11 reasons why we should content model.

1. We model content...
Why content model?

2. Purpose
...to know the real players, their stakes,
and what they’re playing for.

3. Structure
...to formalise and socialise the
relationships between content types.

4. Meaning
...to add meaning to content so it
make senses to both people and machines.

5. Responsive Design
...to use the ‘structure’ and ‘meaning’ of content
to deliver the best x-device user experience.

6. APIs
...to make content accessible
and available, everywhere.

7. Ubiquitous Language
...to unite around a single, shared
vocabulary for business content.

8. Author Experience
...to truly understand why, what & how authors
produce content, then design for that experience.

9. Adaptive
...to define processes to optimise the “flow” of
content from one place to another.

10. Content Everywhere
Teams
...to form new, x-displincinary teams,
that produce and consume content.

11. Agility
...to fail fast, inspect and adapt content.

12. CMS
...to help select the right technology to
produce, deliver, manage our content.

13. Cleve Gibbon (@cleveg)
http://www.clevegibbon.com/content-modelling/
content modelling
the art of designing structured content