This document discusses the services provided by priests and the consumer decision making process for those services. It conducted a survey of 34 people in Delhi/NCR to understand factors like gender, usage frequency, price, and satisfaction that influence consumers. The survey found that most consumers use priests 1-2 times a year, and that availability and cost are key factors in selection. It segments the market based on age, income, geography, price, and search method. The document recommends that priests improve knowledge of rituals and mantras, and that customer satisfaction and feedback are prioritized.