Uploaded byPieter Brinkman
Composale DXP with MACH architecture.pptx
The document presents Sitecore's composable architecture, known as MACH, emphasizing its microservices, API-first design, and cloud-native capabilities to enhance digital experience platforms (DXPs). It highlights the advantages of this architecture in speeding up development and improving customer experiences through personalization and collaboration between teams. The content underscores the need for agility and relevance in delivering exceptional experiences while fostering integration within the martech ecosystem.
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Introduces Composable Architecture with MACH: Microservices, API-First, Cloud Native, Headless, emphasizing speed, development, and lack of upgrades.
Highlights the necessity for companies to focus and use appropriate tools to enhance effectiveness and reduce distraction in the composable DXP context.
Outlines essential DXP solutions including hosting, content management, analytics, and more essential components for creating digital experiences.
Discusses the composable strategy focusing on 'Best of Breed', collaboration, and the significant gap between perceived and delivered customer experiences.
Describes the elements of delivering exceptional experiences: speed, relevance, agility, and Composability in the martech ecosystem.
Defines the collaborative roles of business leaders, marketers, developers, and digital leaders in creating customer experiences, emphasizing the importance of teamwork.
Communicates that brands using composable DXP approaches can develop features 80% faster, showcasing substantial efficiency gains.
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Composale DXP with MACH architecture.pptx
- 1. Composable Architecture with MACH PieterBrinkman @pieterbrink123 Sr. Dir. Technical Marketing April 2022
- 2. © 2022 SitecoreCorporation A/S. Why another architecture? To support the Composable DXP technologies
- 3. © 2022 SitecoreCorporation A/S. M Microservices Individual pieces of business functionality A API-First All functionality is exposed through an API. C Cloud Native Software-as-a-Service H Headless Decoupled front-end user experience
- 4. © 2022 SitecoreCorporation A/S. MACH Architecture Benefits Choices Development Speed No more upgrades MACH architected applications are Cloud Native Software as a Service. MACH technologies support your composable needs. MACH architecture allows you to take advantage of the best technology available.
- 5. © 2022 SitecoreCorporation A/S. Why are we here?
- 6. © 2022 SitecoreCorporation A/S. Companies need focus
- 7. © 2022 SitecoreCorporation A/S. Remove distraction
- 8. © 2022 SitecoreCorporation A/S. Use the right tool for the right job
- 9. © 2022 SitecoreCorporation A/S. © 2022 Sitecore Corporation A/S. How does this translate to DXP today DXP solution Hosting Content Management Email marketing Marketing automation Digital Asset management Analytics Disaster Recovery Monitoring Technical Support Installation Compliance Hardware Software
- 10. © 2022 SitecoreCorporation A/S. © 2022 Sitecore Corporation A/S. How does this translate to DXP today DXP solution Hosting Content Management Email marketing Marketing automation Digital Asset management Analytics Disaster Recovery Monitoring Technical Support Installation Compliance Hardware Software
- 11. © 2022 SitecoreCorporation A/S. © 2022 Sitecore Corporation A/S. How does this translate to DXP today DXP solution Hosting Content Management Email marketing Marketing automation Digital Asset management Analytics Disaster Recovery Monitoring Technical Support Installation Compliance Hardware Software
- 12. © 2022 SitecoreCorporation A/S. Why Composable DXP?
- 13. © 2022 SitecoreCorporation A/S. Sitecore’s composable strategy 1. Best of Breed 2. Better together 3. MACH Architecture
- 14. There is agap Experience matters, we all get that. Meanwhile 80% of companies believe they deliver “super experiences”. Only 8% of customers agree. Close the gap Sitecore’s software enables marketers, business leaders, technologists & developers to come together to build better experiences. Meet the moment. Build better with Sitecore.
- 15. © 2022 SitecoreCorporation A/S. What does it really mean to deliver amazing experiences? Speed, relevance and simplicity for consumers. Agility, scale and collaboration for brands. Speed - Lightning-fast load speeds at every touchpoint. Relevance - Personalized engagement in every interaction. Simplicity - Intuitive UI and simple design across every channel. Agility - Rapid iteration and optimization based on real-time data and insights. Scale - Unlimited channels and touchpoints globally. Collaboration - Synergy between marketers, developers and external partners.
- 16. We are afriendly neighbour in the martech ecosystem Every business has a unique martech stack and integration needs. Composability for us means • Modular software that solves for specific jobs to be done. • Being a friendly neighbour in the ecosystem. I.e. integrable. • No compromise - solutions that work for business users & for developers. Example 2021 “Stackies” - courtesy of Chiefmartech.com
- 17. © 2022 SitecoreCorporation A/S. Delivering amazing experiences is a team sport Business Leaders The P&L owners for sales and/or digital commerce Developers The rockstars that build and integrate experiences with Sitecore and other tech Marketers The leaders/practitioners that own the experience & the marketing $ Digital Leaders The technologists that own/influence MarTech architecture Business Technology Sitecore is designed to enable the whole team!
- 18. Data Science Prospects, Customers,Partners and Employees Audience Customer Experience Experience Orchestration Customer Data Enterprise Personalization and Testing Support channels Reference (logical) architecture assets Business applications Commerce Reviews & Surveys Customer Journey Orchestration CDP Digital Asset Mgt Content Management Engagement channels Agent Bot Email Social Content APIs (Global Delivery Network) Website Native Apps JS App IOT Secure Portal Landing Pages Advertising Paid Media Walled Gardens DMPs & DSPs Websites, Applications and Portals Business application Business application Business application Business application Business application Business application Business application Customer Database CRM Business Intelligence Analytics Integration API Push Enterprise Data Platform Product Catalogue @pieterbrink123
- 19. Data Science Prospects, Customers,Partners and Employees Audience Customer Experience Experience Orchestration Customer Data Enterprise Personalization and Testing Enterprise Data Platform Product Catalogue Support channels Reference (logical) architecture assets Business applications Integration API Commerce Reviews & Surveys Customer Journey Orchestration CDP Digital Asset Mgt Content Management Engagement channels Agent Bot Email Social Content APIs (Global Delivery Network) Website Native Apps JS App IOT Secure Portal Landing Pages Advertising Paid Media Walled Gardens DMPs & DSPs Websites, Applications and Portals Business application Business application Business application Business application Business application Business application Business application Customer Database CRM Business Intelligence Analytics Push Technology freedom Vendor freedom Composable DXP @pieterbrink123
- 20. © 2020 SitecoreCorporation A/S.. Brands who adopt a composable DXP approach deliver new features 80% faster than before. https://www.gartner.com/en/documents/3994550/adopt-a-composable-dxp-strategy-to-future-proof-your-tec
- 21. Thank you FOR DISCUSSIONPURPOSES ONLY. © 2022 Sitecore Corporation A/S. All Rights Reserved. Sitecore, the Sitecore logo and Own The Experience are trademarks of Sitecore Corporation A/S and its affiliates. Other names and brands may be claimed as the trademarks of others.