LC owns and operates Liquid Park, an aqua park featuring unique games like trampolines and towers. It aims to introduce trendy recreational concepts to hotels and resorts. Its marketing plan involves strengthening its offline presence through direct marketing, printed materials and events. Online, it will optimize its website for SEO and launch social media and email marketing campaigns to generate leads and boost awareness of Liquid Park among hotels in Egypt. The goal is to increase annual sales to 200,000 Euros through differentiating Liquid Park as a modular, mobile solution providing high quality entertainment.
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
MAPFRE's global dimension and its presence in markets with very different corporate governance regulations make it advisable to have some basic regulations that encompass the institutional and governance principles applicable to all of them. MAPFRE’s governing bodies, composed of the administrative and managerial bodies are responsible for compliance with these regulations. To do so, they must be familiar with them and communicate, where applicable, through the established channels, as many circumstances or actions that they understand not to be in compliance with same. Similarly, within MAPFRE's public commitment with the different groups with which it maintains relations, these norms will be made known to them so that these relations are developed within the bounds of same.
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The Swiss Center for Strategic Studies, Lucerne, SCSSHossam El-Shazly
The Swiss Center for Strategic Studies is an international scholarly research center focuses on research activities, knowledge transfer and conflict studies in the fields of political sciences, strategic planning and change management, and acts as an innovation hub that aims at the dissemination of peace and prosperity around the globe.
The alignment of e commerce strategies with corporate strategy a case studyHamideh Iraj
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In this paper, we studied six international companies and investigated their strategies and how it supports corporate strategy. Corporate strategy is articulated according to Porter's generic strategies that are commonly used by businesses to achieve and maintain competitive advantage including Cost Leadership, Differentiation and Focus. Walmart, Apple and Southwest Airlines were selected to stand for aforementioned strategies respectively. In the second section we discussed about innovation, growth and alliance strategies. Amazon, SAS and Star Alliance were selected for aforementioned strategies respectively.
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IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Application of the Cutting Stock Problem to a Construction Company: A Case Studyertekg
Download Link > https://ertekprojects.com/gurdal-ertek-publications/blog/application-of-the-cutting-stock-problem-to-a-construction-company-a-case-study/
This paper presents an application of the well-known cutting stock problem to a construction firm. The goal of the 1Dimensional (1D) cutting stock problem is to cut the bars of desired lengths in required quantities from longer bars of given length. The company for which we carried out this study encounters 1D cutting stock problem in cutting steel bars (reinforcement bars) for its construction projects. We have developed several solution approaches to solving the company’s problem: Building and solving an integer programming (IP) model in a modeling environment, developing our own software that uses a mixed integer programming (MIP) software library, and testing some of the commercial software packages available on the internet. In this paper, we summarize our experiences with all the three approaches. We also present a benchmark of existing commercial software packages, and some critical insights. Finally, we suggest a visual approach for increasing performance in solving the cutting stock problem and demonstrate the applicability of this approach using the company’s data on two construction projects.
Chase Vodka Design strategy - Case studyRupi Dosanjh
Chase Vodka Design strategy case study.
Looked into the evolution of the brand, used Ralf Beuker's 'The 5 Design Layers' model to conduct a design audit of the brand and its current packaging.
By analysing the physical product using the Layers categories of Aesthetics, Interaction, Perfomance, Construction and Meaning of the layers it was concluded that Chase positioned itself as a luxurious British Vodka without losing its focus of creating a fantastic vodka product.
Asia Pacific was the largest region in the amusements market in 2017, accounting for 44% market share. North America was the second largest region accounting for 43% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/amusements-global-market-report-2018
MAPFRE's global dimension and its presence in markets with very different corporate governance regulations make it advisable to have some basic regulations that encompass the institutional and governance principles applicable to all of them. MAPFRE’s governing bodies, composed of the administrative and managerial bodies are responsible for compliance with these regulations. To do so, they must be familiar with them and communicate, where applicable, through the established channels, as many circumstances or actions that they understand not to be in compliance with same. Similarly, within MAPFRE's public commitment with the different groups with which it maintains relations, these norms will be made known to them so that these relations are developed within the bounds of same.
LC-IR Applications In Polymer Related Industriesmzhou45
LC-IR Application Overview for Polymer Related Industries with Many Case Studies: characterize copolymer compositions across MWD and de-formulate complex polymer mixtures
The Swiss Center for Strategic Studies, Lucerne, SCSSHossam El-Shazly
The Swiss Center for Strategic Studies is an international scholarly research center focuses on research activities, knowledge transfer and conflict studies in the fields of political sciences, strategic planning and change management, and acts as an innovation hub that aims at the dissemination of peace and prosperity around the globe.
The alignment of e commerce strategies with corporate strategy a case studyHamideh Iraj
The Alignment of E-Commerce Strategies with Corporate Strategy: A case study
Abstract:
In this paper, we studied six international companies and investigated their strategies and how it supports corporate strategy. Corporate strategy is articulated according to Porter's generic strategies that are commonly used by businesses to achieve and maintain competitive advantage including Cost Leadership, Differentiation and Focus. Walmart, Apple and Southwest Airlines were selected to stand for aforementioned strategies respectively. In the second section we discussed about innovation, growth and alliance strategies. Amazon, SAS and Star Alliance were selected for aforementioned strategies respectively.
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladeshiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
Application of the Cutting Stock Problem to a Construction Company: A Case Studyertekg
Download Link > https://ertekprojects.com/gurdal-ertek-publications/blog/application-of-the-cutting-stock-problem-to-a-construction-company-a-case-study/
This paper presents an application of the well-known cutting stock problem to a construction firm. The goal of the 1Dimensional (1D) cutting stock problem is to cut the bars of desired lengths in required quantities from longer bars of given length. The company for which we carried out this study encounters 1D cutting stock problem in cutting steel bars (reinforcement bars) for its construction projects. We have developed several solution approaches to solving the company’s problem: Building and solving an integer programming (IP) model in a modeling environment, developing our own software that uses a mixed integer programming (MIP) software library, and testing some of the commercial software packages available on the internet. In this paper, we summarize our experiences with all the three approaches. We also present a benchmark of existing commercial software packages, and some critical insights. Finally, we suggest a visual approach for increasing performance in solving the cutting stock problem and demonstrate the applicability of this approach using the company’s data on two construction projects.
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Chase Vodka Design strategy case study.
Looked into the evolution of the brand, used Ralf Beuker's 'The 5 Design Layers' model to conduct a design audit of the brand and its current packaging.
By analysing the physical product using the Layers categories of Aesthetics, Interaction, Perfomance, Construction and Meaning of the layers it was concluded that Chase positioned itself as a luxurious British Vodka without losing its focus of creating a fantastic vodka product.
Asia Pacific was the largest region in the amusements market in 2017, accounting for 44% market share. North America was the second largest region accounting for 43% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/amusements-global-market-report-2018
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Startup Stage - Consumer Products & Apps - Presentation by Shahin Lauritzen, CFO of Holodia at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
We are a team of professionals, providing various starting and mature businesses with a range of marketing services in digital. We do strategy development, branding, performance marketing, e-commerce design and promotion, design adaptations to various formats. Let's discuss your next great project together!
Adsota is a pioneering agency providing a full spectrum of creative marketing services in Hanoi.
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2. Introduction:
Liquid Concepts (LC) is an Egyptian Company formed in 2011
specialized in innovative recreational solutions.
LC strives to introduce trend setting recreational concepts that are
creative, fun, energetic and suitable for the whole family.
LC is the Sole Agent of highly specialized renowned brands such as:
Wibit Sports (Germany)
Gliss Speed (France)
LC owns and operates one of a kind entertainment parks.
Liquid Park has a wide range of unique and exciting games, such as
the Trampoline, the Flip, The Wiggle Bridge, the Mammoth Action
Tower, & Olympics Aqua Arena ,Liquid Park suitable for ages between
6 to 66.The park is considered the cash cow of the company as it was
operating mainly in:Marina Gate 5 ((during the period of June to
September))The North "Hurghada, Gouna" ((during the period of
September to January)) The park can be customized to fit any beach
size and not only can it be sold as a whole park but also as separate
parts.Last Year sales of the park <<15,000 LE >>
3. Marketing Research & Situation Analysis:
Product
The consumers are expecting to provide an additional entertainment
service to their visitors, that give them an additional value and makes
them enjoy their time and find a valuable reason to choose their
resort/Hotel other than others.
Customers
Our customers here are Hotels and Resorts with water playground
(Pools or beaches) in several places i.e. (Marina , Marsa Allam , Suma
Pay , Sharm el Sheikh , Mkady , Elein El Sokhna, Hurghada, Sahl
Hashish ,,,)
Market &Competitors
We searched the market and found that there are more than 10 competitors can
have an effect on our business and we will mention them on the attached appendix.
Website & SEO
Website: www.liquid-park.com
Used keywords: liquid park , aqua park , aquapark , marina , wibit , inflatable ,
liquid,fun,water,park,aquapark,liquid,gouna,pool,sea
SEO: using Screaming Frog SEO Spider application we analyzed the website and
The Result will be mention in appendix.
4. Corporate Target
To reach selling amount of 200,000 Euro
PEST Analysis
Political Factors
A) Governmental Policy:
Rules and Regulation are changing, since it’s a franchise of German company
importing all products from Germany so it has to obey the customs policy & any
change can affect the run of the business.
B) Pricing Policy:
There is no control for the governmental over the price
C) Political Situation:
The instability of the political situation is highly affecting the business like what
happened during the Egyptian revolution. Also the political situation is highly
affecting the tourism.
Economical factors:
-it's an imported product so the international currency has effect on the market (the
changing in Euro amount has a big effect).
-We have high inflation of currency so we can't expect.
-There is a worldwide recession in the Economy.
Like what happened with the Russian tourists.
5. Social & Culture:
A) Social
Egyptian Families prefer going to the beach during Summer where the whole family
spend the majority of the time at the sea or Pools and more likely attracted to the
entertaining slides existing in some resorts/beaches
- Tourist are searching for family activities when coming to Egypt, especially Aqua
Parks.
“Aqua Park in Sharm is full of tourists who are fond of playing water games”
B)Culture:
Wibit Park is adopting the healthy life style.
More than half of the Egyptian women have problems with wearing swimming suits.
Technological factors
Wibit is using German industrial technology; all Wibit products do not require
constant air flow. Once the product is inflated, it simply stays inflated and the
product is ready for use
3 layers.
Ethical & legal factors
When expanding the business we have to consider the ethical factor of copying the
same or similar design
6. SWOT Analysis
Strength:
High European quality
-Unique Park
-High safety standard
-Modular
-Mobility & durability
-Warranty & maintenance & training
-Effective keywords
-Value for money
Weakness:
-Lack of awareness
-Suitable only for certain places (No Waves)
-Location(geographical, topographical ,
authorization )
-Presence online
-Price
-Seasonality
Opportunities:
-Wide potential market
-Wide segment
-Lack of direct competition
Threats:
-Economical factor
-Political factors
-Competition of cheap products
-Rules & regulation
-International economic crisis
(Russian Tourism)
Marketing objectives:
7. to:leadwillthatSalesIncrease
☒ Lead generation
☒ Increase Awareness
Marketing Mix:
SIVA
Solution:
increasingofsolutioninnovativethewithcustomersitsprovidingiswibit
inParkAquainflatableBiggestthethroughresortsandhotelstheirontraffic
arethatactivitiesqualityenjoytovisitorstheirenablewillthatEastMiddlethe
ages.allforfunallofmostandsafe,healthy,innovative,unique,
Information:
followingtheprovideswhichparksentertainmentkindaofoneoperatesWibit
services
Installation
▪ Wibit Park doesn't require constant air flow.
▪ Fits any size of water body
▪ Customized design
▪ All Wibit products are up to highest European Safety and Quality
standards.
▪ Used in extremely high temperature locations, salt and chlorine water.
Warrantee
All products are guaranteed for 3 years.
Maintenance
Training
8. Value:
• Maximum entertainment value at an affordable price
• Mobility and modularity
• High Quality
• Superior Service
• Reliability
• Safety
• Environmentally Friendly
• Fun for all ages
Access:
Physical presence (sales people, press conference, exhibitions…)
Targeting:
- Hotels & Resorts in Egypt
Segmentation:
- primary
International 5 stars hotels and 5+
- secondary
Local 5 stars
Social Class:
As we are targeting the 5 & 5+ hotels so we are indirectly targeting the upper
middle and upper class in Cairo, B & C classes of foreigners.
Geographical Segmentation
Marina , Marsa Allam , Suma Pay , Sharm el Sheikh
, Mkaby , Elein El Sokhna, Hurghada, Sahl Hashish
9. Positioning:
- B2C “ Healthy entertaining sports”
- B2B “Mobility , Modular and Superior Quality within Budget”
“Water front recreational solutions”
Marketing Strategy
Strategy Type:
New innovation strategy
Strategy Level:
Product Differentiation
Focus (Niche—-> unique product focusing in one segment)
Market position strategy:
Wibit Park is Niche in its (Design, Modularity, Mobility, Ease of installation, &
German Quality)
10. Strengthening offline and online presence
Offline
Awareness campaign through using IMC tools
1. Direct Marketing
Through our Sales Men having printing materials that visualize the park on
scene and Augmented Reality App
2. Printing Materials
3D Brochure showing the final shape of having the park on your beach or pool
3. Events
Inviting the persons in charge in each hotel/resorts in a press conference
inviting them to have a trial experience in the park through free invitations
Online
1- Website
SEO, Adwords , Google analytics, website content, responsive web designs “
Customize your park
Interactive blogger containing Testimonials
2- Social Media:
FB, Google+, Youtube, Linkedin, Instagram
3- E-mail Marketing
11. Responsive E-mail design with the same identity
Links to videos and review pages
Subject Line, Sender name, and suitable timing