Barnacle SEO for Local Search is making a comeback. In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites. Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current. Google has a weakness for big "authority" sites: YouTube Yelp Pinterest Facebook Houzz YP.com And more… REFERENCES: Hummingbird's Unsung Impact on Local Search - moz, David Mihm Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott