SlideShare a Scribd company logo
SEO in under 10 minutes
      for startups
 Maile Ohye
 Developer Programs Tech Lead
 Google
Startups better qualified for this talk


● Have their main content below 50ish
  pages

● Hope to rank only for a handful of
  related terms
Objective

● Provide the basics in an efficient manner

● Rest assured that you're not doing
  something totally wrong related to Search

● Provide pointers for more information
Select www or non-www

  Then 301 accordingly to consolidate indexing
                   signals.




                    301 redirect
Verify ownership in Webmaster Tools

Enable email forwarding to receive critical
messages from Google (e.g. hacked, malware,
crawling issues)


"Using Webmaster
Tools like an SEO"
http://goo.gl/VM31L
Domain background check

Previously a spammy domain? Submit a
reconsideration request through Webmaster
Tools
● "Keywords" listed in Webmaster Tools
● Indexed with a [site:foo.com] search
● Rank when searching for domain name

Webmaster Guidelines: http://goo.gl/5cCLw
Penalties and reconsideration requests:
http://goo.gl/NEKwV
Webmaster Tools: Fetch as Googlebot




                         Crawl then
                       submit to index
Include analytics code



   Start collecting data even if you're not
               ready to use it.
Strategy in site design

Consider users/personas for your site
● Customers
  ○   Parents/kids
  ○   Developers
  ○   Enthusiasts
  ○   First-time vs. loyal customer
● Investors
● Press
Site strategy ideas

● Utility: Does our site design meet the needs
  of each persona?

● Navigation: If searcher lands on child page...
  ○ Can they figure out where they are?
  ○ Can they easily navigate to where they want
     to be?

● Focused: Does each page contain one
  logical topic obvious to visitors?
Define your conversion

I want my <group foo> visitors to:
● Sign up for the newsletter
● Contact our bizdev lead
● Buy our product
● Try our product
● Share our service

Make a relevant conversion possible on every
page -- don't force users to make extra clicks.
Be smart about your copy

Include relevant keywords naturally in your text.
● Include query terms normal people would
  use to find your product/business (e.g.,
  "running shoes," not "athletic footwear")
  ○ Research common terms through Adwords
     keywords tool
  ○ Consider tag clouds and misspellings as
     fairly played out
Smart about copy (cont.)

● Answer your visitors'/personas' questions
  ○ Is the product reputable? Show reviews, let
    users review.
  ○ What if it doesn't work? Explain customer
    satisfaction policy.
Every page should include

● Unique topic
● Unique title (displays in search results)
● Unique meta description for the snippet
● For non-dynamic sites: keywords in the
  filename, lowercase and hyphen separated

● Descriptive anchor text for every link
Anchor text: Room for improvement


  For more information on our product
       specifications, click here.
Anchor text: Good example!



  For more information, please read
      our product specifications.
Sitelinks




   More info on sitelinks http://goo.gl/OM2Ji
Potential pitfalls

● Hiring a rogue or shady SEO (if they
  guarantee anything, that's bad news)

● Participating in link schemes or buying links
  to pass PageRank

● Focusing more on site fanciness than having
  indexable/searchable text
Speed

● Akamai study finds two seconds as
  customer "acceptability" threshold for e-
  commerce sites
● Google aims for under a half-second

More info on performance and SEO http://goo.
                   gl/SnIJt
Ranking

● Check how you rank for your company
  name. (Hopefully #1 and with sitelinks.)

● Understand how you rank for other terms
  through Webmaster Tools' Search Queries
  (again, video at http://goo.gl/VM31L)
Ranking (cont.)

● Get involved.
  ○ No one searches for your new kind of
     product or service? Perhaps prioritize finding
     a potential audience/community on existing
     forums, blogs, or social media sites.

 To rank well, provide an awesome product
 or service, then attract buzz: natural links,
        +1s, likes, follows, shares...
Social media marketing
You likely have limited resources.
● Think holistically: Create an identity on key
  sites, participate, connect users to entry point
  of conversion

● Focus your energy where your audience hangs
  out
● Play to your authentic strengths
   ○ CEO likes to tweet
   ○ Salesperson enjoys Facebook
   ○ Developer already on Google+, Stack Overflow
Takeaway...

          Even with great marketing
           and terrific advertising,
valuable conversion still happens on your site.
  Stay focused and make sure you're ready!
Webmaster and SEO resources

     Please visit Webmaster Central:

     www.google.com/webmasters/

More Related Content

What's hot

Work with Google, Play with Google! Google Search Operators
Work with Google, Play with Google! Google Search OperatorsWork with Google, Play with Google! Google Search Operators
Work with Google, Play with Google! Google Search Operators
In Marketing We Trust
 
Crawl Budget Optimization - Technical SEO Meetup 1
Crawl Budget Optimization - Technical SEO Meetup 1Crawl Budget Optimization - Technical SEO Meetup 1
Crawl Budget Optimization - Technical SEO Meetup 1
From The Future
 
What Is SEO - Search Engine Optimization Basics
What Is SEO  - Search Engine Optimization BasicsWhat Is SEO  - Search Engine Optimization Basics
What Is SEO - Search Engine Optimization Basics
Frank Ramey
 
Keyword Intent Is Overrated
Keyword Intent Is OverratedKeyword Intent Is Overrated
Keyword Intent Is Overrated
Ryan Stewart
 
A Crash Course In Developing An Online Marketing Strategy For SEO
A Crash Course In Developing An Online Marketing Strategy For SEOA Crash Course In Developing An Online Marketing Strategy For SEO
A Crash Course In Developing An Online Marketing Strategy For SEO
MnSearch, The Minnesota Search Engine Marketing Association
 
Mining Google Analytics for Content Ideas
Mining Google Analytics for Content IdeasMining Google Analytics for Content Ideas
Mining Google Analytics for Content Ideas
Emily Hill
 
Agile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEOAgile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEO
Tory Gray
 
20 Ways Your Business Can Leverage Email Automation
20 Ways Your Business Can Leverage Email Automation20 Ways Your Business Can Leverage Email Automation
20 Ways Your Business Can Leverage Email Automation
Ryan Stewart
 
Awesome audiences: Eva Wilkes - SearchNorwich 5
Awesome audiences: Eva Wilkes - SearchNorwich 5Awesome audiences: Eva Wilkes - SearchNorwich 5
Awesome audiences: Eva Wilkes - SearchNorwich 5
SearchNorwich
 
Clickminded Agency Growth SOP Toolkit
Clickminded Agency Growth SOP ToolkitClickminded Agency Growth SOP Toolkit
Clickminded Agency Growth SOP Toolkit
ClickMinded
 
Digital olympus – Serpstat
Digital olympus – SerpstatDigital olympus – Serpstat
Digital olympus – Serpstat
Igor Gorbenko
 
Ditch the Keyword Based Content Strategy
Ditch the Keyword Based Content StrategyDitch the Keyword Based Content Strategy
Ditch the Keyword Based Content Strategy
semrush_webinars
 
How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...
How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...
How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...
Coral Luck
 
Kevin Phillips — How To Put Your Content To Work Immediately After Publishing
Kevin Phillips — How To Put Your Content To Work Immediately After PublishingKevin Phillips — How To Put Your Content To Work Immediately After Publishing
Kevin Phillips — How To Put Your Content To Work Immediately After Publishing
Semrush
 
Keyword Research - Moving Beyond Adwords - SMX Israel 2013
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Keyword Research - Moving Beyond Adwords - SMX Israel 2013
Keyword Research - Moving Beyond Adwords - SMX Israel 2013
Mark Ginsberg
 
Syed ifraajamal final-deck-live
Syed ifraajamal final-deck-liveSyed ifraajamal final-deck-live
Syed ifraajamal final-deck-live
semrush_webinars
 
Session 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & ImplementationSession 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & Implementation
Destiny Marketing Solutions
 
Demo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint TrainingDemo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint Training
Ryan Stewart
 
You Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO HubYou Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO Hub
Lori Calcott
 
Bridging: Search Network & Display Ads by Yehoshaphat Schellekens
Bridging: Search Network & Display Ads by Yehoshaphat SchellekensBridging: Search Network & Display Ads by Yehoshaphat Schellekens
Bridging: Search Network & Display Ads by Yehoshaphat Schellekens
Barry Schwartz
 

What's hot (20)

Work with Google, Play with Google! Google Search Operators
Work with Google, Play with Google! Google Search OperatorsWork with Google, Play with Google! Google Search Operators
Work with Google, Play with Google! Google Search Operators
 
Crawl Budget Optimization - Technical SEO Meetup 1
Crawl Budget Optimization - Technical SEO Meetup 1Crawl Budget Optimization - Technical SEO Meetup 1
Crawl Budget Optimization - Technical SEO Meetup 1
 
What Is SEO - Search Engine Optimization Basics
What Is SEO  - Search Engine Optimization BasicsWhat Is SEO  - Search Engine Optimization Basics
What Is SEO - Search Engine Optimization Basics
 
Keyword Intent Is Overrated
Keyword Intent Is OverratedKeyword Intent Is Overrated
Keyword Intent Is Overrated
 
A Crash Course In Developing An Online Marketing Strategy For SEO
A Crash Course In Developing An Online Marketing Strategy For SEOA Crash Course In Developing An Online Marketing Strategy For SEO
A Crash Course In Developing An Online Marketing Strategy For SEO
 
Mining Google Analytics for Content Ideas
Mining Google Analytics for Content IdeasMining Google Analytics for Content Ideas
Mining Google Analytics for Content Ideas
 
Agile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEOAgile SEO: Building a Continuous Improvement Machine for SEO
Agile SEO: Building a Continuous Improvement Machine for SEO
 
20 Ways Your Business Can Leverage Email Automation
20 Ways Your Business Can Leverage Email Automation20 Ways Your Business Can Leverage Email Automation
20 Ways Your Business Can Leverage Email Automation
 
Awesome audiences: Eva Wilkes - SearchNorwich 5
Awesome audiences: Eva Wilkes - SearchNorwich 5Awesome audiences: Eva Wilkes - SearchNorwich 5
Awesome audiences: Eva Wilkes - SearchNorwich 5
 
Clickminded Agency Growth SOP Toolkit
Clickminded Agency Growth SOP ToolkitClickminded Agency Growth SOP Toolkit
Clickminded Agency Growth SOP Toolkit
 
Digital olympus – Serpstat
Digital olympus – SerpstatDigital olympus – Serpstat
Digital olympus – Serpstat
 
Ditch the Keyword Based Content Strategy
Ditch the Keyword Based Content StrategyDitch the Keyword Based Content Strategy
Ditch the Keyword Based Content Strategy
 
How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...
How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...
How to Repurpose Existing Content to Help With Your Strategy | BrightonSEO Ap...
 
Kevin Phillips — How To Put Your Content To Work Immediately After Publishing
Kevin Phillips — How To Put Your Content To Work Immediately After PublishingKevin Phillips — How To Put Your Content To Work Immediately After Publishing
Kevin Phillips — How To Put Your Content To Work Immediately After Publishing
 
Keyword Research - Moving Beyond Adwords - SMX Israel 2013
Keyword Research - Moving Beyond Adwords - SMX Israel 2013Keyword Research - Moving Beyond Adwords - SMX Israel 2013
Keyword Research - Moving Beyond Adwords - SMX Israel 2013
 
Syed ifraajamal final-deck-live
Syed ifraajamal final-deck-liveSyed ifraajamal final-deck-live
Syed ifraajamal final-deck-live
 
Session 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & ImplementationSession 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & Implementation
 
Demo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint TrainingDemo Deck Example - The Blueprint Training
Demo Deck Example - The Blueprint Training
 
You Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO HubYou Built It ... Now What - WP SEO Hub
You Built It ... Now What - WP SEO Hub
 
Bridging: Search Network & Display Ads by Yehoshaphat Schellekens
Bridging: Search Network & Display Ads by Yehoshaphat SchellekensBridging: Search Network & Display Ads by Yehoshaphat Schellekens
Bridging: Search Network & Display Ads by Yehoshaphat Schellekens
 

Viewers also liked

UX and SEO Collide - A/B Testing to Influence On-Site Metrics
UX and SEO Collide - A/B Testing to Influence On-Site MetricsUX and SEO Collide - A/B Testing to Influence On-Site Metrics
UX and SEO Collide - A/B Testing to Influence On-Site Metrics
Chris Dayley
 
#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets
#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets
#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets
📈 Ryan McLaughlin 📈
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016
Matt Siltala
 
How to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand StoriesHow to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand Stories
DFWSEM
 
Google's Year in Search 2016
Google's Year in Search 2016Google's Year in Search 2016
Google's Year in Search 2016
Abhinav Rastogi
 
The State of Search: 2016 Edition
The State of Search: 2016 EditionThe State of Search: 2016 Edition
The State of Search: 2016 Edition
Danny Sullivan
 
7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO
DFWSEM
 
The State of Search
The State of SearchThe State of Search
The State of Search
DFWSEM
 
The Power of Exclusivity
The Power of Exclusivity The Power of Exclusivity
The Power of Exclusivity
DFWSEM
 
Cannibalization of content - It's killing your revenues
Cannibalization of content - It's killing your revenuesCannibalization of content - It's killing your revenues
Cannibalization of content - It's killing your revenues
Jon Earnshaw
 
SEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic EyesSEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic Eyes
DFWSEM
 
The Shipyard Local SEO
The Shipyard Local SEOThe Shipyard Local SEO
The Shipyard Local SEO
DFWSEM
 
Mastering the Creative and Technical Side of Searchable Content
Mastering the Creative and Technical Side of Searchable ContentMastering the Creative and Technical Side of Searchable Content
Mastering the Creative and Technical Side of Searchable Content
Katy Katz
 
Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016 Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016
Eric Enge
 
What’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionWhat’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 Edition
Search Engine Journal
 
Machine Learning and Search -State of Search 2016
Machine Learning and Search -State of Search 2016 Machine Learning and Search -State of Search 2016
Machine Learning and Search -State of Search 2016
Eric Enge
 
Website Migration Tips
Website Migration Tips Website Migration Tips
Website Migration Tips
Jon Earnshaw
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
 
Brand Archetype | An Introduction + Overview
Brand Archetype | An Introduction + OverviewBrand Archetype | An Introduction + Overview
Brand Archetype | An Introduction + Overview
John W. Manley
 
Winning With Old School SEO in 2016 (& Beyond)
Winning With Old School SEO in 2016 (& Beyond)Winning With Old School SEO in 2016 (& Beyond)
Winning With Old School SEO in 2016 (& Beyond)
DFWSEM
 

Viewers also liked (20)

UX and SEO Collide - A/B Testing to Influence On-Site Metrics
UX and SEO Collide - A/B Testing to Influence On-Site MetricsUX and SEO Collide - A/B Testing to Influence On-Site Metrics
UX and SEO Collide - A/B Testing to Influence On-Site Metrics
 
#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets
#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets
#StateofSearch Deck - Custom Marketing Dashboards in Google Sheets
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016
 
How to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand StoriesHow to Create & Promote Epic Brand Stories
How to Create & Promote Epic Brand Stories
 
Google's Year in Search 2016
Google's Year in Search 2016Google's Year in Search 2016
Google's Year in Search 2016
 
The State of Search: 2016 Edition
The State of Search: 2016 EditionThe State of Search: 2016 Edition
The State of Search: 2016 Edition
 
7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO7 Steps to Hiring an Insanely Great SEO
7 Steps to Hiring an Insanely Great SEO
 
The State of Search
The State of SearchThe State of Search
The State of Search
 
The Power of Exclusivity
The Power of Exclusivity The Power of Exclusivity
The Power of Exclusivity
 
Cannibalization of content - It's killing your revenues
Cannibalization of content - It's killing your revenuesCannibalization of content - It's killing your revenues
Cannibalization of content - It's killing your revenues
 
SEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic EyesSEO - Human Emotion Through Algorithmic Eyes
SEO - Human Emotion Through Algorithmic Eyes
 
The Shipyard Local SEO
The Shipyard Local SEOThe Shipyard Local SEO
The Shipyard Local SEO
 
Mastering the Creative and Technical Side of Searchable Content
Mastering the Creative and Technical Side of Searchable ContentMastering the Creative and Technical Side of Searchable Content
Mastering the Creative and Technical Side of Searchable Content
 
Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016 Penguin 4.0 - State of Search 2016
Penguin 4.0 - State of Search 2016
 
What’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionWhat’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 Edition
 
Machine Learning and Search -State of Search 2016
Machine Learning and Search -State of Search 2016 Machine Learning and Search -State of Search 2016
Machine Learning and Search -State of Search 2016
 
Website Migration Tips
Website Migration Tips Website Migration Tips
Website Migration Tips
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
Brand Archetype | An Introduction + Overview
Brand Archetype | An Introduction + OverviewBrand Archetype | An Introduction + Overview
Brand Archetype | An Introduction + Overview
 
Winning With Old School SEO in 2016 (& Beyond)
Winning With Old School SEO in 2016 (& Beyond)Winning With Old School SEO in 2016 (& Beyond)
Winning With Old School SEO in 2016 (& Beyond)
 

Similar to SEO for Startups in Under 10 Minutes by Google

PPC, SEO & Landing Page Best Practices To Maximize Conversions
PPC, SEO & Landing Page Best Practices To Maximize ConversionsPPC, SEO & Landing Page Best Practices To Maximize Conversions
PPC, SEO & Landing Page Best Practices To Maximize Conversions
SearchSpring
 
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOContent Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
ivan so
 
What Is SEO?
What Is SEO?What Is SEO?
What Is SEO?
Studio-40
 
The Wonderful Wide World of Seo
The Wonderful Wide World of SeoThe Wonderful Wide World of Seo
The Wonderful Wide World of Seo
Michael Jones
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
Insivia
 
Charity SEO Training
Charity SEO TrainingCharity SEO Training
Charity SEO Training
Matt Saunders
 
E-E-A-T for niche sites, and some ChatGPT automations.pptx
E-E-A-T for niche sites, and some ChatGPT automations.pptxE-E-A-T for niche sites, and some ChatGPT automations.pptx
E-E-A-T for niche sites, and some ChatGPT automations.pptx
Studio Makoto Agenzia di Marketing e Comunicazione
 
Future of Search
Future of Search Future of Search
Future of Search
Bernie Borges
 
SEO - What matters and What to do about it
SEO - What matters and What to do about itSEO - What matters and What to do about it
SEO - What matters and What to do about it
Abdullah Khan
 
Get up to speed getting to grips with seo wells
Get up to speed  getting to grips with seo wellsGet up to speed  getting to grips with seo wells
Get up to speed getting to grips with seo wells
Get up to Speed
 
Vrinsoft Technology SEO Presentation
Vrinsoft Technology SEO PresentationVrinsoft Technology SEO Presentation
Vrinsoft Technology SEO Presentation
Vrinsoft Technology
 
Search Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdfSearch Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdf
Bruce Jones
 
Search marketing tactics for startups @ Barcelona startup week 2017
Search marketing tactics for startups @ Barcelona startup week 2017Search marketing tactics for startups @ Barcelona startup week 2017
Search marketing tactics for startups @ Barcelona startup week 2017
Teodora Curelciuc
 
Search Engine Optimization In 2017 with MadTown SEO founder Matt Nelson
Search Engine Optimization In 2017 with MadTown SEO founder Matt NelsonSearch Engine Optimization In 2017 with MadTown SEO founder Matt Nelson
Search Engine Optimization In 2017 with MadTown SEO founder Matt Nelson
Matt Nelson
 
Web Marketing Success 2012
Web Marketing Success 2012Web Marketing Success 2012
Web Marketing Success 2012
PlusROI Online Marketing
 
Top Ten Tips for Effective Search Engine Marketing in 2014
Top Ten Tips for Effective Search Engine Marketing in 2014Top Ten Tips for Effective Search Engine Marketing in 2014
Top Ten Tips for Effective Search Engine Marketing in 2014
The Internet Works
 
Evaluating the Marketing Strategy of a Business Marketing PLan
Evaluating the Marketing Strategy of a Business Marketing PLanEvaluating the Marketing Strategy of a Business Marketing PLan
Evaluating the Marketing Strategy of a Business Marketing PLan
Michael Toll
 
Ryan Huser - SEO for Global Enterprises - COE Talk
Ryan Huser - SEO for Global Enterprises - COE TalkRyan Huser - SEO for Global Enterprises - COE Talk
Ryan Huser - SEO for Global Enterprises - COE Talk
Ryan Huser
 
Search Engine Optimization in 2016
Search Engine Optimization in 2016Search Engine Optimization in 2016
Search Engine Optimization in 2016
Brad Smith
 
How to preform an In-House SEO Audit
How to preform an In-House SEO AuditHow to preform an In-House SEO Audit
How to preform an In-House SEO Audit
Elliott Davidson
 

Similar to SEO for Startups in Under 10 Minutes by Google (20)

PPC, SEO & Landing Page Best Practices To Maximize Conversions
PPC, SEO & Landing Page Best Practices To Maximize ConversionsPPC, SEO & Landing Page Best Practices To Maximize Conversions
PPC, SEO & Landing Page Best Practices To Maximize Conversions
 
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOContent Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
 
What Is SEO?
What Is SEO?What Is SEO?
What Is SEO?
 
The Wonderful Wide World of Seo
The Wonderful Wide World of SeoThe Wonderful Wide World of Seo
The Wonderful Wide World of Seo
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
 
Charity SEO Training
Charity SEO TrainingCharity SEO Training
Charity SEO Training
 
E-E-A-T for niche sites, and some ChatGPT automations.pptx
E-E-A-T for niche sites, and some ChatGPT automations.pptxE-E-A-T for niche sites, and some ChatGPT automations.pptx
E-E-A-T for niche sites, and some ChatGPT automations.pptx
 
Future of Search
Future of Search Future of Search
Future of Search
 
SEO - What matters and What to do about it
SEO - What matters and What to do about itSEO - What matters and What to do about it
SEO - What matters and What to do about it
 
Get up to speed getting to grips with seo wells
Get up to speed  getting to grips with seo wellsGet up to speed  getting to grips with seo wells
Get up to speed getting to grips with seo wells
 
Vrinsoft Technology SEO Presentation
Vrinsoft Technology SEO PresentationVrinsoft Technology SEO Presentation
Vrinsoft Technology SEO Presentation
 
Search Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdfSearch Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdf
 
Search marketing tactics for startups @ Barcelona startup week 2017
Search marketing tactics for startups @ Barcelona startup week 2017Search marketing tactics for startups @ Barcelona startup week 2017
Search marketing tactics for startups @ Barcelona startup week 2017
 
Search Engine Optimization In 2017 with MadTown SEO founder Matt Nelson
Search Engine Optimization In 2017 with MadTown SEO founder Matt NelsonSearch Engine Optimization In 2017 with MadTown SEO founder Matt Nelson
Search Engine Optimization In 2017 with MadTown SEO founder Matt Nelson
 
Web Marketing Success 2012
Web Marketing Success 2012Web Marketing Success 2012
Web Marketing Success 2012
 
Top Ten Tips for Effective Search Engine Marketing in 2014
Top Ten Tips for Effective Search Engine Marketing in 2014Top Ten Tips for Effective Search Engine Marketing in 2014
Top Ten Tips for Effective Search Engine Marketing in 2014
 
Evaluating the Marketing Strategy of a Business Marketing PLan
Evaluating the Marketing Strategy of a Business Marketing PLanEvaluating the Marketing Strategy of a Business Marketing PLan
Evaluating the Marketing Strategy of a Business Marketing PLan
 
Ryan Huser - SEO for Global Enterprises - COE Talk
Ryan Huser - SEO for Global Enterprises - COE TalkRyan Huser - SEO for Global Enterprises - COE Talk
Ryan Huser - SEO for Global Enterprises - COE Talk
 
Search Engine Optimization in 2016
Search Engine Optimization in 2016Search Engine Optimization in 2016
Search Engine Optimization in 2016
 
How to preform an In-House SEO Audit
How to preform an In-House SEO AuditHow to preform an In-House SEO Audit
How to preform an In-House SEO Audit
 

Recently uploaded

5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
LucaBarbaro3
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!
GDSC PJATK
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
HarisZaheer8
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Tatiana Kojar
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
Dinusha Kumarasiri
 

Recently uploaded (20)

5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
 

SEO for Startups in Under 10 Minutes by Google

  • 1. SEO in under 10 minutes for startups Maile Ohye Developer Programs Tech Lead Google
  • 2. Startups better qualified for this talk ● Have their main content below 50ish pages ● Hope to rank only for a handful of related terms
  • 3. Objective ● Provide the basics in an efficient manner ● Rest assured that you're not doing something totally wrong related to Search ● Provide pointers for more information
  • 4. Select www or non-www Then 301 accordingly to consolidate indexing signals. 301 redirect
  • 5. Verify ownership in Webmaster Tools Enable email forwarding to receive critical messages from Google (e.g. hacked, malware, crawling issues) "Using Webmaster Tools like an SEO" http://goo.gl/VM31L
  • 6. Domain background check Previously a spammy domain? Submit a reconsideration request through Webmaster Tools ● "Keywords" listed in Webmaster Tools ● Indexed with a [site:foo.com] search ● Rank when searching for domain name Webmaster Guidelines: http://goo.gl/5cCLw Penalties and reconsideration requests: http://goo.gl/NEKwV
  • 7. Webmaster Tools: Fetch as Googlebot Crawl then submit to index
  • 8. Include analytics code Start collecting data even if you're not ready to use it.
  • 9. Strategy in site design Consider users/personas for your site ● Customers ○ Parents/kids ○ Developers ○ Enthusiasts ○ First-time vs. loyal customer ● Investors ● Press
  • 10. Site strategy ideas ● Utility: Does our site design meet the needs of each persona? ● Navigation: If searcher lands on child page... ○ Can they figure out where they are? ○ Can they easily navigate to where they want to be? ● Focused: Does each page contain one logical topic obvious to visitors?
  • 11. Define your conversion I want my <group foo> visitors to: ● Sign up for the newsletter ● Contact our bizdev lead ● Buy our product ● Try our product ● Share our service Make a relevant conversion possible on every page -- don't force users to make extra clicks.
  • 12. Be smart about your copy Include relevant keywords naturally in your text. ● Include query terms normal people would use to find your product/business (e.g., "running shoes," not "athletic footwear") ○ Research common terms through Adwords keywords tool ○ Consider tag clouds and misspellings as fairly played out
  • 13. Smart about copy (cont.) ● Answer your visitors'/personas' questions ○ Is the product reputable? Show reviews, let users review. ○ What if it doesn't work? Explain customer satisfaction policy.
  • 14. Every page should include ● Unique topic ● Unique title (displays in search results) ● Unique meta description for the snippet ● For non-dynamic sites: keywords in the filename, lowercase and hyphen separated ● Descriptive anchor text for every link
  • 15. Anchor text: Room for improvement For more information on our product specifications, click here.
  • 16. Anchor text: Good example! For more information, please read our product specifications.
  • 17. Sitelinks More info on sitelinks http://goo.gl/OM2Ji
  • 18. Potential pitfalls ● Hiring a rogue or shady SEO (if they guarantee anything, that's bad news) ● Participating in link schemes or buying links to pass PageRank ● Focusing more on site fanciness than having indexable/searchable text
  • 19. Speed ● Akamai study finds two seconds as customer "acceptability" threshold for e- commerce sites ● Google aims for under a half-second More info on performance and SEO http://goo. gl/SnIJt
  • 20. Ranking ● Check how you rank for your company name. (Hopefully #1 and with sitelinks.) ● Understand how you rank for other terms through Webmaster Tools' Search Queries (again, video at http://goo.gl/VM31L)
  • 21. Ranking (cont.) ● Get involved. ○ No one searches for your new kind of product or service? Perhaps prioritize finding a potential audience/community on existing forums, blogs, or social media sites. To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares...
  • 22. Social media marketing You likely have limited resources. ● Think holistically: Create an identity on key sites, participate, connect users to entry point of conversion ● Focus your energy where your audience hangs out ● Play to your authentic strengths ○ CEO likes to tweet ○ Salesperson enjoys Facebook ○ Developer already on Google+, Stack Overflow
  • 23. Takeaway... Even with great marketing and terrific advertising, valuable conversion still happens on your site. Stay focused and make sure you're ready!
  • 24. Webmaster and SEO resources Please visit Webmaster Central: www.google.com/webmasters/