This document provides guidance on effective content creation for law firm websites. It discusses why content is important, what makes quality content, and how content should be presented. It also covers dealing with writer's block, conceptual adjustments for online writing compared to print, web style conventions, content focus, hierarchy and branding. Specific topics within content presentation like question and answer sessions, success stories, case studies and vocabulary enrichment are also outlined. The document concludes with suggestions around page titles, headings, links and taking questions.