Richard Hudson, director of digital and marketing, Meningitis Now
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Designing a successful viral challenge campaign | Behind the headlines: getti...CharityComms
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why Snapchat should be part of your content strategy | Content marketing conf...CharityComms
This document discusses NICE's use of Snapchat to engage younger audiences. It summarizes NICE's Snapchat strategy, including posting about guidance, events, and media interviews. It details how they created geofilters and stories around antimicrobial resistance to reach their target 18-34 demographic. The Snapchat content was successful, receiving 200 story views, reaching 5,000 people with the geofilter, and growing followers by 300%. The document suggests identifying appropriate topics and exploring influencer partnerships for the future.
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017CharityComms
This case study examines Childline's use of Snapchat to educate 11-15 year olds about healthy and unhealthy relationships. They created two short films addressing peer abuse and online grooming, formatted for Snapchat. They implemented a paid media strategy on Facebook, Instagram, YouTube and Snapchat. On Snapchat, the ads received over 1.9 million impressions and a 29% swipe up rate, well above benchmarks. The campaign demonstrated how reaching young audiences on their preferred platforms like Snapchat can successfully raise awareness of important issues.
Santa Forgot: the power of story-led content in driving brand awareness and e...CharityComms
Tim Parry, director of communications and brand, Alzheimer’s Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast PresentationCDC NPIN
This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
This document provides guidance on developing a social media strategy for a business. It recommends first discovering why social media is being considered and how it aligns with business goals. Second, identify appropriate social media tools like Facebook, Twitter, Pinterest, and blogs based on research. Third, develop a content calendar and establish posting frequencies and policies. Fourth and finally, consistently measure results through monthly reports to track engagement and improve the strategy over time with a focus on quality over quantity. The key is gaining internal support and adoption for an authentic social presence.
Tweeting like a millennial – tips for creating content that resonates | Conte...CharityComms
Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel!
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Designing a successful viral challenge campaign | Behind the headlines: getti...CharityComms
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why Snapchat should be part of your content strategy | Content marketing conf...CharityComms
This document discusses NICE's use of Snapchat to engage younger audiences. It summarizes NICE's Snapchat strategy, including posting about guidance, events, and media interviews. It details how they created geofilters and stories around antimicrobial resistance to reach their target 18-34 demographic. The Snapchat content was successful, receiving 200 story views, reaching 5,000 people with the geofilter, and growing followers by 300%. The document suggests identifying appropriate topics and exploring influencer partnerships for the future.
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Childline and Snapchat: a case study | Digital trends seminar | 23 March 2017CharityComms
This case study examines Childline's use of Snapchat to educate 11-15 year olds about healthy and unhealthy relationships. They created two short films addressing peer abuse and online grooming, formatted for Snapchat. They implemented a paid media strategy on Facebook, Instagram, YouTube and Snapchat. On Snapchat, the ads received over 1.9 million impressions and a 29% swipe up rate, well above benchmarks. The campaign demonstrated how reaching young audiences on their preferred platforms like Snapchat can successfully raise awareness of important issues.
Santa Forgot: the power of story-led content in driving brand awareness and e...CharityComms
Tim Parry, director of communications and brand, Alzheimer’s Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast PresentationCDC NPIN
This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
This document provides guidance on developing a social media strategy for a business. It recommends first discovering why social media is being considered and how it aligns with business goals. Second, identify appropriate social media tools like Facebook, Twitter, Pinterest, and blogs based on research. Third, develop a content calendar and establish posting frequencies and policies. Fourth and finally, consistently measure results through monthly reports to track engagement and improve the strategy over time with a focus on quality over quantity. The key is gaining internal support and adoption for an authentic social presence.
Tweeting like a millennial – tips for creating content that resonates | Conte...CharityComms
Sinéad Molloy, Uni Boob team and social media manager, CoppaFeel!
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Small charity focus: making the most of your case studies to create great con...CharityComms
Catherine Murray, PR and communications manager, Target Ovarian Cancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
Launching BECCA - an app to help women readjust after breast cancer | Content...CharityComms
This document discusses creating digital content to support women beyond breast cancer treatment. It notes that 1 in 8 women in the UK will be diagnosed with breast cancer, and 1/3 struggle with depression after treatment. The document recommends a digital approach because it allows for portable, accessible support from clinical experts and others with shared experiences. It discusses testing content on managing menopause, fatigue, and travel tips. User retention increased from 5% to 55% after learning what users wanted. The document advocates trusting analytics, harnessing the power of narrative, and giving voice to users.
The document provides an introduction to how and why the UK government department for Business, Innovation and Skills (BIS) uses social media. It discusses that BIS uses major social media channels like Twitter, YouTube and Flickr to engage with the public. It also explains how individuals within BIS are already using social media to monitor policy discussions, find research, build relationships and more. The document outlines guidelines for civil servants on personal social media use and adhering to the civil service code.
This document provides an overview of social media engagement strategies for businesses. It discusses the importance of listening to customers and influencers on social media, sharing and engaging with relevant content to build relationships, and creating high-quality content to attract and engage audiences. Key points include listening more and talking less, reciprocating by sharing others' content, focusing on quality over quantity of content created, and analyzing social media metrics like followers, interactions, and traffic to assess success.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
Crowd Fund Me: @ Bionic Vision June 2015VeraQ Pty Ltd
This document discusses Dr. Melanie Thomson's experience with crowd funding research projects at Deakin University. It provides details on three of her crowd funding campaigns - "Mighty Maggots" in 2013, "Hips 4 Hipsters" in 2014, and "No More Poo Taboo" in 2015. The campaigns aimed to raise money for research on maggot therapy, hip replacements, and C. difficile infection respectively. The document outlines the strategies, challenges, and outcomes of the campaigns, noting that while crowd funding requires a major time commitment, it can help raise awareness and additional funding for research.
Why Dentists should sink their Teeth into Social MediaGreg Fry
Social media networks such as Facebook, Twitter, Google Plus, and LinkedIn present a great marketing opportunity for dentists. However in order to successful you must be strategic and have a clear plan.
Using regional media to run targeted PR campaigns | Behind the headlines: get...CharityComms
Matt Whitticase, media and communications manager, Lucy Faithfull Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making your research hit the headlines | Behind the headlines: getting your c...CharityComms
Leigh Marshall, head of communications, NatCen
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses social media and outlines a social media action plan. It begins by defining social media and explaining why it matters for businesses. Social media allows for open conversations that encourage participation and connect people. It impacts brands' reputations and shifts power away from traditional media elite. The document then presents a 3 part social media action plan: 1) Listen to social media conversations to understand opinions in real time, 2) Engage in discussions to provide customer service and source ideas, and 3) Influence conversations by expanding touchpoints and measuring campaigns to stimulate recommendations. Continuous learning is important to leverage social media effectively.
This document outlines strategies for getting busy parents and others to take action through grassroots organizing. It discusses the policy priorities of MomsRising.org and barriers to engagement like lack of time. Five key principles for engagement are outlined: be nimble, test ideas, maintain dialogue, open engagement avenues, and have fun. The document then details a "layer cake" approach to organizing that incorporates online and grassroots tactics like technology-enabled advocacy, sharing personal stories, proxy representation at events, on-the-ground actions supported by online engagement, traditional and new media outreach, and rapid response. It emphasizes testing new approaches, collaboration, and keeping engagement creative, respectful of people's time, metrics-driven,
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Great British Bee Count | Keeping it fresh - growing your annual campaign...CharityComms
Rita Marcangelo, marketing officer and Joe Downie, social media manager, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses social media and how marketers have begun using various social media platforms for marketing. It defines social media and lists some common platforms like Facebook, Instagram, and Twitter. It then explains how over 70% of adults using social media led marketers to utilize it as a new marketing tool. The document also outlines some key aspects of consumer and business behavior on social media and how marketers can begin a successful social media marketing campaign through goals, targeting audiences, content creation, and analysis.
The document discusses various tools for automation, metrics, and communities. It recommends choosing the right software to automate manual processes. It also emphasizes the importance of measuring everything using tools like Google Analytics and setting up auto-responders with Mailchimp. Finally, it mentions Google Docs Forms for surveys and Rusic for building simple communities and collecting data.
Content is king - CharityComms South West Regional Group. 13 June 2014. http:...CharityComms
James Moffat, managing director, The Organic Agency
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Small charity focus: making the most of your case studies to create great con...CharityComms
Catherine Murray, PR and communications manager, Target Ovarian Cancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In the Know 2: Whats New in Social Media? CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.
Launching BECCA - an app to help women readjust after breast cancer | Content...CharityComms
This document discusses creating digital content to support women beyond breast cancer treatment. It notes that 1 in 8 women in the UK will be diagnosed with breast cancer, and 1/3 struggle with depression after treatment. The document recommends a digital approach because it allows for portable, accessible support from clinical experts and others with shared experiences. It discusses testing content on managing menopause, fatigue, and travel tips. User retention increased from 5% to 55% after learning what users wanted. The document advocates trusting analytics, harnessing the power of narrative, and giving voice to users.
The document provides an introduction to how and why the UK government department for Business, Innovation and Skills (BIS) uses social media. It discusses that BIS uses major social media channels like Twitter, YouTube and Flickr to engage with the public. It also explains how individuals within BIS are already using social media to monitor policy discussions, find research, build relationships and more. The document outlines guidelines for civil servants on personal social media use and adhering to the civil service code.
This document provides an overview of social media engagement strategies for businesses. It discusses the importance of listening to customers and influencers on social media, sharing and engaging with relevant content to build relationships, and creating high-quality content to attract and engage audiences. Key points include listening more and talking less, reciprocating by sharing others' content, focusing on quality over quantity of content created, and analyzing social media metrics like followers, interactions, and traffic to assess success.
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
Crowd Fund Me: @ Bionic Vision June 2015VeraQ Pty Ltd
This document discusses Dr. Melanie Thomson's experience with crowd funding research projects at Deakin University. It provides details on three of her crowd funding campaigns - "Mighty Maggots" in 2013, "Hips 4 Hipsters" in 2014, and "No More Poo Taboo" in 2015. The campaigns aimed to raise money for research on maggot therapy, hip replacements, and C. difficile infection respectively. The document outlines the strategies, challenges, and outcomes of the campaigns, noting that while crowd funding requires a major time commitment, it can help raise awareness and additional funding for research.
Why Dentists should sink their Teeth into Social MediaGreg Fry
Social media networks such as Facebook, Twitter, Google Plus, and LinkedIn present a great marketing opportunity for dentists. However in order to successful you must be strategic and have a clear plan.
Using regional media to run targeted PR campaigns | Behind the headlines: get...CharityComms
Matt Whitticase, media and communications manager, Lucy Faithfull Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making your research hit the headlines | Behind the headlines: getting your c...CharityComms
Leigh Marshall, head of communications, NatCen
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses social media and outlines a social media action plan. It begins by defining social media and explaining why it matters for businesses. Social media allows for open conversations that encourage participation and connect people. It impacts brands' reputations and shifts power away from traditional media elite. The document then presents a 3 part social media action plan: 1) Listen to social media conversations to understand opinions in real time, 2) Engage in discussions to provide customer service and source ideas, and 3) Influence conversations by expanding touchpoints and measuring campaigns to stimulate recommendations. Continuous learning is important to leverage social media effectively.
This document outlines strategies for getting busy parents and others to take action through grassroots organizing. It discusses the policy priorities of MomsRising.org and barriers to engagement like lack of time. Five key principles for engagement are outlined: be nimble, test ideas, maintain dialogue, open engagement avenues, and have fun. The document then details a "layer cake" approach to organizing that incorporates online and grassroots tactics like technology-enabled advocacy, sharing personal stories, proxy representation at events, on-the-ground actions supported by online engagement, traditional and new media outreach, and rapid response. It emphasizes testing new approaches, collaboration, and keeping engagement creative, respectful of people's time, metrics-driven,
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The Great British Bee Count | Keeping it fresh - growing your annual campaign...CharityComms
Rita Marcangelo, marketing officer and Joe Downie, social media manager, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to create maximum impact with an awareness raising campaign on a small bu...CharityComms
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses social media and how marketers have begun using various social media platforms for marketing. It defines social media and lists some common platforms like Facebook, Instagram, and Twitter. It then explains how over 70% of adults using social media led marketers to utilize it as a new marketing tool. The document also outlines some key aspects of consumer and business behavior on social media and how marketers can begin a successful social media marketing campaign through goals, targeting audiences, content creation, and analysis.
The document discusses various tools for automation, metrics, and communities. It recommends choosing the right software to automate manual processes. It also emphasizes the importance of measuring everything using tools like Google Analytics and setting up auto-responders with Mailchimp. Finally, it mentions Google Docs Forms for surveys and Rusic for building simple communities and collecting data.
Content is king - CharityComms South West Regional Group. 13 June 2014. http:...CharityComms
James Moffat, managing director, The Organic Agency
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Hijacking the news - Avon and Somerset Police. South West Regional Group, 5 J...CharityComms
Charlotte Williams, communications officer and Cheryl Campsie, deputy head of corporate communications, Avon and Somerset Police
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creative campaigns on a budget. South West Regional Group, 17 October 2014CharityComms
Asif Khan, arts and engagement consultant and Robin Hague, PR and communications consultant
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Hijacking the news - Meningitis Now. South West Regional Group, 5 June 2015CharityComms
Richard Hudson, director of digital and marketing and Mark Hunt, head of communications, Meningitis Now
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creative campaigns on a budget. South West Regional Group, 17 October 2014CharityComms
Maike Bohn, marketing and communications consultant
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Telling your story through social media. South West Regional Group, 5 Februar...CharityComms
Nathan Murray and Lauren Hockey, social media content officers at RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Campaigning: getting the most out of digital channels and tools - Cowshed. So...CharityComms
Vicki Spencer-Francis, managing director, Cowshed
Kate Mann, associate director, Cowshed
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...CharityComms
Jaime Thurston, founder and CEO of 52 Lives
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Campaigning: getting the most out of digital channels and tools - UWE Bristol...CharityComms
The document discusses strategies for universities to effectively use social media for student recruitment. It recommends using current students as brand ambassadors on social media through activities like "Tweet for a Treat" to reach the target audience. The document also suggests evaluating the success of social media campaigns by key metrics and indicators, and provides tips like putting oneself in the audience's perspective and combining online and offline activities.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
The document discusses how social media are essential to the future of healthcare and provides tips on getting started with social media. It argues that social media tools are powerful, inexpensive to implement, and help organizations connect with patients and the community. The document then provides examples of how Mayo Clinic has successfully used social media like blogs, YouTube, Twitter, and Facebook to share stories, enhance their brand and reputation, and connect with global audiences at virtually no cost. It urges other organizations to explore social media and provides basic tips to get started.
Harshal Rana's document discusses viral marketing. It defines viral marketing as marketing techniques that use social networks to increase brand awareness through self-replicating viral processes. It provides examples of how viral content like videos, games, and images can spread rapidly online. The document also notes that viral marketing has low costs and can reach a large worldwide audience through social media platforms. It analyzes factors that contribute to successful viral campaigns, such as engaging messaging and influential users who share content.
Harshal Rana's document discusses viral marketing. It defines viral marketing as marketing techniques that use social networks to increase brand awareness through self-replicating viral processes. It provides examples of how viral content like videos, games, and messages can spread between social media users. The document also notes that viral marketing on sites like Facebook, YouTube, and Twitter can reach huge audiences of tens or hundreds of millions of viewers at very low cost, making it an efficient marketing strategy. It concludes that campaigns on social media can grow rapidly and reach large audiences if the right message is spread to the right people in the right environment.
How To Use Social Media In Emergency Response ManagementNatalie Sisson
The aim of this workshop presentation is to provide you with the know-how
necessary when the next crisis occurs, specifically:
Getting to grips with Twitter and Facebook
What should you be using these tools for?
How do you influence chatter?
What are the tools for emergency management to understand “chatter”
8 core areas of SMER Planning
Government entities and elected officials are no strangers to making negative headlines. But what should we do as social media managers when those headlines go viral? It's important to have a Social Media Crisis Plan in place before a negative story is shared around the world. Whether the story trends locally, nationally, or globally we as social media managers need to be prepared to handle negative backlash ahead of time. In this session, we'll share real life headlines and case studies of how we've handled negative viral stories, best practices, SOPs and our Social Media Crisis Plan.
Government Social Media Conference 2016 4/7/16
Speaker: Kaitlin Keeler, Oakland County Government, MI
Hijacking the news – jumping onto a breaking news story. PR Network 17 July 2...CharityComms
Claudine Snape, head of communications, Asthma UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This document provides an overview of using visual social media, especially Facebook, for public health purposes. It discusses making the case for social media use, relevant demographics and behaviors, best practices for creating and posting engaging content, tracking success, and examples of how other public health organizations are leveraging social media. Specific platforms covered include Facebook, Pinterest, Instagram, Tumblr, Vine, and their potential uses for public health messaging and promotion. Case studies highlight campaigns by organizations like Boston Public Health Commission, Philadelphia Department of Public Health, and the University of Colorado Health.
The document discusses social media and provides definitions and examples of key concepts. It outlines the top social media sites, including Facebook with over 800 million monthly users, Twitter with 175 million tweets per day, and Pinterest which has seen a 2,700% increase in unique visitors. The document emphasizes creating and consistently sharing great content for one's ideal customers that is helpful, entertaining, and includes calls to action in order to succeed on social media.
This document discusses social media advocacy communication strategies for the Michigan United Conservation Clubs (MUCC). It outlines MUCC's mission and membership statistics. It then discusses defining the issue being advocated, identifying the target audience, crafting a clear message, and using established social media platforms like Facebook, Twitter and blogs to quickly spread the message to a large number of people. The document provides an example of advocating for the Scientific Fish and Wildlife Conservation Act and analyzing MUCC's Facebook audience demographics to inform targeted outreach.
The document provides details about various case studies conducted by Wolfstar, a social media agency. Some key case studies included creating the world's first multi-language social media newsroom for Philips, driving over 180,000 new Facebook likes for PayPal UK in under a month, and launching highly successful global product launches and marketing campaigns for clients like Sony Ericsson, first direct bank, and the Discovery Channel. Wolfstar also conducted social media studies for the United Nations and will undertake their second global CSR report in 2012.
As part of the TXCHANGE for Good Educational Series, Unidev and The Net Impact are speaking to local high school students about the latest careers in tech, digital, and online. This month we discussed careers in social media marketing.
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
The March of Dimes social media strategy document outlines objectives to increase followers and engagement by sharing more content and raising awareness of their cause. Key strategies are increasing published content volume and encouraging conversation. Goals include gaining 5,000 Instagram followers in 5 months and boosting Facebook likes/shares by 20%. The roles, policy, response plan, and measurement of results are also defined.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
The document discusses how social media use is growing among key demographics and is now the preferred means of communication for many. It notes that while the Navy encourages social media participation, controlling social media conversations is impossible. Effective social media use requires accepting more risk. The Navy has embraced social media through pages, profiles, and sites like NavyforMoms to better engage stakeholders and start conversations.
The Social Media Democracy: How Did Social Media Change the 2012 Election?Social Media Today
Social media played a significant role in the 2012 US election. Researchers found that a single Facebook message on election day led to approximately 340,000 additional voters turning out. Many political campaigns employed sophisticated online strategies, such as nanotargeting different messages to various voter segments and remarketing to further engage voters. This webinar discussed how social media changed the 2012 election landscape and the power of paid, owned, and earned social media for political outreach.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
This document discusses social media and how to effectively use it. It introduces Jeff Schneider and his company Marketing Ninjas, which helps clients use internet marketing. It explains that social media is a communication tool, not sales. The top social networks - Facebook, Twitter, LinkedIn, YouTube and Google+ are summarized. It provides tips on using social media effectively including spending 20 minutes 3 times a day, only on peak times, cross-promoting between networks, and using HootSuite to manage accounts.
Similar to Content is king, CharityComms South West Regional Group, 13 June 2014, http://www.charitycomms.org.uk (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
RFP for Reno's Community Assistance CenterThis Is Reno
Property appraisals completed in May for downtown Reno’s Community Assistance and Triage Centers (CAC) reveal that repairing the buildings to bring them back into service would cost an estimated $10.1 million—nearly four times the amount previously reported by city staff.
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
27. Beat it Now! campaign
• Meningitis can affect
anyone
• Many different strains
• No vaccine for all
types
• It can result in limb
loss, hearing loss,
brain injury and death
• One of the most feared
diseases of young
parents
28. Our challenge – meningitis B
• New meningitis B
vaccine licensed as
safe in January 2013
• Privately available -
up to £600 per child
31. 1. Thunderclap
How it works
• Thunderclap sends
out a message on
many platforms at
the same time,
creating a wave of
attention.
• Free to use
32. Results
• Over 1 million
people reached
How we could
improve
• More direct
message
• Landing page with
stronger call to
action
33. 2. Live events
On the ground –
• Highlight work
• Authentic
• Make people feel
involved, connected -
we created a
movement
From the sofa –
• Dual screening
• Build brand
awareness
• New audiences
34. 3. Sharing
- Create sharable content on all networks – do the
simple things
- If you don’t ask you don’t get
- Website: pre-populated shares (tweets and fb)
- Sharing real stories – peer reinforcement
- Real success: Tagging – call to action to tag friends
35. The Campaign - Beat it Now!
• Petition – online over 13,000
signatures
• (36,500 handed in to Downing Street and Dept of
Health)
• Trailer around the UK
• Case studies in local and national
press
• Political pressure – support from 135
MPs
• (supporters to email and write to their MPs)
• Recruited new celebrity ambassadors
37. Breaking the news
• First tweet + Facebook post
reached 1 million
• 2.6 million people reached in
just 3 days
• 50% increase in unique web
visits from social media
• Brand trending on Twitter in
the UK
• All from 8k Twitter followers
38. Key learning
• Two different post types broke the vaccine news
• 200 shares vs 2600 shares
• Custom short link
• Image size 403 x 403
• Simple image
• Eye catching
• Call to action
40. Viral Meningitis Week
• Viral meningitis can
affect anyone
• Misconception that viral
meningitis is a ‘mild’
disease
• Viral meningitis affects
an estimated 5,000
people a year
• Our survey showed that
viral meningitis left 97%
of sufferers with
debilitating after-effects
42. Our challenge – get people
#VocalAboutViral
• Meningitis Now launched
their 2nd National Viral
Meningitis Week
• Each day of the week we
were being vocal about
the true impact of the
disease
• Letting people know that
we are here to support
everyone affected
47. Website and App
Website
• 26k visits
• 58k page views
• 83% new visitors
• 14k viral page views – only 249 were unique
• Top referrers – Facebook mobile and Instagram
• Visits up by 128%
App
• App downloads 308
• Up 75%
48. Social
• Facebook reach – 1 million
• New Facebook fans – 1.8 k
• Facebook ad – 76k – 10% to website
• Facebook posts shared 9k times
• Twitter reach 2m
• Most influential tweeters
Duncan Bannatyne, Michelle Heaton
Dr Ellie and Dr Ranj, Yvie Burnett
Tesco Baby club, NHS account and Universities
• 21.3k interactions
49. Our top content strategy tips
• Start with your business
plan
• Understand your audience
needs
• Be clear about what you
want from each channel
• Try new things – be
prepared to fail
• Use what’s happening now
– right this second
• Use graphics to increase
shares and reach new
people
• Share supporter stories
and connect people to your
cause
• Keep it simple and
shareable
• Build on previous great
content don’t reinvent the
wheel
• Be authentic