of 12 answered.The percentageof bothnarrative andcontextual videopreferenceswerethe
same.Althoughthatpeople chose performance style of videos, theseresultsmaybe inaccurate
whencomparingthemtothe lastquestion.The resultsof the lastquestionwouldbalanceoutthe
opinionsonmostpreferredstyleof videobetweenaperformance styleora narrative.
I foundthisparticularresultinterestingwhencomparingittomypast questionsasthese resultsmay
challenge the accuracy.Due to comparingresultsforthisquestiontomypast two,the results
become balancedthatpeople preferbothnarrative andperformance style of videos,ratherthan
contextual.
Thisquestionwasaskedforsimilarreasonstothe last
question.I’ve askedpeople whichmusicvideothatthey
preferredoutof the three options;‘GreenDay – Wake me
up whenSeptemberends,’‘Little Mix –Move,’and‘Miley
Cyrus– WreckingBall.’These 3specificvideoswereasked
due to the style of videowhichtheyall are;being
narrative,performance orcontextual.2out of 10 people
skippedthisquestion,possiblysuggestingthattheyhadn’t
seenanyvideos.However,6/10 people answeredthe
GreenDay video,whereas3/10answeredLittle Mix,and
the last personansweredwithMileyCyrus.
6. I askedinmy surveywhetherpeople thoughtthata musicvideoisimportant.11 outof 12 people
answeredthisquestionwithachoice of answersbetween‘yes,’‘no,’or‘sometimes.’ The majorityof
the vote (54.55%) consistedwithpeoplesayingthatamusicvideois‘sometimes’important.Only1
personsaidthat itwasn’t,and the restsaidthat it isimportant.Thismade me considerthatreasons
for a musicvideoonlysometimesbeingimportantcouldbe forreasonssuchas to reference the
meaningbehindthe song/songlyrics; ortopossiblytell anarrative,orshow the artistbehindthe
music.
7. Thisquestionwasaskedintermsof consideration
as whichartistswere popular,inconsiderationas
to whenlookingintowhatmusictouse.For this
question,Ithoughtof manydifferenttypesof
artists,as well asincludingan‘other’option,
where people couldspecifywhotheirfavourite
artistis. Thiswasalso a multiple choice question
so that people couldchoose more thanone
artist,makingthe resultsmore accurate.
Throughanalysingthe results,the mostpopular
artistwho waschosenwere ‘The 1975,’ with6
people preferringthem.5people chose ‘Imagine
Dragons,’followedby3 – 4 people preferring
artistssuch as ‘Ed Sheeran,’‘TaylorSwift,’‘One
Direction,’or‘Slipknot.’The restchoosingother
artists.
Withinthe ‘other’choice,people had written
that theirfavourite artistwere people suchas
‘JoyDivision,’‘PassionPit’and‘MajorLazar.’ I
foundthat thisresultwasinterestingand
juxtaposedwiththe restof the artistschosenas
althoughJoyDivisionwouldbe partof the
punk/rockgenre,whichisproventobe popular;
the otherartistsare more dance/electropop
artists.Thisshowsbalance inmy resultsasI
haven’tincludedmanydance oralternative
artistswithinmysurvey,howeverthisresult
showsthat the genre of musicis still quite
popular.
I foundthat myresultsmaybe slightlybiasedin
termsof the optionswhichIhave givenpeople to
choose,asmajorityof the artistsare part of the
popor indie genre.Although,Ihave included
some othergenressuchas ‘Slipknot,’beingheavy
metal,andotherrock artists.Thismade my
resultsinterestingas,althoughmajorityof the
artist’snamesincludedwere popartists,rock
artistssuch as Slipknotstill gotarespectable
percentage of the results,showingthatthisgenre
isalso popular.
8. To conclude myanalysisof the survey,myresultshave shownthatmajorityof people mayprefera
narrative or performance style of video,alongwiththe mostpreferredgenresbeingmainlypop,
indie orrock. However, the resultshave alsoleadme toconsiderothergenressuchas‘dance,’which
I hadn’tfullytakenintoconsiderationbefore thissurvey.Ihave chosenmyquestionstomake my
resultsmore accurate,intermsof similarityinquestionssuchasaskingabout preferredgenres,butI
have lookedmore intothisbyusingexamplesof artistsormusicvideos,sothatI couldanalyse my
resultsmore accuratelyandspecifically.However,althoughIhave beenspecificwithquestions,my
resultsmaystill be slightlybiasedintermsof the majorityof the people whohave answeredmy
questionnaire average outtobe female and17-25, possiblymakingthe resultsinaccurate asthe
answersare mainlyone age and gendergroup.Nevertheless,throughmyanalysis,Ihave lookedinto
the way that differentage andgendersmaypreferdifferentstylesof musicvideos.Usingmyresults,
I will be able tocreate my musicvideowhichwill fitintoawidertargetaudience,andhopefullywill
be suitable formajorityof age groupsand genders.
The final questionissimilartomypast questionto
considerwhichmusictouse for myvideo.This
questionwasaskingwhatwasthe most preferred
genre ina musicvideo.This,again,gave me
qualitive dataaspeople couldchoose more than
one option,makingthe resultsmore accurate.The
mostpopulargenre was‘Indie’gaining72.73%of
votes,followedby‘Rock’whichhas54.55%, then
‘pop’and ‘heavymetal’where3people chose these
genres.Withthe ‘other’category,people
mentionedhow theypreferredthe ‘alternative’
genre,or‘electronic/club,’whichwouldbalancethe
resultsincomparisontomy lastquestionwhere the
electronicgenre of artistswere mentioned.These
resultswouldleadme toconsiderchoosinga
populargenre of musicto use inmy musicvideo.
