4. What is Content Marketing?
A strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.
http://contentmarketinginstitute.com/
6. Where to begin?
● Define your goal
● Research your buyer personas
● Create buyer's journey (simple)
● Make content audit
● Create flow
● Create editorial calendar
● Create tasks for developers, seo, designers, writers
7. Define Your Goal
● Specific
● Measurable
● Achievable
● Relevant
● Time bound
8. Research Your Buyer Personas
Go beyond the
demographics
Add pains and goals
HubSpot template
19. How to Choose a Topic
● Research competitors content
● Research related business processes
● Choose a narrow niche
● Use Quora
● Use Google Suggestions
● Keep in mind your buyers journey
20. Tips
● Use longtail keyword as a topic with a low competition
and moderate search volume
● Research keyword difficulty and competitors
29. Publishing
● Keep to a schedule
● Use H1, H2, H3...
● Add relevant images
● Use Alt tags
● Add external links
● Cross-link your blog posts
30. Mistakes
● Not adding CTA
● Using low-quality texts
● Re-writing
● Not adding copywriters
● Not seeding content
● Not thinking about buyer's journey