I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.

1. UX DESIGN FOR BI &
ANALYTICS APPLICATIONS
Design Thinking, Process Innovation &
Corporate Strategy
Jeff Hendrickson
UX & Design Thinking
Trainer and Innovator
New York, New York

2. “Human beings must be served and
they are reached by design not only
as ultimate consumers; in the
process they must be won over as
co-performers and working crew.”
Richard Neutra
Survival Through Design
1954

3. HOLISTIC APPROACH

4. PROCESS
INNOVATION

5. Organization
Company-Business-
Stakeholder
Business perspective
needs
We need to make it easier
for the company to
expand into XYZ market
in the next quarter.

6. Individual User -
Execution needs
We need to make it easier
for the company to
expand into XYZ market
in the next quarter.

7. Individual User -
Execution needs
We need a BI application
that allows us to gain
insight and make quicker,
more reliable decisions.

8. Organization
Individual
Company-
Business-
Stakeholder
User
Growth, success, and
innovation
The Sweet Spot

9. ux and design thinking programs
drive culture

10. People Tech

11. Creativity Logic

12. CONCENTRATE ON
SOLVING BUSINESS PROBLEMS &
MAKING EFFECTIVE DECISIONS

13. RICH AND ENGAGING
USER EXPERIENCE (UX)

14. HIGHER USER ADOPTION
&
CUSTOMER SATISFACTION

15. Page 81 Graphic

16. DESIGN THINKING:
A Creative Approach to Meaningful BI Projects

17. Part art, part science
• Core principles
• Think on your feet
• Nonjudgement - inclusive

19. MENTALMODELS

20. Lancaster University Enterprise Centre, UK

21. So, who’s doing Design Thinking, Jeff?

22. Hasso Plattner Inst of Design (Stanford d.school)
Harvard Innovation Lab
Innovation Roundtable Summit
HPI School of Design Thinking, U of Potsdam
Procter & Gamble, Ford, CVS, Lowes, IBM, MIT, Hewlett-
Packard, Xerox, Google, Oracle, Philips, Amazon, Nokia,
T-Mobile, Visa, Fidelity, Citi, Deutsche Bank, Staples, Home
Depot, Sears, Tesco, Nike, McKinsey, MetLife, Mayo Clinic……..

23. Proctor & Gamble
Clay Street Studio

24. Design Thinking is
Visual Thinking.

25. We employ our visual
brain to think through
challenges.

26. We work in cross-
functional teams to
incorporate many
mental models.

27. HOW DO WE DO IT?

28. USER RESEARCH
DESIGN THINKING
RAPID PROTOTYPING
We form a cross-functional core team and they do:
In a 2-3 day onsite, intensive workshop. Several video
conference sessions before, and milestone calls after.

30. a ux design
team defines
the focus

31. WHY DO WE DO
IT?

32. So that we don’t waste
TIME AND MONEY
building the wrong thing.

33. FORRESTER:
“In order to succeed quickly,
learn how to fail quickly.”

35. CONTENT STRATEGY
+
DESIGN EXECUTION

36. CONTENT STRATEGY
Defines the Design Execution

38. Principle #3:
Effective decision
making requires the
right information.
Principle #2:
Value creation is the
result of effective
decision-making.

39. CONTENT
STRATEGY
KPIS – SALES COMPS –
QUALITY MEASURES –
DOWNTIME –
INVENTORY –
PERFORMANCE –
CHARTS - REPORTS

40. DESIGN EXECUTION
Dashboards &
Informational
Applications

41. Information Builders, WebFOCUS

42. Qlik Sense

43. Domo

44. Tableau

45. Outcomes for YOU

47. CLOSING THOUGHTS

48. Peter Drucker once said that
business has two main functions:
marketing and innovation.

49. I’m encouraging you
to be innovative.

50. THANK YOU
jeffreydean.h@gmail.com
twitter: @uxdesignstrat1
LinkedIn: My Profile
Udemy UX Course