Chase Vodka Design strategy case study. Looked into the evolution of the brand, used Ralf Beuker's 'The 5 Design Layers' model to conduct a design audit of the brand and its current packaging. By analysing the physical product using the Layers categories of Aesthetics, Interaction, Perfomance, Construction and Meaning of the layers it was concluded that Chase positioned itself as a luxurious British Vodka without losing its focus of creating a fantastic vodka product.