Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Composing a
Headless & Composable
Commerce Architecture
Yi Zhuang, Chew
Solutions Engineer
commercetools
Microservices- Based
Commerce Engine
Cloud-Native
SaaS Solution
Recognised as a
Leader by All Analysts
and many more...
Agenda
A B C
Key Trends in Commerce Architectures
Composable Headless MACH
How to Compose a
Future-Proofed Modern Commerce...
Key Trends in
Commerce
Architectures
New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Ho...
A: Composable (1/2)
How did Composable Architectures come about?
A
Composable
Commerce Platform
Commerce Content
Payment S...
A: Composable (2/2)
What is a Composable Architecture?
A
Composable
Digital Touchpoints
Commerce
APIs
Data
Content
APIs
Da...
B: Headless (1/3)
Proliferation of Touchpoints
B
Headless
B: Headless (2/3)
Go Headless to Achieve the Right Experience
B
Headless
In the Past: Commoditised Onwards: Experience
• L...
B: Headless (3/3)
Headless and API-First Commerce was hence Invented
B
Headless
“We built commercetools to be
API & Micros...
C: MACH (1/2)
What is MACH?
C
MACH
M A C H
Microservices-Based
Individual pieces of business
functionalities that are
inde...
C: MACH (2/2)
Why MACH?
C
MACH
MACH technologies support a composable enterprise
in which every component is pluggable, sc...
Composing a
Modern
Commerce
Architecture
A Modern Commerce Architecture
Front End(s)
API Management
Microservices Serving Different Business Capabilities
Commerce
...
Considerations for Picking the Technologies...
All-In-1 Solution Custom Build
Many features out of the box
MACH Technologi...
15
There are many options...
16
Fitting Technologies into the Modern Commerce Architecture
Front End(s)
API Management
Microservices Serving Different Bus...
Thank you!
Feel free to contact me for
questions & comments, to find out more
about modern commerce architectures &
techno...
Disclaimer
This document is created and owned by commercetools. The contents of this document are confidential and intende...
New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Ho...
apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Architecture by Yi Zhuang Chew, Commercetools
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Architecture by Yi Zhuang Chew, Commercetools

Download to read offline

apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021

Composing a Headless and Composable Commerce Architecture
Yi Zhuang Chew, Solutions Engineer at Commercetools

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

apidays LIVE Australia 2021 - Composing a Headless and Composable Commerce Architecture by Yi Zhuang Chew, Commercetools

  1. 1. Composing a Headless & Composable Commerce Architecture Yi Zhuang, Chew Solutions Engineer commercetools
  2. 2. Microservices- Based Commerce Engine Cloud-Native SaaS Solution Recognised as a Leader by All Analysts and many more...
  3. 3. Agenda A B C Key Trends in Commerce Architectures Composable Headless MACH How to Compose a Future-Proofed Modern Commerce Architecture that follows these Key Principles
  4. 4. Key Trends in Commerce Architectures
  5. 5. New York JULY Australia SEPTEMBER Singapore APRIL Helsinki & North MARCH Paris DECEMBER London OCTOBER Jakarta FEBRUARY Hong Kong AUGUST JUNE India MAY Check out our API Conferences here 50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees, 300k+ online community Want to talk at one of our conferences? Apply to speak here
  6. 6. A: Composable (1/2) How did Composable Architectures come about? A Composable Commerce Platform Commerce Content Payment Service... Data Web Frontend Commerce Platform Commerce Content Payment Service... Data APIs Digital Touchpoints Other Systems Commerce Platform Digital Touchpoints Commerce APIs Data Content APIs Data Payment APIs Data Service APIs Data Others... APIs Data 1990s Monolith Suite Early 2000s Monolith with APIs Onwards Composable Commerce To provide capabilities to sell online during the .com era To deliver innovation and adapt to the accelerating pace of change Added APIs to connect touchpoints & back office systems By 2023, organizations that have adopted a composable approach will outpace competition by 80% in the speed of new feature implementation. - Gartner
  7. 7. A: Composable (2/2) What is a Composable Architecture? A Composable Digital Touchpoints Commerce APIs Data Content APIs Data Payment APIs Data Service APIs Data Marketing APIs Data Other Systems... APIs Data Headless Packaged Business Capabilities Building blocks made up of composable applications containing independent capabilities to perform specific business functions reusable across the touchpoints A Future-Proof Commerce Architecture Composed of Modular Best-of-Breed Packaged Business Capabilities (PBC) Decoupled Head(s) The experience layer is decoupled from application logic to support the growing # of touchpoints and a true omni-channel experience
  8. 8. B: Headless (1/3) Proliferation of Touchpoints B Headless
  9. 9. B: Headless (2/3) Go Headless to Achieve the Right Experience B Headless In the Past: Commoditised Onwards: Experience • Legacy commerce platforms • IT-controlled • Expose purchase functionality to customer • Difficult to differentiate • Build the Right Experience for the Business • E.g. Retail Brands: Build an emotionally engaging experience which is marketing-controlled to achieve high margins • Only possible with headless
  10. 10. B: Headless (3/3) Headless and API-First Commerce was hence Invented B Headless “We built commercetools to be API & Microservices -first, because the only certainty we have is that the future will be full of change. APIs can and will forever be able to be consumed by any consumer device, front-end, or other application.” —Dirk Hoerig, CEO / Co-founder, commercetools
  11. 11. C: MACH (1/2) What is MACH? C MACH M A C H Microservices-Based Individual pieces of business functionalities that are independently developed, deployed and managed. API-First All functionality and data exposed through an API. Cloud Native Real SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatic updates. Headless Front-end presentation is decoupled from back-end logic and is framework, channel & language agnostic. The MACH Alliance is a group of independent, future-thinking tech companies advocating for open, best-of-breed technology ecosystems that have the capacity to propel current and future digital experiences.
  12. 12. C: MACH (2/2) Why MACH? C MACH MACH technologies support a composable enterprise in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements Commerce Platform Commerce Content Payment Service... Data Web Frontend Commerce Platform Digital Touchpoints Commerce APIs Data Content APIs Data Payment APIs Data Service APIs Data Others... APIs Data In the Past: All In One Monolithic Suite Onwards: Best of Breed MACH Technologies ● Allows for modular introduction/ swapping of technology components ● Deployed rapidly based on changes in needs ● Derisks future changes ● Functionalities limited by what the suite provides ● Biz needs changes and tech might become outdated during the process ● High risk when making changes to the monolith
  13. 13. Composing a Modern Commerce Architecture
  14. 14. A Modern Commerce Architecture Front End(s) API Management Microservices Serving Different Business Capabilities Commerce Identity Access Mgmt Content Search & Personali -zation Payments PIM OMS & Fulfilment Promotions Marketing & Communi cations/ Tax & Fraud Prevention Data & Analytics CRM/ CDP/ Service Tools Others... (POS, Marketplaces, Localizations, Gift Cards, Loyalty, Reviews etc.)
  15. 15. Considerations for Picking the Technologies... All-In-1 Solution Custom Build Many features out of the box MACH Technologies E.g. commercetools Less complex implementation Limitations during customization Not meant for complex businesses Upgrades usually required Comprehensive commerce functionalities OOTB Flexible, modular microservices ready to be plug-and-play Drastically lower costs than custom build No forced upgrades Most flexibility, no limitations Extensive implementation program High level of technical resources required High maintenance costs Highest TCO
  16. 16. 15 There are many options...
  17. 17. 16
  18. 18. Fitting Technologies into the Modern Commerce Architecture Front End(s) API Management Microservices Serving Different Business Capabilities Commerce IAM Content Search & Personalization Payments PIM OMS & Fulfilment Promotions Marketing/ Communications Tax & Fraud Data & Analytics CRM/ CDP/ Service Tools ... DXP FaaS Custom API Proxy/ API Gateway/ IPaaS
  19. 19. Thank you! Feel free to contact me for questions & comments, to find out more about modern commerce architectures & technologies within the space & other considerations to make when building out one of your own. Yi Zhuang, Chew Solutions Engineer yizhuang.chew@ commercetools.com
  20. 20. Disclaimer This document is created and owned by commercetools. The contents of this document are confidential and intended solely for the addressee(s). If you are not an intended addressee, you must not disclose, copy, distribute or take any action in reliance upon this document. If you have received this document in error, please notify commercetools, http://www.commercetools.com. 20
  21. 21. New York JULY Australia SEPTEMBER Singapore APRIL Helsinki & North MARCH Paris DECEMBER London OCTOBER Jakarta FEBRUARY Hong Kong AUGUST JUNE India MAY Check out our API Conferences here 50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees, 300k+ online community Want to talk at one of our conferences? Apply to speak here

apidays LIVE Australia 2021 - Accelerating Digital September 15 & 16, 2021 Composing a Headless and Composable Commerce Architecture Yi Zhuang Chew, Solutions Engineer at Commercetools

Views

Total views

656

On Slideshare

0

From embeds

0

Number of embeds

8

Actions

Downloads

10

Shares

0

Comments

0

Likes

0

×