1) The document analyzes the smartphone industry and Samsung Galaxy S series. It discusses key trends like rising popularity of large screens and Android phones.
2) Samsung has largest global market share and was an early entrant in the smartphone market with its Galaxy S series launched in 2009.
3) The Howard-Sheth model of consumer behavior is described which involves three levels of decision making from extensive to habitual response. Inputs, perceptual constructs and external variables affect consumer decisions.
Samsung competition to Apple, Sony to NokiaSimplify360
The Consumer Electronics industry is highly dynamic and fast-changing, fueled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has seen the rise and fall of many companies.
This report is an analysis to understand where SONY stands compared to SAMSUNG and identify the trends between the two brands. The product categories which we will be looking at are smart-phones and tablets.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Samsung competition to Apple, Sony to NokiaSimplify360
The Consumer Electronics industry is highly dynamic and fast-changing, fueled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has seen the rise and fall of many companies.
This report is an analysis to understand where SONY stands compared to SAMSUNG and identify the trends between the two brands. The product categories which we will be looking at are smart-phones and tablets.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
A free version of Samsung Electronics SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
Porter five forces analysis is a framework to analyse level of competition within an industry and to develop business strategy accordingly.
The framework allows a business to identify and analyse the important forces that determine the profitability of an industry.
Outline of Pricing Strategies and Contributi.docxgerardkortney
Outline of Pricing Strategies and Contribution Plan for Mobile Manufacturers
Valerie Jackson Reed
Instructor, Perry Haan
TO: Michelle
FROM: Valerie Jackson Reed
DATE: March 14, 2018
SUBJECT: Outline of Pricing strategies and contribution plan for Mobile Manufacturers
Mobile manufacturers business can utilize different pricing strategies when selling the product. Mostly prices are made to increase profitability for every item sold or from the overall market. This pricing strategies can be used to protect an existing market from new entrants, to enter the new market or to maximize market share within the market. Here are two pricing strategies that mobile manufacturing should consider:
Premium Pricing- Premium pricing is best because it is of the start of an item's lifecycle. Independent ventures that offer products with unique properties like Mobile Manufacturer are better ready to utilize premium pricing. To make premium evaluating attractive to shoppers, Mobile Manufactures company should attempt to take an image in which purchasers see that the items have esteem and are justified regardless of the higher costs. Other than making the view of a higher quality item, the organization needs to synchronize its showcasing endeavors, its item bundling and even the stylistic theme of the store must help the picture that the product is justified regardless of its premium cost. (Nagle, 2017)
Price skimming- will be better choice for Mobile Manufacturers because it is Intended to enable organizations to boost sales of new items, price skimming includes setting rates high amid the initial stage. The organization at this point will bring down costs gradually as contender merchandise show up availability in the market. One of the advantages that it will enable Mobile Manufactures to increase profits on early stages before dropping costs to pull in more price touchy shoppers. It will also enable Mobile Manufacturers makes an illusion of value and restrictiveness when your product is first introduced to the marketplace.
Now that Mobile Manufacturer Company is a manufacturing business the distribution plan involves a plan created by the management that outlines how the industry intends to transport its products to end consumers, intermediaries and end customers. Mobile Manufactures company is making new products and should come up with a detailed production distribution strategy to act as the direction in its entry into the intended market. Example of distribution plan will involve:
Direct selling- this will be suitable because Mobile Manufacturers will have access to the customers and maintain all the revenue under the control of the company. Direct sales will allow the company to do research and select their customers while setting the selling price. Michelle can as well go for wholesale distribution plan when it is hard to establish retail consumers and the company lacks time to go and sell out wholesale distribution can be a good option. This p.
A concept based model for product development in the emerging marketeSAT Journals
Abstract Emerging market like Asia and Africa are opening a big room of opportunities to do business. The companies which are already globally recognized have started acknowledging this issue and they are making their product and business strategies according to the user perceptions of these growing markets. In these markets where the bigger players are already present, how the local players and new companies can survive and harness the market profits in this competitive environment. This research work provides a conceptual model which can help the local and new companies in increasing their market share and profits within a short time period. This model listen’s the voice of customer and it also accounts the market trend, while designing or planning a product. Multi-factor evaluation process (MFEP) is used in this product development model and an exploratory example of mobile product is also given to clarify the implementation of this model. Keywords= Product technical specifications, New product development, Product design strategy, Voice of customer, Multi- Factor evaluation process (MFEP)
A Study on Brand Loyality towards Bata India Ltd.RAVI SINGH
THIS IS THE PROJECT REPORT IS MADE UP BY COLLECTING ALL INFORMATION ABOUT COMPANY IN THIS MANY PEOPLE REVIEW IS PUT UP PIE CHART DIGRAM IS GIVEN AND ALSO INFORMATION ABOUT BATA THAT WHICH PRODUCT THAT THEY ARE SERVING TO THER POTENTIAL CUSTOMER THIS PROJECTS TALK ABOUT WHY CUSTOMERS CHOSING BRAN BATA AND IF NOT THAN WHY...
a study on brand loyality towards bata india ltdRAVI SINGH
this is the project rort on bata india ltd about brand loyality this projects have information about bata and also the product and services which they are selling it covers review of many people
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
2. SMARTPHONE MARKET
• The worldwide smartphone market
grew 25.3% year over year in the
second quarter of 2014 (2014Q2).1
• Total mobile phone shipments in
2013 reached 1.83 billion units
globally, a year-on-year increase of
6 percent from 1.73 billion units in
2012.2
• Smartphone sales in India have
grown 65% to 23.5 million units in
the third quarter of 2014.3
SOURCE: 1 Smartphone Vendor Market Share, Q2 2014
2 CCS Insight Report: Global Smartphone Market Analysis and Outlook
3 Smartphone sales in India up 65% in Q3: Report
6. • Growing popularity of large display mobiles.1
• Trend of Android Mobile phones – Android OS Market Share: More
than 50%.2
• Rise of Phablets (5.0 – 6.8 inches) – Nokia XL, Samsung Note 4,
Samsung Galaxy S5.3
• Rise of dual Sim phones.4
• Multi core processors- Better speed and Reliability.5
SOURCE: 1,2 & 3 ERICSSON Consumer Lab Report 2014
4,5 KPCB Internet Trends 2014
TRENDS
7. • Significantly decrease in Mobile prices.1
• Increasing usage of Mobile Internet.2
• Increasing standard of living and buying power of consumers.
• Low cost Smartphones - Micromax, Karbonn, Lava, etc.
• Multiple and Innovative features- Latest OS, high end graphics.
KEY DRIVERS
SOURCE: 1,2 IHS QUARTERLY The Future of Smart Phones
8. • One device for all of your electronic needs.1
• Ease of use and security.2
• Advancement in digital health market.3
• Smartphone manufacturers are diligently trying to find
permanent solution to increase battery life, one of which is
to have the smartphone generate its own power.4
FUTURE PROJECTIONS
SOURCE: 1,2 IHS WEARABLE
3,4 Ricknas,Mikael ., CITEWORLD
9. SAMSUNG
• In 1983, Samsung jumped into mobile phone business.
• Samsung launched its first Samsung Galaxy Phone in June 2009,
and it offered a good number of features as compared to any
other phones.
• The success is entirely built on Samsung’s Galaxy brand which
has encompassed over 50 separate devices.
SOURCE: http://www.samsung.com
10. • Samsung has largest market share of 24.3% followed by Nokia,
Apple, LG, Sony and HTC which have market shares of 13.6%,
8.4%, 3.7%, 2.1% and 1.3%.1
• In smartphone segment also Samsung is leader having market
share of 30% followed by Apple which has market share of
14.9%.2
SOURCE: CCS Insight Report, Global Smartphone Market analysis.
SAMSUNG MARKET SHARE
11. YEAR MODEL
June 2010 Galaxy S1
May 2011 Galaxy S2
May 2012 Galaxy S3
April 2013 Galaxy S4
April 2014 Galaxy S5
SOURCE: http://www.samsung.com
SAMSUNG GALAXY S SERIES
13. Indian Market Share
• Samsung Electronics has surpassed Nokia in
overall Mobile shipments in India during the
1st quarter of this calendar year.1
• Samsung achieved No. 1 ranking in sales
revenue and market share in mobile phone
market.2
SOURCE: 1 IDC Asia Pacific Mobile phone tracker, 2013 Q1.
2 SAMSUNG ELECTRONICS ANNUAL REPORT 2013.
14. Segmentation refers to a process of bifurcating or dividing a large unit into
various small units which have more or less similar or related characteristics.1
SEGMENTATION
Steps for Market Segmentation
• Identifying product-related need sets.2
• Grouping customers with similar need sets.3
• Describing each group.4
• Selecting an attractive segments to serve.5
SOURCE: 1 MSG Market Segmentation
2,3,4,5 Consumer Behavior, Del l .Hawkins
15. Major Segmentation – SAMSUNG
DEMOGRAPHC BEHAVIORALPSYCHOGRAPHIC
•Age
•Family size
•Gender
•Income
•Occupation
•Lifestyle
•Personality
•Values
•Occasions
•Benifits
•User status
•Usage rate
•Loyality status
Source: European Journal of Business and Management Vol 3, No.9, 2011
16. TARGETING
• Samsung has adopted a multi-segment target strategy.
• Samsung is targeting and selecting target segments which are more profitably and
able to generate higher sales and profits.
• Samsung targets teenagers or young people with products which are more
innovative.
• Samsung also using niche marketing strategy because Samsung has recognized a
niche market for flip smart phone.
Source: FlyTXt
17. “But positioning is not what you do to a product. Positioning is what you do
to the mind of the prospect.”1
Samsung came up with AMOLED, which stands for Active Matrix OLED, is a
hybrid display technology that pairs the active matrix backplane from a
traditional TFT display with an OLED display.2
Samsung used Gorilla glass technology developed by Corning Incorporated
in Grand series, S series and Note series.3
POSITIONING
SOURCE: 1 Ries Al, Trout Jack (1982) Positioning: The Battle for Your Mind
2 Owano Nancy, Phys.org
3 Corning Gorilla Glass Technical Materials
18. CONSUMER BEHAVIOR
• Consumer behavior is the study of how
people buy, what they buy, when they buy and
why they buy.1
• It is an attempt to understand human actions
in the buying role.
Source: 1Kotler, P. and Keller, K. (2011) “Marketing Management”(14th edition),
London: Pearson Education
23. Major set of variables in Samsung
Inputs
Quality: Samsung has led the industry in quality standards for the semiconductor
industry since 1993 when the company first received top-level (ISO9001) certification of
its plants in Korea. Samsung has satisfied consumer requirements through its broad
range of quality management system achievements like the ISO9000, TL9000 and the
QS9000.1
Service: Samsung attentively listens to customers' voice and performs various technical
and quality support like Qualification Support, Quality Improvement, Problem and
Requirement Management.2
Source: 1 http://www.samsung.com/global/business/semiconductor/support/quality-assurance/quality-management/certification
2 http://www.samsung.com/global/business/semiconductor/support/quality-assurance/customer-service
24. Availability: All Samsung products are easily available globally.
Price: Skimming price – Samsung smart phones are one of the best in the market leader in
terms of the features and USP’s that they provide. The Samsung Note 3 + Gear is another
entrant in the market which has grabbed attention of people. Thus Samsung uses Skimming
price for these products wherein it tries to get a high value in the start before competitors
catch up. Once the model is old Samsung immediately drops the price.1
Social contribution activities: The social contribution activity promoted by Samsung
Electronics is divided into 4 types of social welfare, academic/culture, global interchange
and environment preservation based on the classification standard of Samsung social
volunteer organization.2
Source: 1 http://www.marketing91.com/marketing-mix-of-samsung/
2http://www.samsung.com/us/aboutsamsung/corpcitizenship/environmentsocialreport/environmentsocialreport_SocialContributionActivities.html
25. Analyzing the Howard Sheth model keeping Samsung in mind
Brand Image of Samsung
Good brand image strategies can lead to a good brand performance .
Brand image has three components:
Product Attributes
Customer’s benefit
Brand Personality
Samsung Logo:
The first expansion of brand image of Samsung Electronics Company was started in 1993.
Samsung Electronics Company has driven into a new corporate identity by changing its logo from the
basic black bold type letters of the word Samsung with red star signs at the side into white Samsung
word on a blue color background .
The blue background was designed to be an elliptical shape which gives an impression of
modernization and advance. It is determined to agree that Samsung has succeeded in the
development of its brand logo.
Samsung has clearly proved that it has driven on the right track as the brand is now widely well
known around the world with its reputation of global electronics brand
Source: Rodrigo, Analysis of Samsung’s marketing and brand strategies[ 12 December, 2012]
26. Character:
Its character obviously describes that it is a strong brand approximately innovation, cutting edge
technology and world class design.
To clear its brand image, it reinforces Samsung’s strong connection to the brand community to customer;
besides, it reinforces its brand image of always being in leading position of innovation and design.
Another powerful development of brand image of Samsung was to design an impression of the brand
with global sport events. Samsung became the official sponsor of the wireless technology in the
Olympics when Seoul was hosted in 1998. By representing its brand into sport events, the brand will be
greatly notice by lot of consumers.
Samsung has decided to become an official sponsor for Chelsea football club since 2005/6 season and it
was the second largest sponsorship signed by Samsung since the Olympics Games (Jones, 2005). By
doing this Samsung logo is now appearing on every shirt of Chelsea players and it can be seen as an
impressive way to maintain image of the brand.
Slogan of Samsung:
From 2012 Samsung started its new slogan “ Turn on tomorrow” which adds a all new taste to new brand
strategy.
Source: Rodrigo, Analysis of Samsung’s marketing and brand strategies[ 12 December, 2012]
27. Customer Satisfaction
For the customer satisfaction, Samsung
attentively listens to customers' voice and
performs various technical and quality
support like Qualification Support, Quality
Improvement, Problem and Requirement
Management.
With the new Quality Concept of Back to
Basic in mind, Samsung would do their best
to provide the Highest Quality of Customer
Service.
Source: http://www.samsung.com/global/business/semiconductor/support/quality-assurance/customer-service
29. Factors affecting consumer behavior
Price factors
Social factors
Durability
Brand name
Product features
After sales
Source: Mediterranean Journal of Social Sciences; MCSER Publishing, Rome-Italy
Volume 4 No 12, October 2013
30. Distribution network of Samsung in India
• The national distributor of Samsung in India is Savex Computers
Limited.1
• Savex has been distributing IT and Telecom products for Samsung since
1996.2
• It has got 41 branches across the country with its headquarter in
Mumbai.3
• The distribution structure in Samsung is decentralized.4
• They have zonal distributor in each zone of the country and the
dedicated national distributor to organize retail business to drive
efficiently.5
SOURCE: 1,2,3 http://www.savex.org/
4,5 ET Samsung Mobile revamps sales and distribution in India
31. • Samsung now has two sales verticals-one selling products to distributors,
stand-alone multi-brand outlets and Samsung brand stores, and other
focusing only on national and regional retail chains.6
• They have re-organized their business around the sales channel with
dedicated team for channel management and products.7
• At the regional level, there are be two branch heads for the products to grow
the business in multi-brand outlets under the regional manager who reports
to the head of the distributor head.8
• There will also be key account managers at the region and branch level who
will push sales to the national and regional retail chains under the head of the
retail chain management.9
Source: ET Samsung adopts mobile phone business strategy for consumer durables
33. APPLE
Strengths Weaknesses
Marketing and
Advertising
capabilities1
Dependence on
iPhone and iPad
sales2
Strong distribution
channels in US3
Weak distribution
channels in India and
China4
Brand awareness and
reputation5
Incompatibility with
other OS6
Source: Counterpoint Technology Market Research
SOURCE: 1,2,3,4,5,6 Apple SWOT Analysis 2014
COMPETITOR ANALYSIS
34. Samsung vs Apple Advertisement
• Samsung released many ads to mock Apple iPhone 6 Plus during Note
IV release.1
• Samsung also attacked iPhone 5 due to its lack of features as
compared to Galaxy Note III.2
• Apple iPhone 4 was also criticized because of its antenna issues during
Galaxy S release.3
SOURCE: 1,2,3 Kastrenakes, Jacob., A brief history of Samsung mocking Apple announcements
35.
36. SONY
Strengths Weaknesses
Creation and
Innovation1
Less effective
Distribution Channels2
Attractive and
Innovative Global Brand3
Less importance for
Promotional activities4
Diversity among
products5
Lack of user centred
designs6
Source: 1,2,3,4,5,6, SWOT Analysis of SONY Source: IDC, The Wall Street Journal
COMPETITOR ANALYSIS
37. Samsung vs Sony
• Sony is behind Samsung in terms of both launching phones with
the latest version of Android, and updating them to the next
version as and when it’s launched.1
• Sony’s software has its own upside when compared to the often
criticised, overwhelming Touchwiz deployed by Samsung.2
• If Sony can address the complaints on software updates and
increase the life span of its products, then Sony smartphones can
better compete with Samsung’s army of Galaxies.3
Source: 1,2,3 D, Danny., Round 2014 – Samsung vs. Sony
39. HTC
Strengths
1.Known for best overlay of Android
OS with HTC interface
2.High product quality
3.Highly popular in the urban market
Weakness
1.Mostly Touch phones
2.Limited of advertising and
marketing
3.High price
•HTC, tweeted : "Buyer's
remorse: Coming soon to S5
owners. March 25.“
•Competitors of Samsung: Nokia
and HTC mocks Samsung Galaxy
S-5 for it’s resemblance to
previous model S-4.1
SOURCE: 1 NDTV correspondent, Nokia, HTC mock Samsung Galaxy S5
COMPETITOR ANALYSIS
40. Mobile industry scenario during the launch of Samsung Galaxy S1
1. S1 was launched in June 2010. It was the first Android phone of the S family.1
2. At that time Nokia was the market leader with market share of 34%.2
3. However, the market share reduced from 40% in 2009 to 34% in the next year.3
SOURCE: 1,2,5 ABI research
3,4 Nokiausers.net
5
4 Nokia in 2009
41. Launch of N95 in 2007, the flagship of Nokia
1. Nokia launched N95 in 2007 which was a major revolution in the mobile industry.1
2. It had various features which were mostly absent in other phones at that time.2
3 4
SOURCE: 1,2,3,4 Nokia’s decline in figures –
Disruptiveinnovation.com
42. Symbian OS: One of the most successful failures in Tech history
• It is the oldest smartphone software platform.1
• The topmost operating system till the first quarter of 2010.2
• It is not an OS for internet phones.3
• The browser was a second class citizen. It was from a third party owner
called Opera.4
SOURCE: 1,2,3,4 Techcrunch.com
43. Market shares: Nokia slips, Samsung fast catches up
Source: Marketsandmarkets.com
44. The Critical success factors of S series
Success factors for Galaxy S in 2010: 1 million galaxy smartphone sold in 45 days in US
• In US AT&T and T- mobiles advertise their Galaxy S smartphones for $200
with plan.1
• Galaxy S devices were also available with Sprint, Verizon wireless and US
cellular and cellular South.2
• Samsung Galaxy S was also a sponsor of X Games 16, which was held in
downtown Los Angeles from July 29 to August 1 2010.3
• Samsung adopted Social media campaign including Facebook promotion
and sharing content in Samsung mobile’s social media channels.4
• Samsung in 19 days sold a million of the Android powered galaxy devices
before it came to US market.5
SOURCE: 1,2,3,4,5 Jhonston, Casey; The rise of Samsung’s Galactic Empire.
The Way Forward for Samsung, and Innovation, Harvard Business Review.
45. • The Galaxy S2 had been the best smartphone in the range of top
smartphones. It had generated 20 million sales in the first 12 months.6
• Another major success factor of Galaxy S series smartphone is its unique
blending of hardware and software features. Whether its an app like S
Health, or a feature like AirView; the features of Galaxy S smartphones are
awesome and easy to use.7
• According to earlier reports in IBTimes UK, Samsung Electronics had
received nine million pre-orders for the Galaxy S3 worldwide.8
SOURCE: 6 Thenewstribe.com
7 Gigaom.com
8 Ibtimes.com
The Globe: The Paradox of Samsung’s Rise, Harvard Business Review.
47. SWOT ANALYSIS - SAMSUNG
Strengths
-Strong Brand Value
-Innovation & Design
-High Market Share
-Diversified Product Line
-Financial Stability
Weaknesses
-Patent Infringement
-Less Profit Margin
-Product cannibalization
-Own OS is unpopular
Opportunities
-Growing Smartphone
Market
-Mobile Industry
Advertising
-Obtaining Patents through
Acquisitions
Threats
-Low cost Chinese products
-Rapid Technological
change
-Price wars
Source: DATAMONITOR Ref code: 1453
48. PEST ANALYSIS - SAMSUNG
Political
-Samsung has been
subjected to copyright law
suit.
Economical
-Recession in America in
2007
-Fluctuating dollar rates
-Market Changes1
Social
-Trend that Samsung
produces best smart
phones
-Consumers influenced
Technological
-One of the most
innovative company
Source: Team FME Pestle Analysis ISBN 978-1-62620-998-5
1Optimal Marketing, Harvard Business Review.
50. Threat of New Entrants – LOW
-Technology investments needed – Large Capital
-New entrants could find difficult to compete
and gain economies in market share against
major brand players
Threat of Substitute Products – LOW
-Multiple features in Smartphone – Camera,
Document editors
-Chinese Products
-Tablets
Bargaining Power of Buyers – Medium
-Wide variety of choices
-Pricing – Consumer based
Bargaining Power of Suppliers – Medium
-Manufacturers rely on Suppliers for quality
components/ parts at competitive prices
-OS:Android is open source
-Difficult to switch in B2B market
Rivalry Among Existing Firms – HIGH
Many players in Market – Apple, Sony
Competition among players is high – Pricing, Advertising
Firms coming with new technologies, innovations – attracting
consumers
Source: Team FME Porter’s Five Forces ISBN 978-1-62620-999-2,
How Samsung Gets Innovations to Market, Harvard Business Review
55. BIBLIOGRAPHY
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6. HIS Whitepaper (2013), Wearable Technology, IHS Electronics & Media.
7. Meeker, Jacob. (2014), INTERNET TRENDS 2014, CODE CONFERENCE.
8. Ericsson, 10 Hot Consumer Trends, Consumer Labs.
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Books
1. Kotler, P. and Keller, K. (2011) “Marketing Management”(14th edition),
London: Pearson Education.
2. Porter, Michael E.(1985), "Competitive Advantage", pp 11-15, New York: The
Free Press.