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Sitecore. Compelling Web Experiences




        Integrate, Innovate or Die!
        Cleve Gibbon: cleve@cognifide.com
        CTO




        Page 1                              www.sitecore.net
Sitecore. Compelling Web Experiences




        The Agenda



        •    The Chaos that is Content.
        •    Say NO to sites!
        •    Build your own Platform.
        •    The Future?




        Page 2                            www.sitecore.net
Providing Expertise
                                     Technologists
 that executes and guides
                               for the Marketing world
Digital Marketing Strategies




                                                         © 2011 Cognifide Limited
80+ staff - Privately Held   Close Relationships With Clients
  profitable, organic growth   driven by a shared commitment to
Based in Poznan and London      Delivering Outstanding Results




                                                        © 2011 Cognifide Limited
Sitecore. Compelling Web Experiences




The Chaos that is Content.




         Page 5                         www.sitecore.net
Sitecore. Compelling Web Experiences




        It starts with Remark-able content
        • Consumers tune out traditional marketing efforts.
        • Influence by content, community & marketplace.
        • Brands need to position, target & segment.

                                                                             CUSTOMER

                                                                  CUSTOMER               CUSTOMER




                                       TARGET                                REMARKABL
        PRODUCT                                          CUSTOMER                E            CUSTOMER


          POSITION
                                                SEGMENT
                                                                  CUSTOMER               CUSTOMER

                                                                             CUSTOMER



        Page 6                                       www.sitecore.net
Sitecore. Compelling Web Experiences




        However…



        75% of companies know
        that customers are social...

                      …only 10% of them are
                     doing something about it!

        Page 7                         www.sitecore.net
Sitecore. Compelling Web Experiences




        Where is the Remark-able Content?




        Page 8                         www.sitecore.net
Sitecore. Compelling Web Experiences




        Social getting bigger…




        22% of Internet time is social



        Page 9                         www.sitecore.net
Sitecore. Compelling Web Experiences




        Site Shifters




        Page 10                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Channel Issues



                                                                  SOCIAL
                                       EMAIL
                                                                  MEDIA
                                                   CMS



                                               CONTENT
                                               STRATEGY




                                       WEB                        MOBILE




        Page 12                                www.sitecore.net
Sitecore. Compelling Web Experiences




        Integration Issues


                                           SOCIAL              CRM
                                           MEDIA



                                   EMAIL            CMS                     SEARCH




                                                                                        INTEGRATIONS
             CHANNELS




                                                                                          PRODUCT
              ONLINE




                                                CONTENT
                                                STRATEGY
                                 WEB                                        ECOMMERCE




                                       MOBILE                          ANALYTICS

                                                 MARKETING
                                                AUTOMATION




        Page 13                                     www.sitecore.net
Sitecore. Compelling Web Experiences




Say NO to sites!




         Page 14                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Never just one site




        Page 15                        www.sitecore.net
Sitecore. Compelling Web Experiences




        There are other digital experiences. Lots more!




        Page 16                        www.sitecore.net
Sitecore. Compelling Web Experiences




        English is not the only language




        Page 17                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Local is the new Focal




                                       Localised
                                        Content




        Page 18                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Time to get personal




                                            YOU ARE
                                             HERE!




        Page 19                        www.sitecore.net
Sitecore. Compelling Web Experiences




Build your own Platform.




        Page 20                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Sitecore Customer Engagement Platform




        Page 21                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Platform to build Marketing Technology Platforms




                                Define the platform.
          “A platform for delivering meaningful engagement.”


        Page 22                         www.sitecore.net
Sitecore. Compelling Web Experiences




        Clear Content Architecture




                  Specify a content architecture
                         “The tangible model for business content”



        Page 23                           www.sitecore.net
Sitecore. Compelling Web Experiences




        Product Integrations Baked In




                                 Integrate everything.
          “Bring CRM, eCommerce, Analytics & Search closer.”

        Page 24                          www.sitecore.net
Sitecore. Compelling Web Experiences




        Big Data Management




                             Deliver „A‟ Class Data
         “Automated, accurate, aggregated, accessible, audit
                    able and always available.”
        Page 25                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Rise of the Brand Platform APIs




                  Create APIs that can COPE
                              “Create One, Publish Everywhere”

        Page 26                            www.sitecore.net
Sitecore. Compelling Web Experiences




        Govern through a clear content strategy




           Content Strategy is a Process.
                  “Define, develop, document and disseminate”

        Page 27                        www.sitecore.net
Sitecore. Compelling Web Experiences




        Now engage!



                                           YOU ARE
                                            HERE!




        Page 28                        www.sitecore.net
Sitecore. Compelling Web Experiences




The Future?




        Page 29                        www.sitecore.net
Sitecore. Compelling Web Experiences




        The Future?


        •    Collision course for CRM and CMS Platform Providers.
        •    Proliferation of good and bad „business APIs‟
        •    Better integration of Marketing Automation & Digital Experiences.
        •    Cloud is here. We‟re going mobile.


        • It’s time for the enterprise to be social real-time!


                                                The future is already here — it's
                                                 just not very evenly distributed
                                                                  William Gibson
        Page 30                         www.sitecore.net
Sitecore. Compelling Web Experiences




        Thank you




                                       Let‟s Talk!

                   www.cognifide.com/blogs/sitecore/
                             @cognifide

            www.marketingtechnologyplatform.com
                         @cleveg

        Page 31                           www.sitecore.net

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the next generation of marketing technology platform

  • 1. Sitecore. Compelling Web Experiences Integrate, Innovate or Die! Cleve Gibbon: cleve@cognifide.com CTO Page 1 www.sitecore.net
  • 2. Sitecore. Compelling Web Experiences The Agenda • The Chaos that is Content. • Say NO to sites! • Build your own Platform. • The Future? Page 2 www.sitecore.net
  • 3. Providing Expertise Technologists that executes and guides for the Marketing world Digital Marketing Strategies © 2011 Cognifide Limited
  • 4. 80+ staff - Privately Held Close Relationships With Clients profitable, organic growth driven by a shared commitment to Based in Poznan and London Delivering Outstanding Results © 2011 Cognifide Limited
  • 5. Sitecore. Compelling Web Experiences The Chaos that is Content. Page 5 www.sitecore.net
  • 6. Sitecore. Compelling Web Experiences It starts with Remark-able content • Consumers tune out traditional marketing efforts. • Influence by content, community & marketplace. • Brands need to position, target & segment. CUSTOMER CUSTOMER CUSTOMER TARGET REMARKABL PRODUCT CUSTOMER E CUSTOMER POSITION SEGMENT CUSTOMER CUSTOMER CUSTOMER Page 6 www.sitecore.net
  • 7. Sitecore. Compelling Web Experiences However… 75% of companies know that customers are social... …only 10% of them are doing something about it! Page 7 www.sitecore.net
  • 8. Sitecore. Compelling Web Experiences Where is the Remark-able Content? Page 8 www.sitecore.net
  • 9. Sitecore. Compelling Web Experiences Social getting bigger… 22% of Internet time is social Page 9 www.sitecore.net
  • 10. Sitecore. Compelling Web Experiences Site Shifters Page 10 www.sitecore.net
  • 11.
  • 12. Sitecore. Compelling Web Experiences Channel Issues SOCIAL EMAIL MEDIA CMS CONTENT STRATEGY WEB MOBILE Page 12 www.sitecore.net
  • 13. Sitecore. Compelling Web Experiences Integration Issues SOCIAL CRM MEDIA EMAIL CMS SEARCH INTEGRATIONS CHANNELS PRODUCT ONLINE CONTENT STRATEGY WEB ECOMMERCE MOBILE ANALYTICS MARKETING AUTOMATION Page 13 www.sitecore.net
  • 14. Sitecore. Compelling Web Experiences Say NO to sites! Page 14 www.sitecore.net
  • 15. Sitecore. Compelling Web Experiences Never just one site Page 15 www.sitecore.net
  • 16. Sitecore. Compelling Web Experiences There are other digital experiences. Lots more! Page 16 www.sitecore.net
  • 17. Sitecore. Compelling Web Experiences English is not the only language Page 17 www.sitecore.net
  • 18. Sitecore. Compelling Web Experiences Local is the new Focal Localised Content Page 18 www.sitecore.net
  • 19. Sitecore. Compelling Web Experiences Time to get personal YOU ARE HERE! Page 19 www.sitecore.net
  • 20. Sitecore. Compelling Web Experiences Build your own Platform. Page 20 www.sitecore.net
  • 21. Sitecore. Compelling Web Experiences Sitecore Customer Engagement Platform Page 21 www.sitecore.net
  • 22. Sitecore. Compelling Web Experiences Platform to build Marketing Technology Platforms Define the platform. “A platform for delivering meaningful engagement.” Page 22 www.sitecore.net
  • 23. Sitecore. Compelling Web Experiences Clear Content Architecture Specify a content architecture “The tangible model for business content” Page 23 www.sitecore.net
  • 24. Sitecore. Compelling Web Experiences Product Integrations Baked In Integrate everything. “Bring CRM, eCommerce, Analytics & Search closer.” Page 24 www.sitecore.net
  • 25. Sitecore. Compelling Web Experiences Big Data Management Deliver „A‟ Class Data “Automated, accurate, aggregated, accessible, audit able and always available.” Page 25 www.sitecore.net
  • 26. Sitecore. Compelling Web Experiences Rise of the Brand Platform APIs Create APIs that can COPE “Create One, Publish Everywhere” Page 26 www.sitecore.net
  • 27. Sitecore. Compelling Web Experiences Govern through a clear content strategy Content Strategy is a Process. “Define, develop, document and disseminate” Page 27 www.sitecore.net
  • 28. Sitecore. Compelling Web Experiences Now engage! YOU ARE HERE! Page 28 www.sitecore.net
  • 29. Sitecore. Compelling Web Experiences The Future? Page 29 www.sitecore.net
  • 30. Sitecore. Compelling Web Experiences The Future? • Collision course for CRM and CMS Platform Providers. • Proliferation of good and bad „business APIs‟ • Better integration of Marketing Automation & Digital Experiences. • Cloud is here. We‟re going mobile. • It’s time for the enterprise to be social real-time! The future is already here — it's just not very evenly distributed William Gibson Page 30 www.sitecore.net
  • 31. Sitecore. Compelling Web Experiences Thank you Let‟s Talk! www.cognifide.com/blogs/sitecore/ @cognifide www.marketingtechnologyplatform.com @cleveg Page 31 www.sitecore.net