How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency.
Ketrampilan menjual itu merupakan modal bagi seorang entrepreneur. Memang ada orang yang merasa tidak memiliki bakat menjual, namun itu bukan alasan untuk tidak bisa melakukan proses selling. Jenu Widjaja Tandjung, M.M., CPM (AP), memberi tips untuk meningkatkan kemampuan menjual. Simak video kuliahnya ini yang dibawakan kepada mahasiswa entrepreneurship semester 1 Universitas Ciputra, 12 September 2012.
Ketrampilan menjual itu merupakan modal bagi seorang entrepreneur. Memang ada orang yang merasa tidak memiliki bakat menjual, namun itu bukan alasan untuk tidak bisa melakukan proses selling. Jenu Widjaja Tandjung, M.M., CPM (AP), memberi tips untuk meningkatkan kemampuan menjual. Simak video kuliahnya ini yang dibawakan kepada mahasiswa entrepreneurship semester 1 Universitas Ciputra, 12 September 2012.
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
Community as a discipline - somewhere over the rainbowMaria Ogneva
My slides from my talk at Swarm Melbourne. Community building is just like taking a walk down the yellow brick road in the Wizard of Oz-- if you help others get what you need, you may get what every community manager wants: a healthy and engaged community, a community that's a strategic part of the organization, not an afterthought. Evolve your community to be an organization-wide discipline, beyond a job.
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
JRubyConf, May 2012
Test-driven development is mom-and-apple-pie to Rubyists, but knowing that a product will work goes well beyond bug-free code. How do you catch a design flaw early when all your tests are green? We'll look at some techniques for vetting your go-to-market strategy and other things you should be doing *before* you start writing code.
Innovation. It's the heartbeat of today's economy. It's also where you as a CRE professional need to focus your attention, time and resources to compete in today's marketplace.
Is innovation a talent from birth or something that can be learned and acquired? Good news...you can be more innovative and creative. You can change your behaviors and adopt critical innovative strategies.
Innovators think and act differently. They don't follow the status quo.
What are the traits of today's innovative professionals?
How do they think and behave?
Why don't they let traditional rules and the status quo stand in the way of their vision?
What questions benchmark their thinking?
What are the skills needed for innovative thinking and behaviors?
Don't miss this sneak peek into CoreNet Global Summit Orlando's Innovation Lab (October 9, 9:30 – 11:00 and 11:30 – 12:30).
After attending this webinar, the participant will be able to:
Identify common traits of today's innovators.
List four behaviors to adopt to create more innovation.
Explore idea networks for diversity and innovation.
For anyone interested in promoting a diverse workplace this presentation is filled with helpful suggestion to make it a friendlier place. It also sheds light into why women or anyone might be averse to applying for positions or holding themselves back from taking on challenging roles.
Startup Secrets presents a lecture on how to build a compelling value proposition. Learn about stories, the information necessary, and the questions to ask yourself about how to show people you're worth the money!
Black Hat To A Notacon 6 - Black Suit: Econopocalypse NowJames Arlen
You want it all. But you're scared. You don't want to put on a suit and watch your soul shrivel. There is another way.
In this session, you will learn: - why you want to do this to yourself - how to get the first job (which will suck) - how to turn the first job into the next job (while still having fun) - how to get the top job (sooner than you thought you could) - and how to do it all without feeling like a corporate whore.
You want to hack the planet? You've got to start somewhere.
Now with new information on why the suffering economy is good news for you!!!
Startup Secrets presents a lecture on how to turn products into companies! Your great idea won't stand on its own -- Figure out how to build a sustainable company around a fantastic product.
Adaptive: Content, Context, and ControversyKaren McGrane
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.
Understanding Content: The Stuff We Design ForKaren McGrane
We design websites for users, but if we don't also have a deep and thorough grasp of the content that will be served up to those users, we're not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.
Community as a discipline - somewhere over the rainbowMaria Ogneva
My slides from my talk at Swarm Melbourne. Community building is just like taking a walk down the yellow brick road in the Wizard of Oz-- if you help others get what you need, you may get what every community manager wants: a healthy and engaged community, a community that's a strategic part of the organization, not an afterthought. Evolve your community to be an organization-wide discipline, beyond a job.
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
JRubyConf, May 2012
Test-driven development is mom-and-apple-pie to Rubyists, but knowing that a product will work goes well beyond bug-free code. How do you catch a design flaw early when all your tests are green? We'll look at some techniques for vetting your go-to-market strategy and other things you should be doing *before* you start writing code.
Innovation. It's the heartbeat of today's economy. It's also where you as a CRE professional need to focus your attention, time and resources to compete in today's marketplace.
Is innovation a talent from birth or something that can be learned and acquired? Good news...you can be more innovative and creative. You can change your behaviors and adopt critical innovative strategies.
Innovators think and act differently. They don't follow the status quo.
What are the traits of today's innovative professionals?
How do they think and behave?
Why don't they let traditional rules and the status quo stand in the way of their vision?
What questions benchmark their thinking?
What are the skills needed for innovative thinking and behaviors?
Don't miss this sneak peek into CoreNet Global Summit Orlando's Innovation Lab (October 9, 9:30 – 11:00 and 11:30 – 12:30).
After attending this webinar, the participant will be able to:
Identify common traits of today's innovators.
List four behaviors to adopt to create more innovation.
Explore idea networks for diversity and innovation.
For anyone interested in promoting a diverse workplace this presentation is filled with helpful suggestion to make it a friendlier place. It also sheds light into why women or anyone might be averse to applying for positions or holding themselves back from taking on challenging roles.
Startup Secrets presents a lecture on how to build a compelling value proposition. Learn about stories, the information necessary, and the questions to ask yourself about how to show people you're worth the money!
Black Hat To A Notacon 6 - Black Suit: Econopocalypse NowJames Arlen
You want it all. But you're scared. You don't want to put on a suit and watch your soul shrivel. There is another way.
In this session, you will learn: - why you want to do this to yourself - how to get the first job (which will suck) - how to turn the first job into the next job (while still having fun) - how to get the top job (sooner than you thought you could) - and how to do it all without feeling like a corporate whore.
You want to hack the planet? You've got to start somewhere.
Now with new information on why the suffering economy is good news for you!!!
Startup Secrets presents a lecture on how to turn products into companies! Your great idea won't stand on its own -- Figure out how to build a sustainable company around a fantastic product.
Adaptive: Content, Context, and ControversyKaren McGrane
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
Thriving in a world of change: Future-friendly content with DrupalKaren McGrane
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future.
In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
The Way Forward: What's next for content strategyKaren McGrane
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams.
In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
56. SPECIAL THANKS TO:
Alex Faundez Ian Alexander
Arienne Holland James Callan
Chris Hester Margaret Black
Chris Moritz Rachel Torres
Clare O’Brien Rahel Bailie
David Farbey Soeren Kragh Lindbo
Heather Wilson
50
Providing session description story to Kristina\nDid a talk at IA Summit with Lou Rosenfeld several years back called Selling Information Architecture\nSat down to make these slides after the party last night, had a crisis of confidence about the title\nSelling sounds so... sales-y. Should I have called it something different, to convey that it’s about persuading people to care about content strategy?\n
Spread the good word?\nHate the word evangelize almost as much I hate monetize\n
Promotion? It has prom in it.\n
Someone I talked to referred to it as my “championing” research and I was like Champion!\nConveys WINNING\n
\n
Fresh out of grad school\nStudied a combo of tech writing and human computer interaction\nAt the time seemed exotic and ridiculous, like I was majoring in Klingon language studies\nIn retrospect: prescient\nGot a job at a small little company based in Soho called Razorfish, about 30 people\nA little bit questionable but the guys who ran it were from Minnesota, I grew up in Hopkins and one of them went to my high school, so I figured these were my people\n
Got hired with the most hilariously overreaching job title: Information Designer/Writer\nIn an industry with a lot of crazy titles I think this is one of the best\nDo you know anyone who’s a good writer who is also good at data viz? If you do, can I hire that person?\nAnother woman who had the same title, and after not very long we revolted and insisted on new labels\nI started a department called Information Architecture and immediately started hiring people like mad\nI used to joke that I could put out a job posting at this time that said “information architect wanted” and if you knew what that meant, you were qualified for the job\nThis other woman, the amazing Camille Shandor, started a content strategy group, and I want to give her a huge shout-out for being fantastic and way ahead of her time\n
So, these years were really good for me running an IA group. We had a book. We had an awesome conference, like you guys just cannot imagine what it’s like to go to an event with 500 people who all think the way you do and care about the same stuff you do. We had an even more amazing conference website. We had SIGIA, the mailing list to end all mailing lists, which I mean literally—I never wanted to join another mailing list ever again.\n
Content strategy didn’t have much of anything\nBig gaping void. No community. No publications. The few presentations or papers about it from this time were pretty much just thrown into that void.\n\nMy attitude: I’m winning!\n\nOrg structure issue: I was incentivized to care about IA and not about CS\n
Fast forward to 2004\nVery different environment, went from being on top of the world\nBottom fell out of the market in 2000, 2001\nWent from 2000 person company to a 200 person company\nWent through some very cold, very dark nights, like winter in the wilderness huddled together for warmth\nSomeone asked me, what were your favorite years there, have to say that period from 2001-2004\nEveryone was good, everyone was committed, everyone really wanted to be working there\nBy about 2004 the market started to pick up again, got the sense that even if we weren’t out of the woods yet, at least spring was coming\n
I’m running the UX team in NYC, eventually took a national role before I quit\nProblem with this company is that IA is the solution to every problem\nIncentivized to care about everything\nConflicts between team members, IAs being thrown at the problem\nProblems on projects, 11th hour shitstorm\nClient content person crying in a meeting\nOpportunity for sales\n
Story of what I did to get people thinking more about CS\nStories from other people about what they did, grateful for their time and generosity\nWhat are the challenges, the roadblocks, and how do you get around them?\nWhat are techniques you can use to get the light bulb to go on over someone’s head?\n
In my free time, when I’m not running a business or speaking at conferences or talking to Halvorson about shoes\nI teach a class in design management in the interaction design program at the school of visual arts in manhattan\nBasically business skills for UX people, how do you frame your POV in terms of business goalsA lot of it is every bit as relevant to CS as it is to UX or Design\n\nOne of my favorite sayings is “design is the easy part.” And copywriting is the easy part too. What’s hard is making things happen within an organization, getting people to change their minds and change their work processes to do things in a new way.\n\nChart that encapsulates pretty much everything I know about strategy, management, business, process. Those are big topics, so it’s a little complicated, but I’ll walk you through it.\n
I didn’t invent this. It comes from no less than Tim Brennan at Apple, and it describes how they work. I think it’s a useful model. Here’s how it works.\n\nFirst, we figure out what the hell it is we’re going to do.\nThen, some stuff happens. It’s usually pretty messy.\nIf we do it right, money pops out the other side.\n\nAt an off-site for Apple Computer’s Creative Services department, Tim Brennan began a presentation of his group’s work by showing this model. “Here’s how we work,” he said. “Somebody calls up with a project; we do some stuff; and the money follows.”\n
I’ll use this to frame our conversation about selling CS.\nThis is part of the strategy piece, the planning piece of it\nYou want to guide the definition of the question, not just the tactics of the solution\nYou’re a visionary, not an order taker\n\n
I really gave this talk the wrong title, didn’t I?\n\nYou are a detective. Your ears prick up every time you hear someone discussing a problem, and you think about how CS might help avoid that problem in the future.\nYou are identifying problems in other people's lives and using your secret CS weapon to solve them\nInvent a problem and then offer the solution. Sneaky! Like: have you anticipated all these things that are going to happen down the line? You don’t want to deal with them, right? I will deal with them.\n\n
We talk about this all the time, right? How does content get a seat at the table?\nThe way you get there isn’t just by deeply understanding content.\nIt’s by also grokking and being very sympathetic to the needs of everyone else at that table.\n
Change management, UX, design, tech, marketing, editorial\nYou get in through the editorial door\nWay you differentiate and build content practice is to sit at all those seats\n\nRF, audio designer\nPassive aggressive email, “you cannot have a kickoff meeting without an audio designer present!”\n\nThe one thing they do not want is another body at that tableHarder to make decisions, more potential for conflict, they have to buy another sandwich for lunch\nIf you want to be at that table, they have to feel like you’re going to add value, make their lives easier and not more difficult\n
I want to get brought in earlier\nHave hired dozens, hundreds of people over the years, Have been through several major periods of growth, can’t hire fast enough\nSpend all day for weeks on end screening resumes and interviewing candidates\nHuge red flag is when people say "I want to be more strategic" Means "I don't want to do any work" Work is hard, I want to have ideas and then have other people do the work.\nPeople who are good strategic thinkers naturally get pulled in sooner\nGood strategic thinkers are rare\nneed to demonstrate this kind of thinking when you can\nThere is a reason you're not invited to the early meetings. Figure out what you need to do differently to get there.\nGoal of being in the early meetings CANNOT just be to avoid pain for yourself later in the process when you are brought in too late. They don’t care about your pain. That’s why they pay you.\nWhat if you do get in early?\nAsk the right questions, be super prepared about what you need to poke at\nBe super positive, friendly, helpful. No ur doin it wrong. \nGive it away for free, position as a bonus at the start of the project\n
At an off-site for Apple Computer’s Creative Services department, Tim Brennan began a presentation of his group’s work by showing this model. “Here’s how we work,” he said. “Somebody calls up with a project; we do some stuff; and the money follows.”\n
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Need to understand people's entrenched roles, power structures\nPeople have their little patch of turf and will defend it (see ad agencies)\nAgile vs waterfall\nDepartment vs team based roles\n\nWhat if you get brought in late?\nBe able to develop a plan based on what you can do with the budget and timeframe\nThis is NOT the time to complain about how much better a job you could have done had you been brought in earlier\nDo a good job and then go back and explain how to bring you in earlier\n
Balance strategic and tactical in talking about what you do\nUX/IA did a great job of explaining what people were going to get\nIdentify a standard set of tasks and deliverables, give yourself some flexibility in what you actually produce.\nCreate deliverables that feed other deliverables, create efficiencies, not just a pretty document that gets set aside\n
Large blobs of time vs smaller chunks of time\nSelling activities/deliverables vs selling strategy or change management, dont know what you'll need to do\nNot in the business of selling deliverables, but need to scope them\nFind ways to build in time for strategic perspective\nResistance because it means more time, more work, need to position it as time saved and cost saved in the long run\nProject managers will want a very clearly defined set of tasks and deliverables, with a clear way to budget time. That is their job.\nBe adaptable in terms of what you can accomplish under different timeframes.\n
At an off-site for Apple Computer’s Creative Services department, Tim Brennan began a presentation of his group’s work by showing this model. “Here’s how we work,” he said. “Somebody calls up with a project; we do some stuff; and the money follows.”\n
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Have to understand how the company makes money, how they value what you do\nI love the word value, evaluate, in a business context. Values in other contexts sound amorphous, intangible. But when you talk about how a business values something, how they evaluate performance, it nearly always implies a tangible metric, which is usually money.\n\nDrucker says, basically, that profit is not the goal of a business, but its yardstick. It’s the way that business measures, evaluates, how successful it is in creating value for customers.\n\nStop talking about content, talk about how it plugs into the rest of the business, what the business goals and priorities are.\nDo not say that content strategy is copywriting on steroids. You are hurting the discipline.\n
Argument that you will increase sales is generally more effective than an argument that you can make things more efficient\nInternal stakeholders are incentivized around growth, increased revenues, sales\nBusinesses don't generally recoup cost savings from efficiency except through layoffs, which is probably not what you want to promote\nException is embarrassing project delays\n11th hour shitstorm, takes longer and is more complicated at the end of the project than you can possibly \nContent doesn't just happen is an epiphany for a lot of people\nBudget time for editorial calendar, for CMS migration, for CMS content entry. 15 minutes per page doesn't seem like much, until you realize there's 1000 pages.\n
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If someone in the organization has suffered through an 11th hour shitstorm, go talk to them\nTry to quantify the time and effort required to deal with the fallout\nPut cost estimates next to these numbers and talk about them with the right people\nPeople I’ve talked to who have these examples they can point to find they’re one of the best possible ways to get the organization to see the light\n
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Use as a diagnostic, not just a way to "prove" you did good, manage up\nAnalytics as a wedge, persuasion\nEvaluate conversion rate of content, come up with a model for how to measure. Direct content efforts that way. Talk about successes.\nData is not google analytics, it's the result of a conversation about what you want to measure and why\n
You will get resistance to analytics. Calling into question the value of what PR or marketing is doing all day long. \n\nChallenge with the hard sell: you’re telling someone they’re not doing their job right. The message isn’t necessarily more compelling if you “prove” it to them with numbers.\nPeople really do emphasize the human side of things, the interpersonal side\nThis is not unique to selling CS, you can use this to run for student body president, obviously\n
Socialize your ideas, like you're dropping your ideas off at preschool so they will learn to stop hitting other children and eating paste\n
Brown bag sessions\n•Food\n•Cobble together presentation from other people's slides\n•Don't be so unassuming. Advocate for what you believe in.\n•Have an action plan for next steps afterwards\n\nMeet one on one with people for lunch\n•Go kibbutz with people, show initiative, if you poke enough eventually you'll make a hole\n•Crash meetings! Pretend you are a Type-A personality. Imagine you're the kind of person who won't take no for an answer, and behave like that.\n•Don't sit at your desk writing passive-aggressive emails\n
Don't be afraid to share links with senior management. Don't overwhelm, but remember those people are overwhelmed and intimidated by the pace of change in digital, need to keep up\nBring them answers, not problems\nIf you see this type of problem happening, here is how I can help, here is how to use me\n
Best way to sell CS is to not have to sell it at all\nGroundswell of external attention means that people will start asking for it\nI never really had to sell UX, it sold itself\nEvents like Confab or local meetups are HUGE in terms of promoting CS. Not directly, but don't discount the value of indirect persuasion.\nThe more talk there is about CS at conferences, in publications, the more orgs feel like they need to pay attention to it\n\nBuilding your profile, your public speaking skills, that all helps you learn how to persuade. Name dropping is social currency.\nEventually you get to the point where you don't have to sell it, people come to you and ask for it. Convinced before they find you. Relationship flows like water in the direction it's going.\n
I think UX is change management and design is change management too\n\nRazorfish had two good slogans back in the day\nFirst was “everything that can be digital will be”\nThe second was “digital change management”\nI remember at the time thinking that was a really dumb concept, that my job was to design websites\nI was just telling Jeff Dachis recently that he was 100% right about this, that everything we do is change management, and all the nuts and bolts of what makes a design good or makes content good are just tactics\n\nThis to me is what really interests me about this field: how do you get an organization, health care, financial services, higher ed, government, to start thinking of themselves as in the business of making digital products and services, and that they have to start thinking about their audience as USERS \n\nI can’t possibly even scratch the surface of this topic today, but I can give you three big ideas that might help inform how you think about it.\n
Many of our problems in digital are design problems, but I don’t mean web design. I mean organization design problems. Digital is so new, we haven’t evolved enough to actually integrate new practices and behaviors into the way we work. That might take a generation.\nOrg structure is not destiny, but it does reflect how a business thinks about itself\nTons of value in trying to diagnose power relationships through the lens of org design\nTell my students to look at where a job reports into, what that implies for the culture, how much impact the role will have, how they will need to interact with other roles or departments\nFrustrated with low level “evangelists” asked to change the culture from below\n\n
It’s the reward system, stupid\nAnecdote about RF website, Bob’s bonus\n\nhttp://pages.stern.nyu.edu/~wstarbuc/mob/kerrab.html\n
Think, for example, of a program designed to communicate new practices or principles throughout an organization. How do you select participants? Do you chose managers? Star performers? Or do you chose the people who, because others will listen to them, are going to be good evangelists for the new ideas?\n
Think, for example, of a program designed to communicate new practices or principles throughout an organization. How do you select participants? Do you chose managers? Star performers? Or do you chose the people who, because others will listen to them, are going to be good evangelists for the new ideas?\n
Think, for example, of a program designed to communicate new practices or principles throughout an organization. How do you select participants? Do you chose managers? Star performers? Or do you chose the people who, because others will listen to them, are going to be good evangelists for the new ideas?\n
Think, for example, of a program designed to communicate new practices or principles throughout an organization. How do you select participants? Do you chose managers? Star performers? Or do you chose the people who, because others will listen to them, are going to be good evangelists for the new ideas?\n
Not second coming of Christ\nJehovah’s witness\nEvangelism is hard\nCelebrate small wins, don’t get discouraged\n\n
Means tying it to business goals and business value. Articulate your case in terms of what businesses care about, which is money.\n
Promotion means persuasion, which you should be good at.\nYour skills in understanding your audience and tailoring a message for their needs should come in REALLY handy\n
Championing it means change management. Understand that people don’t like change. \n