The document discusses consumer protection in e-commerce. It defines consumer rights and important rights that should be protected like health and safety, right to information, right to redress grievances. It also discusses types of consumer exploitation like misleading advertisements and unfair/restrictive trade practices. It talks about the role of businesses, government and consumers in effective consumer protection. It analyzes issues in protecting consumer rights in e-commerce and proposes measures to address legal rights in the e-business environment.