Harshal Rana's document discusses viral marketing. It defines viral marketing as marketing techniques that use social networks to increase brand awareness through self-replicating viral processes. It provides examples of how viral content like videos, games, and messages can spread between social media users. The document also notes that viral marketing on sites like Facebook, YouTube, and Twitter can reach huge audiences of tens or hundreds of millions of viewers at very low cost, making it an efficient marketing strategy. It concludes that campaigns on social media can grow rapidly and reach large audiences if the right message is spread to the right people in the right environment.
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
This is a presentation I put together on social media in January of 2009. I found it recently and was surprised that a lot of the concepts and strategies still hold true today. The content is old, but it's interesting and even somewhat funny to see what was going on with social media almost five years ago. The landscape has changed dramatically in a very short period of time.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
iTalk: Kelly Mooney—President and CXO, Resource Interactive
The Open Imperative
What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.
Jen Yomoah, Brand Manager, Edgewell - How to Use Social Influencers to Reach ...MediaPost
Keynote: How to Use Social Influencers to Reach Millennials Authentically & Efficiently
To millennials, social media influencers are more relatable and more authentic than traditional celebrities, and their endorsement means more to them than “traditional advertising.” But finding these influencers is only the beginning. How do you use these internet stars to their fullest to create compelling, cohesive and measurable marketing campaigns supported by the right media?
KEYNOTE
Jen Yomoah, Brand Manager, Edgewell
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
iTalk: Kelly Mooney—President and CXO, Resource Interactive
The Open Imperative
What began as a digital movement championing the values of participation, collaboration, transparency and authenticity has emerged as a macrotrend. Widening our view of openness to spheres ranging from politics to environmentalism will prepare us for the next phase of the web—the open web, with its interoperable ecosystem and new consumer experiences.
Jen Yomoah, Brand Manager, Edgewell - How to Use Social Influencers to Reach ...MediaPost
Keynote: How to Use Social Influencers to Reach Millennials Authentically & Efficiently
To millennials, social media influencers are more relatable and more authentic than traditional celebrities, and their endorsement means more to them than “traditional advertising.” But finding these influencers is only the beginning. How do you use these internet stars to their fullest to create compelling, cohesive and measurable marketing campaigns supported by the right media?
KEYNOTE
Jen Yomoah, Brand Manager, Edgewell
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
Con la ley 89 de 1993 se marcó un nuevo hito en el desarrollo de la ganadería colombiana, comparable al de la creación de la federación Colombiana de Ganaderos, treinta años atrás, el 13 de diciembre de 1963. Para Fedegán son cincuenta años de vida institucional y veinte de administración parafiscal
Social Media Marketing - Marketing in the 21st CenturyParth Mehta
The Presentation describes the marketing in the 21st Century. Using the Social Media. How the social media has acted as a bridge between the Producers and Consumers.
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
1. Name – Harshal Rana
Professor- Charlene Kloos
Subject-Viral marketing
2. Viral marketing
• Marketing techniques that use pre –existing social networks to
produce increases in brand awareness or to achieve other
marketing objectives ( such as product sales)through self
replicating viral processes. (Wikipedia)
• It can be word-of-mouth delivered or enhanced by the network
effects on the internet.
• Viral promotion may take the form of video clips, interactive flash
games ebooks,softwares,images,news or even text massages and
different websites on the internet.
3. • In 1967 Stanley Milgrams concludes
Six degrees of separation experiment .
• Hotmail goes 0 to 30 millions users
From the year 1995 to 1997 .
5. •TV advertisement has become less effective
•Social media users are increasing like leaps and
bounds.
•Consumers are bombarded with advertising
massages
•Rise of internet world
•Costs associated with viral marketing is minimal
•Marketing to all the world together under one roof
•Quality advertisement
6. •Facebook has over 1 billion active user in the world .
•LinkedIn has over 200 million users
•Twitter has more than 500 million active users.
•Projection of marketing on social media is 5 billion dollars only in USA by 2015.
•1 in 5 couple meet online through different dating sites.
•93% of marketers use social media for marketing in USA.
•More than 200 million tweets per day on twitter
•Some of Facebook facts,
•http://www.youtube.com/watch?v=xJXOavGwAW8
7. •Social media marketing will grow at the rate of 150 % (forester research)
•52% of news readers on social media forward news after reading it.(Wikipedia)
•More than 150 million blogs available on internet
•67% of consumer’s decision influence by social media
•All the consumers on social media is influenced by advertisement on social
media. Easy access, real time consumer support ,product and service
development, and eye on the competitors makes it different.
8. • It depends on three factors
• Giving the right message to the right people in the
right environment.
1.Right people
• Market mavens –exposed the massage and forward it
to social media
• social hubs- people with large number of social
connections
• sales people-Receive the massage from market mavens
and transmit it to social hubs.
2.Message-Making a message memorable and interesting
to the end users.
3.Environment- The rise of successful viral marketing
,small change leads to huge results.
9.
10. Evian roller baby advertisement on social media hit 62 million viewers on
internet
http://www.youtube.com/watch?feature=player_embedded&v=XQcVllWpw
Gs
Volksvegan commercial hit 56 million views on YouTube
http://www.youtube.com/watch?feature=player_embedded&v=R55e-
uHQna0
Old spice commercial in 2010 viewed by 44 million people on social media.
http://www.youtube.com/watch?feature=player_embedded&v=owGykVbfg
UE
A T & T got 12.9 billion impressions on different social network sites.
11. Campaigns that start on social media leads to rapid growth
and can reach to large number of audience in a very short
time at very low cost ,making viral marketing is very
efficient and attractive among all kind of marketing. It can
Be done by number of social media websites in different
ways provides maximum number of audience and success
of viral campaigns.
12. Wikipedia. (n.d.). Retrieved from
http://en.wikipedia.org/wiki/Viral_marketing
Dodaro, M. (06 S). Social media marketing. Retrieved
from http://topdogsocialmedia.com/5-reasons-
social-media-marketing-works/
Wikipedia. (2011, November 14). Retrieved from
http://en.wikipedia.org/wiki/List_of_social_net
working_websites
My social agency., (2011, November 11). Retrieved
from http://www.mysocialagency.com/web-
video/the-greatest-viral-ads-ever
13. Hepburn, A. (2011, January
18). Digitalbuzz.com. Retrieved from
http://www.digitalbuzzblog.com/facebook-
statistics-stats-facts-2011/
Romeri, M. (2013, Feb 05). Technorati. Retrieved
from
http://www.business2community.com/online
-marketing/oreos-expert-newsjacking-of-the-
super-bowl-blackout-0397947