Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams.
In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
Thriving in a world of change: Future-friendly content with DrupalKaren McGrane
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future.
In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
Thriving in a world of change: Future-friendly content with DrupalKaren McGrane
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future.
In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.
The internet was founded on the principle that information should be open -- that everyone can build together. But we’ve come a long way in how the web looks and operates. Even as millions of websites and billions of people have come online, access to content is increasingly controlled by a handful of powerful corporations like Google, Facebook and Apple. These giants collect and silo our data, leading to questions about users’ privacy, consent and access.
Is the vision of an open web losing to big names? Can we defend the open web and save it for the future? Join Dries Buytaert in a discussion about the web’s evolution, how we can put the power of the internet back into the hands of the people, and how you can prepare your organization, including:
-What the open web and closed web are, and why the open web is potentially in danger
-A brief history of the web as it relates to the open and closed web
-The 3 major trends that are driving the web today and why we can’t ignore them
-The impact the open web is having on your organization and how to prepare
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
The Future of Social Media: How Will It Impact Life Style and BusinessMahdi Shadkam
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of visual content with the increased use of Pinterest and Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
A to Z: The influence of generational shifts on work and technologyCanonBusinessAU
As Gen Y becomes a larger player in the Australian workplace, what impact will their unique behaviours and skills have on the workforce as a whole?
Discover how their ideas and expectations could shape not only the future of your business but the future of technology, social media and marketing.
Click through to our SlideShare for insights on how generational shifts are influencing the way we work, communicate and collaborate.
How to structure a content strategy that worksHandsOnWP.com
Nick and Sandi Batik led the April 18, 2016 Austin WordPress Meetup discussion — How to Structure a Winning Content Strategy. We reviewed a few tools to help you get the most from your pages and posts. We demonstrated some navigation tips and tricks and how an internal linking structure helps you build effective information architecture. We concluded with a 5-step system to write copy that consistently attracts your target clients and organically build SEO.
The internet was founded on the principle that information should be open -- that everyone can build together. But we’ve come a long way in how the web looks and operates. Even as millions of websites and billions of people have come online, access to content is increasingly controlled by a handful of powerful corporations like Google, Facebook and Apple. These giants collect and silo our data, leading to questions about users’ privacy, consent and access.
Is the vision of an open web losing to big names? Can we defend the open web and save it for the future? Join Dries Buytaert in a discussion about the web’s evolution, how we can put the power of the internet back into the hands of the people, and how you can prepare your organization, including:
-What the open web and closed web are, and why the open web is potentially in danger
-A brief history of the web as it relates to the open and closed web
-The 3 major trends that are driving the web today and why we can’t ignore them
-The impact the open web is having on your organization and how to prepare
Evolution of Social Media and its effects on Knowledge OrganisationCollabor8now Ltd
There has been a lot of hype around social media, social networks and social business, much of it unhelpful in understanding what this is all about. For some people, “social” will always mean frivolity and time wasting. For others, social media just means marketing and communications.
The evolution of social media over the past several years has made it easier than ever before to find, connect and engage with “experts” and people with similar interests. Enlightened organisations have recognised that investment in social technologies and (most importantly) the organisational change required in order to nurture and embed a collaborative culture, can overcome the limitations of silo’d structures that have traditionally inhibited information flows and opportunities for innovation.
In a broader context, the pervasive and ubiquitous availability of social media in almost all aspects of daily life, from the way we communicate, get information, buy and sell, travel, live and learn is adding to the pressure on organisations to provide a more porous interface between internal (behind the firewall) and external services. Knowledge workers are increasingly making their own decisions on what tools, products and services that they need to work more effectively and will become increasingly disaffected if these are not available within the work environment.
This presentation looks at industry trends on how social media and social technologies are changing the way that we generate, organise and consume knowledge, and how this is driving emergent digital literacies for knowledge workers.
The Future of Social Media: How Will It Impact Life Style and BusinessMahdi Shadkam
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of visual content with the increased use of Pinterest and Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
Social Media For Communication Strategy, Part 3 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's class at the University of Las Vegas, Nevada in 2008. (Part 3 of 4)
Homo Connectus - Why brands have to learn to think like peopleGREY Germany
The digital age has changed the world. It connects people more than ever, it makes them communicate and use media in a more self-confident way. Users take over the power of tradional marketing and media. What does that mean to brands, marketing and advertising?
In a co-op study Grey and Google show that the 'homo connectus' is first of all connected with people. Brands therefore have to build and grow real human relationships to communicate with the 'homo connectus'.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
A to Z: The influence of generational shifts on work and technologyCanonBusinessAU
As Gen Y becomes a larger player in the Australian workplace, what impact will their unique behaviours and skills have on the workforce as a whole?
Discover how their ideas and expectations could shape not only the future of your business but the future of technology, social media and marketing.
Click through to our SlideShare for insights on how generational shifts are influencing the way we work, communicate and collaborate.
How to structure a content strategy that worksHandsOnWP.com
Nick and Sandi Batik led the April 18, 2016 Austin WordPress Meetup discussion — How to Structure a Winning Content Strategy. We reviewed a few tools to help you get the most from your pages and posts. We demonstrated some navigation tips and tricks and how an internal linking structure helps you build effective information architecture. We concluded with a 5-step system to write copy that consistently attracts your target clients and organically build SEO.
Anticorruption, data protection, confidential information and intellectual property rights, patient safety, competition and antitrust law, sales and marketing ethics - all among the issues presented here are at the forefront of legal challenges faced by international law firms in the healthcare sector, around the world.
ParexUSA, an innovator and manufacturer of Exterior Insulation Finish Systems and Stucco Solutions, issued an RFP to “Develop an intelligent, high-level and expansive long-term brand strategy as an extension of its Envision philosophy.” This is the winning presentation made to ParexUSA's management team recommending a new brand strategy and positioning: “ParexUSA, Build Better With Science.” Now ParexUSA can build a better brand.
eDetailing: A Strategic Analysis Of Implementation And ROI (mini)Eularis
Eularis provides a comprehensive insight into the subject of Pharmaceutical detailing using the Internet. As the vast majority of eDetailing pilots have taken place in the US, the report looks at the likelihood of European Pharmaceutical companies following suit. Return on Investment (ROI) is also important. This report discusses the available evidence on ROI and illustrates some models that can be used.
Eularis made extensive efforts to provide the most insightful information about this fast moving subject. This involved:
* Surveying over 200 UK-based general practitioners about their attitudes to Pharmaceutical sales representatives and eDetailing,
* Carefully assessing the current regulatory environment in the UK and how eDetailing programs could be affected,
* Sourcing case studies of ROI from the USA,
* Extensive research into vendor companies and their market positions,
* Strategic considerations and advice.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
What's your story? Designing a holistic customer experienceJoyce Hostyn
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.
How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
Developing a Communications Strategy for Your NonprofitBig Duck
Between never-ending ‘to-do’ lists and new communications channels popping up everyday, it can be hard to find the time to stop and look at the bigger picture. Take a few hours out of the trenches and into a conversation about your goals, audiences, and actions to support your nonprofit’s mission. In a workshop at the Foundation Center in DC, Big Duck’s Vice President, Farra Trompeter, outlined what’s in a communications strategy and a guide for how to create and implement one for your organization.
Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. The benefits of purchasing a professional presentation template include:
Save Time – With a purchased template you can focus more on honing your message and less on building a template framework.
Elegant Design – The presentation templates are clean, minimal, and look professional.
Customizable – All the templates are easy to customize. Simply add your text and swap out any images/graphics you don’t want.
Customer Support – If you ever have any questions about the PowerPoint template you can leave a comment and the person who designed the template will get back to you fairly quickly.
Designed for PowerPoint – The templates are designed to be edited in PowerPoint. No additional software needed.
Animations Included – For many of the PowerPoint templates offered, there are custom animations built into the template. If you don’t want the animations you can always remove them.
30/ 60/ 10: The Golden Ratio for Social MarketingRallyverse
In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
How can you overcome barriers such as old legacy systems and darwinian technology platforms in creating a sustainable business/IT alignment Roadmap? Enterprise 2.0 helps you to quickly deploy lightweight applications and leverage Core IT Systems through a conversational and business layer
DeMarle-MFAEmergent Media at Champlain CollegeAnn DeMarle
Presentation on the implications of technology, the communications landscape and how the MFA at Champlain College in Emergent Media prepares a student for it.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
2014 Future of Open Source - 8th Annual Survey resultsMichael Skok
The annual Future of Open Source Survey provides a report on the state of the open source industry and analysis of future trends. Now in its eighth year, this annual survey was supported by with over 45 collaborators, open source software industry leaders, and collaborating organizations, and compiles results from hundreds of respondents from the open source community.
A presentation about Project Management in the 2.0 World. How to integrate all the loose pieces of information on a webbased platform, your single gateway to your project information
Amundsen's Dogs, Information Halos, and APIsSam Ramji
The Web has evolved, moving further and further beyond the browser with a new generation of applications, mobile platforms and connected devices. From the internet of things to internet-enabled cars, everyone from new startups to industry stalwarts must continually reinvent their strategies for a rapidly-moving technology landscape. APIs are the building blocks for the new web, fueling apps, platforms, cloud services and mobile; this talk is about the building blocks you’ll need for your own successful API program.
The Epic Story of Your API Strategy which includes a framework for planning, executing and hiring for your API program
You're welcome to re-use, cut and paste, modify, clone, re-post, or
otherwise do anything you want with the slides. My hope is that we
can use this group to bring our frameworks, criticize and improve
them, and let them support each member of the community in their work
on APIs.
Similar to The Way Forward: What's next for content strategy (20)
Adaptive: Content, Context, and ControversyKaren McGrane
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.
This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
16. “
The happier people are, the better their content
will be, the more content they’ll produce.
Digital newsrooms have moved from shoveling to
creating. Those two tasks require very different
environments.
—Patrick Cooper, NPR
http://www.poynter.org/how-tos/digital-strategies/134791/4-ways-content-management-systems-are-evolving-why-it-matters-to-journalists/ 16
17. “
Beautiful software, even for back-end users, is
becoming an expectation.
We’re moving in this direction because we now
understand that better content management
systems foster better content.
—Matt Thompson
http://www.poynter.org/how-tos/digital-strategies/134791/4-ways-content-management-systems-are-evolving-why-it-matters-to-journalists/ 17
22. Dreamy
Competent Rockstar
Jerk
competence
Incompetent Lovable Fool
Jerk
likability
Competent Jerks, Lovable Fools, and the Formation of Social Networks, Harvard Business Review 22
30. We’re about to usher in a golden age
of PDFs on the iPad.
Paul Ford, Ftrain.com
30
31. “
Existing art and production staffers from the print
side would be responsible for making two iPad
layouts (one in portrait and one in landscape) on
Adobe’s platform.
—Condé Nast Is Experiencing Technical Difficulties
http://www.observer.com/2011/07/scott-dadich-ipad-conde-nast/?show=all 31
32. All I see is an
entire organization screaming,
“WE WANT IT TO BE THE EIGHTIES
GODDAMMIT.”
Condé Nast Is Experiencing Technical Difficulties
32
50. “
Over the last year, NPR’s total page view growth has
increased by more than 80%. How did we get that
much growth? Our API.
The biggest impact that the API has made, however, is
with our mobile strategy. The API has enabled NPR
product owners to build specialized apps on a wide
range of platforms and devices, liberating them from
being dependent on custom development to access
the content. Through this process, we built our iPhone
and iPad apps, mobile sites, open sourced Android app
and HTML5 site, some of which were turned around in
a matter of weeks!
—Zach Brand, Senior Director Technology, NPR
50
51.
52. Fragmenting our content across
different “device-optimized”
experiences is a losing proposition,
or at least an unsustainable one.
Ethan Marcotte, Responsive Web Design 52
53.
54. Metadata is the new art direction.
Ethan Resnick, @studip101 54
55. MOBILE
WEB MOBILE
WEBSITE
APPS
SOCIAL TABLET
MEDIA APPS
CONTENT
MICROSITES PRINT
BLOGS EMAIL
INTRANET
55
Super excited to be back in Europe for another content strategy conference\nLast time around, in Paris, we really spent a lot of time saying “hey, content strategy exists”\nThis time, it’s about what we do next. And so I’m going to talk about some of the biggest challenges that are facing the CS field over the next 5 years, and what we can do about it.\n
I do a lot of work with publishers: magazines like The Atlantic, Fast Company, and The Week, and newspapers like the New York Times. I think the challenges that publishers face have a lot of relevance to every business that is struggling to create, manage, and gain business value from their content.\n
But really, what I do is corporate therapy. I listen to their problems, they talk about their pain, and we work through their conflicts through the lens of their website.\n\nSo imagine that one of my publishing clients has come to me with a problem. \nThey say “Karen, we have a problem can you help us? Our problem is we need a redesign.”\nVerry interesting. Why do you think you need a redesign?\n\nWe have all these different websites, microsites, blogs. We have 27 different instances of Wordpress, and someone just built a new site on Tumblr. These things keep popping up like some kind of whack-a-mole game! \n\n
And the look-and-feel for these sites are all different. It’s very important that these sites all LOOK like they’re coming from the same company. So we need a redesign\n.\nWell, I say, that’s one way to look at the problem. But have you asked yourself: why do you feel you need to launch all these separate sites? Why do you need all these different content management interfaces and databases? \n\nThey say: We’re embarrassed to admit this. But our CMS is really hard to use. \n\n
I’m like, oh don’t be embarrassed. Everyone hates their CMS. But the new ones these days are really a lot better! Instead of just thinking about a redesign, why aren’t you thinking about aligning your content management infrastructure so it better fits your editorial goals?\nOH GOD NO DON’T EVEN MENTION CHANGING THE CMS. I won’t talk about that. I won’t.\nThis seems to be kind of a sensitive subject. Maybe you should talk about it. \nAnd they say — at the risk of violating my doctor/patient confidentiality, I will tell you this is a completely true story.\nWe once had a journalist who worked for us. He was a war correspondent, out in the trenches, like brokering sit-downs between the Russians and the Afghans during that war. And when it was time for him to come in from the field, they wanted to give him a promotion, and what better way to use his unique skills than by making him the head of the interactive division? He decided that his signature project would be to lead the development of a custom CMS for all our publications, one CMS to rule them all. How long could that take, right? 6 months? 9 months. 12 months. 18 months. 2 years. After 3 years the CFO came to him with a choice: they could end the project now and write it off as a loss, or he could launch it, but it had to be done in the next 3 months. They killed the project, and this guy and everyone involved with the project lost their jobs.\n
So, what you’re telling me is, this guy could get the Soviets and the Mujahideen to sit down and negotiate, and he couldn’t get editorial and IT to agree on how the CMS should work? Well, I can see how suggesting a new CMS might be politically unviable. \n[WALK]\nThat makes me think that your problem isn’t just technology, it’s organizational. Tell me about how your organization is structured?\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
Well, it used to be easy, before digital came along. But now we have writers and editors and producers and people responsible for social media and we have people doing multimedia production and now we’ve got people building mobile apps.... it’s hard to keep track of everyone creating content, everybody reports to different managers, and sometimes it seems like we’re not all working towards the same goals.\n
You mentioned mobile. Talk to me about where you’re at with mobile.\nWe are TERRIFIED of mobile. All these different devices and platforms and form factors, and it seems like a new one is coming out every week! Should we build a mobile website, and is it different from what we put on the desktop web?Do we have to build apps for iPhone AND Android AND Blackberry? What about tablets, do we have to do something different for them? We barely have the resources to keep up with our website, how will we ever be able to keep up with all this?\n
Sometimes when people are in pain, they say it feels like their insides are filled with broken glass. And I think it’s the same kind of fragmentation that’s hurting businesses today.\nI see companies with content management infrastructure that doesn’t meet their needs and rather than solve the problem, they keep adding to it.\nI see companies that have not aligned the way they work and the way the company is organized to meet the new challenges posed by digital.\nAnd I see an explosion of new devices and form factors—what I’ve heard termed “the splinternet”—that will take businesses who are barely able to keep up with the web today, and will increase their burden exponentially.When I see all this, it makes me so happy. Because if you stay on top of these challenges, none of you will ever lack for job opportunities. The world needs us.\nI’m going to talk about each of these in turn.\n
Sometimes when people are in pain, they say it feels like their insides are filled with broken glass. And I think it’s the same kind of fragmentation that’s hurting businesses today.\nI see companies with content management infrastructure that doesn’t meet their needs and rather than solve the problem, they keep adding to it.\nI see companies that have not aligned the way they work and the way the company is organized to meet the new challenges posed by digital.\nAnd I see an explosion of new devices and form factors—what I’ve heard termed “the splinternet”—that will take businesses who are barely able to keep up with the web today, and will increase their burden exponentially.When I see all this, it makes me so happy. Because if you stay on top of these challenges, none of you will ever lack for job opportunities. The world needs us.\nI’m going to talk about each of these in turn.\n
Sometimes when people are in pain, they say it feels like their insides are filled with broken glass. And I think it’s the same kind of fragmentation that’s hurting businesses today.\nI see companies with content management infrastructure that doesn’t meet their needs and rather than solve the problem, they keep adding to it.\nI see companies that have not aligned the way they work and the way the company is organized to meet the new challenges posed by digital.\nAnd I see an explosion of new devices and form factors—what I’ve heard termed “the splinternet”—that will take businesses who are barely able to keep up with the web today, and will increase their burden exponentially.When I see all this, it makes me so happy. Because if you stay on top of these challenges, none of you will ever lack for job opportunities. The world needs us.\nI’m going to talk about each of these in turn.\n
As many of you know, I’ve been a UX person for more than 15 years. UX has all kinds of methods and processes at its disposal to make software easier for the people who use it. And it seems like none of those insights have historically been applied to content management interfaces.\n
Let’s fade to black here while I tell you a story. Most of my best insights about where this field needs to go come from me looking back on times in my career where I’ve screwed up. In this case, I’m working for a major magazine conglomerate on a number of projects, including redesigns of many of their properties, and putting in a new CMS. I was leading the UX team for the engagement, and I would sit in all these executive presentations in the fancy conference room. The executives would sit over here, and I’d outline my vision for the new user experience, and the projector screen was over here, and we’d show them what that would look like. But next to the screen was a door. And beyond that door was where the developers who were implementing the new CMS sat. And I knew that I should not be presenting any concepts for what the front-end user experience would be like without understanding what the workflows would look like for the content producers. I knew that I should be in there, sitting with the developers, making sure that the experience for the content creators would be every bit as good as the experience for the end user. And I would sit in those meetings, and I would stare at that door, and I knew I should walk through it.\nAnd I didn’t. Because it was too hard. Because it wasn’t in scope. Because I didn’t know what control I would have over the CMS interface design. Because I was afraid that by doing so I would call into question in the client’s mind the wisdom of all our decisions, both on the front-end design and the CMS package WE recommended. And so I did nothing. And predictably the editorial staff HATED the new CMS, and some of the features we proposed couldn’t be implemented because producers either could not or would not do what the CMS required. And I’ve always regretted that.\n\nBecause, see, if you are in the business of creating content — and these days, who isn’t? — then the efficiency of your content workflow directly contributes to value for your business. \n
Do you know anyone who’s looking at analytics data on the performance of their CMS? I don’t.\nIf you were running an ecommerce site, you would optimize the hell out of those workflows. Delays, dropoffs, timeouts, errors: all result in lost revenue.\nIf you're a content-focused business, your content workflow is like an ecommerce workflow. And we have to start doing a better job of designing CMS interfaces for the people who use them.\n\n
This means we need to evaluate potential CMSes based on more than technical architecture, feature checklists, more than just the system requirements, security requirements and support requirements.\n
We have to stop talking about “usability” in CMSes as being about having a WYSIWYG toolbar, cute interface widgets, or an attractive font and color palette. Those things are nice, but true usability comes from understanding the complexity of the workflow: how the content is structured, what metadata is in place, and how pages get built dynamically based off business rules.\n
To do that, we have to use the same skills that UX people have employed for decades to understand and design for people’s tasks, behaviors, and mental models. You CAN do contextual inquiry with content creators. You CAN map out the content creation workflow across the organization. And you CAN demand that the CMS technology adapt to the user, rather than expecting the user to adapt to the technology. That’s user experience 101 guys, and it’s time we signed up for that class.\n
I’m not saying we need to do this just because I care about the people who create content — though I do, I want them to be happy.\n
I’m saying this because if you give people better tools to use, if you remove the pain points from their daily workflow, they will do better work. They will create more and better content. And that means value to the business.\n
Many of you have probably heard me say this before, but we are in the business of helping organizations evolve, it’s change management. The web, mobile, digital media have changed WAY faster than most businesses can keep up. Companies move slowly, and most companies are not yet organized to deliver great digital products and services.\nIf you haven’t read Jonathan Kahn’s great piece for A List Apart on this subject, you should stop listening to me and go read it right now.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
See, in the beginning, there was marketing, and there was IT. And it was good, because these people never had to talk to each other. Then the web came along, and marketing and IT had to sit around a conference table trying to make joint decisions about how the website should work. User experience came in to mediate, to speak the language of both groups, and to get everyone focused on the most important goal, meeting the needs of the user.\nContent plays a role as a subset of all of these. Content marketing, content management technology, and content strategy as an aspect of UX, advocating for the user or the reader.\n\nBut here, in this room, our goal is to have content strategy seen as a vertical, to integrate these various perspectives. But this is not how organizations are structured.\n
I believe that we in content strategy—and in user experience, and really anyone working in digital—are in the midst of a long, slow slog to change the way that businesses work so that we can deliver great digital products and services. It means changing the way that companies structure themselves, changing or realigning the categories of the traditional org chart.\n\n
It means changing the way people are incentivized, because as this classic management article tells us, “It’s the reward system, stupid.” Right now we are committing the folly of incentivizing old, outdated, business practices, and hoping that great digital content or great user experiences will result. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Let’s talk about YOUR role in all this. People’s performance in organizations can be measured on two axes: competence and likablity. People who are good at both are dreamy rockstars, and of course, everyone in this room is a dreamy rockstar to me. On the opposite end, incompetent jerks usually don’t last long in organizations. I’ve said for years that you cannot be a jerk and suck at your job. But what about the people in the middle, the competent jerks and the lovable fools? It’s tempting to think that we will persuade people with our competence, even if we have to be jerks about it. But the real change agents within organizations are the lovable fools, because people like them and trust them, they’re the glue that holds the company together.\n\nIf you were designing a program to communicate new practices or principles throughout an organization, how would you select the messengers? Star performers? The ones who argue loudest and longest? Or do you chose the people who, because others will like them and will listen to them, are going to be good evangelists for the new ideas? It’s okay to embrace your role as a lovable fool. \n
Moving on, I want to talk about what I think is the biggest challenge facing businesses today, even if they don’t know it yet, which is how they are going to deal with the proliferation of mobile devices. There’s been some great discussion on this topic on the CS Google Group over the past couple of days.\n
Let’s look at a case study of how two different organizations have handled this problem.\n
NPR is America’s National Public Radio, and Conde Nast is the large magazine publisher of titles like Vogue, the New Yorker, and Lucky. \nConde has invested heavily in developing custom apps for the iPad for some of their flagship titles like\n
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When the iPad first launched I had a conversation with the great Paul Ford, who teaches the content strategy course in the MFA program where I teach design management, and he said: we’re about to usher in a golden age of PDFs on the iPad.\n
And maybe Conde Nast would be better of if that’s what they did. Instead, they’re investing in even more art direction, using their print staffers to create two custom layouts each month, one for portrait and one for landscape. \n\n
To me, this looks like an organization desperately clinging to what it knows best: believing that the art direction, the layout, the design, the production values are what will make them successful in digital. Or, as one commenter said,\n
It’s like they are hearkening back to a time in the 1980s when print advertising rates were at an all time high, everyone had limos pick them up to take them to work, mid-afternoon a guy with would come through the aisle, pushing a cart loaded with cocaine.\n\nThe 80s are gone, and custom art-directed apps aren’t going to bring them back.\n
So, let’s contrast that strategy with how NPR has approached the problem. NPR has invested in something that’s not nearly as sexy as what Conde Nast is doing. It’s an API which supports something they call “COPE”: Create Once, Publish Everywhere. It’s the exact opposite direction: instead of investing time in custom layouts and art direction, they’re investing in true separation of content from form.\n
What this means is that they can easily take content, whether created in-house or provided by partners, and push it out through their API to an amazing variety of devices and platforms. So here you can see the exact same story about Winnie The Pooh on:\n
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An iPhone app that offers streaming audio from more than 500 public radio stations streams across the United States.\n
WBUR in Boston\n
MPR in Minneapolis\n
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ITunes desktop app\n
Made possible by a CMS that is set up to guide content creators through developing different sizes and formats for content, and that presumably people like using\n
And an API, which makes it possible to separate content from presentation. It means that all the various websites and mobile websites and mobile apps and desktop apps that I just showed you can access this content, and then make their own decisions about how to visually present it.\n
So, how well have each of these strategies paid off?\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
Compared with print editions that sell hundreds of thousands of copies every month, the Conde Nast iPad apps aren’t doing so well. The numbers released for Fall 2010 show consistent declines, and the fact that they haven’t released more positive numbers for 2011 suggests things haven’t gotten better.\n
NPR, on the other hand, has seen a dramatic increase in the number of pages that get viewed, which presumably means a lot more people are engaging with it. In fact, they’ve seen their page views go up 80%.\n
The reason their page views have gone up 80%? They attribute it directly to their API. But more important, they’re saving time and money because they don’t have to do custom development so every new platform can access the content, which means that the time to design and launch each new app is much lower.\n\nI don’t tell you this story because I’m here touting APIs. In fact, I’m really afraid that someone is going to come up to me after this talk and ask for advice on implementing an API, and my response is going to be “I like cake.” There are other people here who are way smarter about actually doing this than I am.\n
I tell you this story because I think it reflects a real crisis, and a real opportunity for the content strategy field.\n\nFor years, we’ve been telling web designers: The web is not print. You do not have control. You cannot have pixel-perfect layouts. You have to think in flexible, dynamic systems. And in return, we got web standards, which allowed us to create designs that would work across platforms or browsers. \n\nAnd today, the same people who gave us web standards are innovating around “responsive” or “adaptive” web design techniques to help companies maintain one code base and serve the same content and design across mobile handsets, tablets, and desktop websites. \n
The great Ethan Marcotte, author of Responsive Web Design, frames it from a content perspective: businesses can barely keep up with the demands of their desktop websites, how do you expect them to maintain all these different platforms?\n\nWhen I look at this I see the design and developer community picking up OUR slack. So while designers and developers are innovating, content creators are too often still doing things the same old way. We moved from letting content creators think about where something would live in a book or a document to letting them think about where it would live on a webpage. And, as Lisa Welchman says, thinking about where something “lives” on a “web page” is pretty 1999.\n
We let people get away with having a “Microsoft Word-like” interface” for people “who know nothing about HTML and want to keep it that way.” And the problem with that is we aren’t teaching people what it means to structure content so it can be reused across devices, the way NPR does it.\n
The best summation of this concept comes from a guy named Ethan Resnick, who explained “Metadata is the new art direction.” \n\nWhat this means is that the art of constructing pages or sites or apps is now not just about making custom designed layouts. It’s about figuring out how to to use logic, business rules, search queries and metadata to build dynamically generated pages. \n
The way we are all going to survive and thrive when dealing with mobile is by thinking more flexibly about our content. And it’s about having an underlying content framework—a reusable content store—that is ready to support publishing to all these different platforms. And to do that means we have to start teaching people, ordinary people, not just librarians and database architects, what it means to think in content systems.\n\nI know there are people here who will say “the tech comm people have been talking about this for YEARS.” Or “Isn’t this just refried information architecture?” And the truth is, yes it is. It’s foundational work that we can now apply as we attempt to deal with the even greater challenge of mobile.\n\nWe as a community have a responsibility to honor and respect the work that has been done by communities that came before us. And the best way for us to honor them, is to learn from them, take up the torch, and carry it forward. \n
I see an opportunity.\n
The same attention to tasks, workflow, and interface design in our CMSes as we put into the front-end experience\n
We slowly help all the businesses we work with recognize that they are now in the business of creating digital products and services, and they need to change the way they work, they way they’re organized, and the way they reward people to support that.\n
And we capitalize on this great opportunity to use mobile as the wedge that gets people to understand that we’re not writing books or documents or web pages: we are creating a well-structured, reusable content framework. \n\nWe have a real opportunity here, we have attention, we have community, and we have passion. Let’s not waste it.\n