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TIE A STEAK AROUND
YOUR NECK AND MAYBE
THE DOG WILL PLAY
Helping businesses succeed online.
● Helping businesses online since 1994
● Search Influence since 2006
● Thousands of websites
● 100s of thousands of Yellow Pages
● Millions of visits
● Former Marine
WILL SCOTTABOUT ME
SEO <> GOOD CONTENT
YOU CAN'T
GIVE SOME
PEOPLE NICE
THINGS
SOCIAL <3 GOOD CONTENT
YOU CAN'T
GIVE SOME
PEOPLE NICE
THINGS
YOU DON'T OWN FACEBOOK
@searchinfluence
@searchinfluence
ADVERTISING USED TO
BE MORE OBVIOUS.
ADS USED TO BE OBVIOUS
ADS USED TO BE OBVIOUS
ADS USED TO BE OBVIOUS
ARE NATIVE ADS JUST
BETTER MONETIZED PR?
@searchinfluence
HOW NEWSPAPERS DO IT
@searchinfluence
HOW NEWSPAPERS DO IT
@searchinfluence
HOW WE DO IT
HOW WE DO IT
HOW WE DO IT
EASY, RIGHT?
BUT WAIT,
THERE'S MORE!
• True social is getting harder
• Traditional media is selling out
• Platforms continue to emerge
• Great content still matters.
PAY TO PLAY IS NOW!
THANK YOU!
WILL SCOTT
wscott@searchinfluence.com
searchinfluence.com/blog
twitter.com/w2scott

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Content Marketing, Promotion & Pay to Play #Pubcon Vegas 2015