Vrinsoft is web and mobile development company in India.

1. SEO Fundamentals
Vrinsoft Technology

2. Introduction
● Vrinsoft Technology is India based Award winning web and mobile app
development company in India.
● Established in India since 2009.
● Provide services alike ….
○ Android app development
○ iOS app development
○ Internet marketing etc..
● Our higher qualified Internet marketing Expert works on services …
○ SEO
○ SEM
○ PPC
○ SMO
○ E-Commerce etc ..

3. INDEX
● On-Page SEO
○ Introduction
○ About..
○ What is On-Page SEO?
○ Why it is Important?
○ Benefits
○ Activities
■ Keyword research
■ Title Tag
■ Wrap your title in <h1> tag

4. ● Continued….
■ Responsive Design
■ Use Outbound Links and Internal Links
■ Boost Site Speed
■ LSI Keywords
■ Image Optimization
■ Use Social Sharing Buttons
■ Post Long Content
■ Meta tags
■ Robot.txt and Sitemaps

5. ● Off-Page SEO
○ What is Off-Page SEO
○ Why Off-Page SEO important?
○ Benefits
○ Activities
■ Unique Content
■ Guest Posting
■ Social Media Engaging
■ Social Bookmarking
■ Blog Directory Submission
■ Forum and article Submission
■ Question and Answer
■ Image,Video and Infographic Submission
■ Document Sharing

6. On-Page SEO

7. ● SEO stands for Search Engine Optimisation.
● This is where you construct your web pages and implement certain
techniques to help you rank as high as possible on search engine result
pages (SERPs).
● SEO split up into two separate categories
○ On-Page SEO
○ Off-Page SEO
About...

8. ● On-Page SEO means Optimize individual webpage that will help you to
get higher rank on SERP.
● On-Page SEO refers to all the things that you can do ON your website to
help you rank higher, such as page titles, internal linking, meta tags &
descriptions, etc.
What is On-Page SEO?

9. ● if you want to have targeted visitors knocking on your online doorstep.
However, it doesn’t mean that you choose one Internet marketing
channel over the other and drop the rest altogether. To get the
maximum results, you need to explore each of these channels and select
which can be combined with SEO to get the best results.
● That’s why on-page SEO is important.
Why it is important?

10. ● Increase traffic
● Cost-Effective
● Increase site usability
● Brand Awareness
Benefits

11. Activities

12. ● Keyword research is a practice search engine optimization (SEO)
professionals use to find and research alternative search terms that
people enter into search engines while looking for a similar subject. ...
Keyword research is a valuable and high return activity in the search
marketing field.
Keyword Research

13. Website Analysis
● Web analytics is the measurement, collection, analysis and reporting of
web data for purposes of understanding and optimizing web usage.
● Web analytics provides information about the number of visitors to a
website and the number of page views.

14. ● A title tag is an HTML element that specifies the title of a web page. Title
tags are displayed on search engine results pages (SERPs) as the
clickable headline for a given result, and are important for usability,
SEO, and social sharing. The title tag of a web page is meant to be an
accurate and concise description of a page's content.
Title Tag

15. ● The h1 is an HTML tag that indicates a heading on a website.
● HTML has six different heading tags — h1, h2, and so on.
● The h1 is considered the most important tag, and the h6 is the least
important.
● The tags are often formatted from large to smallest.
Wrap your title in <h1> tag

16. ● Responsive Web Design is an approach of laying-out and coding a
website such that the website provides an optimal viewing experience
ease of reading and navigation with a minimum of resizing, panning,
and scrolling across a wide range of devices (from desktop computer
monitors to mobile phones).
Responsive Design

17. ● Outbound links are links that are meant to take you elsewhere.
● These are links that are going to direct you to another specific webpage
or website altogether.
● Types:
○ dofollow
○ nofollow
Outbound Links

18. ● dofollow link
○ The dofollow link is the normal link. It is the default link. The common link.
○ You don’t have to add to the code, you don’t have to change anything.
○ Just make a link and it’s automatically a dofollow link.
○ A dofollow link is what every link should be like.
○ It passes on Google PageRank juice from your webpage to the targeted webpage.
● nofollow link
○ A nofollow link is the abnormal link. It does not pass on any Google PageRank
juice to the targeted webpage but instead, it blocks off the Google PageRank flow.
A nofollow link has a rel=”nofollow” tag inside the code. This tag says to the Google
spider ‘not to follow’ the link.

19. ● Internal links are links that go from one page on a domain to a different
page on the same domain. They are commonly used in main navigation.
○ They allow users to navigate a website.
○ They help establish information hierarchy for the given website.
○ They help spread link equity (ranking power) around websites.
Internal Links

20. ● PageSpeed Insights reports on the real-world performance of a page for
mobile and desktop devices and provides suggestions on how that page
may be improved.
Boost Site Speed

21. ● Image optimization is about reducing the file size of your images as
much as possible without sacrificing quality so that your page load times
remain low.
● That is, getting your product images and decorative images to rank on
Google and other image search engines.
Image optimization

22. ● Social media share buttons are a great way to get your readers to share
your content on their own social media profiles without leaving your
website.
○ You will get social signals
○ Develop natural links
○ Get more traffic
Use Social Sharing Buttons

23. ● it will get you more of what you want: more online visibility (social
shares, links), more proof of your authority and industry expertise, and
more material for altruistic community building and engagement.
○ An Excuse to Get in Touch
○ Higher ranking in SERP
○ Increase time on site
Post Long Content

24. ● Meta tags are snippets of text that describe a page's content, the meta
tags don't appear on the page itself, but only in the page's code.
● We all know tags from blog culture, and meta tags are more or less the
same thing, little content descriptors that help tell search engines what
a web page is about.
Meta tags

25. ● Robot.txt is a text file format.
● It is a standard used by websites to communicate with web crawlers and
other web robots.
● The standard specifies how to inform the web robot about which areas
of the website should not be processed or scanned.
Robot.txt

26. ● A site map is a list of pages of a web site.
● Site maps used during the planning of a Web site by its designers.
● Human-visible listings, typically hierarchical, of the pages on a site.
● Structured listings intended for web crawlers such as search engines.
● Types :
○ XML Sitemap
○ HTML Sitemap
Sitemap

27. Off-Page SEO

28. ● In the huge world of SEO, everything that you do is about reach to
your goal for the SERP or Page Rank. You know that the popular
sites search engine results are on the top page and usually in top
five.Increase your pagerank with the major search engines increase
your website's visibility and help to gets your goal.
About...

29. ● A search engine has tried to find a way that returns the best result to the
searcher.
● A high quality and useful website are more likely to have links from
other websites, it is more likely to have mentioned on Social media like
Facebook likes, Tweets, Pins etc.. and it is more likely to be bookmarked
and shared communities.
● That's why off-page SEO is important.
Why Off-Page SEO important?

30. ● Get Higher Page Rank
● Get More Traffic.
● More exposure
Benefits

31. Activities

32. ● Unique content is always King in search engine optimization.
● Creating Unique and shareable content is the best way to generating.
● more natural backlinks to our website or blog.
● Research often and keep your content always fresh and updated.
Unique Content

33. ● There are a number of good and quality blogs that are open for guest
post from various authors.
● Write an amazing research piece and reach them with the content for
guest post. Don’t focus on quantity of links but rather focus only on
quality links.
● Also don’t keep posting multiple times on the same guest blog site.
Guest Posting

34. ● A major Off-page SEO technique is social media engagement.
● If you want to make your business, website or blog popular, engage with
people on multiple social media platforms.
● Social media presence will help grow your business and also help you get
more backlinks.
Social Media Engaging

35. ● Social bookmarking are one of the best platforms to promote your
website.
● When you bookmark your webpage or blog post on popular social
bookmarking websites, you gain high traffic to your webpage or blog.
Social Bookmarking

36. ● Directory Submission is constantly working to build quality backlinks.
● Choose an effective directory and select a proper category.
● It takes quite some time to deliver good results, but these results stand
out over a longer time period.
Blog Directory Submission

37. ● Participate in search forums which are related to your website and business and make a
connection with that community.
● Reply to threads, answer people’s questions and give your suggestions and advice.
● Make use of “Do-Follow” forums.
● Submit your articles in a high PR article submission directory.
● You can also give links to your website. Make sure your content is unique and of high
quality.
● Low quality content and content that has more keyword stuffing might get rejected.
● Choose the correct category and give a good title to your content.
Forum and Article Submission

38. ● One of the best ways you can get high traffic is from question and answer
websites.
● Join high PR question and answer sites and search for questions related
to your business, blog or website and give clear answers to these
questions.
● Give a link to your website which will help in bringing you more
visibility.
Question & Answer

39. ● Give a proper title, description, tags and reference links in Video
Submission.
● It is one of the more popular ways to get quality backlinks because all
video submission websites have high PR.
● Share your photos on popular image submission websites.
● Make creative infographics.
● These days, infographics are getting popular on the internet.
● Get reference links to your webpage or blog.
Image, Video and Infographic Submission

40. ● Create attractive documents relating to your business or blog.
● The documents should have unique content and should be in either pdf
or ppt formats.
● Submit these documents in the document sharing websites.
Document Sharing

41. Contact Us..
Vrinsoft Technology Pvt. Ltd.
707, Elite Business Park, AUDI Showroom Lane- Shapath Hexa,
S G Highway, Ahmedabad – 380060, Gujarat, India
Phone: +9179 48902799
Mobile: +919924138867
https://www.vrinsofts.com/

42. Thank you:)