This document outlines consumer buyer behavior and the consumer decision-making process. It discusses factors that influence consumer behavior like culture, subcultures, social classes, groups and networks, and personal factors. It also examines psychological factors of motivation, perception, learning, beliefs, attitudes, and the consumer decision process of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Finally, it briefly introduces business buyer behavior and the business decision process.
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- New framework for examining and safeguarding an online reputation
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
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The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
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2. Consumer Markets and Consumer
Buyer Behavior
• Model of Consumer Behavior
• Characteristics Affecting Consumer
Behavior
• The Buyer Decision Process
• The Business Decision-Making Process
Topic Outline
3. • Consumer buyer behavior refers to the
buying behavior of final consumers—
individuals and households who buy
goods and services for personal
consumption
• Consumer market refers to all of the
personal consumption of final
consumers
Model of Consumer Behavior
4. Culture is the learned values,
perceptions, wants, and behavior from
family and other important institutions
Characteristics Affecting
Consumer Behavior
5. • Subculture are groups of people within
a culture with shared value systems
based on common life experiences and
situations
– Hispanic
– African American
– Asian
– Mature consumers
Characteristics Affecting
Consumer Behavior
6. Social classes are society’s relatively
permanent and ordered divisions whose
members share similar values,
interests, and behaviors
• Measured by a combination of
occupation, income, education, wealth,
and other variables
Characteristics Affecting
Consumer Behavior
8. Characteristics Affecting
Consumer Behavior
• Word-of-mouth influence and buzz
marketing
– Opinion leaders are people within a
reference group who exert social influence
on others
– Also called influentials or leading adopters
– Marketers identify them to use as brand
ambassadors
Groups and Social Networks
9. Characteristics Affecting
Consumer Behavior
• Online social networks are online
communities where people socialize or
exchange information and opinions
• Include blogs, social networking sites
(facebook), virtual worlds (second life)
Groups and Social Networks
10. Characteristics Affecting
Consumer Behavior
• Family is the most important consumer-
buying organization in society
• Social roles and status are the groups,
family, clubs, and organizations that a
person belongs to that can define role
and social status
Social Factors
13. Characteristics Affecting
Consumer Behavior
Lifestyle is a person’s pattern of living as
expressed in his or her psychographics
• Measures a consumer’s AIOs
(activities, interests, opinions) to
capture information about a person’s
pattern of acting and interacting in the
environment
Personal Factors
14. Characteristics Affecting
Consumer Behavior
• Personality and Self-Concept
– Personality refers to the unique
psychological characteristics that lead to
consistent and lasting responses to the
consumer’s environment
Personal Factors
17. Characteristics Affecting
Consumer Behavior
A motive is a need that is sufficiently
pressing to direct the person to seek
satisfaction
Motivation research refers to qualitative
research designed to probe consumers’
hidden, subconscious motivations
Psychological Factors
Motivation
18. Characteristics Affecting
Consumer Behavior
Perception is the process by which
people select, organize, and interpret
information to form a meaningful picture
of the world from three perceptual
processes
– Selective attention
– Selective distortion
– Selective retention
Psychological Factors
19. Characteristics Affecting
Consumer Behavior
Selective attention is the tendency for
people to screen out most of the
information to which they are exposed
Selective distortion is the tendency for
people to interpret information in a way that
will support what they already believe
Selective retention is the tendency to
remember good points made about a brand
they favor and forget good points about
competing brands
Psychological Factors
23. The Buyer Decision Process
• Occurs when the buyer recognizes a
problem or need triggered by:
– Internal stimuli
– External stimuli
Need Recognition
24. The Buyer Decision Process
• Personal sources—family and friends
• Commercial sources—advertising,
Internet
• Public sources—mass media,
consumer organizations
• Experiential sources—handling,
examining, using the product
Information Search
Sources of Information
25. The Buyer Decision Process
• How the consumer processes
information to arrive at brand choices
Evaluation of Alternatives
26. The Buyer Decision Process
• The act by the consumer to buy the most
preferred brand
• The purchase decision can be affected
by:
– Attitudes of others
– Unexpected situational factors
Purchase Decision
27. The Buyer Decision Process
• The satisfaction or dissatisfaction that the consumer
feels about the purchase
• Post purchase satisfaction.
• Relationship between:
– Consumer’s expectations
– Product’s perceived performance
• The larger the gap between expectation and
performance, the greater the consumer’s
dissatisfaction
• Post purchase action
• Post purchase use and disposal
Post-purchase Decision
28. The Buyer Decision Process
Customer satisfaction is a key to
building profitable relationships with
consumers—to keeping and growing
consumers and reaping their customer
lifetime value
Post-Purchase Decision
