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- Introductions and backgrounds of the presenters
- An agenda for covering content modeling, defining a model, approaching personalization, and using models for personalization
- Explanations of what content modeling is, why do it, and the benefits it provides like a shared language and better content management
- Details on defining content types and relationships within a model
- Examples of applying a model to Netflix content and personalizing experiences based on user data
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See the features that will allow you to most efficiently create engaging customer experiences with AEM Sites. Learn how to avoid waiting for long project work before starting to create content, and how the content can be styled iteratively later. Discover some strategies that will help you to modernize your existing project to leverage these time-saving features.
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* Core Components – Create content efficiently by using out-of-the-box building blocks.
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This document contains the high-level description of a Reference Architecture including infrastructure and applications concepts/solutions in a Hybrid Cloud context for the FS enterprises.
I describe how:
app modernization
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DevOps
Digital and Open banking
Cloud-ready operating model
Can be aligned in a unique target architecture
An overview of what it is and how it can benefit your operations. Enterprise Asset Management (EAM) is the lifecycle management of the physical assets of an organization. An asset can be such things as machines, equipment, tools, buildings, plants, vehicles or ships.
Try IBM Maximo today: https://www.ibm.com/us-en/marketplace/maximo
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In this blog We will learn how to send email using NodeMailer with the help of the NodeMailer example. We will build demo application from scratch and implement NodeMailer.
My objective with this presentation is to introduce the key frameworks and standards that provide practical guidance when tackling an EA project or implementing an EA capability.
There is currently not a universality accepted definition of EA and therefore it is important to but context to the presentation, so before we start discussing standards and frameworks that address the challenges, I want to take a minute to state my definition of Enterprise Architecture.
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In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit.
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3. Cleve Gibbon
‘70s – hyperactive child to nightshift nurses
‘80s – designer, come gamer, and console hacker
‘90s – student, lecturer, modeler and UI developer
‘00s – platform developer / architect building trading & platforms
‘10s – consultant in content, platforms, experience management to
operationalise client promises
I work equally across the business, content and technology to
create engaging platforms to better serve our customers
4. Kate Kenyon
‘80s – bookish child of an IT dev and a PM
‘90s – linguist, magazine writer
‘00s – marketer, journalist, CMS wrangler, technologist,
content strategist
Today, I work across content and technology to help
businesses make content a genuine asset.
6. What we will cover
• Content modeling: what is it, why do it, and what you’ll get out it
• How to define and draw up a model
• How to approach personalization
• How to use a content model to plan and manage personalization
7. A timeline
Introduction &
Content Modeling
overview
How to model
content
Content models &
Relationships
Coffee!
Personalization
Modeling &
Personalization
15 mins
30 mins
45 mins
15mins
30 mins
30 mins Q&A
15 mins
Thank you to Shutterstock
8. The future of digital marketing. London . Poznań, New York
Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200
Use the Parking Lot
9. The future of digital marketing. London . Poznań, New York
Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200
To better understand how to approach structured content
and personalisation.
11. Content Modeling: it’s part of better content
This is where
content modeling
fits within your
overall content
ecosystem
12. The goal: deliver content-centered experiences
Plan, manage, publish and optimise content
in a predictable, repeatable and scalable manner
to deliver contextually relevant, personalised experiences.
WhatHow
Why
13. What do you get from model content?
enhance
author experience
shared
language
content
modelling
build
x-discipline teams
APIs
for access
define
structure
add
meaning
Align
Thinking
better manage
content
(CMS)
…
http://www.slideshare.net/cleveg/why-content-model
14. Content architecture
Content
Context Users
Content
Wireframes, Blueprints
Metadata, Taxonomy, Thesauri
Labelling, Navigation, Search
Content Inventories & Mapping
Content Models, Author Experience, Workflow
Structured, Reusable & Personalised Content
Content Administration, Asset Organisation
Role-Based Content, Permissions
Content Scale, Storage, Analytics
MIND THE GAPFILL THAT GAPWITH CONTENT, UX AND TECHNOLOGY PEOPLE
Information
Architecture
Content
Architecture
16. Single Souce, Multi Channel Content
Don't get set into one form.
Adapt it and build your own, and let it grow, be like water.
Empty your mind, be formless, shapeless — like water.
Now you put water in a cup, it becomes the cup;
You put water into a bottle it becomes the bottle;
You put it in a teapot it becomes the teapot.
Now water can flow or it can crash.
Be water, my friend.
Bruce Lee: A Warrior’s Journey (2000)
17. The future of digital marketing. London . Poznań, New York
Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200
Raw
Self
Describing
Modular
Content modelling enables content to be transformed and
transported to everywhere it needs to be.
19. Content modelling is critical to continuously communicating
the structure and meaning of content to and from designers.
Content
Model
Web
Developer
Content
Modeller
Visual
Designer
CMS
Engineer
21. Content modelling provides early and continuous access
to content structure to define and design
the best experience for effective production of great content.
Structured
Content
Content
Model
Authoring
Interfaces
understands creates
23. Content modeling is critical to creating scaleable content that
is personalized for individual audience
Content
Model
User
group 1
User
group 4
User
group 2
User
group 3
24. Summary of benefits
• Single source Multi Channel content uses the model to make
content flow like water.
• Responsive design uses it to best display within multiple devices.
• Author enhanced interfaces use it to produce content efffectively.
• Personalization uses it to make a direct connection to customers.
31. A content type is an information asset. It
is an abstraction that captures the
essential characteristics (attributes) of
content that distinguish it from all other
kinds of content.
An attribute is a property of a content type.
For example, the content type Person may
have three attributes, age, name, and title.
Collectively, the attributes define what a
content type is.
Event
name
logo
summary
organiser
startDate
endDate
Content types and attributes
32. Content items
Event
name
logo
organiser
startDate
endDate
Content ItemContent Type
Instantiate
Event
name
logo
organiser
startDate
endDate
Copy
Structure
Event
name
logo
organiser
startDate
endDate
TheOlympics
JPEG
IOC
5th Aug, 2016
21st Aug, 2016
Assign
Values
Event: Summer Olympics
name
logo
organiser
startDate
endDate
TheOlympics
JPEG
IOC
5th Aug, 2016
21st Aug, 2016
Assign
Name
33. Model summary
• Content models are formal representations of structured content.
• Content models should be simple, clear and relevant.
• Content models are the result of content modelling.
40. A content model is a formal representation of
structured content as a collection of content types
and their inter-relationships.
41. Design time: relationships
A content type is an information asset. It is an abstraction that
captures the essential characteristics (attributes) of content that
distinguish it from all other kinds of content.
An attribute is a property of a content type. For example, the
content type Person may have three attributes, age, name, and
title. Collectively, the attributes define what a content type is.
A relationship defines how one content type relates to
another. There are many different types of relationship (e.g.
whole-part) depending on the level of detail.
Event
Venue
name
logo
description
address
capacity
cost
name
logo
summary
organiser
startDate
endDate
47. Cardinality
Event Venue
1 *
For every event,
there are zero or more venues
Expresses the number of
content items that can
participate in a relationship
between content types
48. Cardinality Examples
Cardinality Alternative Description
0..0 0 Zero content items
0..1 Zero or one content items
1..1 1 Exactly one content item
0..* * Zero or more content items
1..* At least one content item
5..5 5 Exactly 5 content items
m..n At least m but no more than n instances
49. Cardinality Examples
Event Venue
1 0..1
Event Venue
1 *
Event Venue1 5
Event Venue
0..1 *
An event can have an unlimited number of venues Every event has exactly five venues
An event can have unlimited venues,
And an venue is linked to at most one event
An event may or may not have a venue,
but at most one
50. More Cardinality Examples
Event Venue
1 1
Event Venue1 1..7
Every event has exactly one venue An event can have between 1 and 7 venues
51. Content relationships summary
We have three relationships:
• Dependency
• Whole/Part
• Aggregation
Each relationship:
• Give it a name, if required
• Add cardinality, if required
54. Strengthen relationships
Where appropriate, turn dependency
relationships into either:
1. Whole/Part Relationships
2. Aggregation Relationships
Content Type
A
Content Type
B
Whole/Part
Relationship
Content Type
A
Content Type
B
Aggregation
Relationship
58. Our ‘Netflix’ Content model
1) Mined out the content types
2) Defined attributes for content types
3) Refined relationships between content types
Now think…
• Author Experience
• Adaptive Content
• Responsive Design
• Personalisation
59. And remember…
…No model survives first contact with real content.
http://www.clevegibbon.com/2013/09/no-model-survives-first-contact-with-real-content/
65. When to do personalisation
There is a clear, identified need amongst users for it
• Diverse audiences with distinct content needs
• Large number of similar products/content elements
• Repeat customers who need to see their history
• When recognition and loyalty is a clear part of the customer experience
66. Identifying customers
Persona-based approach
Where two or more audience personas are accessing the same piece of content,
looking for difference elements of information
Tasks-based approach
Where a key customer task has an outcome that is subject to their own personal
taste or preference
74. Netflix: collected data
Personal details: name, address, billing details
Account details:
• length of membership
• frequency of use
• what you watched
• what day and time you watched
• how much of it you watched
• device(s) used
80. Me, expressed as data
Netflix member
name
address
billingDetails
membershipStartDate
membershipFrequency
membershipDevices
genresPreferences
moodPreferences
memberWatched
Collected
data
Received
data
Given
data
81. The future of digital marketing. London . Poznań, New York
Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200
memberReviews
* Member
reviews
EpisodeSeriesMovie
*
*
* *
related
seriesEpisodes
memberReviews
Member
*
*
memberWatched
memberReviews
memberWatched
99. A formula for fans
IF Movies OR Series where (memberCompleted = yes AND starring =
actor name X) >=3 instances
THEN show Movies OR Series where (memberCompleted = no AND
starring = actor name)
101. What would you do to make Netflix more personal to you?
102. Steps to take
1. Define a user goal – why use personalization?
2. Consider your model – what have data and content have
you got?
3. Consider your options:
– Use the existing model?
– Extend the existing model?
– Add to the existing model?
103. Use the data sets and the
content model to extend
Netflix’s content
personalization.
Work with your neighbours to
help users improve their
Netflix experience
30
Mins
An exercise
