The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
LavaCon 2017- We Are Single-Sourcing! But How Well Do We Work With Others?Jack Molisani
While single-source and content management workflows bring great benefits to core authoring teams, complications abound when trying to work with others. For every benefit that heavy content reuse and multi-channel publishing brings, we must ask the hard questions: “How do I share content with other departments?”, “How do I interact with subject matter experts?”, “How do we work with vendors and/or business partners?”
In this session, Mike Hamilton, Vice-President of Product Evangelism at MadCap Software, will look at strategies and techniques to help prevent the core documentation team from becoming a silo. How can we get other departments to use XML? Does getting other departments to use XML make business sense? If no, what other options exist? These questions and more will be addressed.
Content strategy for the content experience waveZoran Nikolovski
Puzzled about how to organise your content so that it's reusable, discoverable and with a greater reach? Let's look at a few things you can do to make sure your content strategy is future proof!
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
LavaCon 2017- We Are Single-Sourcing! But How Well Do We Work With Others?Jack Molisani
While single-source and content management workflows bring great benefits to core authoring teams, complications abound when trying to work with others. For every benefit that heavy content reuse and multi-channel publishing brings, we must ask the hard questions: “How do I share content with other departments?”, “How do I interact with subject matter experts?”, “How do we work with vendors and/or business partners?”
In this session, Mike Hamilton, Vice-President of Product Evangelism at MadCap Software, will look at strategies and techniques to help prevent the core documentation team from becoming a silo. How can we get other departments to use XML? Does getting other departments to use XML make business sense? If no, what other options exist? These questions and more will be addressed.
Content strategy for the content experience waveZoran Nikolovski
Puzzled about how to organise your content so that it's reusable, discoverable and with a greater reach? Let's look at a few things you can do to make sure your content strategy is future proof!
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world.
Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.
This white paper was initially published in French in June 2010 by Daniel BO and Matthieu Guevel. This English version has been translated, adapted, and thoroughly revisited by Aurelie Pichard in January 2011.
Slide for a web usability course at UNC - Chapel Hill
Images by Serena Fenton or from the Internet (sources noted).
Maya design redesign for Carnegie libraries; images from Maya publications.
Learn how to use content types as the building blocks of your organisation's content strategy. Presented at the Content Strategy Singapore Meetup on 5 October 2016.
Content Modelling Workshop (J Gollner TC World 2013)Joe Gollner
A short workshop on Content Modelling delivered at TC World / Tekom 2013 in Wiesbaden, Germany. This workshop digs into some of the fundamental concepts and techniques that need to be weighed when framing an effective approach Content Modelling. Essentially introduces the influences, including a sojourn at MIT where I encountered the Object Process Methodology, that led to a "Content Modelling Technique".
Almost every client we meet in our SharePoint world requests implementations of "taxonomy" and "metadata" - often times, they are asking because they've been told they should - but aren't even clear what the request means or what it is they are asking for. This presentation will attempt to clarify what Taxonomy/Metadata is and outline the different ways it is employed both within the site and across sites.
A short presentation on content modelling describing how it is an essential future friendly strategy. The presentation is pinned around Karen McGrane's Chunks-NOT-Blobs approach!
On the uses and implementation of taxonomy on the Web, with a particular focus on the taxonomy as part of an enterprise information environment. Presented by Marjorie M.K. Hlava during Content Week 2005 in Miami, Florida.
Harness the Power of Your Digital Marketing Tool BoxPerficient, Inc.
Core to any digital transformation effort are the tools used to create, manage, and deliver a digital experience. This foundation helps you create great experiences that stand out from your competition, gain brand recognition, and improve interactions with customers.
Our experts demonstrated how web content management tools are being used to deliver amazing digital experiences across web, mobile, commerce and social that support your overall digital transformation strategy.
Discover how best-in-class companies are harnessing the power of these tools and learn:
-Key components in a digital transformation toolbox from web content management, user analytics and personalized content, to marketing tools and social interactions
-How this tool box helps to attract, engage, and enable customer feedback
-How web content management tools support your digital transformation efforts through content marketing and publishing, content tagging, search engine optimization, and more
-Ways that companies are integrating these transformative tools to provide a wealth of information so you can continually improve the digital experience
This session provides an introduction to Content Fragments and show how you can leverage the feature for efficiently managing your site.
The provided information will cover a standard use-case and focus on customizing the OOTB solution. To see the on-demand IMMERSE Session please go to http://bit.ly/Immerse16
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
The content engineering function is now critical to successful Customer Experience Management. Content engineering plays a central role in delivering relevant and accurate content designed to deliver personalized experiences across multiple channels, at every touch point across the brand. Content Engineering bridges business strategy and content strategy with design and implementation. Missing any part of the continuum introduces unsustainable project risk for CEM initiatives.
This talk challenges marketers, technologists and content creators to rethink the way they create, manage, and deliver content experiences.
This presentation was given at Information Development World on October 2, 2015.
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world.
Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.
This white paper was initially published in French in June 2010 by Daniel BO and Matthieu Guevel. This English version has been translated, adapted, and thoroughly revisited by Aurelie Pichard in January 2011.
Slide for a web usability course at UNC - Chapel Hill
Images by Serena Fenton or from the Internet (sources noted).
Maya design redesign for Carnegie libraries; images from Maya publications.
Learn how to use content types as the building blocks of your organisation's content strategy. Presented at the Content Strategy Singapore Meetup on 5 October 2016.
Content Modelling Workshop (J Gollner TC World 2013)Joe Gollner
A short workshop on Content Modelling delivered at TC World / Tekom 2013 in Wiesbaden, Germany. This workshop digs into some of the fundamental concepts and techniques that need to be weighed when framing an effective approach Content Modelling. Essentially introduces the influences, including a sojourn at MIT where I encountered the Object Process Methodology, that led to a "Content Modelling Technique".
Almost every client we meet in our SharePoint world requests implementations of "taxonomy" and "metadata" - often times, they are asking because they've been told they should - but aren't even clear what the request means or what it is they are asking for. This presentation will attempt to clarify what Taxonomy/Metadata is and outline the different ways it is employed both within the site and across sites.
A short presentation on content modelling describing how it is an essential future friendly strategy. The presentation is pinned around Karen McGrane's Chunks-NOT-Blobs approach!
On the uses and implementation of taxonomy on the Web, with a particular focus on the taxonomy as part of an enterprise information environment. Presented by Marjorie M.K. Hlava during Content Week 2005 in Miami, Florida.
Harness the Power of Your Digital Marketing Tool BoxPerficient, Inc.
Core to any digital transformation effort are the tools used to create, manage, and deliver a digital experience. This foundation helps you create great experiences that stand out from your competition, gain brand recognition, and improve interactions with customers.
Our experts demonstrated how web content management tools are being used to deliver amazing digital experiences across web, mobile, commerce and social that support your overall digital transformation strategy.
Discover how best-in-class companies are harnessing the power of these tools and learn:
-Key components in a digital transformation toolbox from web content management, user analytics and personalized content, to marketing tools and social interactions
-How this tool box helps to attract, engage, and enable customer feedback
-How web content management tools support your digital transformation efforts through content marketing and publishing, content tagging, search engine optimization, and more
-Ways that companies are integrating these transformative tools to provide a wealth of information so you can continually improve the digital experience
This session provides an introduction to Content Fragments and show how you can leverage the feature for efficiently managing your site.
The provided information will cover a standard use-case and focus on customizing the OOTB solution. To see the on-demand IMMERSE Session please go to http://bit.ly/Immerse16
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
The content engineering function is now critical to successful Customer Experience Management. Content engineering plays a central role in delivering relevant and accurate content designed to deliver personalized experiences across multiple channels, at every touch point across the brand. Content Engineering bridges business strategy and content strategy with design and implementation. Missing any part of the continuum introduces unsustainable project risk for CEM initiatives.
This talk challenges marketers, technologists and content creators to rethink the way they create, manage, and deliver content experiences.
This presentation was given at Information Development World on October 2, 2015.
Analyst Webinar: Prepare for Dramatic Changes in Application Architecture. With guest speaker Craig Le Clair, VP & Principal Analyst at Forrester Research, Inc.
Watch the webinar on demand: http://www.nuxeo.com/resources/prepare-dramatic-changes-application-architecture/
Technical Communication and Web Content Strategydaniel spillers
A presentation I built for a research paper about Content Strategy for a Theory of Technical Communication course at the University of Arkansas at Little Rock.
84% of Migration Projects Fail – Getting it Right in SharePoint WebinarConcept Searching, Inc
Migration of unstructured content can be a laborious and time consuming project. Many documents can exist in multiple places at the same time, different revisions of the same document can exist, some documents should be deleted and others should be archived. Documents can reside on file shares, older versions of SharePoint, or other legacy content management systems.
There may be records that were never declared, as well as confidential or private information that will not be identified when migrated. The ability to mass move content is relatively straight forward. However, simply mass moving content will result in the same problem of mismanaged and unorganized content.
Learn how to avoid the typical pitfalls and get it right the first time.
In this webinar Portal Solutions and Concept Searching will address SharePoint migration issues, information architecture and best practices to ensure your migration doesn’t result in the typical project over-runs, post-upgrade production issues and unanticipated down time.
We will explore the strategies to design a taxonomy and metadata schema that will be the basis for information architecture in SharePoint, while understanding the functional planning of how users will interact with the various information elements within the SharePoint environment.
What you will learn about during this session:
• Best practices in defining a SharePoint information architecture
• Aligning the architecture with the business goals
• What is a metadata schema and why it's so important
• How to design a schema aligned to the business and its processes
• How conceptual metadata generation builds a consistent end user experience and decreases migration effort
• Differences between a proprietary taxonomy solution and a fully integrated SharePoint term store solution
• How to plan, architect and test your migration in an iterative fashion
• Maximize the return on investment from your migration budget
• Automatic migration of content driven by classification of metadata
Global Content Strategy and Enterprise Architecture for Real ROI, Sitecore Sy...NavigationArts
Based on the 2014 Sitecore Symposium presentation, we explore the 8 principles of Global Content Strategy & Enterprise Architecture.
Through enterprise content strategy and engagement practices, Sitecore can help organizations realize tangible value, enable rapid deployment and lead qualification, all within a simple to use interface for non-technical users.
NavigationArts will show how to reduce redundancies around content creation, improve brand consistency across platforms, and establish Key Performance Indicators for measuring and improving eCommerce sales and customer satisfaction.
This presentation explains how Nuxeo DMS and Hippo CMS Join to Bridge Document Management, Web CMS Gap.
Building on each organization's strengths, open source document management vendor Nuxeo (news, site) and open source Web CMS vendor Hippo (news, site) have joined forces for the greater good of information management. The result is an integration, built upon the CMIS standard, that bridges the document management / Web CMS gap, surfacing Nuxeo-based structured content via Hippo-managed websites.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
How TELUS beats the competition to market by replatforming on Content Infrast...Andrew Kumar
TELUS digital—the in-house digital product agency for Canadian telecommunications company TELUS—serves 12 million Canadians with a team of ~325. As TELUS built its digital channel, it accumulated a portfolio of homegrown and off-the-shelf technologies. Eventually, this led to a breaking point, which paved the way for the next evolution of the company’s platform and delivery methods.
In an effort to deliver one-on-one marketing to customers, TELUS digital started from scratch, creating a new content platform: set of centralized tools and services that enables team members to easily add, update, and deliver content (marketing, product, and pricing), including personalization and analytics, across all their digital properties. A cornerstone of this platform is the content infrastructure, which replaced seven preexisting CMSs and content repositories.
Rouven Wessling & Andrew Kumar offer an overview of the platform and explains why TELUS digital chose a content infrastructure over traditional CMS options.
Acquia Content Hub: Connect Technologies & Extend Systems to Source ContentAcquia
Today’s technology landscape is riddled with constantly evolving web platforms, exciting new technologies, and stubborn legacy systems. It’s easy for your business counterparts, who are rapidly creating content for these many sites and channels, to lose sight of what content is created and where it lives.
As a result, data and content are locked in back-end systems across your organization. And because it’s difficult and expensive to connect technologies, you and your team end up wasting time and resources in efforts to publish that content on the web.</p>
In our upcoming webinar, we’ll show you how Acquia Content Hub:
-Integrates with different technologies and legacy systems with our Rest API
-Normalizes content across systems through our CDF format
-Empowers Drupal developers to extend our Drupal modules for additional Drupal functionality
-Increases efficiencies, so your team can spend more time innovating, rather than searching and re-creating content
-Speeds your time to market with content rich sites
Acquia Content Hub: Connect Technologies & Extend Systems to Source ContentJake Borr
Today’s technology landscape is riddled with constantly evolving web platforms, exciting new technologies, and stubborn legacy systems. It’s easy for your business counterparts, who are rapidly creating content for these many sites and channels, to lose sight of what content is created and where it lives.
As a result, data and content are locked in back-end systems across your organization. And because it’s difficult and expensive to connect technologies, you and your team end up wasting time and resources in efforts to publish that content on the web.</p>
In our upcoming webinar, we’ll show you how Acquia Content Hub:
-Integrates with different technologies and legacy systems with our Rest API
-Normalizes content across systems through our CDF format
-Empowers Drupal developers to extend our Drupal modules for additional Drupal functionality
-Increases efficiencies, so your team can spend more time innovating, rather than searching and re-creating content
-Speeds your time to market with content rich sites
SharePoint migrations rarely turn out as you plan them. They are sometimes risky and too often take longer than planned. Over the last 10 years of migrating from SharePoint 2003, 2007, 2010 to the latest versions of SharePoint/Office 365 we’ve seen a consistent theme -- organizations underestimate the complexity and level of effort required for a successful, smooth migration.
Whether you are planning to complete your own migration, or engaging a vendor to assist, this webinar will discuss precautions you can take to avoid the slippery slope experienced in SharePoint migrations.
Join Jill Hannemann, Adam Levithan and our special guest Ryan Tully from Metalogix as they:
- Go through the assessment steps to understand the full landscape of your existing SharePoint environment
- Review methodologies for moving content from one environment to the next
- Outline precautions you should take in migrating to either SharePoint 2013 on-premise or online
This is presentation about Project Athena, a proposition for a Create Once Publish Everywhere solution at CIPD, UK. HTML, XML, DITA XML, content strategy, taxonomy, metadata, content models, infobesity, content technology, publishing, component content management system, open standards and open platforms
“A survey of corporate CIOs and general counsels found that, typically, 69% of the data most organizations keep can – and should – be deleted.”
Compliance, Governance and Oversight Counsel (CGOC) Summit
So what happens to the 69%? Most likely it will get migrated with no rhyme or reason. Just because it seems easier. And the organization is still left with mismanaged, useless information. That’s only one migration scenario. Migrations can be fraught with delays, budget overruns, and overall frustration. Register for this practical and informative webinar on March 25th, sponsored by Portal Solutions and Concept Searching and learn how you can eliminate migration challenges and reach the pinnacle of success.
What you will take away:
• Learn from Portal Solutions, an industry recognized SharePoint firm, the best practices and processes to approach migration
• Understand the key challenges that need to be overcome before migration
• Obtain buy-in and build the business case on why migration adds value and does not just move content from one place to another
• Take away a clear vision of the steps involved during migration and the phases to be accomplished
• Hear about Intelligent Migration technologies using conceptClassifier for SharePoint
• See how the technology is a key component in a migration solution
• Find the ROI of using one set of technologies to facilitate the migration process, and deploy metadata enabled solutions for search, content management, data protection, records management, and any application that uses metadata.
The Global Marketing Center: A Crafter CMS and Alfresco Case StudyCrafter Software
This case study will present how the Global B2B Digital Marketing team in a large financial services organization replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Alfresco and Crafter CMS. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing workflows, and facilitating search. The solution is supplemented by Crafter CMS for content authoring and delivery. We will review lessons learned and summarize the primary benefits and outcomes of this major Alfresco implementation.
Coexist or Integrate? Manage Unstructured Content from Diverse Repositories a...Concept Searching, Inc
Are you successfully managing your unstructured content? Have you quantified the risks and costs of not proactively managing your content? Did you know that you can dramatically improve search, eDiscovery, security, records management, migration, collaboration, text analytics, and business social applications, just by getting your unstructured content in order? Learn how to effectively clean up, optimize, and organize your file share content.
There are key solutions built on core technology platforms that will enable you to achieve these improvements. The conceptClassifier for SharePoint and conceptClassifier for Office 365 platforms automatically generate multi-term metadata that form concepts. Imagine it – eliminating end user tagging.
And the conceptClassifier for File Shares utility makes file shares discoverable, searchable, optimized, and organized. It automatically tags and classifies documents to a term set, for improving search and eDiscovery, and preparing content for migration.
Auto-classification and one natively integrated taxonomy/Term Store, available on-premises, in the cloud, or in a hybrid environment, provide the backdrop for a single enterprise search, regardless of where end users are located. Tackle information governance and standardize processes across the entire enterprise.The team from C/D/H provided the knowledge, planning, and optimization to intelligently migrate the manufacturer’s content from on-premises Search 2013 to the Office 365 Hybrid Search platform, using Concept Searching’s new utility, conceptClassifier for Hybrid Search.
The solution allows any of the 40,000 users to search 20 million documents from over 30 content sources, securely and within seconds. It leveraged the Microsoft Azure cloud platform, which reduced the required infrastructure tenfold, while improving performance and reducing complexity in the digital workplace.
Steve Mann will be joined by Steve Smith, Consultant from strategic partner C/D/H
Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences.
The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content.
Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.
To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.
the next generation of marketing technology platformcleveg
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.
2. Just over five years ago,
a customer asked me,
to give them the
ability to…
…to create digital properties
at the speed of Wordpress
the scale of Salesforce, with
the simplicity of Google.
4. Content Managed
Web Site
Digital Content
Platform
Web Channel
10+
Digital properties
Web Managed
Solution
Content
Management
System
Content
Management
Ecosystem
5.
6. Content Managed
Web Site
Digital Content
Platform
Web Channel
Multi
Channel
10+
Digital properties
1000+
Digital
Properties
Web Managed
Solution
Digital
Platform
Content
Management
System
Content
Management
Ecosystem
11. Digital Agility
• Train and tracks are tightly coupled systems that are highly efficient.
• Cars and the road are loosely coupled systems the provide more flexibility.
• Digital agility requires organisations to place more value on flexibility.
• Companies must experiment, to learn, to optimise customer experience.
Source: http://dachisgroup.com/wrangling-complexity-the-service-oriented-company/
12. 1
first step towards
intelligent processes
typical starting point
for digital transformations
Intelligent processes
requires
intelligent content.
2
Intelligent content
has to be
designed for.
14. Liquid Content
Don't get set into one form.
Adapt it and build your own, and let it grow, be like water.
Empty your mind, be formless, shapeless — like water.
!
Now you put water in a cup, it becomes the cup;
You put water into a bottle it becomes the bottle;
You put it in a teapot it becomes the teapot.
!
Now water can flow or it can crash.
!
Be water, my friend.
!
Bruce Lee: A Warrior’s Journey (2000)
15. Content Management Challenges
• More content through increased interactions
• Increased complexity through experimentation
• Fewer resources to manage more content
• Multiple channels along which content must flow
• Vast amounts of content trapped within systems
• Rate of production is exponential
16. But we know…
• There’s a lack of awareness around what’s happening
• Serious organisational change hurdles
• Misplaced focused on technology to solve problems
• Both processes and people need to change
• Structured and meaningful content is on the rise
• Content is a strategic business asset
17. What is content architecture?
The time and place for continuous and collaborative content design.
19. Content Architecture
• The design phase for content management
• Create models for structured and meaningful content
• Define author experience for content creators
• Map value workflows from production to delivery
• Develop APIs to take content everywhere it needs to be
• Design a technical architecture to sustain content
20. Connecting Information to Content
Context
Content
Users
Content
Labelling, Navigation, Search
Wireframes, Blueprints
Metadata, Taxonomy, Thesauri
Content Inventories & Mapping
Information
architecture
Mind The Gap
Content Models, Author Experience, Workflow
Structured, Reusable & Personalised Content
Content Administration, Asset Organisation
Role-Based Content, Permissions
Content Scale, Storage, Analytics
Content
architecture
30. In Summary
Make space for content
architecture within your
projects.
!
Content architecture is
where content design
takes place.
!
There is no clear cut set of
roles and responsibilities,
across strategy, architecture
and management. Who cares?
!
This is a maturing field, so
let’s grow with it!
31. Resources
For more details:
1. http://www.slideshare.net/cleveg/defining-content-architecture
2. http://www.slideshare.net/cleveg/why-content-model
3. http://www.slideshare.net/cleveg/content-modelling-2013-lite
4. http://www.slideshare.net/cleveg/content-architecture-in-action
!
!