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![[Mini-Workshop] Content Architecture: Where Humans and Machines Agree](https://cdn.slidesharecdn.com/ss_thumbnails/aamesidw-miniworkshop-171130185840-thumbnail.jpg?width=640&height=640&fit=bounds)
Content Architecture in Action
- 1. Content Architecture “In Action” CSApplied2013 (#csauk) Cleve Gibbon (@cleveg) CTO, Cognifide
- 2. Just over fiveyears ago, a customer asked me, to give them the ability to… …to create digital properties at the speed of Wordpress the scale of Salesforce, and the simplicity of Google.
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- 4. Content Managed Web Site DigitalContent Platform Web Channel Multi Channel 10+ Digital properties 1000+ Digital Properties Web Managed Solution Digital Platform Content Management System Content Management Ecosystem
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- 6. Why content architecture? Toenable digital and content agility.
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- 8. Digital Agility • Trainand tracks are tightly coupled systems that are high efficient. • Cars and the road are loosely coupled systems the provide more flexibility. • Digital agility requires organisations to place more value on flexibility. • Companies must experiment, to learn, to optimise customer experience. Source: http://dachisgroup.com/wrangling-complexity-the-service-oriented-company/
- 9. 1 first step towards intelligentprocesses typical starting point for digital transformations Intelligent processes requires intelligent content. 2 Intelligent content has to be designed for.
- 10. Production Make Strategy Measure Manage Architecture Content agility strivesfor small, frequent, and value-driven learning cycles.
- 11. Content Management Challenges •More content through increased interactions • Increased complexity through experimentation • Fewer resources to manage more content • Multiple channels along which content must flow • Vast amounts of content trapped within systems • Rate of production is exponential
- 12. But we know… •There’s a lack of awareness around what’s happening • Serious organisational change hurdles • Misplaced focused on technology to solve problems • Both processes and people need to change • Structured and meaningful content is on the rise • Content is a strategic business asset
- 13. What is contentarchitecture? The time and place for continuous and collaborative content design.
- 14. Strategy Architecture Management It’s where ‘designthinking’ for content takes place.
- 15. Content Architecture • Thedesign phase for content management • Models structured and meaningful content • Defines author experience for content creators • Maps editorial workflows from production to delivery • Specifies APIs to take content everywhere • Outline a technical architecture to satisfy the design
- 16. Content Modelling “You cancreate good experiences without knowing the content. What you can’t do is create good experiences without knowing your content structures.” Mark Boulton http://www.markboulton.co.uk/journal/structure-first-content-always “A content model is a formal representation of structured content as a collection of content types and their inter-relationships.” Cleve Gibbon & Rachel Lovinger http://www.slideshare.net/cleveg/content-modelling-2013-lite
- 17. Properties Property 1 Property 2 Property3 Option 1 Text Area Option 2 Option 3 Article heading subtitle date author categories sourceUrl Divisions articleContact Press Release twitterUrl facebookUrl pressReleaseContact Contact firstName lastName email offices categories contact officeContact Map latitude longitude title description officeMap Office city continent imageUrl attachment description Division 1 News Article Division 2 Division 3 on today within the What's going partnership. Lifecycle Embargoes Publishing details Retirement options Help & Support
- 18. Author Experience “CMS -the software UX forgot.” ! “The answer is to improve the author experience in the CMS.” Karen McGrane Excerpt from Content Strategy for Mobile “A bad author experience will lead to an even worse customer experience.” Cleve Gibbon Excerpt from Content Everywhere, Sara Wachter-Boettcher
- 19. We must investin the UX for producing content; The “Author Experience”
- 20. Workflow “Workflow - essentialas part of any healthy design and content work life balance.” “Workflow drives the streamlining of author experiences, verification of content model, user permissions and roles, and the validation editorial the processes.”
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- 22. Applying content architecture. Thinkbig, start small.
- 23. Alignment Context Content Users Content Labelling, Navigation, Search Wireframes,Blueprints Metadata, Taxonomy, Thesauri Content Inventories & Mapping Information architecture Mind the UX, content & technology gap Content Models, Author Experience, Workflow Structured, Reusable & Personalised Content Content Administration, Asset Organisation Role-Based Content, Permissions Content Scale, Storage, Analytics Content architecture
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- 26. Value Approach: Assurance Led Capability Competency Assurance L dRisk nage er, Ma ow When
- 27. Agencies Enable agencies, toproduce better content, that increases customer engagement.
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- 29. In Summary Content architectureis where content design takes place. ! Make space for content architecture within your projects. ! There is no clear cut set of roles and responsibilities, across strategy, architecture and management. Who cares? ! This is a maturing field, so let’s grow with it!
- 30. Resources For more details: 1.http://www.slideshare.net/cleveg/defining-content-architecture 2. http://www.slideshare.net/cleveg/why-content-model 3. http://www.slideshare.net/cleveg/content-modelling-2013-lite ! !
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