Super Lawyers and other accolade advertising was recently the subject of an legal ethics clarification in New Jersey. This month, LawLytics Senior Legal Marketing Strategist, Attorney Larry Bodine, and LawLytics CEO, Attorney Dan Jaffe discuss the potential implications, along with other topics including long-tail search marketing for lawyers and switching website companies.

1. 4th Tuesdays:
A Legal Marketing Update For
Lawyers
(May 2016 Session)

2. Introduction
Victoria Blute
›
LawLytics Community Manager

3. Panelists:
›
Attorney & LawLytics CEO LawLytics Sr. Marketing Strategist
Dan Jaffe Larry Bodine

4. Dan Jaffe, Attorney & LawLytics CEO
›
● J.D. - 1998
● Admitted in WA & AZ
● 10 years in private law practice
● Built practices in Seattle & Phoenix
● 100+ jury trials to verdict
● Co-founded LawLytics in 2011
● + 7 years in legal technology

5. Larry Bodine, Attorney & Senior Legal
Marketing Strategist
›
● Admitted in WI in 1981
● Editor, The National Trial Lawyers &
Mass Tort Nexus
● Former editor of Lawyers.com & The
ABA Journal
● Former director of marketing, Sidley
Law Firm
● Legal marketing blogger

6. About Our May 2016 Session
● Are you a “Super Lawyer”?
● How super is your marketing control?
● Long tail search
● The sunk cost fallacy & your law firm’s website
● How to switch website companies safely
● Consolidating multiple websites/blogs
● Why your website needs a built-in blog

7. Accolade Advertising
Are you a “Super Lawyer”?

8. So you’re “super”...
But are you in control of
your messaging?

9. Long Tail Search
What is long tail search?
How does it affect your law firm’s website
and business?

10. Long Tail Search
For Attorneys

11. The Sunk Cost Fallacy &
Your Law Firm’s Website
Can a once-great website be saved?
When is it time to start a new one?

12. Changing Website Companies
How to seamlessly transition with
minimal stress…
Webinar: June 8, 2016 @ 10 AM PDT

13. Consolidating Multiple Websites/Blogs
When should you have more than one?
When should you consolidate them?

14. Built-In Blogs
The benefits of having an integrated
blog on your law firm website...

15. Contact Us
Email: info@lawlytics.com
Call: 1-800-713-0161
Web: www.LawLytics.com/consultation/