The Content Architecture In Action presentation given at Content Strategy Applied 2013 in the UK. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
the next generation of marketing technology platformcleveg
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.
This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
Présentation à l'USI 2014 avec Hervé Lourdin sur le thème de l'agilité
Le CEO conference board a publié, comme chaque année, le podium des challenges que les exécutifs européens pensent devoir adresser en 2014.
Passée la surprise de ne pas trouver en tête les grands classiques tels que l’optimisation de la relation client ou la gestion des risques économiques & politiques, on se surprend à découvrir un podium ressemblant à s'y méprendre au portrait chinois d'une entreprise agile : la qualité d'exécution, le management de l'innovation et le développement du capital humain.
Dans un contexte de faible croissance, où la qualité n’est pas un sujet négociable et où seules les entreprises capables d’innover avec frugalité et rapidité sortent du lot, le capital humain semble revenir au centre des enjeux.
Nous vous proposons durant cette session une présentation des concepts et des pratiques qui, à notre avis, constituent le terreau de connaissances nécessaires de tout exécutif s’il souhaite se lancer sur la route de l’entreprise agile.
To make content intelligent so that it can be readily adapted requires greater upstream thinking and wider involvement from those responsible for planning, creating and managing content. In short, a unified content strategy. However, adaptive content also requires flexibility from the content architecture(s) delivering those unified content strategies. In this session, Cleve will present a couple of content architectures for delivering adaptive content.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
the next generation of marketing technology platformcleveg
It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.
This is a preview version of the Content Modelling Workshop that I've co-written with Rachel Lovinger. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
Présentation à l'USI 2014 avec Hervé Lourdin sur le thème de l'agilité
Le CEO conference board a publié, comme chaque année, le podium des challenges que les exécutifs européens pensent devoir adresser en 2014.
Passée la surprise de ne pas trouver en tête les grands classiques tels que l’optimisation de la relation client ou la gestion des risques économiques & politiques, on se surprend à découvrir un podium ressemblant à s'y méprendre au portrait chinois d'une entreprise agile : la qualité d'exécution, le management de l'innovation et le développement du capital humain.
Dans un contexte de faible croissance, où la qualité n’est pas un sujet négociable et où seules les entreprises capables d’innover avec frugalité et rapidité sortent du lot, le capital humain semble revenir au centre des enjeux.
Nous vous proposons durant cette session une présentation des concepts et des pratiques qui, à notre avis, constituent le terreau de connaissances nécessaires de tout exécutif s’il souhaite se lancer sur la route de l’entreprise agile.
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
Modernize Your Content Publishing Process with Smart ContentGavin Drake
For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
The content engineering function is now critical to successful Customer Experience Management. Content engineering plays a central role in delivering relevant and accurate content designed to deliver personalized experiences across multiple channels, at every touch point across the brand. Content Engineering bridges business strategy and content strategy with design and implementation. Missing any part of the continuum introduces unsustainable project risk for CEM initiatives.
This talk challenges marketers, technologists and content creators to rethink the way they create, manage, and deliver content experiences.
This presentation was given at Information Development World on October 2, 2015.
Pradeep Jain - Smart Procedures at the US Department of DefenseLavaConConference
Nobody knows paperwork like the Pentagon. Without exaggeration, the Department of Defense (DoD) has policies and procedures for writing policies and procedures.
In this session attendees will learn:
How to enable smart policies and procedures
How to use intelligent content to streamline complex documentation processes
How to simplify the technology requirements for XML-based documentation processes
How to integrate intelligent content into a mainstream enterprise technology landscape
How to make XML based solutions scalable & sustainable
https://ictect1-my.sharepoint.com/:f:/g/personal/pradeep_jain_ictect_com/EjMvtc9mwBpNscLIvSicvv0BcW3tIfqRhhoEZ-SbWvTYvA?e=4erftn
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of companies like Ericsson, from marketing to product development, sales and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products and Cloud Practices will have disruptive impacts on how we do business in the near future.
In this session, we will have an outside-in approach to Cloud technology and “cloud first” approaches for our future business success. We’ll focus on non-technical stakeholders.
Learn how to effectively utilize all of Sitecore CMS features and build a fully integrated Sitecore platform. As a certified Sitecore partner, Ameex offers end-to-end Sitecore development solutions and services and help you achieve bottom-line results. Contact our Sitecore experts for a free consultation
A presentation from 2012 for Firstcom designed for clients who are not so well versed in "digital" matters. It takes the format of the hero's journey - taking them from the paralysing threat of the coming future and the threat caused by not knowing what to do or how to respond. We take them through our process, from inception to research, UX, design and front and backend development, and explain what challenges to expect and how to tackle them. It puts particular emphasis on the importance of content, and the importance of analytics to diagnose any problems.
Many people know about rich results and how to do structured data for them, but many don't know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content.
Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS.
#dachnug50 | DX and Connections Roadmap - The proven B2E platform that our customers rely on to stay engaged with their employees | René Schimmer & David Strachan
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
Modernize Your Content Publishing Process with Smart ContentGavin Drake
For decades technical writers and technical publishers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
The content engineering function is now critical to successful Customer Experience Management. Content engineering plays a central role in delivering relevant and accurate content designed to deliver personalized experiences across multiple channels, at every touch point across the brand. Content Engineering bridges business strategy and content strategy with design and implementation. Missing any part of the continuum introduces unsustainable project risk for CEM initiatives.
This talk challenges marketers, technologists and content creators to rethink the way they create, manage, and deliver content experiences.
This presentation was given at Information Development World on October 2, 2015.
Pradeep Jain - Smart Procedures at the US Department of DefenseLavaConConference
Nobody knows paperwork like the Pentagon. Without exaggeration, the Department of Defense (DoD) has policies and procedures for writing policies and procedures.
In this session attendees will learn:
How to enable smart policies and procedures
How to use intelligent content to streamline complex documentation processes
How to simplify the technology requirements for XML-based documentation processes
How to integrate intelligent content into a mainstream enterprise technology landscape
How to make XML based solutions scalable & sustainable
https://ictect1-my.sharepoint.com/:f:/g/personal/pradeep_jain_ictect_com/EjMvtc9mwBpNscLIvSicvv0BcW3tIfqRhhoEZ-SbWvTYvA?e=4erftn
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of companies like Ericsson, from marketing to product development, sales and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products and Cloud Practices will have disruptive impacts on how we do business in the near future.
In this session, we will have an outside-in approach to Cloud technology and “cloud first” approaches for our future business success. We’ll focus on non-technical stakeholders.
Learn how to effectively utilize all of Sitecore CMS features and build a fully integrated Sitecore platform. As a certified Sitecore partner, Ameex offers end-to-end Sitecore development solutions and services and help you achieve bottom-line results. Contact our Sitecore experts for a free consultation
A presentation from 2012 for Firstcom designed for clients who are not so well versed in "digital" matters. It takes the format of the hero's journey - taking them from the paralysing threat of the coming future and the threat caused by not knowing what to do or how to respond. We take them through our process, from inception to research, UX, design and front and backend development, and explain what challenges to expect and how to tackle them. It puts particular emphasis on the importance of content, and the importance of analytics to diagnose any problems.
Many people know about rich results and how to do structured data for them, but many don't know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content.
Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS.
#dachnug50 | DX and Connections Roadmap - The proven B2E platform that our customers rely on to stay engaged with their employees | René Schimmer & David Strachan
Rachel Costello — The Landscape of Site Speed and Web VitalsSemrush
These slides were presented at the SEMrush webinar "SEO Bytes with Nitin: Conquer web vitals & everything around site speed for great UX/SEO". Video replay and transcript are available at https://www.semrush.com/webinars/seo-bytes-with-nitin-conquer-web-vitals-and-everything-around-sitespeed-for-great-ux-seo/
NYC MTC - Generative AI Solutions with Sitecore and Micrososft.pptxVasiliy Fomichev
Generative AI continues to be a focus in the Digital Experience community. At Sitecore, we are transforming how digital content is created, managed, and experienced. AI-enhanced tools help Digital Experience leaders to streamline operations, unleash creativity, and drive innovation.
Sitecore, Microsoft and Altudo welcome you along with other New York Metro Area industry leaders to come discuss GenAI and hear about different ways in which you can embed it into your overall content strategy.
Marketing teams are racing to learn more about generative AI models. Sitecore is at the forefront of integrating these groundbreaking new technologies into everyday content marketing operations. Conversational LLM transformers can be used today to create marketing copy, imagery, and personalized advertising.
Introductory workshop to content modelling and personalisation. Learn how to design content for deliver contextually relevant, personalised experiences.
In world where content needs to be better structured, we need content architecture. Content architecture is bottom up information architecture focussing on the specification and design of structured content.
Cognifide's Campaign as a Service provides a fully featured Marketing Technology Platform, managed in the cloud, on a pay-per-use basis, backed up by the expertise to deliver and optimise campaigns with confidence.
Content Management is a complex problem made up of content, people, process and technology. And it's getting harder has we move into a structured content world.
Content Architecture is the design phase for Content Management where we use tools to better abstract and encapsulate content, This presentation defines content architecture.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
2. Just over five years ago,
a customer asked me,
to give them the
ability to…
…to create digital properties
at the speed of Wordpress
the scale of Salesforce, and
the simplicity of Google.
4. Content Managed
Web Site
Digital Content
Platform
Web Channel
Multi
Channel
10+
Digital properties
1000+
Digital
Properties
Web Managed
Solution
Digital
Platform
Content
Management
System
Content
Management
Ecosystem
8. Digital Agility
• Train and tracks are tightly coupled systems that are high efficient.
• Cars and the road are loosely coupled systems the provide more flexibility.
• Digital agility requires organisations to place more value on flexibility.
• Companies must experiment, to learn, to optimise customer experience.
Source: http://dachisgroup.com/wrangling-complexity-the-service-oriented-company/
9. 1
first step towards
intelligent processes
typical starting point
for digital transformations
Intelligent processes
requires
intelligent content.
2
Intelligent content
has to be
designed for.
11. Content Management Challenges
• More content through increased interactions
• Increased complexity through experimentation
• Fewer resources to manage more content
• Multiple channels along which content must flow
• Vast amounts of content trapped within systems
• Rate of production is exponential
12. But we know…
• There’s a lack of awareness around what’s happening
• Serious organisational change hurdles
• Misplaced focused on technology to solve problems
• Both processes and people need to change
• Structured and meaningful content is on the rise
• Content is a strategic business asset
13. What is content architecture?
The time and place for continuous and collaborative content design.
15. Content Architecture
• The design phase for content management
• Models structured and meaningful content
• Defines author experience for content creators
• Maps editorial workflows from production to delivery
• Specifies APIs to take content everywhere
• Outline a technical architecture to satisfy the design
16. Content Modelling
“You can create good experiences without knowing
the content. What you can’t do is create good experiences
without knowing your content structures.”
Mark Boulton
http://www.markboulton.co.uk/journal/structure-first-content-always
“A content model is a formal representation of structured
content as a collection of content types and their
inter-relationships.”
Cleve Gibbon & Rachel Lovinger
http://www.slideshare.net/cleveg/content-modelling-2013-lite
17. Properties
Property 1
Property 2
Property 3
Option 1
Text Area
Option 2
Option 3
Article
heading
subtitle
date
author
categories
sourceUrl
Divisions
articleContact
Press Release
twitterUrl
facebookUrl
pressReleaseContact
Contact
firstName
lastName
email
offices
categories
contact
officeContact
Map
latitude
longitude
title
description
officeMap
Office
city
continent
imageUrl
attachment
description
Division 1
News Article
Division 2
Division 3 on today within the
What's going
partnership.
Lifecycle
Embargoes
Publishing details
Retirement options
Help & Support
18. Author Experience
“CMS - the software UX forgot.”
!
“The answer is to improve the author experience
in the CMS.”
Karen McGrane
Excerpt from Content Strategy for Mobile
“A bad author experience will lead to an even
worse customer experience.”
Cleve Gibbon
Excerpt from Content Everywhere, Sara Wachter-Boettcher
19. We must invest in the UX for producing content;
The “Author Experience”
20. Workflow
“Workflow - essential as part of any healthy design
and content work life balance.”
“Workflow drives the streamlining of author
experiences, verification of content model,
user permissions and roles, and the
validation editorial the processes.”
29. In Summary
Content architecture is
where content design
takes place.
!
Make space for content
architecture within your
projects.
!
There is no clear cut set of
roles and responsibilities,
across strategy, architecture
and management. Who cares?
!
This is a maturing field, so
let’s grow with it!
30. Resources
For more details:
1. http://www.slideshare.net/cleveg/defining-content-architecture
2. http://www.slideshare.net/cleveg/why-content-model
3. http://www.slideshare.net/cleveg/content-modelling-2013-lite
!
!