This document discusses Dr. Melanie Thomson's experience with crowd funding research projects at Deakin University. It provides details on three of her crowd funding campaigns - "Mighty Maggots" in 2013, "Hips 4 Hipsters" in 2014, and "No More Poo Taboo" in 2015. The campaigns aimed to raise money for research on maggot therapy, hip replacements, and C. difficile infection respectively. The document outlines the strategies, challenges, and outcomes of the campaigns, noting that while crowd funding requires a major time commitment, it can help raise awareness and additional funding for research.
This presentation was delivered in a crowdfunding workshop during the the Universities Australia Marketing, Communications and Development Conference at the RACV Club, Melb on Friday 18th Sept 2015
Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014VeraQ Pty Ltd
This presentation was delivered as part of the NECTAR at ANU crowd funding workshop 26th August 2014. It is the story of my journey from Feb 2013 to August 2014, covering my evolution as an online academic, developing a crowd funding track record and some of my insights into what the University learned along the way.
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation was delivered in a crowdfunding workshop during the the Universities Australia Marketing, Communications and Development Conference at the RACV Club, Melb on Friday 18th Sept 2015
Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014VeraQ Pty Ltd
This presentation was delivered as part of the NECTAR at ANU crowd funding workshop 26th August 2014. It is the story of my journey from Feb 2013 to August 2014, covering my evolution as an online academic, developing a crowd funding track record and some of my insights into what the University learned along the way.
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Peter Panepento, Assistant Managing Editor,
The Chronicle of Philanthropy
Learn how some small nonprofits are creating a big social media footprint. In this
session, Peter Panepento will share case studies and discuss strategies for getting
the most bang for your social media dollar.
Optimising video for social in 2018 | Content strategy conference | 22 Februa...CharityComms
Ed Hardy, creative lead, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This webinar was led by Alexandra Thebert, an innovative leader and consummate organizer, who has served as executive director of Save the Wild U.P. in Marquette, Michigan; chapter organizer with Physicians for National Health Plan in Chicago, and numerous political and advocacy campaigns. It features the power of the membership drive to build solidarity, fundraising as a growth and leadership engagement model, and why rich donors won't save the world (sorry).
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Viral content and virtual reality – creating an experiential marketing campai...CharityComms
Tom Madders, head of campaigns and community engagement and Chrystyna Chymera, marketing manager, National Autistic Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Lisa Flowers
Social media should be a part of your overall marketing strategy. This presentation shows examples of how companies are quickly and easily intergrating social media into their marketing mix. For more ways to integrate social into your marketing mix and grow your business join my Facebook group at https://www.facebook.com/groups/MarketingStrategiesGroup/ and follow me on Twitter at @LisaLFlowers
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Peter Panepento, Assistant Managing Editor,
The Chronicle of Philanthropy
Learn how some small nonprofits are creating a big social media footprint. In this
session, Peter Panepento will share case studies and discuss strategies for getting
the most bang for your social media dollar.
Optimising video for social in 2018 | Content strategy conference | 22 Februa...CharityComms
Ed Hardy, creative lead, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This webinar was led by Alexandra Thebert, an innovative leader and consummate organizer, who has served as executive director of Save the Wild U.P. in Marquette, Michigan; chapter organizer with Physicians for National Health Plan in Chicago, and numerous political and advocacy campaigns. It features the power of the membership drive to build solidarity, fundraising as a growth and leadership engagement model, and why rich donors won't save the world (sorry).
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Viral content and virtual reality – creating an experiential marketing campai...CharityComms
Tom Madders, head of campaigns and community engagement and Chrystyna Chymera, marketing manager, National Autistic Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Lisa Flowers
Social media should be a part of your overall marketing strategy. This presentation shows examples of how companies are quickly and easily intergrating social media into their marketing mix. For more ways to integrate social into your marketing mix and grow your business join my Facebook group at https://www.facebook.com/groups/MarketingStrategiesGroup/ and follow me on Twitter at @LisaLFlowers
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Deakin Scholar's Week Online Academic Oct 2014VeraQ Pty Ltd
This is the slide share to accompany my talk for the Deakin University Scholar's Week Invited presentation, about my Online Academia for teaching, Research, Community Engagement and Professional Networking
This is an invited keynote speech to the BioMedVic UROP students at MCEC Friday 17th July 2015
Program:
http://biomedvic.org.au/symposium/conf-day-2015/
Recording: http://www.vimeo.com/27547694
Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.
In this webinar you will learn to:
- Activate your supporters to trade their time for donations
- Utilize a simple polling tool to gain insights about your supporters
- Engage supporters for your cause on an ongoing basis
The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.
Presentation by: Sean Case, researchforgood.com
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Musings of an Online Academic QUT 10th oct 2013VeraQ Pty Ltd
Since the advent of MOOCs (Massive Open Online Courses) like Coursera, Universities have been playing ‘catch up’ to bolt ‘client friendly’ online services and digital literacy onto traditional teaching and research
activities. And with the ever-closing noose of funding restrictions for EMCRs, can we exploit the online environment to get our message across and use it for novel funding strategies? I will be speaking about my recent experiences in the Online environment for teaching, research and community engagement and how Academics can tailor their interactions according to their work load and priorities.
A presentation on harnessing the power of social media to support all phases of the research process.
Presented by Susie Macfarlane and Dr Tim Crowe at the 2014 Australian Nutrition Promotion Leadership Program hosted by CPAN, Deakin University,
Crossing the Streams: Creating a Strategy to Bring a College Together for a ...Michael O'Neill
How a cross-divisional team from Ithaca College selected and implemented strategies for its first-ever Giving Day, including the selection of target audiences, volunteer ambassadors, and social media messaging.
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
PR has an innovation problem. In this presentation, Heather Whaling (@prTini) shares tips and case studies to help PR people infuse tactics with creativity and innovation to generate better outcomes.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Similar to Crowd Fund Me: @ Bionic Vision June 2015 (20)
(May 29th, 2024) Advancements in Intravital Microscopy- Insights for Preclini...Scintica Instrumentation
Intravital microscopy (IVM) is a powerful tool utilized to study cellular behavior over time and space in vivo. Much of our understanding of cell biology has been accomplished using various in vitro and ex vivo methods; however, these studies do not necessarily reflect the natural dynamics of biological processes. Unlike traditional cell culture or fixed tissue imaging, IVM allows for the ultra-fast high-resolution imaging of cellular processes over time and space and were studied in its natural environment. Real-time visualization of biological processes in the context of an intact organism helps maintain physiological relevance and provide insights into the progression of disease, response to treatments or developmental processes.
In this webinar we give an overview of advanced applications of the IVM system in preclinical research. IVIM technology is a provider of all-in-one intravital microscopy systems and solutions optimized for in vivo imaging of live animal models at sub-micron resolution. The system’s unique features and user-friendly software enables researchers to probe fast dynamic biological processes such as immune cell tracking, cell-cell interaction as well as vascularization and tumor metastasis with exceptional detail. This webinar will also give an overview of IVM being utilized in drug development, offering a view into the intricate interaction between drugs/nanoparticles and tissues in vivo and allows for the evaluation of therapeutic intervention in a variety of tissues and organs. This interdisciplinary collaboration continues to drive the advancements of novel therapeutic strategies.
Earliest Galaxies in the JADES Origins Field: Luminosity Function and Cosmic ...Sérgio Sacani
We characterize the earliest galaxy population in the JADES Origins Field (JOF), the deepest
imaging field observed with JWST. We make use of the ancillary Hubble optical images (5 filters
spanning 0.4−0.9µm) and novel JWST images with 14 filters spanning 0.8−5µm, including 7 mediumband filters, and reaching total exposure times of up to 46 hours per filter. We combine all our data
at > 2.3µm to construct an ultradeep image, reaching as deep as ≈ 31.4 AB mag in the stack and
30.3-31.0 AB mag (5σ, r = 0.1” circular aperture) in individual filters. We measure photometric
redshifts and use robust selection criteria to identify a sample of eight galaxy candidates at redshifts
z = 11.5 − 15. These objects show compact half-light radii of R1/2 ∼ 50 − 200pc, stellar masses of
M⋆ ∼ 107−108M⊙, and star-formation rates of SFR ∼ 0.1−1 M⊙ yr−1
. Our search finds no candidates
at 15 < z < 20, placing upper limits at these redshifts. We develop a forward modeling approach to
infer the properties of the evolving luminosity function without binning in redshift or luminosity that
marginalizes over the photometric redshift uncertainty of our candidate galaxies and incorporates the
impact of non-detections. We find a z = 12 luminosity function in good agreement with prior results,
and that the luminosity function normalization and UV luminosity density decline by a factor of ∼ 2.5
from z = 12 to z = 14. We discuss the possible implications of our results in the context of theoretical
models for evolution of the dark matter halo mass function.
Observation of Io’s Resurfacing via Plume Deposition Using Ground-based Adapt...Sérgio Sacani
Since volcanic activity was first discovered on Io from Voyager images in 1979, changes
on Io’s surface have been monitored from both spacecraft and ground-based telescopes.
Here, we present the highest spatial resolution images of Io ever obtained from a groundbased telescope. These images, acquired by the SHARK-VIS instrument on the Large
Binocular Telescope, show evidence of a major resurfacing event on Io’s trailing hemisphere. When compared to the most recent spacecraft images, the SHARK-VIS images
show that a plume deposit from a powerful eruption at Pillan Patera has covered part
of the long-lived Pele plume deposit. Although this type of resurfacing event may be common on Io, few have been detected due to the rarity of spacecraft visits and the previously low spatial resolution available from Earth-based telescopes. The SHARK-VIS instrument ushers in a new era of high resolution imaging of Io’s surface using adaptive
optics at visible wavelengths.
Slide 1: Title Slide
Extrachromosomal Inheritance
Slide 2: Introduction to Extrachromosomal Inheritance
Definition: Extrachromosomal inheritance refers to the transmission of genetic material that is not found within the nucleus.
Key Components: Involves genes located in mitochondria, chloroplasts, and plasmids.
Slide 3: Mitochondrial Inheritance
Mitochondria: Organelles responsible for energy production.
Mitochondrial DNA (mtDNA): Circular DNA molecule found in mitochondria.
Inheritance Pattern: Maternally inherited, meaning it is passed from mothers to all their offspring.
Diseases: Examples include Leber’s hereditary optic neuropathy (LHON) and mitochondrial myopathy.
Slide 4: Chloroplast Inheritance
Chloroplasts: Organelles responsible for photosynthesis in plants.
Chloroplast DNA (cpDNA): Circular DNA molecule found in chloroplasts.
Inheritance Pattern: Often maternally inherited in most plants, but can vary in some species.
Examples: Variegation in plants, where leaf color patterns are determined by chloroplast DNA.
Slide 5: Plasmid Inheritance
Plasmids: Small, circular DNA molecules found in bacteria and some eukaryotes.
Features: Can carry antibiotic resistance genes and can be transferred between cells through processes like conjugation.
Significance: Important in biotechnology for gene cloning and genetic engineering.
Slide 6: Mechanisms of Extrachromosomal Inheritance
Non-Mendelian Patterns: Do not follow Mendel’s laws of inheritance.
Cytoplasmic Segregation: During cell division, organelles like mitochondria and chloroplasts are randomly distributed to daughter cells.
Heteroplasmy: Presence of more than one type of organellar genome within a cell, leading to variation in expression.
Slide 7: Examples of Extrachromosomal Inheritance
Four O’clock Plant (Mirabilis jalapa): Shows variegated leaves due to different cpDNA in leaf cells.
Petite Mutants in Yeast: Result from mutations in mitochondrial DNA affecting respiration.
Slide 8: Importance of Extrachromosomal Inheritance
Evolution: Provides insight into the evolution of eukaryotic cells.
Medicine: Understanding mitochondrial inheritance helps in diagnosing and treating mitochondrial diseases.
Agriculture: Chloroplast inheritance can be used in plant breeding and genetic modification.
Slide 9: Recent Research and Advances
Gene Editing: Techniques like CRISPR-Cas9 are being used to edit mitochondrial and chloroplast DNA.
Therapies: Development of mitochondrial replacement therapy (MRT) for preventing mitochondrial diseases.
Slide 10: Conclusion
Summary: Extrachromosomal inheritance involves the transmission of genetic material outside the nucleus and plays a crucial role in genetics, medicine, and biotechnology.
Future Directions: Continued research and technological advancements hold promise for new treatments and applications.
Slide 11: Questions and Discussion
Invite Audience: Open the floor for any questions or further discussion on the topic.
This presentation explores a brief idea about the structural and functional attributes of nucleotides, the structure and function of genetic materials along with the impact of UV rays and pH upon them.
Cancer cell metabolism: special Reference to Lactate PathwayAADYARAJPANDEY1
Normal Cell Metabolism:
Cellular respiration describes the series of steps that cells use to break down sugar and other chemicals to get the energy we need to function.
Energy is stored in the bonds of glucose and when glucose is broken down, much of that energy is released.
Cell utilize energy in the form of ATP.
The first step of respiration is called glycolysis. In a series of steps, glycolysis breaks glucose into two smaller molecules - a chemical called pyruvate. A small amount of ATP is formed during this process.
Most healthy cells continue the breakdown in a second process, called the Kreb's cycle. The Kreb's cycle allows cells to “burn” the pyruvates made in glycolysis to get more ATP.
The last step in the breakdown of glucose is called oxidative phosphorylation (Ox-Phos).
It takes place in specialized cell structures called mitochondria. This process produces a large amount of ATP. Importantly, cells need oxygen to complete oxidative phosphorylation.
If a cell completes only glycolysis, only 2 molecules of ATP are made per glucose. However, if the cell completes the entire respiration process (glycolysis - Kreb's - oxidative phosphorylation), about 36 molecules of ATP are created, giving it much more energy to use.
IN CANCER CELL:
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
introduction to WARBERG PHENOMENA:
WARBURG EFFECT Usually, cancer cells are highly glycolytic (glucose addiction) and take up more glucose than do normal cells from outside.
Otto Heinrich Warburg (; 8 October 1883 – 1 August 1970) In 1931 was awarded the Nobel Prize in Physiology for his "discovery of the nature and mode of action of the respiratory enzyme.
WARNBURG EFFECT : cancer cells under aerobic (well-oxygenated) conditions to metabolize glucose to lactate (aerobic glycolysis) is known as the Warburg effect. Warburg made the observation that tumor slices consume glucose and secrete lactate at a higher rate than normal tissues.
Nutraceutical market, scope and growth: Herbal drug technologyLokesh Patil
As consumer awareness of health and wellness rises, the nutraceutical market—which includes goods like functional meals, drinks, and dietary supplements that provide health advantages beyond basic nutrition—is growing significantly. As healthcare expenses rise, the population ages, and people want natural and preventative health solutions more and more, this industry is increasing quickly. Further driving market expansion are product formulation innovations and the use of cutting-edge technology for customized nutrition. With its worldwide reach, the nutraceutical industry is expected to keep growing and provide significant chances for research and investment in a number of categories, including vitamins, minerals, probiotics, and herbal supplements.
Lateral Ventricles.pdf very easy good diagrams comprehensive
Crowd Fund Me: @ Bionic Vision June 2015
1. CRICOS Provider Code: 00113B
CROWD FUNDING RESEARCH:
MAGGOTS & POO
HIP ‘N’ SHOULDERED.
Dr Melanie Thomson – Deakin Medical School
m.thomson@deakin.edu.au
@Dr_Mel_Thomson (Twitter)
www.facebook.com/drmel.thomson
Blog: www.drmelthomson.wordpress.com
2. CRICOS Provider Code: 00113B
Research Crowd Funding comes to Deakin
Prof Deb Verhoeven
Chair in Media and
Communication
Faculty of Arts & Education
School of Communication &
Creative Arts
deb.verhoeven@deakin.edu.au
@bestqualitycrab on Twitter
3. CRICOS Provider Code: 00113B
Evolution of a Crowd Funding Academic:
‘Mighty Maggots’ Campaign April 2013
4. CRICOS Provider Code: 00113B
Research Crowd Funding in Oz: The beginning
• Deakin-Pozible.com
partnership
• Pozible founder
Rick Chen, me &
Dr Michelle Harvey
6. CRICOS Provider Code: 00113B
Pozible-ly, an exercise in marketing
Second Maggot Video: Maggot Art
https://www.youtube.com/watch?v=H1WJZiflxi8
7. CRICOS Provider Code: 00113B
Getting $10K for Maggots? It’s !
• 45 days to convince
people to give us $$
• No existing ‘audience’
• Target Market not as
tech savvy
• Ran ‘physical’
outreach campaign as
well as online
• Apps used: Twitter,
Facebook, LinkedIn
and Storify
• Diverse Donors
8. CRICOS Provider Code: 00113B
Pozible-ly, rewarding for donors?
Rewards turned out to be an
important part of the process
9. CRICOS Provider Code: 00113B
A real life Crowd : Community Engagement
Cons: Can get
hostility from
punters
12. CRICOS Provider Code: 00113B
Evolution of a Crowd Funding Track
record: ‘Hips 4 Hipsters’ April 2014
13. CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’ - Bought Pro Help
Logo: Cat Donaldson, Faster Pussycat Productions @catherineLd
Animation: James Hutson, Bridge8 @jameshutson
Professional Animation by James Hutson of Bridge8
https://www.youtube.com/watch?v=o-OD2gB0Ewg
14. CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’ Twitter only strategy
• One week on @realscientist rotation account to
amplify signal
• Important relationship with science
‘supertweeter’ @upulie -> @colvinus
• Interviewed by @carolduncan on ABC radio
• ‘Herd Mentality’ Podcast @adamreakes
• Most donors came from these interactions
16. CRICOS Provider Code: 00113B
Strategic 2 stage Crowd Funding:
‘No more Poo Taboo’ campaign, April 2015
17. CRICOS Provider Code: 00113B
‘No more Poo Taboo’ #Cdiff campaign
• Can diarrhoea be glamorous?
• Will my supporters ‘buy’ the two step
strategy?
• Can I keep the ‘powder dry’ with the US
based philanthropists?
• Is every just sick of my schtick?
19. CRICOS Provider Code: 00113B
‘No more Poo Taboo’ #Cdiff campaign
3D Tiny Toilets
https://www.youtube.c
om/watch?v=STJglafa
xVA
20. CRICOS Provider Code: 00113B
Crowd Funding: Not for the faint of heart!
Cost
• Pricey on Time!! (10-20 hrs on top of Academic job!)
• $$ return per hour….approximates to less than minimum wage
• Seen as ‘zany’ = non credible by science establishment??
22. CRICOS Provider Code: 00113B
Crowd Funding: Not for the faint of heart!
Cost
• Pricey on Time!! (10-20 hrs on top of Academic job!)
• $$ return per hour….less than minimum wage
• Seen as ‘zany’ = non credible by science establishment??
Benefit
• Raised profile in local and national communities
• ‘Ripple Effect’ still in action…several further donations
• Obtain network of random ‘cheerleaders’
for your science
23. CRICOS Provider Code: 00113B
‘Ripple Effect’ of community engagement
• Approx $5,000 extra
donations (so far!)
• Plus $37,000 Grants
24. CRICOS Provider Code: 00113B
The Process and Potential $$ Gains
Deakin Process:
• Internal committee to assess ‘NOIS’ applications
• Training workshops
• Run campaigns in batches
• Social Media support
HOW MUCH CAN YOU ACHIEVE?
• $1,000-$1,500 – Easy, get this in first week Family & friends
• $5,000 – Moderate, should be achievable in 30-45 days
• $10,000 – $15,000 – Hard work, need good strategy
• $20,000 - Very Hard work, need larger existing audience to tap
• $50,000 -100,000+ TELL THEM ‘You’re Dreaming’!!!
25. CRICOS Provider Code: 00113B
ACKNOWLEDGEMENTS
SPONSORS: 129 + 180 + 161 individuals @pozible.com +
Jane den Hollander
Lee Astheimer
Deb Verhoeven
Michelle Harvey
Joyce Seitzinger
Colin Warren
Stuart Palmer
Rebecca Plant
Ryan Raybould
Kris Pechotsch
Pozible
Rick Chen
Matt Benetti
Gillian Turner
Catherine Donaldson
James Hutson
Kim Foale
Michelle Banks
27. CRICOS Provider Code: 00113B
Crowd Funding Tips for University Admin
• Requires support from the highest level (VC/DVCR)
• Requires support of financial officers in Research Office
and at local Departmental level
• Consideration for admin burden of tax receipts ->
Philanthropy office?
• Practicalities:
• WHICH PLATFORM? External or Internal?
• Official You Tube account
• Pay Pal account needed
• Multi Media/Comms support?
• ‘Coalition of the willing’ team of Social Media Mentors