Social Virtual Reality - Pubcon 2016

•

0 likes•1,680 views

Visual is the future – and the future is now. This session will look at the current state-of-the-art in VR social media reality. Session links can be found at http://gallucci.net/pubcon

Social Media

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Social Virtual Reality
giovanni gallucci | gallucci.net

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
What Is VR?
• Virtual Reality (VR): The use of
computer technology to create
a simulated environment.
• Unlike traditional user
interfaces, VR places the user
inside an experience.
• Instead of viewing a screen in
front of them, users are
immersed and able to interact
with 3D worlds.
• 180
• 360
• 3D
• AR
• augmented reality
• immersive
• virtual reality
• VR

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
What Are We Talking About Today?
Using 360 Video For Social Marketing

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Why VR for Social?
It helps solve a number of
problems social media marketers
have around engagement and
awareness.

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Immersive – users wearing a
headset are completely
immersed in the content.
No distractions and 100%
attention on the message.
#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Engaging – users wearing a
headset or watching on a
desktop or mobile device are
physically engaged in the
content like never before.
#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Impactful – the intensity of a VR
experience is greater than “2D” video.
VR video generates strong emotions
in its viewers which are linked to real
behavior change.

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
“Oh my God, don’t
take me out…”
“I’m ON the stage!”

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Memorable – our brains are built to
remember events linked to locations
and strong emotions.
VR video experiences leave a heavier
footprint in the audience’s memory.

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Novel – High media and
public interest in VR.
Early adopters benefit from
media exposure.

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
•What I looked for in new VR implementations for digital
campaigns:
•Different sectors in multiple industries
•Creating new/exciting ways for users to interact with
their brands
•Some stuff I’ve worked on
Examples Of Marketing
Activations Using Virtual Reality

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
The
Teleporter
@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Patron – The Art of Patron
@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Patron – The Art of Patron

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Infiniti Driver’s Seat VR
@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net
TRIGGER WARNING
#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net
The Traditional TV Commercial
Reimagined in 360
#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
BMW - GiGi
@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Tips For Your First VR Project

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Start Cheap & Experiment
$350 $500$350 $500? $5000
Ricoh
Theta S
360fly
4k
Samsung
Gear VR
Kodak PixPro
4KVR360
GoPro
Omni

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Don't make 'em puke.

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
It doesn't
need to be a
blockbuster

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Set expectations internally
and externally, expect the
unexpected & plan ahead
@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
You don't know VR unless you've tried VR

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
You’re gonna
need a bigger
boat
@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
It's a
bucket-list
activity.
Make it special

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
There are very few rules but the most
important rule:
Plan in real reality…then double it

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Be ready, get on site early, make mistakes, work
hard, have fun, be creative, learn from your mistakes,
stay late, and blow peoples’ minds!

@giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon
Thank Yougiovanni gallucci
twitter: @giovanni
instagram: @giovanni.gallucci
web: gallucci.net
Get the slides and videos at http://gallucci.net/pubcon

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Social Virtual Reality - Pubcon 2016

1. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Social Virtual Reality giovanni gallucci | gallucci.net

2. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon What Is VR? • Virtual Reality (VR): The use of computer technology to create a simulated environment. • Unlike traditional user interfaces, VR places the user inside an experience. • Instead of viewing a screen in front of them, users are immersed and able to interact with 3D worlds. • 180 • 360 • 3D • AR • augmented reality • immersive • virtual reality • VR

3. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon What Are We Talking About Today? Using 360 Video For Social Marketing

4. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Why VR for Social? It helps solve a number of problems social media marketers have around engagement and awareness.

5. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Immersive – users wearing a headset are completely immersed in the content. No distractions and 100% attention on the message. #pubcon

6. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Engaging – users wearing a headset or watching on a desktop or mobile device are physically engaged in the content like never before. #pubcon

7. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Impactful – the intensity of a VR experience is greater than “2D” video. VR video generates strong emotions in its viewers which are linked to real behavior change.

9. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon “Oh my God, don’t take me out…” “I’m ON the stage!”

10. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Memorable – our brains are built to remember events linked to locations and strong emotions. VR video experiences leave a heavier footprint in the audience’s memory.

11. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Novel – High media and public interest in VR. Early adopters benefit from media exposure.

12. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon •What I looked for in new VR implementations for digital campaigns: •Different sectors in multiple industries •Creating new/exciting ways for users to interact with their brands •Some stuff I’ve worked on Examples Of Marketing Activations Using Virtual Reality

14. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Marriott – The Teleporter • Oculus Rifts, heaters and wind jets to take users on a trip to Hawaii or London from New York City. • Helps position Marriott as a forward looking and relevant brand in the market. • Combines visuals with the other senses, going beyond what it possible by just showing a 360 video. • More than a one-off gimmick. Can be core to a marketing strategy when used properly.

17. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Patron – The Art of Patron

26. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Tips For Your First VR Project

27. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Start Cheap & Experiment $350 $500$350 $500? $5000 Ricoh Theta S 360fly 4k Samsung Gear VR Kodak PixPro 4KVR360 GoPro Omni

28. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Don't make 'em puke.

30. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon It doesn't need to be a blockbuster

32. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon You don't know VR unless you've tried VR

34. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon It's a bucket-list activity. Make it special

35. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon There are very few rules but the most important rule: Plan in real reality…then double it

36. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Be ready, get on site early, make mistakes, work hard, have fun, be creative, learn from your mistakes, stay late, and blow peoples’ minds!

37. @giovanni | 469.682.6978 | gallucci.net | giovanni@gallucci.net#pubcon Thank Yougiovanni gallucci twitter: @giovanni instagram: @giovanni.gallucci web: gallucci.net Get the slides and videos at http://gallucci.net/pubcon

Social Virtual Reality - Pubcon 2016

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