Nestlé is a global Swiss company operating in over 80 countries with around 254,000 employees. It is a leading food and beverage company with a wide range of brands across categories like milk products, beverages, prepared dishes, and chocolate. Cadbury is a British confectionery company and the largest in the world, with a strong regional presence in beverages and a variety of chocolate and candy brands enjoyed globally. Consumer research found that people generally prefer Cadbury's Dairy Milk due to its flavor, taste, quality, and crunchy texture, though Nestlé remains popular as well due to brand recognition and variety.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
This presentation was presented by me on Nestle ltd. The presentation figures out the History, background, performance and SWOT analysis of the company.
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.
In this presentation I have covered 5cs of Marketing Mix of Cadbury
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A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury ...Every product in the Dairy Milk line is made with exclusively milk chocolate
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2. .
Swiss company - global reach
Around 254,000 people working for us
Operating in more than 80 countries
World´s leading food & beverage company
People, brands & products are key
Our Global Organization
4. .
People – our source of
energy
Around 247,000 people
make up the Nestlé family
Continous training and
improvement of skills
Respect and cultural
diversity
Our People
5. .
THE NESTLÉ SPIRIT
We believe in people rather
than systems
Committed to creating value for
our shareholders
Descentralized
Committed to continuous
improvement rather than
dramatic, one-off changes
Carrees at Nestlé
9. .
PREPARED DISHES AND COOKING AIDS
Maggi 2-Minute Noodles
Maggi Vegetable Atta Noodles
Maggi Dal Atta Noodles
Maggi Rice Noodles Main
Maggi Sauces
Maggi Pizza Maza
Maggi Healthy soups
Maggi Healthy Soups Sanjevni
Maggi Magic Cubes
10. .
CHOCOLATES & CONFECTIONARY
Nestle Kit-Kat
Nestle Kit-Kat Lite
Nestle Munch
Nestle Munch Pop Choc
Nestle Milkybar
Nestle Bar one
Nestle Fun Bar
Nestle Milk Chocolate
Polo Power Mint
Nestle Eclairs
13. .
There was a great deal of competition from continental
manufacturers.
Time and money was spent on research and on new plant.
Three names were considered:-
Jersey,
Highland Milk and
Dairy Maid.
Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with
its unique flavour and smooth creamy texture, was ready to
challenge the Swiss domination of the milk chocolate market.
By 1913 Dairy Milk had become the company's best selling line.
16. .
Cadbury is the world's largest
confectionery company.
It have a strong regional presence in
beverages in the Americas and Australia.
All its products are enjoyed in almost
every country around the world.
Merger of Jacob Schweppes & John
Cadbury in 1969 to form Cadbury
Schweppes was a huge hit.
CADBURY WORLDWIDE
19. .
After 59 years of existence, it today has five
company-owned manufacturing facilities at
Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4
sales offices (New Delhi, Mumbai, Kolkota and
Chennai).
28. .
Findings
CONSUMER RESEARCH:
Consumer research deals with consumer and their problems and
solution to the problems. In this we came to know
about the consumers need and expectation levels regarding
products and ascertainable
PRODUCT RESEARCH:
Under product research I came to know about the
modification which consumers wants as to the
quality, packing, shape, color, and quantity etc. of their
favorite chocolate.
29. .
SUGGESTIONS AND RECOMMENDATIONS
Due to increasing overall cost in Chocolate Products
everywhere, cost format should be made as such that
it is affordable to each and everyone in the society. In
this we also found that if the demanded brand is not
available, so at that time the customers switch over
the brand of the chocolate so, here the company
should build up the healthy distribution channel by
which company can attract the customers and
company loose the fear from the market. Company
should concentrate more on television for
advertisement
30. .
Conclusion:
• the liking pattern of the two products Cadbury and nestle
• overall people like to eat Cadbury brand rather than
nestle
• master people preferred dairy milk of Cadbury due to its
flavor taste quality and image and due to its hard form
some people often like to hear a chocolate with good
quality taste crunch
31. .
This was all about the study done on Two
choclate brands that is NESTLE and CADBURY