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THE FUTURE OF
ADAPTIVE CONTENT
RESPONSIVE VS. ADAPTIVE
I need more than a responsive site, 

I need it to be adaptive.
https://medium.com/@livlab/responsive-versus-adaptive-is-n...
WHAT IS ADAPTIVE?
Build a separate mobile site
Send users who need more
info to the desktop site
✘
✘
Cut features and content not
core to th...
NO FORKING WAY.
ADAPTIVE CONTENT

Structured content that can be targeted by device type or
personalized by context (i.e. time, location, ...
ADAPTIVE
LAYOUTS
RESPONSIVE 

LAYOUTS
CLIENT SIDE
versus
SERVER SIDE
“Responsive design is client-side, meaning
the whole page is delivered to the device
browser (the client), and the browser...
“Adaptive design is server-side, meaning
before the page is even delivered, the
server detects the attributes of the devic...
RESPONSIVE DESIGN
+
IDENTICAL CONTENT
There is no Mobile Web. 

There is only The Web, 

which we view in different ways. 

There is also no Desktop Web. 

Or T...
ADAPTIVE LAYOUTS
+
IDENTICAL CONTENT
ADAPTIVE LAYOUTS
+
ADAPTIVE CONTENT
COPE: Create Once, Publish Everywhere
COPE:
CREATE ONCE,
PUBLISH EVERYWHERE
RESPONSIVE LAYOUTS
+
ADAPTIVE CONTENT
RESPONSIVE LAYOUTS
+
ADAPTIVE LAYOUTS
If we go responsive, can we serve 

a different homepage?
ADAPTIVE LAYOUTS + CONTENT
Adaptive content is:
_Structured: Chunked content with a finer grain of granularity
_Targeted: ...
WHEN ARE ADAPTIVE LAYOUTS
NECESSARY?
WHEN IS ADAPTIVE CONTENT
NECESSARY?
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
The Future of Adaptive Content
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The Future of Adaptive Content

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This is a brief talk I gave at the Toronto Content Strategy Meetup. It outlines some ideas about the relationship between responsive and adaptive.

Published in: Design, Internet, Technology
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The Future of Adaptive Content

  1. THE FUTURE OF ADAPTIVE CONTENT
  2. RESPONSIVE VS. ADAPTIVE
  3. I need more than a responsive site, 
 I need it to be adaptive. https://medium.com/@livlab/responsive-versus-adaptive-is-not-a-thing-b712eefaf313
  4. WHAT IS ADAPTIVE?
  5. Build a separate mobile site Send users who need more info to the desktop site ✘ ✘ Cut features and content not core to the mobile use case ✘
  6. NO FORKING WAY.
  7. ADAPTIVE CONTENT
 Structured content that can be targeted by device type or personalized by context (i.e. time, location, user data) ADAPTIVE LAYOUTS
 Different layouts for different device types, including “not fully responsive” designs that “snap” to sizes
  8. ADAPTIVE LAYOUTS RESPONSIVE 
 LAYOUTS
  9. CLIENT SIDE versus SERVER SIDE
  10. “Responsive design is client-side, meaning the whole page is delivered to the device browser (the client), and the browser then changes how the page appears in relation to the dimensions of the browser window. http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html
  11. “Adaptive design is server-side, meaning before the page is even delivered, the server detects the attributes of the device, and loads a version of the [content] that is optimized for its dimensions and native features. http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html
  12. RESPONSIVE DESIGN + IDENTICAL CONTENT
  13. There is no Mobile Web. 
 There is only The Web, 
 which we view in different ways. 
 There is also no Desktop Web. 
 Or Tablet Web. Thank you. —Stephen Hay
  14. ADAPTIVE LAYOUTS + IDENTICAL CONTENT
  15. ADAPTIVE LAYOUTS + ADAPTIVE CONTENT
  16. COPE: Create Once, Publish Everywhere COPE: CREATE ONCE, PUBLISH EVERYWHERE
  17. RESPONSIVE LAYOUTS + ADAPTIVE CONTENT
  18. RESPONSIVE LAYOUTS + ADAPTIVE LAYOUTS
  19. If we go responsive, can we serve 
 a different homepage?
  20. ADAPTIVE LAYOUTS + CONTENT Adaptive content is: _Structured: Chunked content with a finer grain of granularity _Targeted: Alternate forms of content served based on “contextual” triggers: time, location, personalization, device) Adaptive layouts are: _Different layouts that “snap” at different breakpoints; or _Different layouts for specific pages or templates; or _Different layouts for specific features
  21. WHEN ARE ADAPTIVE LAYOUTS NECESSARY?
  22. WHEN IS ADAPTIVE CONTENT NECESSARY?

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