This document discusses on-page and off-page search engine optimization (SEO) techniques. It explains that on-page SEO refers to factors under a website owner's control, like page titles, URLs, headings, and internal linking. Off-page SEO involves activities off the website like social media, photo sharing, blog commenting, and link building. The document warns that SEO violations can result in penalties from search engines like deindexing or ranking reductions. Overall it provides an overview of important on-page and off-page optimization strategies as well as potential risks.

1. Introduction
● SEO is essentially the techniques that you use to
get higher rankings among search engines
organically.
● There are a number of different strategies that
you can try from link building to using keywords.
● The only way to assure that you have the most
success and see the desired results is to be
completely aware of SEO success factors.

2. On Page SEO
● The on-page search ranking factors are the
ones that you have the most control over.
● On-Page SEO refers to all the things that you
can do ON your website to help you rank
higher, such as page titles, internal linking,
meta tags & descriptions, etc.
● Some important On-Page SEO Techniques are
as follows:

3. Page Title
● Each of your pages & posts should have its own unique title, which
includes the main keywords for that page.
● For example, you could write a blog post about a new chocolate cake
recipe that you have tried. It is therefore vitally important that you
include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy
Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.
● This way, whenever someone searches for Chocolate Cake Recipes
in a search engine, your post has a better chance of showing up
because you have included those keywords.

4. URL
● Including search engine friendly URLs for each of
your pages is highly recommended, as these bring
better crawling. Shorter URLs seem to perform better
in search engine results, however that is not the only
factor.
● URLs that include targeted keywords, also perform
better. The location of these keywords can also be a
major influence. For example site.com/keyword would
perform better than
site.com/365/738/subfolder/keyword etc.

5. Body Tags (H1, H2, H3, H4, etc.)
● When writing your articles, you should break up
your content into smaller sections & paragraphs
to make it easier for people to read. These
sections can be given heading, which is where
H1, H2, H3, H4, etc. tags are used.
● Make sure you write keyword rich headings in
the order of priority in H1, H2 and H3 title tags.
They are used by many crawlers to differentiate
important content.

6. Internal Linking
● Placing links to your other website pages, is a great way of
improving your site and used properly, internal links can be
a useful weapon in your SEO arsenal.
● Not only does it make it much easier for your visitors to
navigate around your site and find all of your content, but it
also ensures that your site gets properly crawled allowing
the search engines to find all of your pages.
● It also helps to build the relevancy of a page to relevant
keywords and phrases, whilst also helping to increase the
Google PageRank of your pages.

7. Off Page SEO
● Off-Page SEO refers to all the things that you
can do directly OFF your website to help you
rank higher, such as social networking, article
submission, forum & blog marketing, etc.
● Some important Off-Page SEO Techniques are:

8. Social Networking Sites
● Getting involved with social media sites is the fundamental step
with which you begin to advertise, market and build your online
reputation within your niche.
● This allows you to extend your online network of contacts, to
connect and interact with your friends, to share things with each
other, and most importantly promote your website/blog and help
build your online reputation.
● Social networking sites, such as; Facebook, LinkedIn, Twitter,
Google+, etc., can help you promote your website and hence
promote your income.

9. Photo Sharing
● If you have used any of your own photos or
images on your site, then you can share then
on many of the major photo sharing websites
like Flickr, Picasa, Photo Bucket, etc.
● Other people will be able to see them and
comment on them, hopefully following a link to
your site.

10. Blog Marketing
● Post comments on other blogs within the same
niche as yours, which allow you to add a link in
the comments section.
● These links can then be crawled by search
engines, helping to point them towards your
site. These blogs are commonly referred to as
“Do-Follow” Blogs.

11. SEO Violations and Ranking
Penalties
● Many people use illegal search ranking
techniques in order to attract traffic, increase
sales and leads that violate Google’s
Webmaster guidelines.
● If Google finds out that you are violating its
guidelines, your site will be slapped with
penalties such as site deindexing or reduced
search engine ranking.

12. Impact Links
● Impact links are simply unnatural links to your
site. If Google detects that you are using this
type of links on your site, it will penalize your
site by devaluing them.
● You will get a message from Google telling you
to clean up the links.

13. Thin or Shallow Content
● In February 2011, Google rolled out its “Panda”
update as a response to complaints about poor
search results.
● This update emphasized on the quality of content as
one of the criteria for search engine ranking.
● So sites with thin or shallow content or simply content
that is not relevant and valuable to readers will be
considered as spam and slapped with a harsh
penalty.

14. Paid Links
● Paid Links are not allowed for any website. No
webiste can host paid links linking to any other
website.
● Google acts aggressively against these sites.
The rules spell out clearly that never buy or sell
links in a way that is meant to fool the search
engine ranking.

15. Using Hidden Techniques
● For instance, many people who decide to stuff
keywords make the text white as the
background.
● Don’t attempt to hide any text on your site
because search engines want to see everything
on the pages.
● If you are found violating this guideline, Google
will consider it a spam and probably penalize
your site accordingly.

16. END
BY DANESH DHAMEJANI