This presentation was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp.
As a Local U faculty member my focus is Social Media, and given our work with customers of Search Influence, I have always leaned toward the advertising side of Social Media Marketing.
I have alsoWith some of the changes being made by Facebook, most particularly, the elimination of "selling" content from the news feed, that focus is getting more important.
Facebook is no longer a free lunch. You've got to pay to play.
That said, it's still important to build community and engagement and good content makes it easier. That's what this presentation is about. I hope you enjoy. I'd love to have your comments here or on SlideShare.
Barnacle SEO for Local Search at #Pubcon Will Scott
Barnacle SEO for Local Search is making a comeback.
In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites.
Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
Google has a weakness for big "authority" sites:
YouTube
Yelp
Pinterest
Facebook
Houzz
YP.com
And more…
REFERENCES:
Hummingbird's Unsung Impact on Local Search - moz, David Mihm
Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Presence Management for Restaurants and Food Related EntitiesAdam Picker
We help restaurants and food-related chains appear comprehensively and accurately for local and relevant online searches on all devices such as mobile phones, tablets,desktops and GPS units, ensuring your customers and prospects have a flawless user experience until they enter your doors.
Content Marketing, Promotion & Pay to Play #Pubcon Vegas 2015Will Scott
Sometimes you have to tie a steak around your neck to get the dog to play with you.
Content marketing is no longer organic. Audiences are becoming more, and more play to play. Some of the best sites are allowing you to access their audience, targeting as granularly as you like for a small ad-spend.
Accept the reality - pay, play, win.
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
Barnacle SEO for Local Search at #Pubcon Will Scott
Barnacle SEO for Local Search is making a comeback.
In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites.
Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
Google has a weakness for big "authority" sites:
YouTube
Yelp
Pinterest
Facebook
Houzz
YP.com
And more…
REFERENCES:
Hummingbird's Unsung Impact on Local Search - moz, David Mihm
Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott
Barnacle SEO and Native Advertising - Like Judo for GoogleWill Scott
This is my presentation to the Ad Club's District 7 regional conference.
I chose to investigate the relationship between Barnacle SEO and Native Advertising.
The lines between SEO and PR are blurring more each day and the growing acknowledgment of the importance of content marketing and native advertising demonstrate that.
Plus, good content marketing is often the stuff of which Barnacle SEO is made.
Nothing more local than my pocket #pubcon 2016 Mobile PPCSearch Influence
Some reports say that 82% of smartphone owners search on the web every day. Mobile PPC can be your best option at targeting today’s consumer on-the-go.
Presence Management for Restaurants and Food Related EntitiesAdam Picker
We help restaurants and food-related chains appear comprehensively and accurately for local and relevant online searches on all devices such as mobile phones, tablets,desktops and GPS units, ensuring your customers and prospects have a flawless user experience until they enter your doors.
Content Marketing, Promotion & Pay to Play #Pubcon Vegas 2015Will Scott
Sometimes you have to tie a steak around your neck to get the dog to play with you.
Content marketing is no longer organic. Audiences are becoming more, and more play to play. Some of the best sites are allowing you to access their audience, targeting as granularly as you like for a small ad-spend.
Accept the reality - pay, play, win.
One more algo update for the Google dance track.
I was asked to talk about the Pigeon algorithm update at SEMPDXs annual #StateofSearch conference and the title just came out.
Apologies for the title, but the fact is that like so many things, thinking about SEO like a PR pro -- and, of course, Barnacle SEO -- can keep the leads flowing no matter what Google does.
As the screenshots show, whether Yelp, BBB, or RealSelf it pays to be where your customers are looking. And, as you'll see, the brand signals sent by Barnacle SEO will help your site rank, too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
I am both a member of the Local U Faculty and CEO of Search Influence a, nearly, 100 person online marketing company headquartered in New Orleans.
Let’s face it, some of you have not been nice to Google.
Good content, however, has long been a driver of social engagement. And it’s with that in mind that I would like to reframe the discussion of what is social, and what is engagement around the idea of content as a foundational element in social.
In the beginning there was content and it was good.
We needed to preserve and share knowledge and so we built systems.
And along came the network and we decided to share that knowledge “online”.
And then, along came the “World Wide Web” and as of January 29th, there were an estimated 4.51 Billion pages on the internet.
All thanks to Tim Berners Lee
And then along came social networks. That, by the way, is Facebook’s claimed “monthly active users” number.
And that’s why this guy looks so happy.
So let’s start by talking about content.
In the beginning, what was it really?
It was content. A way to communicate stuff we wanted to know about.
And then, marketers got involved, and we started printing all kinds of junk.
And then SEOs got into “content marketing” and exponentially increased the amount of junk.
And it wasn’t good enough unless it went viral. And we started figuring out “triggers” and building networks to help content go viral
And most recently, we’re using content to corrupt the Fourth Estate. As the natural business of Newspapers declines, they’re looking to “Native Advertising” to save the day.
Talk about an opportunity for us.
A little bit of creativity, and a will to employ some of those out of work “journalists” and opportunities abound.
“Stick a fork in it”, Matt Cutts said about guest blogging. But as we know, authoritative content is valuable and “blog contribution” lives! Add value and you’ll get value.
Everybody’s looking for content. And if you’re the one to provide it, they might be nice enough to associate with your name. Or your company. You might even get a link. And if it’s good, it’s shareable.
Some well known “experts” have built their authority through content. One of my heroes of self-promotion is Larry Kim. He does a great job of getting his name out there, and Wordstream is more than happy to “boost” that content when necessary.
As if to prove that guest blogging is by no means dead. This is the email I got inviting me to Guest Blog. It’s like an SEO parallel universe. We used to beg for guest blogs. Now they come to us.
When I say “content” you might hear “text”. But content is any vehicle that conveys information.
It could be video. Funny story, new patients have asked the office staff if they think their outcome is good enough the doctor will want to do a video.
Visual is rocking now thanks to Pinterest, Instagram, Snapchat, Swipe and others.
There’s a reason there are infographics in most newspapers. They give bite sized chunks of information which make the readers look smart. When it was in print you could only share around the water cooler. Online, you can share everywhere. The second one, created for a medical directory got more than 300 Facebook shares and nearly 150 pins.
And, if you’re lucky, even your comments can be rich content which adds to the viral nature of your work.
News is content. Sometimes it’s dry and factual but sometimes it elicits an emotional response.
So you built it, or wrote it, or composed it, or shot it. Will they come?
You’ve got to make it sticky. There is so much content on the internet, and only so many connected hours in the day.
This one picture, which is pretty awesome, right? got 1983 likes, 73 shares and 50 comments on 1 picture. And I get you some of those who interacted weren’t in the Marines.
Desktop usage is going away. These numbers are Nielsen Netview unique audience of social media websites and apps by platform. You can see that Smartphone App + Web Browsers beats Desktop.
Users are distracted. Note how they use a bathtub to represent bathroom usage. More seriously though, if you live off the urbanized coasts, you understand that the car, or more likely the 3-row SUV, is the center of the family universe.
But alas, nothing lasts forever.
Where are MySpace and AOL? They still exist, but nowhere near the glory days. And even though Facebook is kicking right along, you don’t own it.
Sorry. Quick interlude. Even if they did own it they're not cultivating it. I like to call this, “If a tree service falls on Facebook does it really make a sound”? I keep checking back on these guys. Good news. They recently added one fan. Their first since 2011.
But the question is, why would you make such a big investment in something you don’t own.
I love Facebook. I’m a user, an investor, and a marketer. But, all that “free” audience isn’t really yours. As we’ve seen What we used to think was “free” may not be. So much for sowing what you reap. Thanks to Jay Baer for this graphic which illustrated the correlation between “Organic Page Reach” and Facebook’s stock price. Good news for me is I’m an investor and an advertiser.
Don’t forget, Facebook owns *your* audience. And they’ve told us, “Sales” related messaging won’t be seen without ad dollars.
But you do own your. Blog. Get to work. Use your blog as your platform then promote social. At least you get to keep the core asset.
This is old data, but it’s true. We still see that sites with blogs get more traffic, and links, and social shares.
But check this out. And, this is much more recent data, Blogger still has more unique audience members than LinkedIn and Twitter on the desktop per the Nielsen data. These Nielsen data may be a little off, but people read blogs. And share them too.
Why blog? Check this out: 9 out of the top 10 landing pages on the LocalU site are the blog. The 10th is the home page. This is how you build authority. This is how you prove you’re an expert. Traffic will come.
But in social, your authority only counts for so much. If you want exposure you’ve still got to pay to play.
The world is a kindler, gentler place than when I was a kid. We heard jokes like “you’re so ugly, your mama had to tie a steak around your neck so the dog would play with you”.
There is benefit too. You get all that great data.
We’ve got location PLUS Relationship Status.
Again, location plus what the Yellow Pages folks always called “Life Events”
Even going so far as to guess from your behavior what you are “interested” in.
Think of it as Facebook with a business card.
I love the fact that you can target industry PLUS job title, by location. This is Industrial Metal – not to be confused with Heavy Metal.
For this client, Local means the country you’re in.
But, when our client who does iPhone trade-in wanted to get the attention of mobile carrier corporate executives, local meant targeting the headquarters.
You darn skippy.
14,000 people reached with more than 1,000 reactions. All on a budget of less than 100 bucks.
Also known as “closing the deal”.
We talk about KPIs, conversion, and all that, but to that advertiser it’s really about goals. What do they want from these programs.
Sometimes they’re social goals. Some social goals are vanity, but some are leading indicators of more business focused goals like sales.
Some are actually about leads, and money.
The first step is to define “what’s a conversion” and then make it easy. In this instance we put a form with a clear phone number on every single page.
And, because our form tracks the inbound referrer we can see which of our channels affected the outcome. It’s cool. The way we built this it even tracks multiple touches and reports them in the email notification.
And in some cases phone calls are the most important “conversion”. Call tracking numbers are not all bad, but one has to be very careful.
So, wrapping it all up.
You want to produce content that communicates stuff people want to know.
With a little bit of seeding, whether social, organic, or advertised, you can get that knowledge to the people.
And the people become part of your virtuous cycle of informing, engaging and ultimately selling.
If you can do those things you will profit. While we know that profit is a big part of the equation, it’s important to approach the work from the perspective of sharing knowledge.
We can do it. Let’s commit to closing the deal with content.