Leadership of Imran Khan:SWOT AnalysisSTRENGTHS:1. Leadership of Imran Khan: credible, trustworthy, brand name, great achiever witha proven track record, personality, honesty, clear objective, vision, incorruptible.2. PTI is recognised as the 3rd leading political party after PML and PPP.3. The membership of youth and its growing numbers in the party.4. PTI’s transparent and unwavering politics based on solid democratic principles givinghope to people craving for a change.5. PTI’s welfare state concept, its promotion of law and order, education and emphasison accountability.6. UK coordinators are perceived as hard-working, trustworthy, approachable, crediblewith clear objectives and ability to deliver.7. Good communication network such as the PTI website in UK
WEAKNESSES:1. Apart from Imran Khan PTI lacks prominent personalities in theparty.2. Not enough publicity/fund raising events by the party in Pakistan and UK3. Lack of organisational bodies and representation at grass root levelin Pakistanand at regional levels.4. Small base with a minority representation in the Pakistan National Assembly.5. No targets or performance indicators to motivate members.6. Communication needs to improve between members.7. UK representatives should be trained better in communicatingPTI’s agenda.8. Urdu website is lacking in order to reach the masses.