As part of the TXCHANGE for Good Educational Series, Unidev and The Net Impact are speaking to local high school students about the latest careers in tech, digital, and online. This month we discussed careers in social media marketing.
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
How To: Devise and Present a Social Media Strategy Manal Assaad
This is a sample of a social media strategy I devised for a concept exhibition as a case study to Qatar Museums Authority. It is based on my MBA research (available for download here http://bit.ly/XqxftK) and this was the requirement:
Create a social communication strategy and sample content calendar for an exhibition on Andy Warhol. Imagine that qma is putting on a 4 Month exhibition this year on the highlight pieces from Andy Warhol, pop artist. The challenges are the Qatari community know or care very little about him or his work. Regardless, it has been decided that the exhibition will proceed. The budget for marketing is qr6 million, 1 million is dedicated to social media.
The campaign should consist of a 2 month pre-opening education outreach to get the community to know more about warhol and to motivate them to come and share their interest to others throughout the exhibition lifecycle. You can use a range of resources such as films, pre recorded interviews, images of him and his work, art label descriptions, competitions, outreach, interactives etc. think outside the box and be creative. The target market is Qatari community. There are 4 stages to exhibition communication: 1) pre opening campaign, 2) Opening night, 3) duration of exhibition and 4) pre closing.
If you wish to integrate offline communication such as PR and advertising to show how you would align your online with offline then do so. Demonstrate how you would approach each campaign stage. Your strategy should be realistic and achievable (state all resources required or assumed.)
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
Introduction to Social Media, Pacific New Media June 4, 2016Shelley Simpson
Introduction to Social Media class, as part of Pacific New Media, University of Hawaii. Taught by Shelley Simpson and Amanda Tompkins, a good juicy time was had by all as we told you all our secrets (for only $50).
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Introduction to Social Media, Pacific New Media June 4, 2016Shelley Simpson
Introduction to Social Media class, as part of Pacific New Media, University of Hawaii. Taught by Shelley Simpson and Amanda Tompkins, a good juicy time was had by all as we told you all our secrets (for only $50).
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
Multi-award winning PR company Barefoot Media explains how to make shows, fairs and markets work harder for your business, with ideas that cost little but can make you lots. Top tips on getting the word out there and making and using contacts, with special emphasis on social media.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. Social Media Marketing
Using social networks to market
your company and clients
#TXCHANGE
3. Today’s Presentation
• Defining Social Media
and its impact
• The Social Media
Marketer
• Social Media Marketing
Tools
• Examples, Good and
Bad
• Your Chance to be a
Social Media Marketer!
5. Social Media- A Formal Definition
“Forms of electronic
communication through
which users create
online communities to
share information,
ideas, personal
messages, and other
content”
- Merriam-Webster’s
Dictionary
8. More on Social Media
“A brand is no longer what we tell the consumer it
is – it is what consumers tell each other it is”
- Scott Cook, founder of Intuit
“We’re all publishers now, and the more we
publish, the more valuable connections we make.”
- Pete Cashmore, founder of Mashable
“Our head of social media is the customer.”
- McDonald’s
9. Social Media’s Impact
62% of adults worldwide use
social media
90% of marketers use social
media for business
60% of social network users are willing
to post about product on Facebook if
they get a deal or discount
Facebook: over 900 million users
YouTube: over 4 billion daily views
Sources: The Social Skinny, Media Bistro, All
Facebook, Social Media Today, Digital Buzz
Blog
10. The Social Media Marketer (SMM)
• Why do companies
need SMMs?
• Who is a SMM?
• Day in the Life
• Skills/Education/
Background needed
11. Social Media Marketing Roles
• Brand/Reputation
Management
• Customer Support
• Community
Management
• Driving Web Traffic
and Sales
12. Who is a Social Media Marketer?
Focused
Always Monitoring
Mobile
Connected Organized
Data-Driven
Analytical
13. A Day in The Life
7:00am – Wake up, check tablet for
alerts
8:00- 8:15am- Check emails and
social networks, make sure no major
meltdowns 1:00-3:00pm- Draft and Edit blog
8:15-10:00am- Scour the web for 3:00-4:00pm- Meet with social media
great content, schedule tweets for the team, strategize and review execution
day 4:00-6:30pm- Breaking news about a
10:00-11:30am- Strategy Meeting pending client product recall. Plan
with client social media response with team.
Enter crisis mode with client and
11:30am-Noon- Review Metrics from
response team.
the previous week
6:30pm- Head home and monitor
Noon-1:00pm-Lunch
response. Tweet and eat.
12:17- Send Tweet
12:40- Retweet a Fan
14. Social Media Marketer:
Requirements
Skills Education Background
• Organized • Bachelors Degree in • Social Media
• Strong o Communications Experience
Communicator o Journalism • Interest in
• Outgoing o Marketing Technology
• Energetic o Business • Up-to-date with
• Analytical o Emerging Media current trends
16. Tools of the Social Media Marketer
• Smartphone
• Hootsuite
• Social Media
Monitoring
• RSS Feeds
• Google Alerts
17. Tools of the Social Media Marketer
• Smartphone
• Dashboard
• Social Media
Monitoring
• RSS Feeds
• Google Alerts
18. Tools of the Social Media Marketer
• Smartphone
• Hootsuite
• Social Media
Monitoring
• RSS Feeds
• Google Alerts
19. Tools of the Social Media Marketer
• Smartphone
• Hootsuite
• Social Media
Monitoring
• RSS Feeds
• Google Alerts
20. Tools of the Social Media Marketer
• Smartphone
• Hootsuite
• Social Media
Monitoring
• RSS Feeds
• Google Alerts
21. Social Media – Legal Impact
• Social Media has effects in every field
• Potential Legal Issues
– Copyrighted Images
– Employee Relations
– Intellectual Property Theft
– Privacy
– Reputation
23. Jetsetter – Pinterest Contest
• “Pin it to win it”
contest on travel
site
• Nearly 50,000
pins
• Traffic increased “The overall goal of our Jetsetter
100% Curator contest was branding,
quality content generation and
• Pageviews
engagement with members”
increased 150% -Social Media Manager, Jetsetter
Source: Oneupweb
30. Brand Management
• Scenario: You work for Burger King’s social
media team. Today you see this tweet from
@brandon276:
“Cashier @burgerking was very rude to me
just now. Never eating there again.”
• Challenge: Craft a response tweet to this
person. Also consider the next steps to follow up
with this complaint.
31. Customer Support
• Scenario: You work for Adobe Software. Your
latest version of Photoshop has launch day bugs
making it unusable. Your developers are working
on a fix, but the patch won’t be ready until 24
hours from now.
• Challenge: Write a post to your large Facebook
fan base addressing the situation.
32. Community
• Scenario: You work for the Ray-Ban’s social
media team. You want to use social media to
build brand engagement and community with
your customers.
• Challenge: Describe a social media contest
designed to create a community among Ray-
Ban’s customers. Remember to consider all
social platforms (Facebook, Pinterest, YouTube,
etc.)
33. Driving Traffic and Sales
• Scenario: You work in
the marketing department
for Marvel Studios. You
want to increase sales for
the upcoming Avengers
DVD release.
• Challenge: Describe a
plan to directly boost the #
of DVDs sold and increase
“buzz” around The
Avengers DVD.
34. Questions?
Amanda Gabbert
amanda.gabbert@thenetimpact.com
@AmandaGabbert1 on Twitter
Pat Niday
patrick.niday@thenetimpact.com
@patniday on Twitter
www.thenetimpact.com
@TheNetImpact on Twitter
#TXCHANGE
Editor's Notes
Interaction, get definitions from the students
Interaction, ask for examples of social networks or social media